Build Social Media Campaign

BUILDING A SOCIAL MEDIA CAMPAIGN
REEJA BAIG
SP19-BBA-247
Task: Building a Social Marketing Campaign for Your E-Commerce Proposal in Assignment 1
• Develop a Facebook and Twitter brand page so customers can follow your posts •
Use any free service for making cards like CLEVER (https://cleverads.com/google-
ads-automation/?
gclid=Cj0KCQiAnuGNBhCPARIsACbnLzqTQa9TZfGuQCOMWNRB4tffJsLkccOzlEBZAt
XYTzPVAJ0CNHVSoCcaAiHCEALw_wcB&gclid=Cj0KCQiAnuGNBhCPARIsACbnLzqTQa
9TZfGuQCOMWNRB4tffJsLkccOzlEBZAtXYTzPVAJ0CNHVSoCcaAiHCEALw_wcB )
 Create the content on your page including cards, videos, etc.
 Share your pages with your community/friends. Ask them to share it further and
like it.
Ans. Building a social media campaign requires considering the following:
1. Goals and outcomes:

To evaluate the performance of their social media marketing plan, companies will
examine a variety of data. While awareness and engagement metrics are sometimes
dismissed as "fluff," they may be a useful tool for determining whether your content
is resonating and will lead to conversions in the long run which in the long run, will
lead to conversions.
The social media metrics are explained in the table below:
State of journey Definition Metrics to track

Awareness Level of awareness of Brand mentions,
your brand on social content
media impressions,
social media
share of voice.
Engagement Interactions with Engagement
your social media rate and
content amplification
rate.
Conversion Conversions that Click-through
result from social rate, conversion
media campaigns rate
Customer Customer satisfaction Customer
and amplification of testimonials,
the brand customer
satisfaction
score.
If you want people to read your social media content, you need to create a
compelling narrative. To do this, first, figure out what your goals are and what your
customers' goals are.
Now looking at my store: https://www.instagram.com/jewelsbyreeja/
The goal of this store is to create brand awareness among businesses and the general
target market. The below post is an example of how brand awareness is created.
A successful social media strategy will increase your audience and bring in new
followers. Consider your desired audience's demographics and interests, then tailor
your message to them. Remember that on social media, attention spans are short, so
you just have a few seconds to make your point.
2. Platforms and Social Media:

If you just have a limited budget and capacity, you should stick to one core social
media network. For most marketers, Facebook is a safe choice, but image-sharing
networks like Instagram may deliver a higher return. Choose a few social media
channels that will assist your brand the most.
For my store, I have chosen Instagram to achieve my social media goals. Instagram is
a great choice for the store as it helps in better showcasing of products and aids in
visual branding
Take a look below:
3. Campaign Timeline:
Every social media campaign requires a clear timeline, including start date, an end
date, and a publication schedule. Whatever you give during the campaign gains
urgency and scarcity by using a deadline. You may save time by scheduling postings
ahead of time and reviewing them on a calendar that has been set up for you.
The timeline for the social media campaign is 8 days starting from December 16, 2021,
to December 23, 2021.
4. Graphic design:
You may start by establishing your main point, then build a "bag of ideas" to work
with for individual postings. Keep the larger picture in mind while planning a
coordinated strategy. When it comes to social media, where attention is scarce and
distractions abound, visuals perform wonderfully.
Canva has a whole gallery of social media templates sized to fit the platform of your
choice, from Facebook and Twitter to Pinterest and Instagram. Upload your images
and brand assets to your library, then edit the content with your brand colors and
fonts. Creating social media graphics in Canva is quick and easy which is why I used
Canva for my social media posts.
5. KPIs & tracking:
The social media approach can’t be modified if you don't track the reaction to your
material on social media. You can gather relevant data from people's involvement
with your content as they interact with it. Set KPIs to go along with your goals so you
can track your progress and evaluate how successful your efforts are.
Instagram has made this easy as shown below:
For separate posts, the insights are as shown below:
Post 1:
Post 2:
Post 3:
Post 4:
Post 5: A video
Post 6:
Post 7:
Other things that must be kept in mind when designing a social media campaign
include responsibility for social media management, publishing a timetable, keeping
recycling content, designing effective headlines and post descriptions, and also going
for paid promotions.

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BUILDING A SOCIAL MEDIA CAMPAIGN

Ans. Building a social media campaign requires considering the following:

1. Goals and outcomes:

State of journey Definition Metrics to track

2. Platforms and Social Media:

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