Marketing

Proposal

Prepared For :

The Women Talks

 FIRST THINGS, FIRST...

Digital marketing planning is no different to any other marketing plan, in

fact it’s increasingly strange to have separate plans for ‘digital’ and
‘offline’ since that’s not how your customers perceive your business.
However, we’re often required to separate plans for “digital” only based on
the way teams and reporting is structured and to help the transition to
digital - before it becomes “business as usual”.
Keep it flexible. Situations and plans change, especially online, so ensure
plans are usable by a clear vision for the year and keeping detail to a
shorter term 90-day focus
Opting for online marketing enables the start-up to run campaigns
specifically targeted at the right audience. Online marketing can be a big
aid for a start-up as it is a cost-effective way of building brand awareness,
generating traffic and creating a customer base.
The below table is listing the actual and proposed Social Media Channels
also the services that you are taking and the ones proposed for the
continuance
1) Post Creation is about creating designs and captions.
It is not advised to focus solely on sales posts. That is why I propose creating
informative posts, industry-related information, etc.
With all the designs I have prepared are suitable for Instagram and Facebook.
Through Platforms we are going to cover the target groups
2) About posting frequencies I am proposing one post/day. Most studies agree that once
per day is optimal, with a maximum of two posts per day.
We are going to keep consistent posting plan through
a) Informative posts presenting the company
b) Call to action posts inviting audience
c) News and different articles from outside sources like the one below:
SEO optimization is constantly growing in importance and a few years back, it
played a crucial role for midsize and large businesses. Now, it is just as important for
small business.
If we consider a week posting plan I will suggest ( 2 Informative posts from your
website, 2 Call to Action and 1 article from other sources)
3) I am proposing to create some short video presentations
I will propose to start with one/week and also reels)
Video marketing is an important part of Online Marketing Strategy. Video is
progressing rapidly and can reach new heights sooner than it is thought. There are
numerous reasons why Video is considered as one of the most versatile and
profitable digital marketing tools out there!
 30 DAYS SHOULD INCLUDE ANSWERING THE QUESTIONS:

1. What is our primary target market?

Start with broad assumptions, and slowly narrow your focus
Instead, begin with larger groups that you assume may be interested in your brand.
From here, you can slowly start getting more specific.
Use a few of these simple and general segments to get started:
gender
age
location
Neccesary for un in this point is to create our Brand, as a StartUp we need to pay a lot of attention
this. Who we are ?

2. Who are our competitors? What are their strengths?

Are a lot of Companies building before Our company.Other people are already doing what you’re
trying to do. Neccesary is to identify our competitors and to see why they are "Shining" also is very
important to identify Keywords and hashtags , also content that they are using. Figure out what
they’re doing well and what needs improvement. Whom are your competitors targeting? Look at
their advertisements, visit their website, join their email subscription list.You can attempt to go
after the same target market or focus on a group your competition may be overlooking.
Look at the graphic above as a reference.

3. What are the major factors affecting our ability to gain early sales wins?

If we have and target the right channels and fuels we can easly generate sales

4. For start-ups and small companies, how can we look more experienced than our size suggests?

Market research is the Point and also Strategies of the begining need to be flexible. We also will
make content calendar and see who will be our weaknes and we will improve and fix them.

What has worked thus far for reaching the target audience? Traditional or digital marketing?

I will take care for Digital marketing Side of business

 DAYS 30-60: SETTING A BUDGET FOR BIG-PICTURE
STRATEGY

Days 30-60 are when you can begin generating tactical support for your initial plan. One of the
most important aspects of this time frame is establishing a budget. A big part of your budgeting is
making space for the tools and resources you recommended in the first 30 days. During days 30-
60, you’ll want to secure the funds for these and to start implementing them. The tools are
necessary for your broader strategy, so the sooner they are up and running and available, the
better for you . After we using social media for our brand in our 30 days , now we need to
implement ads . Is very important to set a budged for them and also make analysis what feedback
they will bring to our business.

The best marketing strategies to try :

Educate with your content.
Personalize your marketing messages.
Let data drive your creative.
Invest in original research.
Update your content.
 DAYS 60-90: PUTTING YOUR STRATEGY INTO ACTION

Sixty days at a startup is a long time. This part of the plan is intentionally less defined.
Your goal is to gain momentum, start forming opinions based on what’s working (and what’s not),
and iterate on your plan as you gain more confidence.

The final 30 days are the fun part, as the marketing strategy you’ve carefully shaped starts to
show results. During this final phase, you’ll want to solidify support for your plan, getting the
official “go-ahead” from stakeholders, and then put it into action.
All the prior work, research and careful planning will pay off as you start launching the campaigns
outlined in your first days. And since you’ve been transparent about your goals through crafting a
30-60-90 day plan, when you meet them and see marketing successes, you’ll be able to point
back to the strategy and planning that got you there
 PLATFORMS ANALYSIS

The intent of the proposal is to deliver a complete social media and integrated
marketing solution designed to improve net revenue results as well as customer
loyalty and engagement.

I will provide social media consulting and execution services in the following areas:

1)Social Media Strategy Development and Execution

2)Daily Social Media Management Services

Social Media Strategy and Execution

The proper and effective use of Social Media is to build community, conversation
and relationships with your audience The Women Talks is *missing most social
components, thereby forfeiting opportunities to engage clients, prospects and
fans. Furthermore, there are significant opportunities to optimize existing
marketing and branding efforts to leverage the social components to attract
additional prospects, customers and revenue.
Through consulting, strategy and executing in cooperation with, The Women Talks is
will direct the proper implementation of Social Media channels that will further build the
brand, loyal customer base and community. Some of the activities that will be included
in the program are:

1)Formal Analysis of current marketing deployment, Social strategy development and

integration.
2)Social Media Account creation, management and daily responsibility, including
Facebook, Instagram, TikTok, LinkedIn.
3)Development and execution of a social content strategy
4)Management of Fan page posting -We will be posting 1-3 times per day
5)Management of Instagram posting -We will be posting1-3 times per day
6)Cross channel flow consulting from all media sites including website, fan page,
twitter, etc.
7)General text, photo, video and other posts to Social Media umbrella sites.
8)General compilation and coordination of client news, events, community involvement
postings within Social Media umbrella sites.
9) Responding and engaging with fans and followers to build relationships.
Instagram: https://www.instagram.com/thewomen.talks/
Info in BIO must be complete and accurate. A Short Paragraph related to company
Mission and Vision must be described in this section . 2691 followers is a small
number, but no engagements on the posts. Give feedback fast at clients.The number
should be increased organically and also through Advertising Process Give feedback
fast at clients.The number should be increased organically and also through Advertisin
Process -It does not post frequently or in regular basis. For a company to increase its
brand awareness, which is the most important objective obtainable through Social
Media, it must post at least one / day or max 3 posts/ day .The Women Talks is conten
up to know is more focused primarily on the selling and promotion of a particular
service, event, classes, etc Images as well should be in high quality for more
engagement coefficient on Social Media and with Logo.
The engagement ratio on Instagram is higher comparing it with Facebook – What can b
create on this platform is building relationships with the influencers and also using a lo
of hashtags. Use a lot of hashtags and also need to be more engagement

Linkedin: https://www.linkedin.com/company/the-women-talks/about/
Info in BIO must be complete and accurate. A Short Paragraph related to company
.Mission and Vision must be described in this section. 118 followers is a small number,
but no engagements on the posts. Give feedback fast at clients. The number should be
increased organically and also through Advertising Process Give feedback fast at
clients. The number should be increased organically and also through Advertising
Process -It does not post frequently or in regular basis. For a company to increase its
brand awareness, which is the most important objective obtainable through Social
Media, it must post at least one / day or max 3 posts/ day . The Women Talks is
content up to know is more focused primarily on the selling and promotion of a
particular service, event, classes, etc. Images as well should be in high quality for more
engagement coefficient on Social Media and with Logo. The engagement ratio on
Linkedin is higher comparing it with Facebook – What can be create on this platform is
building relationships with others and also growing network. LinkedIn is the most
successful social media site for a business, in terms of networking and finding new
talent. Keep your page active. Keep the posts consistent and also get employees of
your company to share and like your posts to widen the reach of your company page.A
great fit for businesses, not only to promote themselves but to establish connections
and build relationships
Facebook - I highly recommend utilizing Facebook and TikTok for your digital
marketing campaign. Facebook is an incredibly powerful platform with a vast user
base, making it an ideal platform to reach a large audience. Additionally,
Facebook's Business Manager feature provides an excellent tool for managing
your ads and creating targeted campaigns, allowing you to reach your desired
audience effectively.

Furthermore, TikTok has become an increasingly popular platform, particularly

among younger generations. With its short-form video content, TikTok provides a
unique opportunity to create engaging and shareable content that can drive
brand awareness and engagement. Additionally, TikTok's algorithm is designed to
surface content that resonates with its audience, making it an excellent platform
for creating impactful and inspiring messages.

Overall, utilizing both Facebook and TikTok can help to expand your digital
marketing reach and create compelling campaigns that resonate with your target
audience. With the right strategy and approach, you can leverage these platforms
to achieve your marketing goals and drive meaningful business results.
 Paid Facebook advertisements are important for businesses because they allow
you to target a specific audience. Facebook claims that they are 89% accurate
when it comes to targeted campaigns. Whether a business wants to target a
completely new audience or an audience similar to its current audience, Facebook
is flexible. Businesses are able to target based on location, demographics,
interests, and behaviors.
There is a list presenting Facebook Ads Objectives/ starting from Brand Awareness
to Consideration, ending with Conversation.
Based on goals to increase brand awareness or to increase traffic to the website, I
am suggesting focusing to brand awareness and conversation objectives,
encouraging people to take a specific action on your business's site, such as filling
out the form to become partners and latter on downloading the app. For this part
we will use other strategies because is a little difficult for this niche of business.

To conclude the ADS budget depends on company budget which will support
company goals and objectives.
Here are three examples
designed by me