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ITIL 4

FOUNDATION TRAINING MATERIAL COURSE


TABLE OF CONTENTS
Course Overview > TABLE OF CONTENTS

• Section 1: Introduction
• Section 2: Service Management
• Section 3: Four Dimensions of Service Management
• Section 4: Service Value System
• Section 5: Service Value Chain
• Section 6.1: ITIL 4 Practices Introduction
• Section 6.2: Recall The Purpose Of The ITIL Practices
• Section 6.3: Recall Definitions Of The ITIL Terms
• Section 6.4: ITIL Practices In Detail
• Section 7: Guiding Principles
• Section 8: Continual Improvement
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SECTION 1: INTRODUCTION

3
ABOUT THE COURSE
SECTION 1: INTRODUCTION > ABOUT THE COURSE

Exam 4 th
Industrial
Welcome
Fundamentals Revolution

Management Service
Fundamentals Organizations
4
WELCOME
SECTION 1: INTRODUCTION > WELCOME

You learn everything you need to know to


be able to pass the ITIL 4 Foundation Exam.

We designed this course based on the


official ITIL 4 Foundation text book.
5
EXAM FUNDAMENTALS
SECTION 1: INTRODUCTION > EXAM FUNDAMENTALS

• 60 minutes
– Candidates taking the exam in a language that is not in their native or
working language may be awarded 25% extra time, i.e. 75 minutes in total
• 40 questions, each question is worth 1 mark
– ‘standard’
– ‘missing word’
– ‘list’ (2 correct items)
– Rarely, ‘negative’ (“what is NOT…”)
• Pass mark: 65% or higher (26 marks or above)
• levels 1 and 2
– 9 questions at Level 1 (Recall) = 22.5%
– 31 questions at Level 2 (Understand, Describe, Explain) = 77.5%

6
4TH INDUSTRIAL REVOLUTION
SECTION 1: INTRODUCTION > 4TH INDUSTRIAL REVOLUTION

7
ITIL HISTORY
SECTION 1: INTRODUCTION > ITIL HISTORY

8
SERVICE ORGANIZATIONS
SECTION 1: INTRODUCTION > SERVICE ORGANIZATIONS

Service Management: a set of specialized


organization capabilities for enabling value to
customers in the form of service.

ITIL 4: Provides organizations with the most


comprehensive framework for IT Service
Management
9
SERVICE ORGANIZATIONS
SECTION 1: INTRODUCTION > SERVICE ORGANIZATIONS

How is the value co-created between Walmart and the customers?


Customer has a party.

Customer walk into Walmart store.

Buy some supplies to cook a meal at night.

Walmart provided all supplies (Provided output)

Customer created excellent meal (Provided outcome)

The happiness at the party is the value co-created.


10
SECTION 2: KEY CONCEPTS
SERVICE MANAGEMENT

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KEY CONCEPTS SERVICE MANAGEMENT
SECTION 2: KEY CONCEPTS SERVICE MANAGEMENT

Organizations, Service
Service Management Providers, Service Consumers, Services And Products
And Other Stakeholders

Service Offerings Service Relationships Value

Outcomes Costs Risks

The Nature Of Value And Value


Utility And Warranty
Co-creation

12
KEY CONCEPTS SERVICE MANAGEMENT
SECTION 2: KEY CONCEPTS SERVICE MANAGEMENT > KEY CONCEPTS SERVICE MANAGEMENT

These concepts apply to all organizations and services.

But the first thing that must be outlined is the most fundamental
question of all:

• What is ‘service management’?

13
SERVICE MANAGEMENT
SECTION 2: KEY CONCEPTS SERVICE MANAGEMENT

Service Management: a set of specialized organization capabilities for


enabling value to customers in the form of service.

Developing the specialized organizational capabilities mentioned in the


definition requires an understanding of:

•the nature of value


•the nature and scope of the stakeholders involved
•how value creation is enabled through services.
14
SERVICE MANAGEMENT
SECTION 2: KEY CONCEPTS SERVICE MANAGEMENT

Organizational capabilities refers to having both the capacity and


the ability to perform the functions required.
• The purpose of an organization is to create value for
stakeholders.
• Organize your people to best support the activities, practices
and processes.

15
SERVICE MANAGEMENT
SECTION 2: KEY CONCEPTS SERVICE MANAGEMENT

The provider delivers the service, and the consumer receives


value; the consumer plays no role in creating value for themselves.

This was the old idea about delivering services by most


organizations who self-identified as ‘service providers’.

This fails to take into consideration the highly complex and


interdependent service relationships that exist in reality.

16
VALUE
SECTION 2: KEY CONCEPTS SERVICE MANAGEMENT > VALUE

Value: the perceived benefits, usefulness, and


importance of something.
•Value is based on the recipient’s perception.
•The recipient determines the perceived value.

17
ORGANIZATION
SECTION 2: KEY CONCEPTS SERVICE MANAGEMENT > ORGANIZATION

• A person or a group of people that has its own functions,


Organization responsibilities, and relationships to achieve its objectives.

• A role performed by an organization in a service


Service Provider relationship to provide services to consumers.

• A role performed by an organization in a relationship that


Services Consumer uses (or consumes) those services.

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ORGANIZATION
SECTION 2: KEY CONCEPTS SERVICE MANAGEMENT > ORGANIZATION

Organizations vary in size, complexity, and in their legal structure.

Previously “Delivering something is easy… delivering value is


hard!”

Instead in ITIL4 Value is co-created by the service provider and the


consumer.

19
ORGANIZATION
SECTION 2: KEY CONCEPTS SERVICE MANAGEMENT > ORGANIZATION

As societies and economies evolve, the relationships between and within


organizations become more complex.

Each organization depends on others in its operation and development.

Depending on the point of view, organizations can play many different roles.

20
ORGANIZATION – CO-CREATION
SECTION 2: KEY CONCEPTS SERVICE MANAGEMENT > ORGANIZATION

As a supplier, I can provide everything you need

As a consumer, you must do your part to co-create value.

Service Relationships are different and complicated

You can be both a supplier and a consumer simultaneously


21
DIFFERENT ROLES
SECTION 2: KEY CONCEPTS SERVICE MANAGEMENT > ORGANIZATION > DIFFERENT ROLES

USER • A person who uses services

• A person who defines the requirements for a service


CUSTOMER and takes responsibility for the outcomes of service
consumption

• A person who authorizes the budget for service


SPONSOR consumption

22
DIFFERENT ROLES
SECTION 2: KEY CONCEPTS SERVICE MANAGEMENT > ORGANIZATION > DIFFERENT ROLES

Our company decided to have an ERP system

Different departments needs a way to talk to each others.

Finance, HR, Sales and Purchasing Managers would like to have a consolidated system.

Each department has number of employees.

Meeting with top management is required, and meeting with users and customers as well.

23
OTHER STAKEHOLDERS
SECTION 2: KEY CONCEPTS SERVICE MANAGEMENT > ORGANIZATION AND PEOPLE > OTHER STAKEHOLDERS

Individual
Organization Partners Suppliers
Employees

Government
Investors Shareholders Regulators
Organizations

Social Groups

24
SERVICES & PRODUCTS
SECTION 2: KEY CONCEPTS SERVICE MANAGEMENT > SERVICES AND PRODUCTS

Service: is a mean of enabling value co-creation by


facilitating outcomes that customers want to
achieve, without the customer having to manage
specific costs and risks.

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SERVICES & PRODUCTS
SECTION 2: KEY CONCEPTS SERVICE MANAGEMENT > SERVICES AND PRODUCTS

Product: configuration of resources created by the


organization that will be potentially valuable for its customers.

Resources can be owned or managed by the organization

A Product combines and simplifies the various services.

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SERVICES & PRODUCTS
SECTION 2: KEY CONCEPTS SERVICE MANAGEMENT > SERVICES AND PRODUCTS

Each product that an organization offers is created with several target


consumer groups in mind to meet the needs of these groups.

A product is not exclusive to one consumer group and can address the needs
of several different groups.
• For example, a software service can be offered as a ‘lite’ version for
individual users or a more comprehensive corporate version.

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SERVICES & PRODUCTS
SECTION 2: KEY CONCEPTS SERVICE MANAGEMENT > SERVICES AND PRODUCTS

Products are typically complex and are not fully visible to the consumer.

The portion of a product that the consumer actually sees does not always
represent all of the components that comprise the product and support its
delivery.

Organizations define which product components their consumers see and


tailor them to suit their target consumer groups.

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SERVICE OFFERINGS
SECTION 2: KEY CONCEPTS SERVICE MANAGEMENT > SERVICES AND PRODUCTS

Service Offering: a description of one or more services


designed to address the needs of a target consumer group.

Service offering can include goods, access to resources, and


service actions.

Access to Service
Goods
resources Actions
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SERVICE OFFERINGS | EXERCISE
SECTION 2: KEY CONCEPTS SERVICE MANAGEMENT > SERVICE OFFERINGS | EXERCISE

Goods
• Things are transferred from the service provider to the consumer, and then the consumer is responsible for their
future use.

Access to resources
• Access to resources are granted or licensed to a consumer under agreed terms and conditions.

Service Actions
• Actions performed to address a consumer’s needs.
• Service actions performed to address a consumer's needs.
• These actions are performed by the service provider according to the agreement with the consumer.
• Some of the examples are, user support like service desk, where the service actions are performed to fulfil
the needs of the consumer.
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SERVICE RELATIONSHIPS
SECTION 2: KEY CONCEPTS SERVICE MANAGEMENT > SERVICE RELATIONSHIPS

• A corporation between a service provider and service consumer,


Service Relationship including service provision, service consumption and service
relationship management

• The activities performed by an organization to provide the


Service Provision services

• The activities performed by an organization to consume the


Service Consumption services.

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SERVICE RELATIONSHIPS
SECTION 2: KEY CONCEPTS SERVICE MANAGEMENT > SERVICE RELATIONSHIPS

Service relationships
• Established between two or more organizations to co-
create value.
• Organizations will take on the roles of service providers
or service consumers.
• The two roles are not mutually exclusive, can be provide
and consume several.
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SERVICE RELATIONSHIPS
SECTION 2: KEY CONCEPTS SERVICE MANAGEMENT > SERVICE RELATIONSHIPS

Service Relationship Management: the activities that the service


provider and the service consumer do together to enable value co-
creation to occur based upon the service offering.
• An organization might be both a service provider and service
consumer at the same time.

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SERVICE RELATIONSHIPS MODEL
SECTION 2: KEY CONCEPTS SERVICE MANAGEMENT > SERVICE RELATIONSHIPS MODEL

When providers deliver services, they create new resources for service consumers
or modify existing ones.

The service consumer can use its new or modified resources to create its products
to address the needs of another target consumer group, thus becoming a service
provider.

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OUTCOMES
SECTION 2: KEY CONCEPTS SERVICE MANAGEMENT > OUTCOMES

Achieving desired outcomes requires resources and is often associated with


risks.

Service providers help their consumers to achieve outcomes, take on some


of the associated risks and costs.

On the other hand, service relationships can introduce new risks and costs
and negatively affect the intended outcomes while supporting others.

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OUTCOMES
SECTION 2: KEY CONCEPTS SERVICE MANAGEMENT > OUTCOMES

Outcome: a result for a stakeholder, enabled by one or


more outputs.
Affected outcomes Supported outcomes

Cost introduced Cost removed

Risk introduced Risk removed

VALUE
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OUTCOMES
SECTION 2: KEY CONCEPTS SERVICE MANAGEMENT > OUTCOMES

If I use UBER APP:

No rental car No parking No gasoline No insurance

– I am able to reduce costs


– Because it is co-creating: I have to have smart phone, battery, internet,
GPS…etc.
– But also there are risks that being assumed like: maybe I miss my
meeting, maybe I cannot find UBER Services in same area…etc.

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OUTCOMES
SECTION 2: KEY CONCEPTS SERVICE MANAGEMENT > OUTCOMES

When the value proposition is good, a business agreement can be made.

Value propositions change when the factors change.

It can be difficult for the provider to fully understand the outcomes that
the consumer wants to achieve.

In some cases they will work together to define the desired outcomes.
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OUTCOMES
SECTION 2: KEY CONCEPTS SERVICE MANAGEMENT > OUTCOMES

Output: a tangible or intangible deliverable of an activity

Services facilitate outcomes through one or more outputs.

You should care more about the outcome than the output.

Create metrics that measure outcomes and not just outputs.


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COSTS
SECTION 2: KEY CONCEPTS SERVICE MANAGEMENT > COSTS

From the service consumer’s perspective, there are two types of


cost involved in service relationships:
• Costs removed from the consumer by the service (a part of the value proposition).
• Costs imposed on the consumer by the service (the costs of service consumption).

Both types of cost are considered when the consumer assesses the
value expect from service to create.

It is important that both types of cost are fully understood.

40
COSTS
SECTION 2: KEY CONCEPTS SERVICE MANAGEMENT > COSTS

Cost: the amount of money spent on a specific activity or


resources

Cost may be measured man-hours of FTEs

• One FTE (Full Time Equivalent) equals 2000 hours of work per year.

A Service provider aims to reduce or remove costs for you


when providing a service
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RISKS
SECTION 2: KEY CONCEPTS SERVICE MANAGEMENT > RISKS

As with costs, there are two types of risk that are of concern to
service consumers:
• Risks removed from a consumer by the service (part of the value proposition).
• Risks imposed on a consumer by the service (risks of service consumption).

The consumer contributes to the reduction of risk through:

• Actively participating in the definition of the requirements


• Clearly communicating the critical success factors (CSFs)
• Ensuring the provider has access to the necessary resources.
42
RISKS
SECTION 2: KEY CONCEPTS SERVICE MANAGEMENT > RISKS

Risk: a possible event that could cause harm, loss, or make it more difficult to achieve
objectives.

A service provider’s goal should be to reduce risk for the consumer.

Risk is potentially imposed on consumers by the service.

43
RISKS
SECTION 2: KEY CONCEPTS SERVICE MANAGEMENT > RISKS

What shall we do to reduce risks or remove:

Define the requirements of the service and clarify the required outcomes

Clearly communicate any constraints and the critical success factors

Consumers must ensure providers have access to the necessary resources

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RISKS
SECTION 2: KEY CONCEPTS SERVICE MANAGEMENT > RISKS

Avoid • Risk avoidance involved removing risks from the service

• Risk acceptance is used when the risk or cost is considered


Accept low

Transfer • Risk transfer is often used when you insure against a risk

• Risk mitigation is used when you implement technology or


Mitigate processes to reduce the risk
45
UTILITY AND WARRANTY
SECTION 2: KEY CONCEPTS SERVICE MANAGEMENT > UTILITY AND WARRANTY

Value is created from Utility and Warranty

Utility: Functionality offered by a product or service to meet a particular need


• What a service does?

Warranty: assurance that a product or service will meet agreed requirements


• How the service performs?

Utility is what something does.

Warranty is how well it does it.

46
UTILITY & WARRANTY
SECTION 2: KEY CONCEPTS SERVICE MANAGEMENT > UTILITY AND WARRANTY

The assessment of service must consider the impact of costs and


risks on utility and warranty to generate a complete picture of the
viability of a service.

Both utility and warranty are essential for a service to facilitate its
desired outcomes and therefore help create value.

47
UTILITY AND WARRANTY - CREATE VALUE
SECTION 2: KEY CONCEPTS SERVICE MANAGEMENT > UTILITY AND WARRANTY - CREATE VALUE

Utility

T/F
Performance Correct
OR Fit for Purpose
Constraints Removed
Value Created
AND
Availability
Capacity T/F
Continuous results AND Fit for Use
Secure T/F

Warranty
48
UTILITY AND WARRANTY - CREATE VALUE
SECTION 2: KEY CONCEPTS SERVICE MANAGEMENT > UTILITY AND WARRANTY - CREATE VALUE

A service should have both utility and warranty

Warranty requires that a service has defined and agreed-upon conditions that are met.

Utility requires that a service support the performance or remove constraints from the
consumer

Warranty addresses areas such as availability, capacity, security levels, and continuity.

Utility is concerned with fit for propose.

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SECTION 3: FOUR DIMENSIONS
OF SERVICE MANAGEMENT

50
FOUR DIMENSIONS OF SERVICE MANAGEMENT
SECTION 3: FOUR DIMENSIONS OF SERVICE MANAGEMENT

51
FOUR DIMENSIONS OF SERVICE MANAGEMENT
SECTION 3: FOUR DIMENSIONS OF SERVICE MANAGEMENT

The objective is to create value for its stakeholders, which is achieved through the
provision and consumption of services.

The four dimensions of service management must be introduced.

Organizations should consider all aspects of their behavior to achieve desired


outcomes.

However, in practice, organizations often become too focused on one area of their
initiatives and neglect the others.
52
FOUR DIMENSIONS OF SERVICE MANAGEMENT
SECTION 3: FOUR DIMENSIONS OF SERVICE MANAGEMENT

To support a holistic approach to service management, ITIL defines four dimensions that
collectively are critical to the effective and efficient facilitation of value for customers and
other stakeholders in the form of products and services.

Organizations and Information and


people technology

Partners and Value streams and


suppliers processes.
53
FOUR DIMENSIONS OF SERVICE MANAGEMENT
SECTION 3: FOUR DIMENSIONS OF SERVICE MANAGEMENT

These four dimensions represent perspectives that are relevant to the whole
SVS, including the entirety of the service value chain and all ITIL practices.

The four dimensions are constrained or influenced by several external


factors that are often beyond the control of the SVS.

Failing to address all four dimensions adequately may result in services


becoming undeliverable or not meeting expectations of quality or efficiency.

54
FOUR DIMENSIONS OF SERVICE MANAGEMENT
SECTION 3: FOUR DIMENSIONS OF SERVICE MANAGEMENT

Four Dimensions of Service Management


• Organizations & People
• Information & Technology
• Partners and Suppliers
• Value Streams and Processes

PESTLE
• Political, Economic, Social, Technological, Environmental and Legal
55
ORGANIZATIONS & PEOPLE
SECTION 3: FOUR DIMENSIONS OF SERVICE MANAGEMENT > ORGANIZATIONS & PEOPLE

The first dimension of service management is organizations and people.

The effectiveness of an organization cannot be assured by a formally established


structure or system of authority alone.

The organization needs a culture that supports its objectives.

It is vital that the leaders of the organization champion and advocate values which
motivate people to work in desirable ways.
56
ORGANIZATIONS & PEOPLE
SECTION 3: FOUR DIMENSIONS OF SERVICE MANAGEMENT > ORGANIZATIONS & PEOPLE

People are a crucial element in this dimension.

Attention should be paid to the skills and competencies of teams or


individual members, management and leadership styles, and communication
and collaboration skills.

As practices evolve, people also need to update their skills and


competencies.

57
ORGANIZATIONS & PEOPLE
SECTION 3: FOUR DIMENSIONS OF SERVICE MANAGEMENT > ORGANIZATIONS & PEOPLE

Every person in the organization should have a clear understanding of their contribution
towards creating value for the organization.

Promoting a focus on value creation is an effective method of breaking down


organizational silos.

The organizations and people dimension of a service covers:

• Roles and responsibilities


• Formal organizational structures
• Culture
• Required staffing
• Competencies.
58
ORGANIZATIONS & PEOPLE
SECTION 3: FOUR DIMENSIONS OF SERVICE MANAGEMENT > ORGANIZATIONS & PEOPLE

How will we form our Horizontal structure tend to be


organizational structure? more agile

Continual training and


Vertical structures tend to be
development of your workforce is
more process driven
important

Culture starts at the top and


Culture: Shared values and
funnels down throughout the
attitudes of the organization
company
59
INFORMATION & TECHNOLOGY
SECTION 3: FOUR DIMENSIONS OF SERVICE MANAGEMENT > INFORMATION & TECHNOLOGY

IT Services
IT Services
Management

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INFORMATION & TECHNOLOGY
SECTION 3: FOUR DIMENSIONS OF SERVICE MANAGEMENT > INFORMATION & TECHNOLOGY

The technologies that support service management


include, but are not limited to:
• workflow management systems
• knowledge bases
• inventory systems
• communication systems
• analytical tools.
61
INFORMATION & TECHNOLOGY
SECTION 3: FOUR DIMENSIONS OF SERVICE MANAGEMENT > INFORMATION & TECHNOLOGY

Service management increasingly benefits from developments in


technology.

Artificial intelligence, machine learning, and other cognitive computing


solutions are used at all levels, from strategic planning and portfolio
optimization to system monitoring and user support.

The use of mobile platforms, cloud solutions, remote collaboration tools,


automated testing, and deployment solutions has become a common
practice among service providers.
62
INFORMATION & TECHNOLOGY
SECTION 3: FOUR DIMENSIONS OF SERVICE MANAGEMENT > INFORMATION & TECHNOLOGY

When applied to the SVS, it includes the information and knowledge necessary
to manage services and the technologies required.

It incorporates the relationships between different components of the SVS, such


as the inputs and outputs of activities and practices.

Technology that supports IT Service Management ensures the business can


function properly

For many services, information management is the primary means of enabling


customer value.
63
INFORMATION & TECHNOLOGY
SECTION 3: FOUR DIMENSIONS OF SERVICE MANAGEMENT > INFORMATION & TECHNOLOGY

The information architecture of the various services needs to be well


understood and continually optimized, taking into account such criteria:

Availability Reliability Accessibility

Timeliness Accuracy Relevance


64
INFORMATION & TECHNOLOGY | BRAINSTORMING
SECTION 3: FOUR DIMENSIONS OF SERVICE MANAGEMENT > INFORMATION & TECHNOLOGY | BRAINSTORMING

Information management has challenges such as


security and regulatory compliance requirements
• Is it compatible with the current architecture?
• Does it raise any regulatory, compliance, or information security
control issues?
• Will it continue to be viable in the foreseeable future?
• Does it align with the service provider or service consumer
strategy?
65
INFORMATION & TECHNOLOGY | BRAINSTORMING
SECTION 3: FOUR DIMENSIONS OF SERVICE MANAGEMENT > INFORMATION & TECHNOLOGY | BRAINSTORMING

Information management has challenges such as security and


regulatory compliance requirements
• Does the organization have the right skills to support and maintain the
technology?
• Does it have enough automation capabilities to be developed, deployed and
operated?
• Does it have additional capabilities that can be leveraged for other products or
services?
• Does it introduce new risks or constraints to the organization?
• Does Organizational culture have an impact on your risk tolerance?
66
PARTNERS & SUPPLIERS
SECTION 3: FOUR DIMENSIONS OF SERVICE MANAGEMENT > PARTNERS & SUPPLIERS

Encompasses an organization’s relationships with other organizations involved in the design,


development, deployment, delivery, support, and/or continual improvement of services.

Incorporates contracts and other agreements between the organization and its partners or
suppliers.

Relationships between organizations may involve various levels of integration and formality.

• Formal contracts
• Flexible partnerships.

67
PARTNERS & SUPPLIERS
SECTION 3: FOUR DIMENSIONS OF SERVICE MANAGEMENT > PARTNERS & SUPPLIERS

An organization acting as a service provider will have a position on this


spectrum.

An organization acts as a service consumer, its role will depend on its


strategy and sourcing and supplier management objectives.

When using partners and suppliers, an organization’s strategy should be


based on its goals, culture, and business environment.

Other organizations may choose to rely as much as possible on their


resources, using partners and suppliers as little as possible.
68
PARTNERS & SUPPLIERS
SECTION 3: FOUR DIMENSIONS OF SERVICE MANAGEMENT > PARTNERS & SUPPLIERS

One method an organization may use to address the partners


and suppliers dimension is service integration and management.

This involves the use of a specially established integrator to


ensure that service relationships are properly coordinated.

Service integration and management may be kept within the


organization, but can also be delegated to a trusted partner.

69
PARTNERS & SUPPLIERS FACTORS
SECTION 3: FOUR DIMENSIONS OF SERVICE MANAGEMENT > PARTNERS & SUPPLIERS FACTORS

Strategic focus Corporate culture

Resource scarcity Cost concerns

Subject matter expertise External constraints

Demand patterns
70
PARTNERS & SUPPLIERS FACTORS
SECTION 3: FOUR DIMENSIONS OF SERVICE MANAGEMENT > PARTNERS & SUPPLIERS FACTORS

• Some companies choose to concentrate on their core expertise and outsource


Strategic focus noncore services.
• Others like to be as self-sufficient as possible, controlling all key functions.

Corporate • Some organizations have a historical preference for one approach over another.
culture • Longstanding cultural bias is difficult to change without compelling reasons.

Resource • If a resource or expertise is in scarce supply, it may be difficult for a service


scarcity provider to obtain it without a supplier.

71
PARTNERS & SUPPLIERS FACTORS
SECTION 3: FOUR DIMENSIONS OF SERVICE MANAGEMENT > PARTNERS & SUPPLIERS FACTORS

• A decision may be influenced by whether the service provider believes that it


Cost concerns is more economical to source a particular requirement from a supplier.

Subject matter • Sometimes it is less risky to use a supplier that already has expertise in a
expertise required area.

External • Government regulation or policy, industry codes of conduct, and social,


constraints political or legal constraints may impact an organization’s supplier strategy.

Demand • Customer activity or demand for services may be seasonal or demonstrate


patterns high degrees of variability.

72
PARTNERS & SUPPLIERS
SECTION 3: FOUR DIMENSIONS OF SERVICE MANAGEMENT > PARTNERS & SUPPLIERS

Service provider and service consumer relationships.

What is your organization’s partner ad supplier strategy?

Service integration and management might be kept within the organization.

Service integration and management might be also delegated to a service integrator.

73
PARTNERS & SUPPLIERS
SECTION 3: FOUR DIMENSIONS OF SERVICE MANAGEMENT > PARTNERS & SUPPLIERS

Share Collaborate
Clear
common to achieve Formal
separation
goals and desired contracts
of roles
risks. outcomes.

Partnership Supplier
74
PARTNERS & SUPPLIERS
SECTION 3: FOUR DIMENSIONS OF SERVICE MANAGEMENT > PARTNERS & SUPPLIERS

Service Integration & Management: involves the use of specially


established integrators to ensure that service relationships are
properly coordinated.

Your organization’s strategy is


based upon its goals, culture, and
business environment.
75
VALUE STREAMS & PROCESSES
SECTION 3: FOUR DIMENSIONS OF SERVICE MANAGEMENT > VALUE STREAMS & PROCESSES

Value Stream and Processes: define the activities, workflows,


controls and procedures needed to achieve the agreed upon
objectives.

The activities undertaken


How activities are organized
How value creation is ensured
76
VALUE STREAMS & PROCESSES
SECTION 3: FOUR DIMENSIONS OF SERVICE MANAGEMENT > VALUE STREAMS & PROCESSES

Value Stream: a series of steps an organization undertakes to


create and deliver products and services to service consumers.

Value adding activities

Value Stream Steps

Step 1 Step 2 Step 3

Non Value adding activities


77
VALUE STREAMS & PROCESSES
SECTION 3: FOUR DIMENSIONS OF SERVICE MANAGEMENT > VALUE STREAMS & PROCESSES

For example in McDonalds they are automating the


cashiers and replace them with a machines.

78
VALUE STREAMS & PROCESSES
SECTION 3: FOUR DIMENSIONS OF SERVICE MANAGEMENT > VALUE STREAMS & PROCESSES

Process: a set of interrelated or interacting


activities that transforms inputs into outputs.

A well-defined process can improve


productivity, be optimized and then
become automated.

79
VALUE STREAMS & PROCESSES
SECTION 3: FOUR DIMENSIONS OF SERVICE MANAGEMENT > VALUE STREAMS & PROCESSES

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VALUE STREAMS & PROCESSES | BRAINSTORMING
SECTION 3: FOUR DIMENSIONS OF SERVICE MANAGEMENT > VALUE STREAMS & PROCESSES | BRAINSTORMING

A well-defined process can improve productivity, be


optimized and then become automated.

What is the generic delivery model for the service and


how does the service work?

What are the value streams involved the agreed output of


the service?

Who and what will perform the required service actions?


81
APPLYING FOUR DIMENSIONS OF SERVICE MGMT
SECTION 3: FOUR DIMENSIONS OF SERVICE MANAGEMENT > APPLYING FOUR DIMENSIONS OF SERVICE MGMT.

INCIDENT AS AN EXAMPLE

Organization and People


• How to organize our Team?
• How to organize communication, how to escalate, how to decide how many people we
need…etc.
• Qualification, Hiring, paying salaries, testing…etc.

Information & Technology


• How to register the incident?
• Relationship between incidents, using technologies, software, hardware…etc.
• Incident workflow, reports, events, communicate data and share them.
82
APPLYING FOUR DIMENSIONS OF SERVICE MGMT.
SECTION 3: FOUR DIMENSIONS OF SERVICE MANAGEMENT > APPLYING FOUR DIMENSIONS OF SERVICE MGMT.

Partner and Supplier


• How to communicate?
• How to choose suppliers, wo we need partnership?
• Do we need external team for specific products like: printers, IPTV?

Value Streams & Processes


• How to build the incident process?
• Who is the owner of this process?
• How to manage and how to monitor?
83
PESTLE
SECTION 3: FOUR DIMENSIONS OF SERVICE MANAGEMENT > PESTLE

• P – Political
• E – Economic
• S – Social
• T – Technological
• E – Environmental
• L – Legal

• PESTEL model describes factors that constrain or influence


how a service provider can operate.

84
PESTLE
SECTION 3: FOUR DIMENSIONS OF SERVICE MANAGEMENT > PESTLE

85
FOUR DIMENSIONS OF SERVICE MGMT.
SECTION 3: FOUR DIMENSIONS OF SERVICE MANAGEMENT > FOUR DIMENSIONS OF SERVICE MGMT.

86
SECTION 4: SERVICE VALUE
SYSTEM

87
SERVICE VALUE SYSTEM
SECTION 4: SERVICE VALUE SYSTEM

88
SERVICE VALUE SYSTEM
SECTION 4: SERVICE VALUE SYSTEM

For service management to function properly, it needs to work as a system.

Service Value System (SVS): Describes how all the components and activities of the organization
work together as a system to enable value co-creation.

One of the biggest challenges an organization can face is the presence of organizational silos.

Require integration and coordination of activities, practices, teams, authorities, and


responsibilities.

89
SERVICE VALUE SYSTEM
SECTION 4: SERVICE VALUE SYSTEM

The key inputs to the SVS are opportunity and demand.

Opportunities represent options or possibilities to add value for


stakeholders or otherwise improve the organization.

Demand is the need or desire for products and services among internal
and external consumers.

The outcome of the SVS is value, that is, the perceived benefits,
usefulness, and importance of something.
90
SERVICE VALUE SYSTEM
SECTION 4: SERVICE VALUE SYSTEM

The ITIL SVS includes the following components

• Recommendations that can guide an organization in all circumstances, regardless of changes in its goals,
Guiding principles strategies, type of work, or management structure.

Governance • The means by which an organization is directed and controlled.

• A set of interconnected activities that an organization performs to deliver a valuable product or service to its
Service value chain consumers and to facilitate value realization.

Practices • Sets of organizational resources designed for performing work or accomplishing an objective.

Continual • A recurring organizational activity performed at all levels to ensure that an organization’s performance
improvement continually meets stakeholders’ expectations.

91
SERVICE VALUE SYSTEM
SECTION 4: SERVICE VALUE SYSTEM

92
SERVICE VALUE SYSTEM ACTIVITIES
SECTION 4: SERVICE VALUE SYSTEM > SERVICE VALUE SYSTEM ACTIVITIES

Service Value System: ensure that the organization continually co-create


value with all stakeholders through the use and management of products
and services.

The left side of the figure shows opportunity and demand feeding into the
SVS from both internal and external sources.

The right side shows value created for the organization, its customers, and
other stakeholders.

93
SERVICE VALUE SYSTEM
SECTION 4: SERVICE VALUE SYSTEM

Organizational silos can form in many ways and for many different
reasons.

Silos can be resistant to change and can prevent easy access to the
information which can reduce efficiency and increase both cost and risk.

Silos make it more difficult for communication or collaboration to occur


across different groups.

94
SERVICE VALUE SYSTEM
SECTION 4: SERVICE VALUE SYSTEM

Practices can also become silos.

All practices should have multiple interfaces with one another.

The exchange of information between practices should be triggered at key points in


the workflow.

The architecture of the ITIL SVS specifically enables flexibility and discourages
siloed working.
95
SERVICE VALUE SYSTEM
SECTION 4: SERVICE VALUE SYSTEM

The service value chain activities and the practices in the SVS can be combined in
multiple value streams to address the needs of the organization in a variety of
scenarios.

Organizations should be able to define and redefine their value streams in a


flexible, yet safe and efficient manner.

This requires continual improvement activity to be carried out at all levels of the
organization; the ITIL continual improvement model helps to structure this activity.

96
SERVICE VALUE SYSTEM
SECTION 4: SERVICE VALUE SYSTEM

The continual improvement and overall operation of an


organization are shaped by the ITIL guiding principles.

The guiding principles create a foundation for a shared


culture across the organization, thus supporting
collaboration and cooperation.
97
SERVICE VALUE SYSTEM
SECTION 4: SERVICE VALUE SYSTEM

The ITIL SVS supports many work approaches with a flexible value-oriented
operating model.

The scope of the SVS can be a whole organization or a smaller subset of that
organization.

Include the whole organization in the scope to achieve the maximum value
from the SVS and to properly address the issue of organizational silos.

98
GOVERNANCE
SECTION 4: SERVICE VALUE SYSTEM > GOVERNANCE

ITIL provides a framework for governance.

ITIL is best practice you can follow it the way you


want

99
SECTION 5: SERVICE VALUE
CHAIN

100
SERVICE VALUE CHAIN
SECTION 5: SERVICE VALUE CHAIN

101
SERVICE VALUE CHAIN INTRO
SECTION 5: SERVICE VALUE CHAIN> SERVICE VALUE CHAIN INTRO

To carry out a certain task or respond to a particular situation,


organizations create service value streams.

These are specific combinations of activities and practices, and each one
is designed for a particular scenario.

Once designed, value streams should be subject to continual


improvement.
102
SERVICE VALUE CHAIN INTRO
SECTION 5: SERVICE VALUE CHAIN> SERVICE VALUE CHAIN INTRO

The central element of the SVS is the service value chain, an operating model
which outlines the key activities required.

In respond to demand and facilitate value realization through the creation and
management of products and services.

The six value chain activities are:

plan improve engage

design and transition obtain/build deliver and support.


103
SERVICE VALUE CHAIN
SECTION 5: SERVICE VALUE CHAIN

These activities represent the steps an organization takes in the


creation of value.

Each activity transforms inputs into outputs. These inputs can be


demand from outside the value chain or outputs of other activities.

All the activities are interconnected, with each activity receiving and
providing triggers for further action.

104
SERVICE VALUE CHAIN
SECTION 5: SERVICE VALUE CHAIN

To convert inputs into outputs, the value chain activities use different combinations of
ITIL practices, drawing on internal or third-party resources, processes, skills, and
competencies as required.

Understanding the activities and the service value chain, and how they interconnect.

Describe the interconnected nature of the service value chain and how this support value
streams

105
SERVICE VALUE CHAIN
SECTION 5: SERVICE VALUE CHAIN

Each activity contributes to the service value chain by


transforming specific inputs into outputs.

Service value chain activities uses different combinations


of the 34 ITIL practices.

106
SERVICE VALUE CHAIN
SECTION 5: SERVICE VALUE CHAIN

107
SERVICE VALUE CHAIN
SECTION 5: SERVICE VALUE CHAIN

All incoming and outgoing interactions are performed through the engage activity.

All new resources are obtained though the obtain/build activity

Planning at all levels is performed via plan activity

Improvements at all levels are initiated and managed through the improve activity

Integration and coordination between design & transition, obtain/build, and delivery &
support
108
PLAN
SECTION 5: SERVICE VALUE CHAIN> PLAN

Ensure a shared understanding of the vision,


current status, and improvement direction
for all four dimensions and all products and
services across the organization.

109
PLAN
SECTION 5: SERVICE VALUE CHAIN> PLAN

Inputs:
• Policies, requirements, ad constraints provided by the
organization’s governance body.
• Consolidated demands and opportunities provided by engage
• Value chain performance information, improvement initiatives,
plans, and status provided by improve.
• Information about new or changed products and services from
design & transition and obtain/build
110
PLAN
SECTION 5: SERVICE VALUE CHAIN> PLAN

Outputs: Strategic, Tactical, and Operational Plans


• Portfolio decisions, architecture, and policy are sent to
design & transition
• Feedback on improvement opportunities to improve
• Product and service portfolio, contract requirements, and
agreement requirements to engage.
• Contract and agreement requirements for engage
111
IMPROVE
SECTION 5: SERVICE VALUE CHAIN> IMPROVE

Ensure continual improvement of


products, services and practices across
all value chain activities and the four
dimensions of service management.

112
IMPROVE
SECTION 5: SERVICE VALUE CHAIN> IMPROVE

Inputs: Product and service performance information


from deliver & support
• Stakeholders feedback from engage.
• Performance information and improvement opportunities from all
value chain activities.
• Knowledge and information about new and changed products and
services from design & transition and obtain/build
• Knowledge and information about third-party components from
engage.
113
IMPROVE
SECTION 5: SERVICE VALUE CHAIN> IMPROVE

Outputs:
• Improvement initiatives and plans for all value chain
activities.
• Value chain performance information from plan and the
governing body
• Improvement status reports for all value chain activities
• Contracts and agreement requirements for engage
• Service performance information for design & transition
114
ENGAGE
SECTION 5: SERVICE VALUE CHAIN> ENGAGE

Provides a good understanding of stakeholder


needs, continual engagement, and transparency,
and maintains good relationships with all
stakeholders.

115
ENGAGE
SECTION 5: SERVICE VALUE CHAIN> ENGAGE

Input:
• A product and service portfolio provided by plan
• High-level demand for services and products, provided by
internal and external customers
• Detailed requirements for services and products, Requests and
feedback provided by customers
• Marketing opportunities from current and potential customers
and users
116
ENGAGE
SECTION 5: SERVICE VALUE CHAIN> ENGAGE

Input:
• Incidents, service requests, and feedback from users
• Information on the completion of user support tasks and
Product and service performance information from deliver
and support
• Cooperation opportunities and feedback and Knowledge
and information about third-party service components
provided by partners and suppliers
117
ENGAGE
SECTION 5: SERVICE VALUE CHAIN> ENGAGE

Input:
• Contract and agreement requirements from all value
chain activities
• Knowledge and information about new and changed
products and services from design and transition,
and obtain/build
• Improvements initiatives and plans, and Improvement
status reports from improve
118
ENGAGE
SECTION 5: SERVICE VALUE CHAIN> ENGAGE

Outputs:
• Consolidated demands and opportunities for plan
• Product and service requirements for design and
transition
• User support tasks for deliver and support
• Improvement opportunities and stakeholders’
feedback for improve
119
ENGAGE
SECTION 5: SERVICE VALUE CHAIN> ENGAGE

Outputs:
• Change or project initiation requests for obtain/build
• Contracts and agreements with external and internal
suppliers and partners for design and transition,
and obtain/build
• Knowledge and information about third-party service
components for all value chain activities
• Service performance reports for customers
120
DESIGN & TRANSITION
SECTION 5: SERVICE VALUE CHAIN> DESIGN & TRANSITION

Ensure that products and services


continually meet stakeholder
expectations for quality, cost, and
time to market.
121
DESIGN & TRANSITION
SECTION 5: SERVICE VALUE CHAIN> DESIGN & TRANSITION

Inputs:
• Portfolio decisions, architectures and policies, provided by plan
• Product and service requirements, provided by engage
• Improvement initiatives and plans and Improvement status
reports provided by improve
• Service performance information, provided by deliver and
support, and improve
122
DESIGN & TRANSITION
SECTION 5: SERVICE VALUE CHAIN> DESIGN & TRANSITION

Inputs:
•Service components from obtain/build
•Knowledge and information about third-party
service components from engage
•Knowledge and information about new and
changed products and services from obtain/build
123
DESIGN & TRANSITION
SECTION 5: SERVICE VALUE CHAIN> DESIGN & TRANSITION

Output:
• Requirements and specifications for obtain/build
• Contract and agreement requirements for engage
• New and changed products and services for deliver and support
• New product and service information for all value chain activities
• Performance information and improvement opportunities
for improve
124
OBTAIN/BUILD
SECTION 5: SERVICE VALUE CHAIN> OBTAIN/BUILD

Ensure that service components


are available when and where
they are needed, and that they
meet agreed specifications.
125
OBTAIN/BUILD
SECTION 5: SERVICE VALUE CHAIN> DELIVER AND SUPPORT

Inputs:
• Architectures and policies provided by plan
• Contracts and agreements with external and internal suppliers and
partners, provided by engage
• Goods and services, provided by external and internal suppliers
and partners
• Requirements and specifications, provided by design and transition
• Improvement initiatives and plans, provided by improve
126
OBTAIN/BUILD
SECTION 5: SERVICE VALUE CHAIN> DELIVER AND SUPPORT

Output:
• Service components for deliver and support
• Service components for design and transition
• Knowledge and information about new and changed service components
to all value chain activities
• Contract and agreement requirements for engage
• Performance information and improvement opportunities for improve.

127
DELIVER & SUPPORT
SECTION 5: SERVICE VALUE CHAIN> DELIVER & SUPPORT

Ensure that services are delivered and


supported according to agreed
specifications and stakeholders’
expectations.

128
DELIVER & SUPPORT
SECTION 5: SERVICE VALUE CHAIN> DELIVER & SUPPORT

Input:
• new and changed products and services provided by design and
transition
• service components provided by obtain/build
• improvement initiatives provided and improvement status reports from
improve
• user support tasks provided and knowledge and information about third-
party service components by engage
• knowledge and information about new and changed service components
and services from design and transition, and obtain/build
129
DELIVER & SUPPORT
SECTION 5: SERVICE VALUE CHAIN> DELIVER & SUPPORT

Output:
• Services delivered to customers and users
• Information on the completion of user support tasks for engage
• product and service performance information for engage and improve
• improvement opportunities for improve
• contract and agreement requirements for engage
• change requests for obtain/build
• service performance information for design and transition
130
SERVICE VALUE CHAIN
SECTION 5: SERVICE VALUE CHAIN

131
VALUE STREAMS
SECTION 5: SERVICE VALUE CHAIN> VALUE STREAMS

Service value stream: Specific combinations of activities and practices and each one is designed
for a particular scenario.

We can run the value chain in a flexible way.

Each value stream is made up of a different combination of value chain activities.

The service value chain’s strength is the interrelationships throughout the process

132
SECTION 6.1: ITIL 4 PRACTICES
INTRODUCTION

133
CATEGORIES OF PRACTICES
SECTION 6.1: ITIL 4 PRACTICES INTRODUCTION> CATEGORIES OF PRACTICES

14 GENERAL MANAGEMENT

17 SERVICE MANAGEMENT

3 TECHNICAL MANAGEMENT

134
WHAT IS A PRACTICES?
SECTION 6.1: ITIL 4 PRACTICES INTRODUCTION> CATEGORIES OF PRACTICES

Practice: a set of organized resources designed for


performing work or accomplishing an objective.

Recall the purpose of 15 ITIL Practices for ITIL 4 Foundation


exam

135
ITIL 4 FOUNDATION PRACTICES
SECTION 6.1: ITIL 4 PRACTICES INTRODUCTION> ITIL 4 FOUNDATION PRACTICES

Information security management


Relationship management
Supplier management
IT asset management
Monitoring and event management
Release management
Service configuration management
Recall the purpose of the following Deployment management
ITIL practices: Continual improvement
Change enablement
Incident management
Problem management
Service request management
Service desk
Service level management
136
ITIL 4 FOUNDATION PRACTICES
SECTION 6.1: ITIL 4 PRACTICES INTRODUCTION> ITIL 4 FOUNDATION PRACTICES

IT Asset

Event

Configuration item
Recall the definition for the
Change
following ITIL terms:
Incident

Problem

Known errors
137
ITIL 4 FOUNDATION PRACTICES
SECTION 6.1: ITIL 4 PRACTICES INTRODUCTION> ITIL 4 FOUNDATION PRACTICES

Continual improvement

Change control

Incident management
Explain the following ITIL
Problem management
practices in details:
Service request management

Service desk

Service level management


138
SECTION 6.2: RECALL THE PURPOSE
OF THE ITIL PRACTICES

139
RECALL THE PURPOSE OF THE ITIL PRACTICES
SECTION 6.2: RECALL THE PURPOSE OF THE ITIL PRACTICES

Information Monitoring
Relationship Supplier IT asset
security and event
management management management
management management

Service
Release Deployment Continual Change
configuration
management management improvement enablement
management

Service
Incident Problem Service level
request Service desk
management management management
management

140
INFORMATION SECURITY MANAGEMENT PURPOSE
SECTION 6.2: RECALL THE PURPOSE OF THE ITIL PRACTICES > INFORMATION SECURITY MANAGEMENT PURPOSE

Protect the information needed by the


organization to conduct its business.

Understanding and managing risks to the


confidentiality, integrity, and availability of
information.
141
RELATIONSHIP MANAGEMENT
SECTION 6.2: RECALL THE PURPOSE OF THE ITIL PRACTICES > RELATIONSHIP MANAGEMENT

The purpose of the relationship management practice is to


establish and nurture the links between the organization
and its stakeholders at strategic and tactical levels.

It includes the identification, analysis ,monitoring, and


continual improvement of relationships with and between
stakeholders.

142
SUPPLIER MANAGEMENT
SECTION 6.2: RECALL THE PURPOSE OF THE ITIL PRACTICES > SUPPLIER MANAGEMENT

Ensure the management of supplier and their


performance to support the seamless provisioning
of quality products, services and components.

Good relationships with suppliers can provide you


with advanced warning.
143
IT ASSET MANAGEMENT
SECTION 6.2: RECALL THE PURPOSE OF THE ITIL PRACTICES > IT ASSET MANAGEMENT

The purpose of the IT asset management practice is to plan


and manage the full lifecycle of all IT assets, to help the
organization:
• maximize value
• control costs
• manage risks
• support decision-making about purchase, re-use, retirement, and disposal
of assets
• meet regulatory and contractual requirements.
144
MONITORING AND EVENT MANAGEMENT
SECTION 6.2: RECALL THE PURPOSE OF THE ITIL PRACTICES > MONITORING AND EVENT MANAGEMENT

The purpose of the monitoring and event management practice is to


systematically observe services and service components, and record
and report selected changes of state identified as events.

This practice identifies and prioritizes infrastructure, services, business


processes, and information security events, and establishes the
appropriate response to those events, including responding to
conditions that could lead to potential faults or incidents.

145
RELEASE MANAGEMENT
SECTION 6.2: RECALL THE PURPOSE OF THE ITIL PRACTICES > RELEASE MANAGEMENT

The purpose of the release


management practice is to make
new and changed services and
features available for use.
146
SERVICE CONFIGURATION MANAGEMENT
SECTION 6.2: RECALL THE PURPOSE OF THE ITIL PRACTICES > SERVICE CONFIGURATION MANAGEMENT

The purpose of the service configuration management practice is to


ensure that accurate and reliable information about the
configuration of services, and the CIs that support them, is available
when and where it is needed.

This includes information on how CIs are configured and the


relationships between them.

147
DEPLOYMENT MANAGEMENT
SECTION 6.2: RECALL THE PURPOSE OF THE ITIL PRACTICES > DEPLOYMENT MANAGEMENT

The purpose of the deployment management practice is to


move new or changed hardware, software, documentation,
processes, or any other component to live environments.

It may also be involved in deploying components to other


environments for testing or staging.

148
CONTINUAL IMPROVEMENT
SECTION 6.2: RECALL THE PURPOSE OF THE ITIL PRACTICES > CONTINUAL IMPROVEMENT

The purpose of the continual improvement


practice is to align the organization’s practices
and services with changing business needs
through the ongoing improvement of products,
services, and practices, or any element involved
in the management of products and services.

149
CHANGE ENABLEMENT
SECTION 6.2: RECALL THE PURPOSE OF THE ITIL PRACTICES > CHANGE ENABLEMENT

The purpose of the change control practice


is to maximize the number of successful
service and product changes by ensuring
that risks have been properly assessed,
authorizing changes to proceed, and
managing the change schedule.
150
INCIDENT MANAGEMENT
SECTION 6.2: RECALL THE PURPOSE OF THE ITIL PRACTICES > INCIDENT MANAGEMENT

The purpose of the incident


management practice is to minimize
the negative impact of incidents by
restoring normal service operation
as quickly as possible.
151
PROBLEM MANAGEMENT
SECTION 6.2: RECALL THE PURPOSE OF THE ITIL PRACTICES > PROBLEM MANAGEMENT

The purpose of the problem management


practice is to reduce the likelihood and
impact of incidents by identifying actual
and potential causes of incidents, and
managing workarounds and known errors.
152
SERVICE REQUEST MANAGEMENT
SECTION 6.2: RECALL THE PURPOSE OF THE ITIL PRACTICES > SERVICE REQUEST MANAGEMENT

The purpose of the service request


management practice is to support the
agreed quality of a service by handling all
pre-defined, user-initiated service requests
in an effective and user-friendly manner.
153
SERVICE DESK
SECTION 6.2: RECALL THE PURPOSE OF THE ITIL PRACTICES > SERVICE DESK

The purpose of the service desk practice is to


capture demand for incident resolution and
service requests.

It should also be the entry point and single point


of contact for the service provider with all of its
users.
154
SERVICE LEVEL MANAGEMENT
SECTION 6.2: RECALL THE PURPOSE OF THE ITIL PRACTICES > SERVICE LEVEL MANAGEMENT

The purpose of the service level


management practice is to set clear
business-based targets for service levels,
and to ensure that delivery of services is
properly assessed, monitored, and managed
against these targets.
155
SECTION 6.3: RECALL
DEFINITIONS OF THE ITIL TERMS

156
DEFINITION FOR THE ITIL TERMS
SECTION 6.3: RECALL DEFINITIONS OF THE ITIL TERMS > DEFINITION FOR THE ITIL TERMS

IT Asset

Event

Configuration item
Recall the definition for the
Change
following ITIL terms:
Incident

Problem

Known errors
157
DEFINITION FOR THE ITIL TERMS
SECTION 6.3: RECALL DEFINITIONS OF THE ITIL TERMS > DEFINITION FOR THE ITIL TERMS

IT asset • Any financially valuable component that can contribute to


the delivery of an IT product or service.

• Any change of state that has significance for the

Event management of a service or other configuration item (CI).


• Events are typically recognized through notifications
created by an IT service, CI, or monitoring tool.

158
DEFINITION FOR THE ITIL TERMS
SECTION 6.3: RECALL DEFINITIONS OF THE ITIL TERMS > DEFINITION FOR THE ITIL TERMS

Configuration • Any component that needs to be


managed in order to deliver an IT
item service.

• The addition, modification, or


Change removal of anything that could have a
direct or indirect effect on services.
159
DEFINITION FOR THE ITIL TERMS
SECTION 6.3: RECALL DEFINITIONS OF THE ITIL TERMS > DEFINITION FOR THE ITIL TERMS

• the unplanned interruption to a service or


Incident degradation of the service performance or quality.

• A cause, or potential cause, of one or more


Problem incidents.

• A problem that has been analyzed but has not


Known error been resolved.

160
SECTION 6.4: ITIL PRACTICES IN
DETAIL

161
ITIL 4 FOUNDATION PRACTICES
SECTION 6.4: ITIL PRACTICES IN DETAIL> ITIL 4 FOUNDATION PRACTICES

Continual improvement

Change control

Incident management
Explain the following ITIL
Problem management
practices in details:
Service request management

Service desk

Service level management


162
CONTINUAL IMPROVEMENT
SECTION 6.4: ITIL PRACTICES IN DETAIL> CONTINUAL IMPROVEMENT

Aligns the organization’s practices and services


with changing business needs through the
ongoing identification and improvement of
services, service components, practices, or any
element involved in the efficient and effective
management of products and services.

163
CONTINUAL IMPROVEMENT MODEL
SECTION 6.4: ITIL PRACTICES IN DETAIL> CONTINUAL IMPROVEMENT MODEL

164
CONTINUAL IMPROVEMENT SCOPE
SECTION 9: GENERAL MANAGEMENT PRACTICES > CONTINUAL IMPROVEMENT SCOPE

The development of improvement-related methods and techniques


and a continual improvement culture across the organization.

The commitment to practice of continual improvement must be


embedded into every line of the organization.

If it is not, there is a real risk that daily operational concerns and


significant project work will eclipse continual improvement efforts.

165
CONTINUAL IMPROVEMENT ACTIVITIES
SECTION 6.4: ITIL PRACTICES IN DETAIL> CONTINUAL IMPROVEMENT ACTIVITIES

Encouraging continual improvement across the organization

Securing time and budget for continual improvement

Identifying and logging improvement opportunities

Assessing and prioritizing improvement opportunities


166
CONTINUAL IMPROVEMENT ACTIVITIES
SECTION 6.4: ITIL PRACTICES IN DETAIL> CONTINUAL IMPROVEMENT ACTIVITIES

Making business cases for improvement action

Planning and implementing improvements

Measuring and evaluating improvement results

Coordinating improvement activities across the organization.


167
OTHER FRAMEWORKS FOR CI
SECTION 6.4: ITIL PRACTICES IN DETAIL> OTHER FRAMEWORKS FOR CI

Balanced scorecard
SWOT analysis
review

Lean methods provide


Internal and external
perspectives on the
assessments and audits.
elimination of waste.

Agile methods focus on


DevOps methods work
making improvements
holistically.
incrementally.
168
CONTINUAL IMPROVEMENT
SECTION 6.4: ITIL PRACTICES IN DETAIL> CONTINUAL IMPROVEMENT

Continual improvement is everyone’s responsibility.

Embedding continual improvement is the responsibility of the highest


level in the organization.

Their commitment to continual improvement, attitudes, behavior, and


culture is crucial.

Training should be provided to staff members to contribute to continual


improvement.
169
CONTINUAL IMPROVEMENT
SECTION 6.4: ITIL PRACTICES IN DETAIL> CONTINUAL IMPROVEMENT

It is good to have a small team dedicated full-time


to leading continuous improvement. This team
can serve as coordinators, guides, and mentors.

Accurate data, carefully analyzed and understood,


is the foundation of fact-based decision-making
for improvement.
170
CONTINUAL IMPROVEMENT REGISTER (CIR)
SECTION 6.4: ITIL PRACTICES IN DETAIL> CONTINUAL IMPROVEMENT > CONTINUAL IMPROVEMENT REGISTER (CIR)

Continual Improvement Register (CIR): Database or


structured document to track and manage improvement
ideas from identification through to final action

We can use High, Medium and Small as a categorization


for the impact of the improvement Idea

171
CONTINUAL IMPROVEMENT REGISTER (CIR)
SECTION 6.4: ITIL PRACTICES IN DETAIL> CONTINUAL IMPROVEMENT REGISTER (CIR)

Continual improvement registers (CIR) identify and manage improvement


ideas from identification to final execution

There can be more than one CIR in an organization, as multiple CIRs can be
maintained on individual, team, departmental, business unit, and
organizational levels.

Some organizations maintain a single master CIR, but segment how it is used
and by whom at a more granular level.

172
CONTINUAL IMPROVEMENT REGISTER (CIR)
SECTION 6.4: ITIL PRACTICES IN DETAIL> CONTINUAL IMPROVEMENT REGISTER (CIR)

To continually enhance the company and its


services, improvement ideas must be gathered,
documented, analyzed, prioritized, and acted upon.

Continuous improvement is essential to the


creation and maintenance of all other practices, as
well as the SVS's lifetime.
173
SERVICE VALUE CHAIN
SECTION 6.4: ITIL PRACTICES IN DETAIL> CONTINUAL IMPROVEMENT

174
CONTINUAL IMPROVEMENT
SECTION 6.4: ITIL PRACTICES IN DETAIL> CONTINUAL IMPROVEMENT

• Apply the practice to all planning activities,


Plan methods, and techniques.

Improve • Is the key activity of SVC.

• Focuses on improving engagement


Engage approaches and practices Activity’s

175
CONTINUAL IMPROVEMENT
SECTION 6.4: ITIL PRACTICES IN DETAIL> CONTINUAL IMPROVEMENT

Design & • Focuses on improving the approaches and practices


involved in Contribution design, develop &
Transition transitioning

• Focuses on improving the approaches and practices


Obtain/build of obtain /build

Deliver & • Focuses on improving the approaches and practices


of operation, management & maintenance
support
176
CHANGE ENABLEMENT
SECTION 6.4: ITIL PRACTICES IN DETAIL> CHANGE ENABLEMENT

Ensure maximizing the success rate of the changes, being


executed in a service environment through the proper
assessment, analysis and authorization of all the changes.

Beneficial effects of Adverse effects of


changes changes

177
CHANGE ENABLEMENT SCOPE
SECTION 6.4: ITIL PRACTICES IN DETAIL> CHANGE ENABLEMENT SCOPE

IT
Applications Documentation
infrastructure

Supplier
Processes
relationships
178
CHANGE ENABLEMENT TYPES
SECTION 6.4: ITIL PRACTICES IN DETAIL> CHANGE ENABLEMENT TYPES

Standard

• Standard changes are low-risk and well-understood

Normal

• Normal changes require some level of authorization

Emergency

• Emergency changes have an expedited assessment and authorization


process
179
CHANGE ENABLEMENT
SECTION 6.4: ITIL PRACTICES IN DETAIL> CHANGE ENABLEMENT

Change Authority: a person or group responsible for authorizing a change

Change Emergency: a change that must be introduced as soon as possible.

Failure to plan is not an emergency change

Change Schedule: used to help plan changes, assist in communication, avoid


conflicts, and assign resources.
180
SERVICE VALUE CHAIN
SECTION 6.4: ITIL PRACTICES IN DETAIL> CHANGE ENABLEMENT

181
CHANGE ENABLEMENT
SECTION 6.4: ITIL PRACTICES IN DETAIL> CHANGE ENABLEMENT

• Modeling the change control for changes to process,


Plan
products, service portfolio etc. at all levels.

• Improvement of change control practices, i.e., the way change


Improve
is being handled.

• Engaging with the stakeholders required for


Engage
execution, informing, consulting etc. while doing the change.

182
CHANGE ENABLEMENT
SECTION 6.4: ITIL PRACTICES IN DETAIL> CHANGE ENABLEMENT

Design & Transition • Defining & transitioning the change

• Acquiring & building the service components required for


Obtain/build
proposed change

• Informing, coordinating, communicating, monitoring the


Deliver & support
changes & its impacts, before and after the execution of change.

183
INCIDENT MANAGEMENT
SECTION 6.4: ITIL PRACTICES IN DETAIL> INCIDENT MANAGEMENT

Minimalizing the negative impact of incidents by


restoring normal service operation as quickly as
possible.

Incident: the unplanned interruption to a service or


degradation of the service performance or quality.

184
INCIDENT MANAGEMENT
SECTION 6.4: ITIL PRACTICES IN DETAIL> INCIDENT MANAGEMENT

Identify Categorize

Prioritize Resolve
185
INCIDENT MANAGEMENT PORPUSE
SECTION 6.4: ITIL PRACTICES IN DETAIL> INCIDENT MANAGEMENT PORPUSE

Should aim at restoring the services quickly.

The occurrence of the incidents may result in impact to a user or many.

Ensure the availability of the services to customer as defined and agreed.

Should ensure, all the incidents are logged, categorized, prioritized and resolved.

Usually it is based on Impact and urgency.

186
INCIDENT MANAGEMENT ACTIVITY
SECTION 6.4: ITIL PRACTICES IN DETAIL> INCIDENT MANAGEMENT ACTIVITY

Provide the appropriate management and allocation of different resources, for


different types of incidents.

Impact of incidents may vary from low to very high.

Requirement of resources to resolve the incidents depends on the complexity


involved in resolving them.

Accordingly, resources are utilized during the incident resolution.

187
INCIDENT MANAGEMENT
SECTION 6.4: ITIL PRACTICES IN DETAIL> INCIDENT MANAGEMENT

Major incidents which will have major impact to the business


would require separate process or procedure.

Incidents has to be stored, recorded, and reviewed regularly to


ensure the incident reduction, reducing resolution time etc.

Improving first level call resolution and establishing known


error database would bring in significant contribution.
188
INCIDENT MANAGEMENT
SECTION 6.4: ITIL PRACTICES IN DETAIL> INCIDENT MANAGEMENT

Swarming: Involves many different stakeholders working


together initially, until it becomes very clear which of them is
best placed to continue and who can move on to other tasks.

Solving incidents relies heavily on collaboration and


information sharing.

189
INCIDENT MANAGEMENT
SECTION 6.4: ITIL PRACTICES IN DETAIL> INCIDENT MANAGEMENT

Suppliers or
Support team
partners

Temporary
cross-
Service Desk
functional
team

Incident
Users self- Diagnosis Disaster
help & recovery
Resolution
190
SERVICE VALUE CHAIN
SECTION 6.4: ITIL PRACTICES IN DETAIL> INCIDENT MANAGEMENT

191
INCIDENT MANAGEMENT CONTRIBUTION
SECTION 6.4: ITIL PRACTICES IN DETAIL> INCIDENT MANAGEMENT CONTRIBUTION

• improvement by reducing the incident resolution time, improving the user


Improve experience…etc.

• Engaging, coordination & communication with the users and subject matter
Engage expertise.

Design & Transition • Resolving the incident which would occur during the design and transition

Obtain/build • Resolving the incident which would occur in the development environment

Deliver & support • Identifying and resolving the incidents.

192
PROBLEM MANAGEMENT
SECTION 6.4: ITIL PRACTICES IN DETAIL> PROBLEM MANAGEMENT

Problem Management: to identify the potential & actual


causes of incidents and reduce the probability of the impacts
of incidents by providing the solutions and workarounds,
including the creation of known errors.

193
PROBLEM MANAGEMENT
SECTION 6.4: ITIL PRACTICES IN DETAIL> PROBLEM MANAGEMENT

Problem • A cause, of one or more incidents.

Known Error • A problem that has been analyzed and has not been resolved.

• A solution that reduces or eliminates the impact of an incident or problem


Workaround for which a full resolution is not yet available.
• Workarounds can be created at any stage.

194
PROBLEM MANAGEMENT
SECTION 6.4: ITIL PRACTICES IN DETAIL> PROBLEM MANAGEMENT

Problem Identification

Problem Control

Error Control
195
PROBLEM MANAGEMENT
SECTION 6.4: ITIL PRACTICES IN DETAIL> PROBLEM MANAGEMENT

Focuses on identifying these causes, so that, those can be analyzed to


resolve the incidents, by providing the workaround or permanent fix.

Problem identification involves identifying & logging problems, performing


the trend analysis of the incidents, detection of duplicate or recurring
incidents, identifying the risks involved in major incident scenarios,
analyzing the information provided by suppliers, developers, partners, etc.

196
PROBLEM MANAGEMENT
SECTION 6.4: ITIL PRACTICES IN DETAIL> PROBLEM MANAGEMENT

Problem control involves, analyzing the problem, identification of


workarounds or permanent fix to the identified problem. It may
or may not provide solutions to known errors that have been
identified.

Problem control should consider all the risk, relationship


between the various incidents, performance of the services,
assumption to understand the potential causes which would
result in impacting to the services.
197
PROBLEM MANAGEMENT
SECTION 6.4: ITIL PRACTICES IN DETAIL> PROBLEM MANAGEMENT

Error control focuses on assessing and analyzing all the errors which are identified
regularly; so that overall impact can be understood and worked upon by identifying a
permanent fix and workaround.

Contributes to other practices also, by providing the visibility towards the underlying
causes.

• For example, incident management practices can reduce the impact of incidents by elimination of causes
through the fix provided by problem management.

Similarly, problem management support continual improvement practice etc.

198
SERVICE VALUE CHAIN
SECTION 6.4: ITIL PRACTICES IN DETAIL> PROBLEM MANAGEMENT

199
PROBLEM MANAGEMENT CONTRIBUTION
SECTION 6.4: ITIL PRACTICES IN DETAIL> PROBLEM MANAGEMENT CONTRIBUTION

Improve • Provides an understanding of how to reduce incidents and their impact

Engage • Involving the required stakeholders for problem prioritization and resolution.

• Providing the information that will help in improved testing and knowledge
Design & Transition transferring

Obtain/build • Managing the product defects identified by problem management

Deliver & support • Preventing recurrence of incidents and supporting timely incident resolution.

200
SERVICE DESK
SECTION 6.4: ITIL PRACTICES IN DETAIL> SERVICE DESK

Service Desk: capture demand for incident


resolution and service requests.

A single point of contact for users of the services to


contact during service interruption, service queries
…etc.
201
SERVICE DESK
SECTION 6.4: ITIL PRACTICES IN DETAIL> SERVICE DESK

Service desk has a major influence on user experience

Service desk should focus on excellent customer


service

Support and development team need to work in close


collaboration with the service desk.
202
SERVICE DESK
SECTION 6.4: ITIL PRACTICES IN DETAIL> SERVICE DESK

Provides the required channel for users to contact for reporting issues, requests, queries.

Acknowledge & log, classify, prioritize and action to resolve & fulfill (incidents & requests
respectively), as applicable.

Consider the impact that is made to the business and organization.

Providing the support to business and people to enable them to be successful.

203
SERVICE DESK
SECTION 6.4: ITIL PRACTICES IN DETAIL> SERVICE DESK

Service
Phone call Live chat
portals

Walk-in
chatbot email
service desk

Discussion
Text Messages Social media
boards
204
SERVICE DESK STRUCTURE
SECTION 6.4: ITIL PRACTICES IN DETAIL> SERVICE DESK STRUCTURE

Centralized Local

Follow the
Virtual
Sun
205
SERVICE DESK STRUCTURE: CENTRALIZED
SECTION 6.4: ITIL PRACTICES IN DETAIL> SERVICE DESK STRUCTURE

Multiple user locations are serviced by a single support location


206
SERVICE DESK STRUCTURE: LOCAL
SECTION 6.4: ITIL PRACTICES IN DETAIL> SERVICE DESK STRUCTURE

Users and support staff are


located on the same
premises or campus

207
SERVICE DESK STRUCTURE: VIRTUAL/FOLLOW THE SUN
SECTION 6.4: ITIL PRACTICES IN DETAIL> SERVICE DESK STRUCTURE

Virtual
Multiple user locations are serviced by
multiple support locations which by virtue
of call routing and other technology are
able to appear and respond to user
requests as a single entity

Follow the Sun


Identical to a virtual service desk, but
organized in such a way as to utilize
support staff shifts working during normal
daylight hours for all user requests
coming from any time zone
208
SUPPORTING TECHNOLOGIES
SECTION 6.4: ITIL PRACTICES IN DETAIL> SERVICE DESK > SUPPORTING TECHNOLOGIES

Intelligent telephony systems

Workflow systems

Workflow management

Resource planning systems

Knowledge base

Call recording and quality control

Remote access tools

209
SUPPORTING STAFF
SECTION 6.4: ITIL PRACTICES IN DETAIL> SERVICE DESK > SUPPORTING STAFF

Excellent
customer
service skills

Effective
communicati Empathy
on

Incident
Emotional
analysis and
intelligent
prioritization

Understand
business
priority

210
SERVICE VALUE CHAIN
SECTION 6.4: ITIL PRACTICES IN DETAIL> SERVICE DESK

211
SERVICE DESK
SECTION 6.4: ITIL PRACTICES IN DETAIL> SERVICE DESK

Improve • Monitoring and evaluating for continual improvement of service desk practice.

• Focuses on engaging with users and address their requests, queries and resolve
Engage incidents.

• Involvement of the service desk to communicate the new or changed services to


Design & Transition users

• Acquiring the service components required for fulfilling service requests and
Obtain/build resolving incidents

Deliver & support • Coordinating for receiving, logging, resolving the incidents and queries of the users.

212
SERVICE LEVEL MANAGEMENT
SECTION 6.4: ITIL PRACTICES IN DETAIL> SERVICE LEVEL MANAGEMENT

Service Level Management: set clear business-


based targets for services performance so that the
delivery of a service can be properly assessed,
monitored, and managed against these targets..

213
SERVICE LEVEL MANAGEMENT
SECTION 6.4: ITIL PRACTICES IN DETAIL> SERVICE LEVEL MANAGEMENT

Captures and reports on service issues including


performance against defined service levels

Service Level Agreement (SLA): Documented agreement


between a service provider and a customer that identifies
services required and the expected level of service

214
SERVICE LEVEL MANAGEMENT
SECTION 6.4: ITIL PRACTICES IN DETAIL> SERVICE LEVEL MANAGEMENT

Measures the performance from the


customer's point of view
•Related to a defined service
•Agreement is between the service provider and
service consumer
•Must be simply written and easy to understand
215
SERVICE LEVEL MANAGEMENT
SECTION 6.4: ITIL PRACTICES IN DETAIL> SERVICE LEVEL MANAGEMENT

Discovery and
Initial listing information
capture

Measurement and Asking simple


ongoing process open-ended
discussions questions
216
SERVICE LEVEL AGREEMENTS
SECTION 6.4: ITIL PRACTICES IN DETAIL> SERVICE LEVEL MANAGEMENT > SERVICE LEVEL AGREEMENTS

Service level agreements (SLAs) have long been used as a tool to


measure the performance of services from the customer’s point
of view, and they must agree in the broader business context.

Using SLAs may present many challenges; often, they do not fully
reflect the more comprehensive service performance and the
user experience.

217
SERVICE LEVEL MANAGEMENT REQUIREMENTS
SECTION 6.4: ITIL PRACTICES IN DETAIL> SERVICE LEVEL MANAGEMENT REQUIREMENTS

They must be related to a defined ‘service’ in the service catalog.

They should relate to defined outcomes and not simply operational metrics.

This can be achieved with balanced bundles of metrics.

They should reflect an ‘agreement’ i.e., engagement and discussion between the service
provider and the service consumer.

They must be written and easy to understand and use for all parties

218
SERVICE LEVEL MANAGEMENT
SECTION 6.4: ITIL PRACTICES IN DETAIL> SERVICE LEVEL MANAGEMENT

In many cases, using single-system-based metrics as targets can


result in misalignment and a disconnect between service
partners regarding the success of the service delivery and the
user experience.
• For example, suppose an SLA is based only on the percentage of uptime of a
service.
• In that case, the provider can be deemed successful yet still miss out on
significant business functionalities and outcomes that are important to the
consumer.
• This is referred to as the ‘watermelon SLA’ effect
219
SERVICE LEVEL MANAGEMENT | EXERCISE
SECTION 6.4: ITIL PRACTICES IN DETAIL> SERVICE LEVEL MANAGEMENT | EXERCISE

• Can you remember situations where companies' thoughts you were


happy, but unfortunately, they were wrong?
• Do you think the watermelon effect is the reason why they thought you
are happy?
• What do you think is the solution to this issue?

220
SERVICE LEVEL MANAGEMENT
SECTION 6.4: ITIL PRACTICES IN DETAIL> SERVICE LEVEL MANAGEMENT

Service level management requires focus and


effort to engage and listen to the requirements,
issues, concerns, and daily needs of customers:
• Identifying and confirming clients' wants and expectations
requires engagement.
• Listening builds relationships and trust by showing
consumers they're respected and understood.
221
SERVICE LEVEL MANAGEMENT SOURCES
SECTION 6.4: ITIL PRACTICES IN DETAIL> SERVICE LEVEL MANAGEMENT SOURCES

Customer engagement: involves initial listening, discovery, and information capture.

Customer feedback
• Surveys: from immediate feedback such as follow-up questions to incidents
• Key business-related measures: measures agreed between the service provider and its customer, based on
what the customer values as important.

Operational metrics: low-level indicators of various operational activities.

Business metrics: any business activity that is deemed useful or valuable by the customer

222
SERVICE VALUE CHAIN
SECTION 10: SERVICE MANAGEMENT PRACTICES

223
SERVICE LEVEL MANAGEMENT CONTRIBUTION
SECTION 6.4: ITIL PRACTICES IN DETAIL> SERVICE LEVEL MANAGEMENT CONTRIBUTION

• Support planning of product and service portfolio and


Plan service offerings

Improve • SLM is a driving force for service improvement

• Ensure ongoing engagement with customers and users


Engage through feedback

224
SERVICE LEVEL MANAGEMENT CONTRIBUTION
SECTION 6.4: ITIL PRACTICES IN DETAIL> SERVICE LEVEL MANAGEMENT CONTRIBUTION

Design & • Provide an input into the design of new and


Transition changed services

• Receive objectives for components and service


Obtain/build performance

Deliver & • Communicate service performance objectives


support to the operations and support teams.
225
SERVICE REQUEST MANAGEMENT
SECTION 6.4: ITIL PRACTICES IN DETAIL> SERVICE LEVEL MANAGEMENT

Service request management: support the


agreed quality of the service by handling the
pre-defined user requests, which are initiated
by users in a professional and friendly manner.

Initiate Approve Fulfill


226
SERVICE REQUEST MANAGEMENT
SECTION 6.4: ITIL PRACTICES IN DETAIL> SERVICE LEVEL MANAGEMENT

Service request

A request from a user or a user’s authorized representative initiates a service


action that has been agreed as a regular part of service delivery.

Service request are a normal part of service delivery

227
SERVICE REQUEST MANAGEMENT
SECTION 6.4: ITIL PRACTICES IN DETAIL> SERVICE REQUEST MANAGEMENT

Use automation to the greatest degree


Seek out opportunities for improvement
possible.

Create appropriate policies to limit,


Optimize then automate & Manage
remove, and minimize the need for
expectation
additional approvals.

Leverage existing workflow models

228
SERVICE VALUE CHAIN
SECTION 10: SERVICE MANAGEMENT PRACTICES

229
SERVICE REQUEST MANAGEMENT
SECTION 6.4: ITIL PRACTICES IN DETAIL> SERVICE REQUEST MANAGEMENT

• Provide users a channel for improvement initiatives, compliments, and


Improve complaints

Engage • Provides regular communications to help set expectations.

Design & Transition • Standard changes are used to initiate and fulfill service requests

Obtain/build • Acquiring the services components required for fulfillment of service requests.

• Service request management makes a significant contribution to normal service


Deliver & support delivery
230
SECTION 7: GUIDING
PRINCIPLES

231
GUIDING PRINCIPLES
SECTION 7: GUIDING PRINCIPLES

Progress Collaborate and


Start Where
Focus on Value Iteratively with Promote
You Are
Feedback Visibility

Think and Work Keep it simple Optimize and


Holistically and practical Automate

232
GUIDING PRINCIPLES
SECTION 5: GUIDING PRINCIPLES

Guiding Principles: a recommendation that guides an organization in all circumstances.

The guiding principles encourage effective behaviors and smart judgments of all sorts and levels.

These principles reflected in many other frameworks, methods, standards, philosophies, and/or bodies
of knowledge, such as Lean, Agile, DevOps, and COBIT.

This helps a company to successfully incorporate several methodologies into service management.

233
GUIDING PRINCIPLES
SECTION 5: GUIDING PRINCIPLES

The guiding principles apply to practically any initiative and to all relationships with
stakeholder groups.
• For example, the first principle, focus on value, can (and should) be applied not only to service
consumers, but to all relevant stakeholders and their respective definitions of value.

Guiding principles are applied universally to any initiative.

Encourage and support organizations in continual improvement.

Consider which of the guiding principles are relevant to your situation.

234
FOCUS ON VALUE
SECTION 7: GUIDING PRINCIPLES > FOCUS ON VALUE

Focus on Value: everything the organization


does should link back, directly or indirectly, to
value for itself, its customers, and other
stakeholders.

235
FOCUS ON VALUE
SECTION 7: GUIDING PRINCIPLES > FOCUS ON VALUE

Understand and identify the service consumers

Understand the consumer’s perspective of value

Map value to intended outcomes which change over time.

Understand the customer experience or user experience

236
FOCUS ON VALUE
SECTION 7: GUIDING PRINCIPLES > FOCUS ON VALUE

Know how your consumers and Encourage a focus on value


customers will use each service among the entire staff

Focus on value during Include a focus on value in


operational activity and during every step of any improvement
improvement initiatives initiative.
237
START WHERE YOU ARE
SECTION 7: GUIDING PRINCIPLES > START WHERE YOU ARE

Start Where You Are


•Don’t start over without first
considering what is already available
to be leveraged.
238
START WHERE YOU ARE
SECTION 7: GUIDING PRINCIPLES > START WHERE YOU ARE

If you have a decision on how to proceed then it should be based on


accurate information.

Measurement should be used to support the analysis of what has


been observed rather than to replace it.

Measuring can affect the results: Employees can play with


measurements, so they get better results.
239
START WHERE YOU ARE
SECTION 7: GUIDING PRINCIPLES > START WHERE YOU ARE

Measure your outcomes, not your outputs.


• Look at what exists as objectively as possible.
• Determine if successful practices or services can be replicated or
expanded.
• Apply your risk management in the decision making process.
• Recognize that sometimes nothing from your current state can be
reused.

What can be reused or improved upon?


240
PROGRESS ITERATIVELY WITH FEEDBACK
SECTION 7: GUIDING PRINCIPLES > PROGRESS ITERATIVELY WITH FEEDBACK

Progress Iteratively with Feedback:


•With time-boxed and embedded feedback loops,
you gain flexibility, react to demands quicker,
detect failure faster, and enhance quality.
•Organize work into smaller or more manageable
sections.
241
PROGRESS ITERATIVELY WITH FEEDBACK
SECTION 7: GUIDING PRINCIPLES > PROGRESS ITERATIVELY WITH FEEDBACK

Sequential or Manageable Tangible


simultaneous and managed results

Timely Build future


manner improvements
242
PROGRESS ITERATIVELY WITH FEEDBACK
SECTION 7: GUIDING PRINCIPLES > PROGRESS ITERATIVELY WITH FEEDBACK

Feedback Loop: occurs when part of


the output of an activity is used as a
new input.

243
PROGRESS ITERATIVELY WITH FEEDBACK
SECTION 7: GUIDING PRINCIPLES > PROGRESS ITERATIVELY WITH FEEDBACK

To apply this principle successfully, consider these advices:

Comprehend the whole, but do • Must be continually reevaluated to reflect


something changes to the circumstances accurately.

The ecosystem is constantly


• Utilize feedback before, throughout, and after
changing, so feedback is
each iteration.
essential

• Understand where work comes from, where


Fast does not mean incomplete
outputs go, and how actions affect outcomes.
244
COLLABORATE AND PROMOTE VISIBILITY
SECTION 7: GUIDING PRINCIPLES > COLLABORATE AND PROMOTE VISIBILITY

Collaborate and Promote Visibility:


• Puts the appropriate people in the right positions, increasing buy-
in, relevance, and long-term success.
Collaboration is about working together

Collaboration increases visibility

Work on improvements may be less urgent than other activities.


245
COLLABORATE AND PROMOTE VISIBILITY
SECTION 7: GUIDING PRINCIPLES > COLLABORATE AND PROMOTE VISIBILITY

A lack of visibility leads to


Understand the flow of work
poor decision making

Identify bottlenecks Identify excess capacity

Uncover waste

246
COLLABORATE AND PROMOTE VISIBILITY
SECTION 7: GUIDING PRINCIPLES > COLLABORATE AND PROMOTE VISIBILITY

INFORMATION
KANBAN BORAD
RADIATOR

247
COLLABORATE & PROMOTE VISIBILITY
SECTION 7: GUIDING PRINCIPLES > COLLABORATE AND PROMOTE VISIBILITY

Collaboration does not necessarily mean consensus


• It is wise, to get consensus from everyone involved in an initiative before
proceeding.

Communicate in a way the audience can hear


• Selecting the right method and message for each audience is critical for
success.

Decisions can only be made on visible data.


• Making decisions in the absence of data is risky.
248
THINK & WORK HOLISTICALLY
SECTION 7: GUIDING PRINCIPLES > THINK AND WORK HOLISTICALLY

Taking a holistic approach to service management


means knowing how all aspects of a company
function together.

249
THINK & WORK HOLISTICALLY
SECTION 7: GUIDING PRINCIPLES > THINK AND WORK HOLISTICALLY

When you have a holistic understanding, you know how something works from end to
end.

Recognize the complexity of the system


• Different levels of complexity require different heuristics for decision-
making.

Collaboration is key to thinking and working holistically

250
THINK & WORK HOLISTICALLY
SECTION 7: GUIDING PRINCIPLES > THINK AND WORK HOLISTICALLY

When you have a holistic understanding, you know how something works from end to
end.

Look for patterns of interactions between system elements


• Draw on knowledge in each area to identify what is essential for
success.
Automation can help you to work more holistically
• Automation can support end-to-end visibility for the organization and
provide an efficient means of integrated management.
251
KEEP IT SIMPLE & PRACTICAL
SECTION 7: GUIDING PRINCIPLES > KEEP IT SIMPLE AND PRACTICAL

Keep It Simple and Practical:


• Outcome-based thinking produces effective solutions with the
fewest processes.
• Establish a holistic view of the organization’s work
• Start with an uncomplicated approach
• Do not try to produce a solution for every exception
• Be mindful of how we can complete the objectives
• Keep it simple and practical
252
OPTIMIZE & AUTOMATE
SECTION 7: GUIDING PRINCIPLES > OPTIMIZE AND AUTOMATE

OPTIMIZE & AUTOMATE:


•Optimization means to make something as
effective and useful as it needs to be.
•Before an activity can be effectively
automated, it should be optimized to
whatever degree is possible and reasonable.
253
OPTIMIZE & AUTOMATE
SECTION 7: GUIDING PRINCIPLES > OPTIMIZE AND AUTOMATE

Automation:
•Using technology to accomplish a step or set
of tasks without human interaction.
•Automate frequent and repetitive tasks
•Simplest form of automation involves
standardizing and streamlining manual tasks
254
OPTIMIZE & AUTOMATE
SECTION 7: GUIDING PRINCIPLES > OPTIMIZE AND AUTOMATE

Understand and agree to the context for the optimization

Assess the current state to understand where it ca be improved

Focus on simplification and value where agreeing to the future state

Ensure the optimization has the appropriate level of stakeholder engagement and commitment

Execute the improvements in an iterative way, using metrics and other feedback to check progress, stay on track
and adjust as needed.
255
OPTIMIZE & AUTOMATE
SECTION 7: GUIDING PRINCIPLES > OPTIMIZE AND AUTOMATE

Simplify and/or optimize before automating


• Attempting to automate something that is complex or
suboptimal is unlikely to achieve the desired outcome.

Define your metric


• The intended and actual result of the optimization
should be evaluated using an appropriate set of metrics.
256
OPTIMIZE & AUTOMATE
SECTION 7: GUIDING PRINCIPLES > OPTIMIZE AND AUTOMATE

Use the other guiding principles when applying this one

Progress iteratively with feedback


• Iterative optimization and automation boost stakeholder buy-in for future revisions.

Keep it simple and practical


• Simple doesn't always mean optimal, therefore utilize both when choosing improvements.

Focus on value
• Choosing what to optimize and automate and how to do so should maximize organization value.

Start where you are


• Existing technology may contain unused or underused capabilities and functions.
257
SECTION 8: CONTINUAL
IMPROVEMENT

258
CONTINUAL IMPROVEMENT
SECTION 8: CONTINUAL IMPROVEMENT

Continual Improvement: aligning an organization’s


practices and services with changing business needs,
through the ongoing assessment and improvement of
each element involved in the management of products
and services.

259
CONTINUAL IMPROVEMENT
SECTION 8: CONTINUAL IMPROVEMENT

260
STEP 1: WHAT IS THE VISION?
SECTION 8: CONTINUAL IMPROVEMENT > STEP 1: WHAT IS THE VISION?

Each improvement initiative should support the


organization’s goals and objectives.
• Translating the vision and objectives so that the context is
understood.
• Create a high-level vision for the planned improvement.

Focuses on two key areas: the organization and the


initiative.
261
STEP 1: WHAT IS THE VISION?
SECTION 8: CONTINUAL IMPROVEMENT > STEP 1: WHAT IS THE VISION?

Know the high-level direction

Describe planned improvement

Identify stakeholders and roles

Agree upon the expected value

262
STEP 2: WHERE ARE WE NOW?
SECTION 8: CONTINUAL IMPROVEMENT > STEP 2: WHERE ARE WE NOW?

You need to know your starting point to properly plan out your
journey

Conduct current-state assessment of the existing services

Baseline: Report or metric that serves as a starting point against


which progress or change can be assessed.
263
STEP 3: WHERE DO WE WANT TO BE?
SECTION 8: CONTINUAL IMPROVEMENT > STEP 3: WHERE DO WE WANT TO BE?

Gap Analysis: a method to evaluate the scope and nature of the distance to be
travelled from the starting point to the achievement of the initiative’s vision.

Metrics: such as the key performance Indicators (KPIs) and Critical Success
Factors (CSFs) are used for measurement.

Your vision might be aspirational and never truly achieved.

Set our goals and agree to metrics such as KPI’s and CSFs

264
STEP 4: HOW DO WE GET THERE?
SECTION 8: CONTINUAL IMPROVEMENT > STEP 4: HOW DO WE GET THERE?

Create your plan

Check progress after each iterative of your plan

265
STEP 5: TAKE ACTION
SECTION 8: CONTINUAL IMPROVEMENT > STEP 5: TAKE ACTION

Measuring progress towards the vision

Managing the risk during these changes

Ensuring the visibility of the initiative is spread


throughout the organization
266
STEP 6: DID WE GET THERE?
SECTION 8: CONTINUAL IMPROVEMENT > STEP 6: DID WE GET THERE?

Success is not guaranteed

Conduct the current state


assessment again
267
STEP 7: KEEP THE MOMENTUM GOING?
SECTION 8: CONTINUAL IMPROVEMENT > STEP 7: HOW DO WE KEEP THE MOMENTUM GOING?

Attempt to continue the improvement again across the organization

If this step is skipped, then it is likely that improvements will remain isolated and
independent initiatives

It may also be difficult to get support for future improvements

268
CONTINUAL IMPROVEMENT
SECTION 8: CONTINUAL IMPROVEMENT

Progress Think and Keep it simple


Focus on Start where Collaborate and Optimize and
iteratively with work and practical
value you are promote visibility automate
feedback holistically

√ √ √
What is the vision?

Where are we now? √ √

Where do we want to √ √ √ √
be?

How do we get there? √ √ √ √

Take action
√ √ √

Did we get there? √ √ √

How do we keep the √ √ √ √


momentum going?

269
CONTINUAL IMPROVEMENT
SECTION 8: CONTINUAL IMPROVEMENT

270
PUTTIN ALL TOGETHER
SECTION 9: END OF COURSE

271
CONGRATULATIONS!
SECTION 9: END OF COURSE

• Congratulations! You've completed your course

• Don't forget to share it with your friends and connections

• You've learnt about the key concepts of ITIL and now you're
ready for the next step

272
CONTACT

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