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    Brand Identity Breakthrough: by Gregory Diehl

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    Wilson Tjandra
    The document provides guidance on defining an idea for a new product or service to get more money, including: 1) Define the idea by identifying a problem or need that existing solutions do not fulfill; 2) Define the target market who has this specific problem or need; 3) Define why the target market should care about your solution by explaining how it addresses their most important needs; and 4) Define what makes you or your brand uniquely qualified to provide the solution.

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    Brand Identity Breakthrough: by Gregory Diehl

    Uploaded by

    Wilson Tjandra
    161 views5 pages
    The document provides guidance on defining an idea for a new product or service to get more money, including: 1) Define the idea by identifying a problem or need that existing solutions do not fulfill; 2) Define the target market who has this specific problem or need; 3) Define why the target market should care about your solution by explaining how it addresses their most important needs; and 4) Define what makes you or your brand uniquely qualified to provide the solution.

    Original Description:

    bib handout

    Original Title

    BIB Course

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    The document provides guidance on defining an idea for a new product or service to get more money, including: 1) Define the idea by identifying a problem or need that existing solutions do not fulfill; 2) Define the target market who has this specific problem or need; 3) Define why the target market should care about your solution by explaining how it addresses their most important needs; and 4) Define what makes you or your brand uniquely qualified to provide the solution.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    161 views5 pages

    Brand Identity Breakthrough: by Gregory Diehl

    Uploaded by

    Wilson Tjandra
    The document provides guidance on defining an idea for a new product or service to get more money, including: 1) Define the idea by identifying a problem or need that existing solutions do not fulfill; 2) Define the target market who has this specific problem or need; 3) Define why the target market should care about your solution by explaining how it addresses their most important needs; and 4) Define what makes you or your brand uniquely qualified to provide the solution.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 5

    Get more money for your products and services.

    Brand Identity Breakthrough

    by Gregory Diehl

    Module 01

    1
    Get more money for your products and services.

    1. Define your idea -


    “Why should this exist?”

    Be as specific as you can here. You


    can’t just copy another product or
    service on the market. There needs
    to be a legitimate hole you are filling
    by introduction a new method of val-
    ue exchange. People have to need
    something they aren’t getting. Ques-
    tions have to be asked that are going
    answered. Pain must go unresolved,
    or pleasure longed for. You need a
    newer, better way of getting to a par-
    ticular destination. What are you try-
    ing to accomplish?

    2
    Get more money for your products and services.

    2. Define your target -


    “Who needs this specifically?”

    The more specifically you understand


    the problem you are trying to solve,
    the easier it will be to understand
    what kind of person is going to get
    the most out of it. If you solve only a
    generic problem, or one that already
    has an adequate solution, there is no
    obvious way to answer this question.
    Your target market will be directly
    correlated with the specificity of your
    value proposition.

    3
    Get more money for your products and services.

    3. Define their needs -


    “Why should they care?”

    Whatever specific problem you solve


    should be big enough to warrant
    those afflicted by it going out of their
    way to learn about your solution and
    change their previous buying behav-
    ior. You may also be asking them to
    make a significant lifestyle change if
    they are to begin using your product
    or service. So... Why should they do
    that? What makes it all worth it? If you
    don’t know, neither will they.

    4
    Get more money for your products and services.

    4. Define yourself -
    “Why should they buy it from me?”

    The final piece of the puzzle, and the


    one which goes most often neglect-
    ed, is clearly defining the personality
    that will be delivering this value. Ex-
    change is a type of relationship, and
    people form relationships with other
    people. You’re going to have a very
    hard time getting your message and
    your products across without having
    a tailored and relatable personality to
    represent your brand. What are the
    emotional characteristics, features,
    and values that define you and your
    brand as a personality?

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