Digital Self

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D I G I T A L

S E L F
UNDERSTANDING THE SELF
MD 1Y2-3
D I G I T A L
S E L F
 Digital self is the persona
you use when you are
online.
DANIELLE CRUZ

About Skills
Cooking 70%
Studies Medical Laboratory
Science at Our Lady of Fatima Reading 80%
University (OLFU) Surfing Internet 60%

Eating 90%
Studied at Univrsity of the East
COMMUNICATIVE
PREFERENCES AND
MEDIA IN EVERY
GENERATIONS:
GENERATION : C H A R A C T E R I S T I C S

MATURIST BABY-BOOMERS GENERATION X GENERATION Y GENERATION Z


(pre-1945) (1945-1960) (1961-1980) (1981-1995) (Born after 1995)
WORLD MAP OF SOCIAL NETWORKS

 Facebook - The leading social network in 153


out of 167 countries which is 92% of the
planet as of 2019.
 VK (VKontakte) - rival of Facebook, part of
the same group Mail.ru in Russian Territories.
 Odnoklassniki - same with VK (VKontakte)
 QZone - also rival of facebook created in
China
Most Popular Social Media Platforms
Worldwide as of 2020
Facebook 2449

Youtube 2000

Whatsapp 1600

Facebook Messenger 1300

Weixin/WeChat 1151

Instagram 1000

Douyin/Tiktok 800

QQ 731

QZone 517

Sina Weibo 497

Reddit 430

Snapchat 382

Twitter 340

Pinterest 322

Kuaishou 316

0 500 1000 1500 2000 2500 3000


Data Taken: January 2020
Number of Active Users in Millions © Statista 2020
Social Media Usage
PHILIPPINES BRAZIL
 4 HOURS AND 01 MINS PER  3 HOURS AND 45 MINS PER
DAY DAY

COLOMBIA NIGERIA
 3 HOURS AND 36 MINS PER
 3 HOURS AND 36 MINS PER DAY
DAY
Publised by: J. Clement, July 24, 2019 © Statista 2020
01 ONLINE BEHAVIOR
 People tend to assume that your online actions are
representation of the way you are in person.
 Do you frequently update on LindkedIn or post reguarly on
a blog?
 Remember consistency is important too.

02 ONLINE VOICE
When you post online, what do you say? Are you
controversial, contentious, or otherwise
inappropriate?
Do you add value to conversations?
03 ONLINE PRESENTATION
From your blog or website to your facebook profile,
ELEMENTS OF the images, fonts, and other style elements you
choose can say a lot too.
DIGITAL SELF Maintaining a professional online visual image is just
as important as any other aspect of digital
presentation
 Russell W. Belk
is an American
business
academic, Russell W. Belk
 Professor Belk is
(Author)
a leading authority  Professor pf
on comsumption, Marketing
consumer culture,  Kraft Foods
materialism, Canada Chair in
collecting, gift- Marketing
giving, sharing
and the digital self
Belk's Summary of
Digital Modification of Self

DEMATERIALIZATION DISTRIBUTED
MEMORY

RE-EMBODIMENT CO-CONSTRUCTION
OF SELF

SHARING
BELK'S DIGITAL
MODIFICATION OF SELF
1. DEMATERIALIZATION - the informations,
communications, photos, videos, music,
calcalations, messages, “written” words, and data
are now largely invisible and immaterial until
people choose to call them forth.

EXTENDED SELF UPDATES DUE TO


DEMATERIALIZATION

 ATTACHMENT AND SINGULARIZATION


 ALMOST BUT NOT QUITE THE SAME
BELK'S DIGITAL
MODIFICATION OF SELF
2. REEMBODIMENT - disembodiment and
reembodiment self as avatars, photos, and videos
through the help of PhotoShop and purchased
“skins” and accessories.
AVATARS - digital representations of self

EXTENDED SELF UPDATES DUE TO


REEMBODIMENT

 ATTACHMENT TO AVATARS
 PROTEUS EFFECTS
 MULTIPLICITY
BELK'S DIGITAL
MODIFICATION OF SELF
3. SHARING - content in the Internet
are mostly all free for accessing,
downloading and sharing.
EXTENDED SELF UPDATES DUE TO SHARING

 SELF REVELATION
 LOSS OF CONTROL
 SHARED DIGITAL POSSESIONS AND
AGGREGATE SELF
 SHARED SENSE OF (CYBER) SPACE
BELK'S DIGITAL
MODIFICATION OF SELF
4. CO-CONSTRUCTION OF SELF -
digital helps in constructing individual
self and joint extended sense of self.

EXTENDED SELF UPDATES DUE TO CO-


CONSTRUCTION OF SELF

 AFFIRMATION SEEKING
 BUILDING AGGREGATE EXTENDED SELF
BELK'S DIGITAL
MODIFICATION OF SELF
5. DISTRIBUTED MEMORY - in digital world, technology
devices are now set for recording and archiving our memories
instead of using non digital objects.

EXTENDED SELF UPDATES DUE TO


DISTRIBUTED MEMORY

 DIGITAL CLUTTER
 NARRATIVES OF THE SELF
 DIGITAL CUES TO SENSE OF PAST
BELK'S SUMMARY ON DIGITAL
MODIFICATION OF SELF
SELF PRESENTATION AND IMPRESSION
MANAGEMENT
TYPES:
SELF PRESENTATION AND
IMPRESSION PLEASING THE
MANAGEMENT - an actual AUDIENCE
or virtual that increase to an - This type of self-presentation
which try to match self to the
individual or a group by audience's expectations and
possessing a durable preferences.
network of more or less
SELF
institutional relationships of
mutual acquaintance and CONSTRUCTION
- This type of self-presentation tries
recognition. to match oneself to one's own ideal
.
self. The expression of the audience-
pleasing motive varies across
situations.
MULTIPLE ASPECTS OF SELF
(Edward Tory Higgins 1987)

ACTUAL SELF
 person's basic self-concept
 representation of the attributes that you
believed you actually possess, or that you
believe others believe you possess.
OUGHT SELF
 representation of the attributes that
someone (yourself or another) believes
you should or ought to possess
 focuses on the presence or absence of
negative outcomes IDEAL SELF
 representation of the attributes that
someone would like you, ideally, to
possess.
 focuses on the presence or absence of
positive outcomes
IMPACT OF ONLINE INTERACTION ON SELF
COMPUTER MEDIATED
COMMUNICATION
Computer-mediated communication The role of the
encompasses human communication
involving several exchange through Social Networking
various platforms such as text, audio,
and/or video messages. A CMC
Sites (SNS) or the
interaction occurs through various technology can work
types of networking technology and
software, including email, Internet
two ways open or
Relay Chat (IRC), instant messaging close social choice
(IM), Usenet and mailing list servers.
An interesting discussion can stem (Dutton, 1996).
from a comparison of how we construct
our identity in the “real world”
versus how we construct it in the
online world.

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