Colors University Communications

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University Communications
Oregon Brand Guide
Colors
Primary Brand Colors
UO Print Services Adjustments
Secondary Brand Colors
UO Gradient
Using Color
Color Do's and Don'ts
Color Exceptions
Commencement
Metallic Colors
Color is one of the most powerful and

recognizable ways we express our brand
identity. Rooted in nature and drawn from our
environment, our colors help tell the story of
who we are. When used correctly, they can
enhance our voice, reflect our tone, and help
our audience make instant connections.
When using color on the web, follow color

contrast requirements for accessibility. Use the
UO Color Contrast Chart to check your color
combinations.
Primary Brand Colors

The University of Oregonʼs institutional colors
are green and yellow. These colors should
figure dominantly in your design work.
Note: For color builds, use the color values

listed here. Theyʼve been adjusted for the best
reproduction in print and on screen and do not
match Pantone® Color Bridge breakdowns. To
serve people with impaired vision, some of our
web color values have been altered slightly
from print color values. Always use the hex
color values listed here to ensure they meet
accessibility standards. If you are using the
Cosmic theme, use our web color classes as
they include web formatting styles to meet text
accessibility standards.
UO Green
PANTONE: 356 | CMYK: 96-26-100-15
HEX: #007030 | CLASS: palette-bg-uo-green
UO Yellow
PANTONE: 107 | CMYK: 0-6-99-0
HEX: #FEE11A | CLASS: palette-bg-uo-yellow
UO Print Services Color

Adjustments
When sending files to UO Print Services, use

the following color builds for UO Green and UO
Yellow. These color builds have been created
with input from UO Print Services to ensure
accurate color reproduction with their
equipment. To ensure the best representation
of UO Green on a variety of paper stocks, there
are two CMYK color builds for UO Green.
For coated stocks, use 90-10-100-20 (UO

Green 356c).
For uncoated stocks, use 90-0-100-18 (UO
Green 356u).
Use 0-6-76-0 for UO Yellow.
Secondary Brand Colors

We developed our secondary color palette to
complement our primary colors, drawing hues
from our natural environment. Use these
colors sparingly and in support to our green
and yellow. Do not make these shades
dominant in your design or attribute them as a
primary color for a department.
UO Legacy Green, with the except of

commencement-specific materials, cannot be
used in place of UO Green. Use it sparingly and
treat it the same as the other secondary
colors.
When adding secondary colors, do not create

designs that donʼt reflect the University of
Oregon brand—or worse, that appear to
represent another institution.
Tints and shades of the colors are prohibited.
Note: For color builds, always use the color

values listed here. Theyʼve been adjusted for
the best reproduction in print and on screen
and do not match Pantone® Color Bridge
breakdowns. Contact [email protected]
for preapproved color palettes for promotion of
heritage sites.
Legacy Green
PANTONE: 3435 | CMYK: 87-45-78-49
HEX: #104735 | CLASS: palette-bg-uo-legacy-
green
Grass Green
PANTONE: 362 | CMYK: 75-15-100-2
HEX: #489D46 | CLASS: palette-bg-grass-green
Lime Green
PANTONE: 377 | CMYK: 52-6-100-0
HEX: #8ABB40 | CLASS: palette-bg-lime-green
Chartreuse
PANTONE: 396 | CMYK: 15-1-100-0
HEX: #E2E11B | CLASS: palette-bg-chartreuse
Dark Blue
PANTONE: 3025 | CMYK: 100-65-37-20
HEX: #004F6E | CLASS: palette-bg-dark-blue
Light Blue
PANTONE: 7710 | CMYK: 81-13-28-0
HEX: #00A5B5 | CLASS: palette-bg-light-blue
Berry
PANTONE: 228 | CMYK: 40-100-40-18
HEX: #8D1D58 | CLASS: palette-bg-berry
Dark Gray
PANTONE: 445 | CMYK: 69-53-55-30
HEX: #4D5859 | CLASS: palette-bg-dark-gray
Medium Gray
PANTONE: 429 | CMYK: 18-10-10-26
HEX: #A2AAAD | CLASS: palette-bg-medium-gray
Light Gray
PANTONE: N/A | CMYK: 0-0-0-17
HEX: #D8DCDA | CLASS: palette-bg-light-gray
UO Gradient
The UO has a special gradient color that can
be used for backgrounds. The gradient is
comprised of about 40 percent UO Yellow and
60 percent UO Green. UO Yellow always begins
in the bottom le[ corner and ends with UO
Green in the upper right.
Use the gradient sparingly and as a

background element.
Using Color
Using color appropriately is one of the easiest
ways to ensure your communications reflect a
cohesive UO brand.
Green and yellow are your go-to colors.

Choose from our secondary palette to enhance
or support the primary colors. Itʼs usually best
to stick with just one supporting secondary
color.
Donʼt forget to build white space into your

design. Like the pauses in music, white space
builds visual breathing room into your design
and can help focus attention on whatʼs
important. Always balance color, typography,
and graphic elements in your design.
On the web, provide sufficient color contrast

for text and graphics.
Refer to the color ratio example above when

using color in your designs. Itʼs not an exact
science—UO green and yellow donʼt have to
be used in equal proportion, and accent colors
are optional—but can help keep your designs
balanced.
✓ Color Do’s
Use our primary green and yellow

dominantly in communications.
Include plenty of white space.
Use accessible color combinations that
offer sufficient contrast for all audiences.
Use the provided color builds.
✗ Color Don’ts
Donʼt change the colors of our protected

brand marks, including logos and the
mascot mark.
Don't use color as the only indicator of
importance or functionality on the web.
Not everyone sees color the same way.
Call out important information by adding
a visual cue (icon, underline, etc.).
Donʼt use color combinations that appear
to represent other institutions.
Donʼt make secondary colors prominent in
designs.
Donʼt use color combinations that are not
accessible or are hard to read, such as
white text on a yellow background.
Donʼt alter the color builds provided or use
so[ware programs to convert colors from
one format to another.
Color Quick Guide
Download Colors *
* NOTE: UO design assets are housed in the

Expanded UO Brand Library, which is restricted
to UO marketing and communications
professionals. For inquiries about access to
these assets connect with us at
[email protected].
Color Exceptions
There are times when other colors promote a
connection to cultural celebrations, identity
groups, or significant awareness campaigns.
These efforts promote our institutional value
of inclusion and other colors are permitted for
these efforts (e.g. heritage months, sexual
assault awareness month, identity based
groups, etc.). Ensure the university logo is
connected to the communication campaign
and work to align our UO brand as appropriate
to enhance an inclusive campus culture. As a
public university, we do not align our brand to
religious or political organizations though
acknowledge those are identities one may
hold. The university protected marks may not
be connected with celebrations or
organizations that do not promote the mission
of the institution. If you have questions about
the exception, you may contact
[email protected].
Commencement
Historically used as the primary color for our
institution, Legacy Green (PMS 3435) is deeply
embedded in the tradition of our
commencement ceremonies. Because of this,
Legacy Green can be used as the primary color
in place of UO Green (PMS 356) on
commencement-specific materials such as
regalia, banners, pennants, cords, degree
frames, commencement programs, and
announcements.
Legacy Green will not be approved for the use

of apparel or merchandise that are not
commencement-specific materials or regalia.
In those cases, UO Green remains the primary
green.
Metallic Colors
The application of metallic colors through the
treatment of foil embossing or metallic inks
should be used sparingly. Overuse of this
technique can dilute its strength to convey a
sense of importance, elegance, exclusivity, and
value.
Metallic colors should be reserved for

materials such as special event invitations and
associated collateral, certificates and awards,
and exclusive or high-impact marketing
projects. Colors are limited to gold, silver, UO
green (PMS 356), and UO yellow (PMS 107).
Do not use metallic colors for:
departmental stationery such as

letterheads, envelopes, and business
cards.
non-exclusive merchandise, swag, or
giveaways.
general handouts and printed materials.
merchandise or print materials that are
not of high quality.
the mascot mark.
creating new color treatments of the
primary or secondary logos other than
those listed on the brand site, gold, or
silver.
Contact [email protected] when

considering the use of metallic colors for your
project.
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MENU

Primary Brand Colors

UO Print Services Adjustments

Secondary Brand Colors

Color Do's and Don'ts

Color is one of the most powerful and

When using color on the web, follow color

Primary Brand Colors

Note: For color builds, use the color values

UO Print Services Color

When sending files to UO Print Services, use

For coated stocks, use 90-10-100-20 (UO

Secondary Brand Colors

UO Legacy Green, with the except of

When adding secondary colors, do not create

Tints and shades of the colors are prohibited.

Note: For color builds, always use the color

Use the gradient sparingly and as a

Green and yellow are your go-to colors.

Donʼt forget to build white space into your

On the web, provide suﬀicient color contrast

Refer to the color ratio example above when

Use our primary green and yellow

Donʼt change the colors of our protected

Color Quick Guide

* NOTE: UO design assets are housed in the

Legacy Green will not be approved for the use

Metallic colors should be reserved for

Do not use metallic colors for:

departmental stationery such as

Contact [email protected] when

Photo Color Treatments

© University of Oregon. All Rights Reserved.

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