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    24 Logo Color Combinations To Inspire Your Next Logo Design - 99designs

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    eljayallp
    Color plays an important role in logo design by conveying emotions and communicating aspects of a brand. The colors used in a logo should be chosen carefully based on the brand's personality and goals. Different color combinations have different psychological associations and can be used to express qualities like energy, calmness, nature, or fun. While many logos use two or three colors, there is no set rule on the number of colors needed - sometimes one color is sufficient to represent a brand.

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    24 Logo Color Combinations To Inspire Your Next Logo Design - 99designs

    Uploaded by

    eljayallp
    8 views1 page
    Color plays an important role in logo design by conveying emotions and communicating aspects of a brand. The colors used in a logo should be chosen carefully based on the brand's personality and goals. Different color combinations have different psychological associations and can be used to express qualities like energy, calmness, nature, or fun. While many logos use two or three colors, there is no set rule on the number of colors needed - sometimes one color is sufficient to represent a brand.

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    24 Logo Color Combinations to Inspire Your Next Logo Design - 99designs

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    Color plays an important role in logo design by conveying emotions and communicating aspects of a brand. The colors used in a logo should be chosen carefully based on the brand's personality and goals. Different color combinations have different psychological associations and can be used to express qualities like energy, calmness, nature, or fun. While many logos use two or three colors, there is no set rule on the number of colors needed - sometimes one color is sufficient to represent a brand.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    8 views1 page

    24 Logo Color Combinations To Inspire Your Next Logo Design - 99designs

    Uploaded by

    eljayallp
    Color plays an important role in logo design by conveying emotions and communicating aspects of a brand. The colors used in a logo should be chosen carefully based on the brand's personality and goals. Different color combinations have different psychological associations and can be used to express qualities like energy, calmness, nature, or fun. While many logos use two or three colors, there is no set rule on the number of colors needed - sometimes one color is sufficient to represent a brand.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 1

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    by Lindsay Kramer
    2 months ago | 12 min read

    Get inspired Learn design Logo & branding

    7 very brand needs a color palette for


    their logo. Even if yours is black and
    white or a few shades of gray, that’s a
    color palette. Brands use logo color
    combinations to express who they are.
    Color works at the primal level, signaling
    specific emotions in the viewer’s brain.
    Before anybody even takes a closer look at
    logo or hears the name of your business,
    they’ll deduce who you are and what you
    do all based on your logo’s color palette.

    Illustration by Vladanland

    In logo color combinations, individual


    colors work together to make brands
    memorable. When you’re designing a logo,
    the colors you choose are critical to its
    success and by extension, your brand’s
    success. Here’s everything you need to
    know about combining logo colors.

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    6
    Color evokes emotions. Based on culture,
    traditions and even our own evolution,
    each color has deep-rooted psychological
    associations. For example, yellow evokes
    friendliness, while brown is more rugged
    and natural.

    Logo design by green in blue

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    Enter your email to get the ebook, along


    with creative tips, trends, resources and
    the occasional promo (which you can opt-
    out of anytime).

    Get the ebook!

    By completing this form, you agree to our Terms


    of Service and Privacy Policy. This site is
    protected by reCAPTCHA and the Google
    Privacy Policy and Google Terms of Service
    apply.

    Colors are hard workers. They tell stories,


    convey moods, communicate price points
    and connect ideas.

    Aesthetically, color can play lots of


    different roles in logo design. You can use
    color to enhance design elements or to set
    a tone, you can make color the focal point
    or keep it in the background.

    Sometimes, using black can make the


    other colors in a logo pop. In other logos,
    black is the main event.

    Logo design by ultrasjarna

    Logo design by Neatlines

    Logo design by ultrasjarna

    Colors do it all—and they do it in an


    instant. That’s why it’s important to
    explore all of your color options and
    choose the right combination for your
    logo. Learn more about the fundamentals
    of color theory here.

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    There’s no set rule on how few colors you
    should use in your logo. You might only
    need one or two. How many colors you
    need depends on what your logo has to
    say for your brand.

    Most logos use two or three distinct


    colors. Typically, it’s one primary color and
    one or two accent colors to give the logo
    more dimension and put the brand’s whole
    personality on display.

    Logo design by tasa

    Logo design by spoon lancer

    You’ve seen great logos that only use one


    color. Sometimes all you need is literally
    just one color or a few different shades of
    the same color. Other times, it makes
    sense to use a wider color palette to tell
    your brand’s story visually.

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    Highly-saturated hues are the best way to


    add energy and life to your logo design
    and build the perfect bold brand.

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    There’s a reason why red is so popular for


    sports team logos—it’s full of energy!
    Wanna yell with color? Pair bright orange
    and boisterous red.

    Logo design by DSKY

    Logo design by thisisremedy

    >$31#-,5#&%$5

    Warm colors aren’t the only bold colors,


    though. A high-contrast logo is often a
    bold one, like a logo that pits a bright gold
    against ice blue.

    Logo design by J_Ivan

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    Another complimentary color


    combination, purple and yellow make a
    great bright and colorful team.

    A bright logo by bo_rad

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    Some brands choose color combinations


    that literally look like things. A popular
    way to use colors like this is to give
    abstract shapes specific colors that signal
    what they represent to the viewer, like blue
    squiggles to represent water or flesh-tone
    colored dots to symbolize people.

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    Bright reddish orange paired with shades


    of blue such as turquoise and navy is a
    complementary color combination that’s
    sure to stand out. It instantly evokes
    memories of the sea and sunsets and feels
    simultaneously warm and refreshing.

    A clever, minimal logo design with complementary colors by


    Garson

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    A literal color combination can also be


    used to communicate what a brand does
    when its name doesn’t make that clear,
    which is why you see so many green
    garden and landscaping logos.

    A minimal and natural logo design by Leehaa

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    This vibrant, tri-color gradient of warm


    colors perfectly evokes sunsets, heat or
    fire.

    Logo by bo_rad

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    Tone down brighter colors by adding


    white to a pure hue, creating a subdued,
    pastel variation known as a tint. Greys and
    blues work great, too.

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    This combination emphasizes the calm


    light of dawn. Both warm and cool colors
    can be part of a peaceful color palette,
    where the key is to use colors that blend
    together, rather than high contrast.

    Logo design by Mad pepper

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    Combining different shades of green and


    blue in your logo has a calming, soothing
    effect and works great for brands that
    want to put their clients at ease.

    Logo design by casign

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    Purples are the perfect picture of serenity.


    If you’re searching for the perfect main
    color to build a peaceful palette around,
    you can’t go wrong with purple.

    Logo design by MonGE Designs

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    Capture the magic of nature with color


    schemes that evoke the beauty of Earth.
    Forest- and garden-inspired earth tones
    work great, but don’t be afraid to explore
    beyond! For example, a combination of
    burnt sienna and yellow can create a hot
    desert-inspired nature palette, and dark
    blue with shades of silver and white can
    feel like a trek across the Arctic Circle. If
    you want your logo to feel like a specific
    natural setting, grab a photo of that
    setting and choose its most prominent
    colors.

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    Logo design by olimpio

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    Earthy doesn’t have to be boring! Try


    working less “traditional” earth tones into
    your logo. Pinks, reds and yellows can
    strike that balance between dynamic and
    down to earth.

    Logo design by thisisremedy

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    Tip your hat to clear skies and crystal


    oceans by bringing cool blues into your
    logo. Pair it with a green for a perfect
    combination.

    Logo design by nevergohungry

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    Whimsical + colorful = fun. If you’re not


    sure if your color scheme screams “fun,”
    ask yourself if you’d find those colors in a
    candy shop. Bright, warm, contrasting
    colors are loads of fun, as are neon and
    “unnatural” colors like pink and purple and
    lime green.

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    For a fun logo, green, pink and yellow go


    great together. Make the color
    combination your own by choosing
    interesting shades, like a minty shade of
    green or a corally shade of pink.

    Logo design by bayuRIP

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    Typically, logos have one color and a few


    accents. Well, not all logos are typical. Up
    your fun factor with a rainbow of color.
    Just make sure you’re using the right

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