FMCG 360

What if your brand’s most powerful marketing asset came straight from your customers? User-generated content (UGC) has transformed how FMCG brands connect, and adding AI now really boosts that potential. Contrary to popular belief, AI makes UGC even more humanized by helping brands connect with their consumers to a deeper level through really personalized ads and content. What’s your take on using AI in the UGC-led campaigns? 👇 Let us know in the comments! #FMCG #UGCMarketing #AI #BrandTrust #MarketingInnovation #FMCG360

Ready to see the future of food and drink? Whole Foods’ 2025 predictions are out, and more trends are not like what most people expect. But as economic turmoil shifts shopping habits, brands can’t just rely on lowering prices. Consumers are browsing, buying in bulk, and waiting for discounts more than ever. So, how can brands win? Innovation beyond price is key. Using bold flavors, ethically-sourced ingredients, and playing with small changes like textures can really make a difference when it comes to snacking. Which trend excites you the most for 2025? Share your thoughts below! P.S.: Shoutout to @Whole Foods and @Food Dive for sharing top trends that's shaping the next big hit in our groceries shopping list next year! #FMCG #FoodTrends #FandB #ConsumerInsights #FutureOfFood #WholeFoods #FoodDive #FMCG360 

Who knew our breakfast could bring back old sitcom memories? General Mills just launched its collaboration with the legendary sitcom, Friends, with its Vanilla Latte Cereal. But what’s the key to those successful collabs? Well, it’s not popularity. It’s authenticity. If done right, F&B collaborations with beloved pop culture icons can be a powerful way to connect with people and turn fans into happy consumers. What F&B collaboration would make you want to grab a bite? Share your thoughts below and follow @FMCG360 for more trends! #NostalgiaMarketing #FMCG #PopCulture #BrandCollaboration #MarketingTrends #FriendsTV #TastingTable #FMCG360

Nostalgia Marketing is winning big in holiday campaigns, with brands reviving classic ads to bring back the magic of Halloween and the upcoming year-end holiday 🎁🎊 Why is this working so well? @Kantar’s studies show that 52% of young consumers prefer classic brands, and 81% love when brands bring back favorites from their childhood. With the young ones holding onto the good ol’ time even stronger nowadays, now is the time for brands to redefine new ways to experience the past. So, what’s your favorite classic ads from your childhood? Share yours below! #FMCG #NostalgiaMarketing #HolidayCampaigns #BrandStrategy #MarketingTrends #ConsumerInsights #Kantar #FMCG360

The 💪 high-protein 💪 food market is seeing impressive growth and is projected to hit $50.2 billion by 2028 at an 8.65% CAGR. What makes it so popular these days? Well, more people are more health-conscious nowadays, and turning to high-protein diets to build their muscles quickly. However, strict regulations and balancing sustainability concerns are still major challenges to meet consumer demand in this market. Kudos to @Nestle with its latest go-to protein pouches and pudding that inspire people to be fit more conveniently and @Technavio’s insights that explore what’s driving this high-protein trend! #FMCG #HighProtein #FoodTrends #HealthyFood #ProteinSnacks #ConsumerTrends #Nestle #Technavio #FMCG360

Food marketing can influence you in ways you might not even realize! 🧠🍔 Think it’s just about letting you know a product exists? Not quite. Here’s how brands make you want to chase that snack: 👃 Engaging your senses through visuals, sounds, and packaging to build a deeper connection. ❤️ Tapping into emotions by linking products to feelings of family, friendship, happiness, and nostalgia. 📣 Speaking directly to you! Tailoring messages to make each consumer feel seen and understood. Which of these tactics had you noticed before? Let us know in the comments! 👇 And follow for more insights. #FMCG #FoodMarketing #Tactics #Strategy

Is women’s health finally getting the spotlight it deserves in the food and beverage market? 🌱💪 Here’s the story: 💡 Historically, health research focused mostly on men’s biology, leaving a gap in understanding women’s unique needs. But as female consumers and governments pushed back, the industry took notice. 🎉 In 2023, Jill Biden announced a White House initiative dedicated to women’s health research, signaling a major shift. Now, F&B giants are fortifying products with nutrients tailored to support women’s health through every stage of life—from fertility to menopause. Is this a long-overdue change, or just an over-correction? Let us know your thoughts! 👇 #FMCG #News #IndustryInsights #WomensHealth

The Evolution of Food Marketing: From Word of Mouth to AI 🍽️📈 Have you ever considered whether food marketing is a new trend or a concept that has evolved? 🤔 Here’s a quick timeline: 📦 Packaging introduced mass marketing, letting products "speak for themselves." 🎙️ Then came radio, with brands sponsoring cooking shows. 📺 With TVs in every home, food companies could finally be seen. 💻 The internet brought us into the era of targeted ads, catering to each consumer's taste. 🤖 And now, AI has shattered the limits, redefining what’s possible. What's one food ad you’ll never forget? Share below! 👇 #FMCG #Evolution #News #FoodMarketing

Will PepsiCo, the giant known for indulgent snacks, ever become every mama's best friend? 👀 Here’s the scoop: 🍟 PepsiCo isn’t just watching the healthy food trend—they’re acting on it! From kettle-cooked chips to black bean snacks, they’re reimagining the classics. 🍎 They acquired Bare Foods, adding baked fruit and veggie snacks to the lineup. 🌮 And now? PepsiCo is buying Siete Foods for $1.2 billion, bringing tortillas, sauces, and more wholesome options to their portfolio. Will this change how PepsiCo is seen? Drop your thoughts below! 👇 #FMCG #PepsiCo #industrynews

Who knew that opening a restaurant could be such a gamble? 😳 60% fail within the first year and 80% don’t make it to five! But it doesn’t have to be that way. Cornell University found 5 proven strategies to flip the odds in your favor. Swipe through to learn how you can avoid common mistakes and set up for success! 📈