Digital Self
Digital Self
Digital Self
S E L F
UNDERSTANDING THE SELF
MD 1Y2-3
D I G I T A L
S E L F
Digital self is the persona
you use when you are
online.
DANIELLE CRUZ
About Skills
Cooking 70%
Studies Medical Laboratory
Science at Our Lady of Fatima Reading 80%
University (OLFU) Surfing Internet 60%
Eating 90%
Studied at Univrsity of the East
COMMUNICATIVE
PREFERENCES AND
MEDIA IN EVERY
GENERATIONS:
GENERATION : C H A R A C T E R I S T I C S
Youtube 2000
Whatsapp 1600
Weixin/WeChat 1151
Instagram 1000
Douyin/Tiktok 800
QQ 731
QZone 517
Reddit 430
Snapchat 382
Twitter 340
Pinterest 322
Kuaishou 316
COLOMBIA NIGERIA
3 HOURS AND 36 MINS PER
3 HOURS AND 36 MINS PER DAY
DAY
Publised by: J. Clement, July 24, 2019 © Statista 2020
01 ONLINE BEHAVIOR
People tend to assume that your online actions are
representation of the way you are in person.
Do you frequently update on LindkedIn or post reguarly on
a blog?
Remember consistency is important too.
02 ONLINE VOICE
When you post online, what do you say? Are you
controversial, contentious, or otherwise
inappropriate?
Do you add value to conversations?
03 ONLINE PRESENTATION
From your blog or website to your facebook profile,
ELEMENTS OF the images, fonts, and other style elements you
choose can say a lot too.
DIGITAL SELF Maintaining a professional online visual image is just
as important as any other aspect of digital
presentation
Russell W. Belk
is an American
business
academic, Russell W. Belk
Professor Belk is
(Author)
a leading authority Professor pf
on comsumption, Marketing
consumer culture, Kraft Foods
materialism, Canada Chair in
collecting, gift- Marketing
giving, sharing
and the digital self
Belk's Summary of
Digital Modification of Self
DEMATERIALIZATION DISTRIBUTED
MEMORY
RE-EMBODIMENT CO-CONSTRUCTION
OF SELF
SHARING
BELK'S DIGITAL
MODIFICATION OF SELF
1. DEMATERIALIZATION - the informations,
communications, photos, videos, music,
calcalations, messages, “written” words, and data
are now largely invisible and immaterial until
people choose to call them forth.
ATTACHMENT TO AVATARS
PROTEUS EFFECTS
MULTIPLICITY
BELK'S DIGITAL
MODIFICATION OF SELF
3. SHARING - content in the Internet
are mostly all free for accessing,
downloading and sharing.
EXTENDED SELF UPDATES DUE TO SHARING
SELF REVELATION
LOSS OF CONTROL
SHARED DIGITAL POSSESIONS AND
AGGREGATE SELF
SHARED SENSE OF (CYBER) SPACE
BELK'S DIGITAL
MODIFICATION OF SELF
4. CO-CONSTRUCTION OF SELF -
digital helps in constructing individual
self and joint extended sense of self.
AFFIRMATION SEEKING
BUILDING AGGREGATE EXTENDED SELF
BELK'S DIGITAL
MODIFICATION OF SELF
5. DISTRIBUTED MEMORY - in digital world, technology
devices are now set for recording and archiving our memories
instead of using non digital objects.
DIGITAL CLUTTER
NARRATIVES OF THE SELF
DIGITAL CUES TO SENSE OF PAST
BELK'S SUMMARY ON DIGITAL
MODIFICATION OF SELF
SELF PRESENTATION AND IMPRESSION
MANAGEMENT
TYPES:
SELF PRESENTATION AND
IMPRESSION PLEASING THE
MANAGEMENT - an actual AUDIENCE
or virtual that increase to an - This type of self-presentation
which try to match self to the
individual or a group by audience's expectations and
possessing a durable preferences.
network of more or less
SELF
institutional relationships of
mutual acquaintance and CONSTRUCTION
- This type of self-presentation tries
recognition. to match oneself to one's own ideal
.
self. The expression of the audience-
pleasing motive varies across
situations.
MULTIPLE ASPECTS OF SELF
(Edward Tory Higgins 1987)
ACTUAL SELF
person's basic self-concept
representation of the attributes that you
believed you actually possess, or that you
believe others believe you possess.
OUGHT SELF
representation of the attributes that
someone (yourself or another) believes
you should or ought to possess
focuses on the presence or absence of
negative outcomes IDEAL SELF
representation of the attributes that
someone would like you, ideally, to
possess.
focuses on the presence or absence of
positive outcomes
IMPACT OF ONLINE INTERACTION ON SELF
COMPUTER MEDIATED
COMMUNICATION
Computer-mediated communication The role of the
encompasses human communication
involving several exchange through Social Networking
various platforms such as text, audio,
and/or video messages. A CMC
Sites (SNS) or the
interaction occurs through various technology can work
types of networking technology and
software, including email, Internet
two ways open or
Relay Chat (IRC), instant messaging close social choice
(IM), Usenet and mailing list servers.
An interesting discussion can stem (Dutton, 1996).
from a comparison of how we construct
our identity in the “real world”
versus how we construct it in the
online world.