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    PBS & StylaVu Overhaul - Notes and Thoughts

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    mawaisahmad313

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    © All Rights Reserved
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    PBS & StylaVu Overhaul - Notes and Thoughts

    Uploaded by

    mawaisahmad313
    6 views2 pages

    Original Title

    PBS & StylaVu Overhaul _ Notes and Thoughts

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    © © All Rights Reserved

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    6 views2 pages

    PBS & StylaVu Overhaul - Notes and Thoughts

    Uploaded by

    mawaisahmad313

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    I’m reaching out because we have a real problem.

    I’m not complaining or mad but want to take what we


    are doing more seriously. We are not getting the traction we need and we need to have adopt our own
    SOP’s to drive our own growth.

    Problem Identification and Strategic Goals:

    1. Market Awareness: Our primary goal is to increase visibility and recognition of our brand in a
    crowded market. To achieve this, we must leverage a multi-channel strategy that effectively
    broadcasts our message across various platforms including Social Media, Newsletters, and
    professional networks such as LinkedIn, Instagram, TikTok, Facebook, and Reddit.
    2. Client Education: It is imperative that our clients understand the full value of our offerings. This
    will be accomplished by creating and distributing detailed use cases and specific examples that
    clearly articulate the benefits of our services.

    Brand Strategy Overhaul:

    ● Colors and Fonts: We will update our visual identity to ensure that our color palette and
    typography reflect our brand's values and appeal to our target audience.
    ● Images: High-quality, consistent imagery will be used to enhance all marketing materials,
    ensuring they communicate our message effectively.

    Marketing Collateral Enhancement:

    ● Website and Brochures: Our website will undergo a complete redesign to improve user
    experience and provide comprehensive information about our products and services. Similarly,
    our brochures will be updated to align with our new brand strategy.
    ● Photographs and Client Testimonials: New professional photos and compelling testimonials
    will be incorporated to build trust and credibility.

    Content Marketing Expansion:

    ● Blogs and Social Media: We will commit to weekly publications, including engaging social media
    posts and reels tailored to each platform. This will also include active participation in relevant
    Facebook and Reddit groups to increase our engagement with potential clients.

    Competitive Analysis:

    ● Review competitor websites such as FreeUp and MyOutDesk to understand their messaging and
    service offerings. This analysis will help us refine our value proposition and ensure we remain
    competitive. We need to do this for StylaVu and PBS.

    Expected Outcomes:

    1. Real Content: We will produce genuine, valuable content backed by thorough documentation.
    2. Clear Direction: Every team member will have explicit directives and goals.
    3. Application of SOPs: Standard Operating Procedures will be meticulously applied to each
    marketing function.
    4. Internal Capability: Emphasizing our internal talents, we will execute this overhaul without
    outsourcing to agencies, embracing a hands-on approach to learning and adaptation.
    Our own people needs:

    1. Talent Recruitment:
    a. We can’t lose time onboarding talent that doesn’t function as a Masters or PhD level
    caliber.
    2. Digital Collateral Creation using Canva.
    a. That’s all we need. Brochures, Newsletters, Instagram, Facebook, LinkedIn, Tiktok, etc.
    3. Lead harvesting along with contact information.
    a. Use Facebook Group
    b. LinkedIn
    c. Events Applications
    4. Good Copy Editor with good aesthetic talent
    a. Blogs, Newsletters, Use Cases
    5. Automation
    a. Jotform, Honeybook, Quickbooks, Wave, Zapier

    I want you all to think about this so we can discuss in more depth. This is our opportunity to reshape our
    future and make a significant impact.

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