Business Model Canvas

Business Model
Canvas
WHAT IS A
BUSINESS
MODEL?

A business model
describes the rationale
of how an organization
creates, delivers, and
captures value
WHAT IS THE BUSINESS
MODEL CANVAS

• It is a tool

• It provides a language for

business

• It is a one page business plan

Nine Parts
• Value Propositions
• Customer Segments
• Channels = Revenue
• Customer Relationships
• Key Resources
• Key Activities
• Key Partnerships = Costs

And Revenue – Costs = Profits

which are the goal
 BUSINESS MODEL CANVAS
Key Partners Key Value Customer Customer
Activities Proposition Relationships Segments

Key Resources Channels

Cost Structure Revenue Streams

Charis Bible College 6

Key Partners Key Activities Value Customer Customer
Proposition Relationships Segments

Key Resources Channels

Cost Structure Revenue Streams

Charis Bible College 7

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Proposition Relationships Segments
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Key Resources Channels
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Macro Economic Forces

Charis Bible College

Charis Bible College 9
What parts of the
Business Model
Canvas are used in
the Marketing Plan?

We will reference a Marketing

Plan and how the Business
Model Canvas sections relate
back to the Plan.
 I use all of them!
Value
What parts But, specifically
the following:
Proposition

of the
Business Customer
Relationships
Channels

Model
Canvas are Revenue Customer
used in the Streams Segments

Marketing
Plan? Key Partners Key Activities
Value Proposition
Value
Proposition

This is a key message to

communicating the benefit of
our business , organization or
product. Take time to get this
right, as much will
springboard from this
important statement.

.
 Some questions to answer in
this section that contribute to
the Marketing Plan :

What value do we deliver to

the customer?
Value
Proposition Which one of our customer’s
problems are we helping to
solve?

Which customer needs are

we satisfying?
How is the Value
Proposition Used
in the Marketing
Plan ?
VALUE PROPOSITION MODEL

• What is the Value Proposition for your business?

• Who are “We”?
• Who is the “Customer”?
• What is the “Product/Service”?
• Who is the “Next Best Competitor”?
• What is our “Differentiation”?
• What is the “Price”? “Cost”?

17
Value Proposition Model

We provide <product or service> to <target customer

segment.> Unlike <next best competitor,> we offer
<measurable differentiation/ benefits/ experiences> at
<cost or price.>
 BUSINESS MODEL CANVAS
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER CUSTOMER SEGMENTS
RELATIONSHIPS

KEY RESOURCES CHANNELS

COST STRUCTURE REVENUE and BENEFITS

$
Business Model Canvas
Template
We will use – this will be
available on
WealthBuilders.org/Africa
Customer Segments
 Customer Segments are the groups of
people or organizations we target to reach
and serve with our product. Companies
should make a conscious decision as to
which segments to serve and which ones to
ignore so that we can focus on best
Customer meeting the needs of our target market.

Segments
Customer segments are often distinguished
by common needs, common behaviors,
common beliefs, and more.
 Some questions to answer in this
section that contribute to the
Marketing Plan :

Customer For whom are we creating value?

(This could be worked from a
Segments product lead or a customer
segment lead.)

Who are our most important

customers, and why are they
most important?
How are Customer
Segments Used in
a Marketing Plan ?
Customer Segments
• For whom are we adding value?
• Who are our most important customers?

•You need to answer these questions to

succeed

• Segmentation is the tool to use

• Segments are often referred to as:
• Mass, Niche, Needs based
Customer Relationships
 Customer Relationships are defined
as the types of relationships a
company establishes within specific
Customer Segments.

Customer This area of the canvas is at times

overlooked, but it is important as the
Relationships customer relationship defines how
our brand will be seen by customers
and is what mostly influences their
behavior.
 Some questions to answer in this section that
contribute to the Marketing Plan :

What type of relationship does each of our Customer

Segments expect us to establish and maintain with
them?

Which ones have we established?

Customer
Relationships Which ones do we need to establish?

How are they integrated with the rest of our business

model?

How costly are they, and is there an appropriate ROI?

 How are Customer
Relationships referenced
in a Marketing Plan ?
Class Discussion
Channels
 Channels

The method in which value is delivered to your

Customer Segments.

Channels are really important as we have to think about how to deliver our product in a way
that our customer segments expect, and in some cases, demand. Channels can add value in
supporting your Customer Relationships. Understanding your Customer Segments and
Customer Relationships will help you determine what Channels are best to deliver the value
desired to customers.
 Channels
Some questions to answer in this section that contribute to the Marketing Plan :

How are we reaching our customers now?

How are we hearing they want to reach us?

How are our Channels integrated?

Which ones are most effective?

What opportunities do we have to low cost channels?

How are we integrating them with customer routines?

How
Channels
Used in a
Marketing
Plan ?
Revenue
Streams
 Revenue Streams
A revenue stream is monetizing the value proposition
through sales of your product and/or service. There are
4 notable types of revenue for consideration. They are
as follows:

• Recurring
• Recurring revenue is a more predictable type of
revenue. This means, the business has
reasonable assurance, the revenue will occur at
regular intervals.
• Transaction Based
• This is revenue earned by a transaction from a
customer.
• Project Revenue
• This is revenue from the one-time projects.
• Service Revenue
• This is the revenue stream that sells time; it is
unique in that at generally not as desirable.
Revenue Streams

Some questions to answer in this section that

contribute to the Marketing Plan :

• For what value are our customers really

willing to pay?
• For what do they currently pay?
• How are they currently paying?
• How would they prefer to pay?
• How much does each Revenue Stream
contribute to overall revenues?

.
How are
Revenue
Streams
incorporated in
the active
Marketing Plan ?
Key Partners
Key Partners
Key Partners are the people and organizations
you rely on as suppliers, joint ventures, service
providers, and more. One of the reasons this is
important in the Marketing Plan as their may
be opportunity to leverage the relationship to
increase revenue and decrease expenses, also,
shared networking and social media is a
tangible advantage in today’s market.
Key Partners

Some questions to answer in this section that contribute to the

Marketing Plan :

• Who are our Key Partners?

• Who are our key suppliers?
• Which Key Resources are we acquiring from partners?
• Which Key Activities do partners perform?
• Is there an opportunity to leverage relationship for product sales?
.
How are Key Partners
leveraged in a Marketing
Plan ?
 Key Activities are the “how-to”- this is
how an organization makes it happen
Key Activities and where much of the resources are
applied to for accomplishment of the
Vision and Goals of an organization.
 Some questions to
What Key Activities
answer in this section
do our Value
that contribute to the
Propositions require?
Marketing Plan :

Key Our Distribution Customer

Activities
Channels? Relationships?

Revenue streams?
How are Key Activities
used in a Marketing
Plan ?
 The Business Model Canvas gives you
a “jump start” on your Marketing Plan
as the key information is gathered in a
Overview concise manner, and provides an
overall picture that ensures the
Marketing and Operational Plans
work together.
Questions?
Karen Conrad
[email protected]
 Dream to Destiny
Proven strategies to achieve your
God given destiny

David Metcalfe
Where it all Starts

Heart to Heart relationship with God where you experience Him in

a personal way.

“And this is eternal life, that they know you, the only true
God, and Jesus Christ whom you have sent.” John 17:3

•The God quality experience starts when you are born again. Yielded to Jesus
KOG

•Continues as you walk in harmony with Jesus, and learn who you are in
Christ, and how to manage your inheritance. KOH
John 17:4 “I glorified you on earth, having accomplished the work
that you gave me to do.”

Jesus modeled and taught in words and deeds so people could see, understand
and experience God’s reality. His love, character, and nature.

How does prosperity fit into the picture?

Prosperity is having all of God’s resources to accomplish his
will in your life, to build wealth that makes a difference and
leaves a legacy.

Resources: Every Spiritual Blessing that provides: vibrant physical

and emotional health, freedom from oppression (Protection),
quality relationships, peace, joy and financial blessing.

Wealth: Relationships, education,, experience, influence,

peace, and financial (resources).
John 17:17 “Sanctify (set apart) them in the truth; your word
is truth.”

1. Jesus taught them the written word. Deuteronomy

2. Jesus repeated what he heard the Father say Jn 17:8
“For I have given them the words that you gave me, and
they have received them and have come to know in truth
that I came from you; and they have believed that you
sent me.”
3. Holy Spirit given to teach and guide into truth.
Sources of Inspired Ideas

Personal
• Imagination – God created animals and Adam named Gen 2:19
• Purpose in your heart – 2 Cor 9:8 Giving
• Delight yourself in the Lord and He will give you the desires of
your heart. Ps 37:4

Holy Spirit Acts 2:17

• Prophecy – repeat what you heard from God. UV Light
• Visions – outside, inside. Inner Cam bow
• Dreams – Abraham, Solomon, Jacob
• David – my heart instructs in the night. Ps 16:7
• Job – God opens the ear at night. Job 33:16
• Tyler sale
Jesus’ Model for Us

The Father is at work

DESTINY
and so am I. John 5:17-21
Jesus Model
Luke 6:47-48

Come to me –
Relationship

Hear my voice –
Delight & Hope Grace
Power Solid Foundation
Act – Faith Authority
(believe/trust) Favor
Wisdom
BUSINESS LIFE CYCLE
SEASONS

---------

Idea
-----
Results

Resources
The Timing of Ideas and Holy Spirit Speaking SEASONS
Ideas SUMMER FALL

Long Short
list of list to ---------
FALL ideas act
upon

SPRING WINTER

Planting
God as your source
Ideas and Activity Cycles
SEASONS

---------

RESULTS

RESOURCES
Stages of Transition
DREAM DISTRESS DEVELOP DEMONSTRATE
Motivation IDEA FORMATION CHALLENGES:
Demonic – deception, steals Knowledge Wisdom
word Understanding Improve/Refine
What – Vision Friends & Family Walk in God’s promises You’re the Model &
How – Method Lack – Resources, Skills, $$, and Grace mentor
When – Timing Knowledge, People, Systems Wisdom James 1:5
Who --Collaboration Fear - failure/rejection Pruning Jn 15
Knowledge
POSITIVE: Skill
Mercy and Grace Funding
Favor Culture Kingdom Results
Courage/Passion Share Info
Affirmation People/systems Eph 4
Your Table SME
Mentor(s)

Divine Appt 7 Mountains

Skill Peace. Gatekeepers
Model/Mentor/Coach Network
Sphere Overlap

Unconscious Conscious Conscious Unconscious

Incompetence Incompetence Competence Competence
DISTRESS IN YOUR DESTINY

You have the dream (idea) but you don’t know what you’re doing. UI
Circumstances pressure you to go back to the way things were.

Objectives:
• Faith in God to define what, how, when and who with to accomplish work.
• Walking in God’s promises, mercy and grace. Heb 4:16
• Know the threats against the word/idea but don’t get stuck on the bad.
 WALKING IN GOD’S PROMISES AND GRACE.
“Out of my distress I called on the LORD; the LORD answered me and set me free. The LORD is on my side; I will not
fear. What can man do to me? The LORD is on my side as my helper; I shall look in triumph on those who hate me.”
Psalms 118:5-7 ESV
Mercy and Grace Hebrews 4:16
• Mercy - Jesus has empathy with our weaknesses and temptations (v15)
• Grace – God’s favor towards us and the transformative power that gives strength, ability, power and capacity.
• Everything has already been accomplished in Jesus and given to the born again believer.
• Jesus won the victory through his death, burial and resurrection.
Pray the Word
Prophecy, Visions, Dreams
Joseph – 13 year overnight success
DISTRESS – THREATS AGAINST THE WORD

Good Soil
30 Honest & Good Heart
60 Hear Word
Takes away:
Hold it & Act
Bird in air
Bear Fruit
Trample under foot Devil 100

Rocky Worries
No moisture retention: Thorny Riches
Affliction, Persecution, Pleasures
Temptation Soul issues
Root of bitterness
 DISTRESS – THREATS AGAINST THE IDEA

Behavior
The 4 prevailing wisdoms that
shape beliefs (James 3):
• Godly – Mind of Christ.
Spiritual birth required. Thoughts
• Demonic
& Feelings
• Self (carnal) combination
• Worldly - combination Values

Beliefs
Identity, Purpose,
Passion & Vows
RESOURCES

Visit WealthBuilders for more resources

www.wealthbuilders.org

[email protected]