06 Performance Task 1-Prof Issues

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RONALD E.

JAGONAL JR
BSIT-3 Professional Issues
06 Performance Task 1
Chosen Legal Case: Facebook-Cambridge Analytica Data Breach
Summary: Millions of Facebook users' personal information was illegally obtained by the British consulting
company Cambridge Analytica in the 2010s, mostly for the purpose of political advertising. The information
was gathered via the "This Is Your Digital Life" app, which data scientist Aleksandr Kogan and his business
Global Science Research created in 2013. The program asked users a series of questions to create
psychological profiles of them and used Facebook's Open Graph technology to get the personal information
of their Facebook friends. Up to 87 million Facebook accounts' data were collected by the app. The data was
utilized by Cambridge Analytica to support Ted Cruz and Donald Trump's presidential campaigns in 2016. Ex
Cambridge Analytica employee Christopher Wylie revealed information regarding the data exploitation in
interviews with The Guardian and The New York Times in 2018. As a result, Facebook's CEO Mark
Zuckerberg went before Congress and the company issued an apology for its part in the data collection.
Guide Questions:
1.Was the cause of the case valid in terms of presented proof and argument?
An app named "This is your Digital Life" was created in 2013 by Aleksandr Kogan, a psychology professor
at Cambridge University. The app was a personality test that requested personal information from
Facebook users. Kogan's business, Global Science Research, has an agreement with Cambridge Analytica
to exchange data from the app. A little over 270,000 Facebook users registered and completed personality
tests. However, the program also gathered data from each user's Facebook friends, who were unable to
have given their permission.
2.Was the result of the case reasonable based on fairness and logic?
The Federal Trade Commission stated in July 2019 that it will punish Facebook $5 billion for privacy
breaches. For subjecting the privacy of its users to a "significant risk of damage," Facebook agreed to pay a
£500,000 fine to the UK Information Commissioner's Office in October 2019. On March 17, 2018, pieces
appeared in The New York Times and The Guardian simultaneously. The market value of Facebook lost more
than $100 billion in a matter of days, and legislators in the US and UK sought explanations from Mark
Zuckerberg, the company's CEO. He later agreed to give a congressional testimony when the public reacted
negatively to the media portrayal.

3.How would you apply the pointers to avoid legal problems in this case
Some pointers to avoid the legal problems regarding the case is to consider the damage the data breach
would effect on the privacy of the users. Another is also to consider the corruption of using the data for the
campaign election. To guarantee that the corrupt are punished and end the cycle of impunity, or freedom from
penalty or loss, effective law enforcement is crucial.

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