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    Extension To Chapter-2

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    Amir
    The document describes the business model canvas, which outlines the nine basic building blocks of a business model. It explains each block: customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. Together these building blocks form a framework for describing how a company creates, delivers, and captures value. The business model canvas provides a tool for visualizing a company's business model through a one-page diagram. Getting the business model right is critical for success.

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    Extension To Chapter-2

    Uploaded by

    Amir
    35 views33 pages
    The document describes the business model canvas, which outlines the nine basic building blocks of a business model. It explains each block: customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. Together these building blocks form a framework for describing how a company creates, delivers, and captures value. The business model canvas provides a tool for visualizing a company's business model through a one-page diagram. Getting the business model right is critical for success.

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    The document describes the business model canvas, which outlines the nine basic building blocks of a business model. It explains each block: customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. Together these building blocks form a framework for describing how a company creates, delivers, and captures value. The business model canvas provides a tool for visualizing a company's business model through a one-page diagram. Getting the business model right is critical for success.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    35 views33 pages

    Extension To Chapter-2

    Uploaded by

    Amir
    The document describes the business model canvas, which outlines the nine basic building blocks of a business model. It explains each block: customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. Together these building blocks form a framework for describing how a company creates, delivers, and captures value. The business model canvas provides a tool for visualizing a company's business model through a one-page diagram. Getting the business model right is critical for success.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 33

    Business Model

    Extension to Chapter-2
    A Business model describes the
    rationale of how an organization
    • Creates
    • Delivers and
    • Captures value
    Business Model Canvas
    The Business Model Canvas was
    proposed by Alexander Osterwalder
    based on his earlier book: Business
    Model Ontology.
    It outlines nine segments which form the
    building blocks for the business model in
    a nice one-page canvas.
    A Business model
    includes 9 basic building
    bocks
    The Business Model Canvas
    7
    Key 2 Value 4 1
    8 Key Activities
    Partners Proposition
    Customer
    Relationships Customers
    segment

    6 Key 3
    Resources Channels

    9 Cost 5 Revenue
    Structure Streams
    f

    •For whom are we creating value?


    •Who are our most important customers
    •What value do we deliver to the customer ?
    •Which one of our customer’s problems are we helping to solve ?
    •Which customer needs are we satisfying?
    •What bundles of products and services are we offering to each
    customer segment?
    •Through which channels do our customer segments want
    to be reached?
    •How are we reaching them now?
    • How are our channels integrated?
    •Which ones worth best?
    •Which ones are most cost – efficient?
    •Who are we integrating them with customer routines?
     What type of relationship does each type of our
    customer segments expect us to establish and maintain
    with them?
     Which ones have we established?
     How costly are they ?
     How are they integrated with the rest of our business
    model?
    For what value are our customers really willing to pay?
    For what do they currently pay?
    How are they currently paying?
    How would they prefer to pay?
    How much does each revenue stream contribute to
    overall revenues?
    What key resources do
    • our value propositions require?
    • our distribution channels?
    • Customer Relationships?
    • Revenue Streams?
    What key activities do
     our value propositions require?
     Our distribution channels?
     Customer relationships?
     Revenue streams?
    Who are our key partners?
    Who are our key suppliers?
    Which key resources are we acquiring from partners?
    Which key activities do partners perform?
    • What are the most important costs inherent in our
    business model?
    • Which key resources are most expensive?
    • Which key activities are most expensive?
    • “Get the business model
    wrong, and there is
    almost no chance of
    success...”
    (Teece, 2010)
    Individual Assignment-2 (10%)
    Due Date: After 2 weeks

    observation
    Visit any local SME in Ethiopia. Through
    and interaction with the
    entrepreneur, describe the Business
    Model of the SME and assess its
    feasibility by making use of the business
    model canvas.

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