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    5 Symbolic Frame Worksheet-1

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    The document summarizes a student's analysis of Twitch using the symbolic frame. The student describes Twitch's recognizable branding and how it fosters a sense of community. They analyze how Twitch uses symbols to influence creators and viewers. The student recommends Twitch leverage its strong branding in larger marketing campaigns to expand its audience and profits. They reflect that Twitch should build on, not drastically change, its symbolic identity established with creators and viewers.

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    5 Symbolic Frame Worksheet-1

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    api-720437551
    16 views3 pages
    The document summarizes a student's analysis of Twitch using the symbolic frame. The student describes Twitch's recognizable branding and how it fosters a sense of community. They analyze how Twitch uses symbols to influence creators and viewers. The student recommends Twitch leverage its strong branding in larger marketing campaigns to expand its audience and profits. They reflect that Twitch should build on, not drastically change, its symbolic identity established with creators and viewers.

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    5 symbolic frame worksheet-1

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    The document summarizes a student's analysis of Twitch using the symbolic frame. The student describes Twitch's recognizable branding and how it fosters a sense of community. They analyze how Twitch uses symbols to influence creators and viewers. The student recommends Twitch leverage its strong branding in larger marketing campaigns to expand its audience and profits. They reflect that Twitch should build on, not drastically change, its symbolic identity established with creators and viewers.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    16 views3 pages

    5 Symbolic Frame Worksheet-1

    Uploaded by

    api-720437551
    The document summarizes a student's analysis of Twitch using the symbolic frame. The student describes Twitch's recognizable branding and how it fosters a sense of community. They analyze how Twitch uses symbols to influence creators and viewers. The student recommends Twitch leverage its strong branding in larger marketing campaigns to expand its audience and profits. They reflect that Twitch should build on, not drastically change, its symbolic identity established with creators and viewers.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    OGL 481 Pro-Seminar I:

    PCA-Symbolic Frame Worksheet


    Worksheet Objectives:
    1. Describe the symbolic frame
    2. Apply the symbolic frame to your personal case situation

    Complete the following making sure to support your ideas and cite from the textbook and other
    course materials per APA guidelines. After the peer review, you have a chance to update this and
    format for your Electronic Portfolio due in Module 6.

    1) Briefly restate your situation from Module 1 and your role.

    I have chosen twitch as my organization. This is the largest organization for streaming all
    things from video games to cooking or even just chatting. I am looking into it as a
    external role looking into the organization. The situation I have chosen to look into is the
    creator fees and requirements set by the company for their streamers have to agree to and
    run to make a profit. It is within this situation I want to know if it is in fact profitable to
    the either party.

    2) Describe how the symbols of the organization influenced the situation.

    When we talk about symbols and how easily something is recognizable we rely on
    companies branding and ability to deliver what the consumers are looking for. With
    Twitch they have a great logo, color scheme, and customizable site that gives the creators
    to make stuff and screens that fit their personalities but even with the customizable
    options if you see the screen you can tell where and how it was done just by how
    recognizable the system is. They offer this to make it easy for new viewers to find their
    favorite streamer but also creating a common community of tradition and streaming
    quality for all to enjoy no matter the category whether it is cooking, politics, or my
    personal favorite Video Games.

    When looking in as an outsider from the organization and what we have learned this
    week it is easy to see why the company made the decisions with acronyms and logos. If
    you watch streamers or stream everyone knows what TTV means and the what the logo
    looks like when scrolling through your phone or apps on a computer.

    3) Recommend how you would use organizational symbols for an alternative course of
    action regarding your case.

    1
    Baed on the symbolic frame and using a companies symbols to alter change. From their
    current path I would recommend using it in larger campaigns to grow the brand and
    expand the online community and bring more together. The online community all knows
    what Twitch offers but to grow the profits and make more change they need to be able to
    grab more viewers from people who may not have experienced the streaming community.
    This will increase viewers and chances for more to subscribe and offer more profits for
    the creators and the twitch company as a whole.

    4) Reflect on what you would do or not do differently given what you have learned
    about this frame.

    Based on what I learned this frame I think the biggest thing to keep in mind is not
    changing the branding and methods to drastically. I understand that when companies
    struggle they re market and make changes to the brands itself but this can backfire. When
    you look at twitch the branding and style is so easily recognizable that removing or
    changing would be a step in the wrong direction. I think when it comes to the symbols of
    a company change needs to be added to existing instead of overriding what is currently
    initiated.

    2
    Reference or References

    Customer Support. (n.d.). Help.twitch.tv. https://help.twitch.tv/s/article/twitch-affiliate-program-

    faq?language=en_US

    Twitch CEO Dan Clancy Announces Layoff As Business Is Not Profitable. (2024). Nasdaq.com.

    https://www.nasdaq.com/articles/twitch-ceo-dan-clancy-announces-layoff-as-business-is-

    not-profitable

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