Retail Presentation For Kleeneze Distributors

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How to Build Your Retail

Presented by
Mal Carrison
Our Business is all about

 Delivering catalogues locally.


 Allowing Customer to Choose at home,
 No Need to be a Super Sales Person,
however,
 Giving You Unlimited Earning Potential
 Could Anything be Simpler ?
Going from £200 to £1500 Retail
per Period in 3 Months Using the
Same Amount of Time and
The Same Amount
of Catalogues
By Planning Your Work
And Working Your Plan
Plan Your Work

Google Maps
Plan your areas
Next to each Other.
I00 Catalogues Drop
each Area (approx)
Don’t Over Stretch
Yourself
Packing Catalogue Packs
Order of Packing

1.Day Notice
2.Order Form
3.Main Catalogue
4.Others
5.Xmas Catalogue
(Cabouchon Cat. Included for
Regular customer only)
Double Wrapping Saves Money

Insert Them Into Sleeve


Close the Seal and Fold Top of Bag
Insert Into Second Bag and Seal,
(leaving 5 mil gap to allow air to
escape)
How Does it Save Money ?

No Water Damage
Snap bags are cheaper
than catalogues
You Can Quickly See On
Collection, Who is
Reading & Who is Not
Control Your Areas

On Collection note Following


House Numbers
3. Who Did not Put Out.
(leave Reminder, go back
ONCE)
4. Who Looked
5. Who Ordered
6. Aim for 100% collection
KEEPING RECORDS

Paper and
Spreadsheet
Paper

As You Collect
Knock the doors where
the cat. is not outside.
1. Circle Street numbers
not collected
2. Strike out Non Readers
3. Count and record cats
out and cats in.
Spreadsheet Records
Set up a spreadsheet
Blue = Readers Green = Total
Red = Customer
High Street 2 6 10 14 18
West Stree 1 3 7 11 23
East Street 4 12 14 18 22
Notth Road 1 5 9 11 21
Spreadsheet Set Up Use Auto Add to
maintain an inventory of Catalogues

House Numbers Total Total Base


Reader Customer Total

East st 23 15 38
West st 41 12 53

Total 64 27 91
My Analysis
From this I see
The next time I drop in that
area I need 91 catalogue
packs, 64 Readers and
27 of which are customers,
so if I wish to add a
Cabouchon Cat.
I know I need 27.
Keep Your Spreadsheet Up To Date

Following Collection… Update.


Total Up amount of Customers
Total Up Readers.
Catalogue output will reduce and
customer base will increase
Amalgamate Your Areas. SO
You Know exactly How Many
Cats you Need Next Time Around.
Then….. Print Your Next Run
The Benefits

1. Reduces Loss of Catalogues.


2. Keeps YOU Well on Target.
3. From Drop to Drop you Know How
Many Catalogues you Need per
Area.
4. Easy to maintain and update
5. You Can Plan Your Next New
Blanket Drops with Confidence.
6. Easy System to Teach Your new
Distributors
Top Up Your Inventory Once a Month

When New Catalogues Come out


Order 100 1st Month and
100 2nd Month
Then Top up Monthly.
Use Old Cats For Blanketing
Cleanliness
There is No Doubt, Clean fresh
Snap Bags and Catalogues, Will
Always Appeal to the Customer
Better than Old, Dull Smelly,
Tacky Ones.
It Pays to Change the
Bags at Least Every
2nd Collection
IF THEY LOOK TATTY
OR
Have Holes in Them,
not only will they leak
water but will put the
customer off opening
the pack.
How would you feel ??
Hope This Helps You Build a Healthy
Successful, and Lucrative
Retail Business.
But The Real Key Is
Massive and Sustained
Persistence.
Happy Hunting

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