Brand Quest

“
Rebrand is not just about buzzing brand words; it's about repurposing your lives,
finding your true voice and building an authentic brand that impact lives.

Bernard Kelvin Clive

01
Market
overview
 Health
Insurance
246

Medical
CAGR - 15% 210 Devices

180
168

Pharma
Market
121

121
Hospitals

Diagnostics

2020E
2018E

2019E
2016
2015

2017

$ $
size

250 BN
OPPORTUNITY BY 2020
10 BN
DIAGNOSTIC INDUSTRY

Size of Healthcare Industry Split of Healthcare Programme

The 10 BN
$

DIAGNOSTIC INDUSTRY

opportunity Split of Healthcare Segment

DIAGNOSTIC LABS PER MILLION

Developed and developing countries

418
Diagnostics Standalone
Hospitals Chains Centres

37 % 16 % 47 %
NO. OF

Hospitals with Hubs and Spoke Small labs with

own Labs Models basis tests

60
39 Pan India Regional
Chains Chains

USA Brazil India

06 % 11 %
 National Organised players accreditation status

Diagnostics 450
400
397

market
350
300
250
200 193
150 125
100
50 31 40 16 52 32
2 2 4 4 1 8 1 1 2 6
0
Market share of Dr Lal PathLabs SRL Metropolis Thyrocare Apollo

INDEPENDENT LABS Total NABL CAP ISO 9001:2015

1332

40% -
EU
60% < 1% Path Labs 873
40%
JAPAN
60% NABL accredited
579 596
USA 44%
56%
of ~110,000 433

INDIA
16% (In India) 347
84%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

Organised Unorganised 2012 2013 2014 2015 2016 2017 2018 2019 2020
02
OncQuest’s
strengths
Oncquest Laboratories Ltd has a two-decade legacy of trust and accuracy in
pathology testing.

A favourite amongst clinicians, speciality hospitals, and other path labs. Oncquest is known for a second opinion and final diagnosis using the
most advanced technology and skills, and for its excellence in Molecular and Clinical Diagnostics.

Oncquest has a highly skilled and globally reputed team of qualified doctors with a combined experience of 600+ years. Its logistic capabilities and
Pan Asia geographical spread make Oncquest an ideal associate for all clinical activities in India and neighbouring countries.
 Expertise

1
Experience of years in performing the most complex tests in the Diagnostics

D O C U M E N TAT I O N
At Oncquest we ensure that the Quality Management System laid down and structure of documentation
is as per the requirement of International guidelines of ISO 15189 and CAP. We ensure that day to day
records are being documented and stored for easy retrieval and future reference.

S TA N D A R D O P E R AT I N G P R O C E D U R E
The SOPs that form a part of Documentation are laid down and implemented to cover all the requirements
of ISO 15189 and CAP.

M A I N T E N A N C E & C A L I B R AT I N G
At Oncquest care is taken to choose the instruments and equipments based on specific requirement of
the scope. All the instruments are regularly maintained and calibrated to ensure the reliability of
the analysis / results.
2 technology
Best in class technology for smoother and precise investigation.
03 People&Team

Mr. Aditya C Burman Dr. Ravinder Deep Singh Sethi

Di re c to r Chief Operating Officer

and...
The Team
Dr. Tejinder Singh Dr. Rajan Verma Dr. Harsh Mohan
S e n io r C o n s u lt a nt M edica l Directo r, L a b Operatio n s Sen io r Co n su lta nt Path o lo gist,
Pat h o lo g ist – He m ato p at h o lo g y Pa n ch ku la MB B S, MD Path o lo gy
& S u rg ic a l p at h o lo g y

Dr. Pramila Bajaj Dr. Sunita Kakkar Col (Dr) Aniruddha Chattoraj
C h ief C o n s u lt a nt VS M Sen io r Adv iso r-Su rgica l Co n su lta nt MB B S,
M BBS , M D Path o lo gy MB B S, MD fro m S.N MD Path o lo gy
M edica l Co llege

Dr. Shivali Ahlawat Dr. Vinay Bhatia Dr Rupesh Jivan Gade

He a d Flowcy to m et r y a n d C o n su lta nt Mo lecu la r B io lo gy Co n su lta nt Path o lo gist,
He m ato lo g y P h . D in B io ch em istry, Mu m ba i
M .D,D NB Pat h Po st-Do cto ra l fellowsh ip
NI MR, Delh i.

Dr Piyali Biswas Dr Poonam Bhaker

S e n io r C o n s u lt a nt C o nsu lta nt Path o lo gist
Pat h o lo g ist , Ko lkat a
Quality &
Safety Standards
The design of Quality Management System is based on norms laid down by Oncquest, which are in conformity

with the ISO: 15189: 2007 standards of Medical Laboratory Management Systems, College of American Pathologists (CAP)

and NABL requirements.

The system reflects the organization’s desire to be ‘Best-in-Class’ and incorporates the twin objectives of

‘customer satisfaction’ and ‘continual improvement’ into the organization’s operations.

Quality Assessment &

Quality Assurance Quality Control Improvement
National Accreditation Board for Testing and Calibration Laboratories

ISO 15189:2012

College of American Pathologists

LAP Number: 7210071 AU-ID: 1508946
Our
Presence

National Reference Laboratory

Regional Reference Laboratory
Satellite Labs
Patient Service Centres
“
Been there
done that

Perception being that the company is into complex testing/ specialised in Oncology only, while people know the complexity we have dealt with,
we need to make them believe that most labs struggle with the complex diagnostics, we have been there and done that.

In order to become consumer brand, we need to communicate effectively so that they believe people take decisions at the most critical time
based on Oncquest Lab results, hence this is the brand that we must trust for our routine tests as well.
Aspiration
05 Among Top 5
Diagnostics Player
Most trustworthy
Helthcare Consumer Brand
How do
we aspire
Strengthening Technology Skilled team

Advancing Infrastructure and Logistics

Robust Information Technology Infrastructure

Strong Network of CC, RL and NRL

Competitive Pricing

We aim to achieve what we aspire by executing the above.

Roadmap
what’s on the way

L AUN CH OF NE W WE BSITE

PA N INDIA E XPANSION WORKS IN PROGRESS

B UILD CC/RL & SL NE T WOR K

B UILD NE T WORK OF CHAN N EL

PA RTNE RS

R OB UST HOME COLLECTIO N LO G IST IC S

The
challenges

The Brand name

Brand is perceived as an
Oncology expert

Q Q
Communication without brand guidelines loses its Digital and conventional branding/ marketing are not in sync,
brand identity affecting the Brand Positioning

Q Q
The look and feel is not aligned with what’s trending Expansion V/S Business volume should be in sync
makes the communication inefficient
The future
ahead
The plan for the better tomorrow

RECOMMENDED BY
While this being an ongoing process, we also need to address one important aspect

Branding
 The role
of a brand
TAG LINE REPUTATION

EMOTION

LOGO

The brand identity The brand image

the way you want the ways that
all stakeholders to they actually EXPERIENCE
perceive you perceive you

AESTHETIC
STYLE
BELIEF

LANGUAGE
IMPRESSION
TONE

IDENTIFY THE SERVICE PROVIDER | SIMPLIFY SERVICES

SIGNIFY QUALITY | SERVE AS A COMPETITIVE ADVANTAGE
SECURE PRICE PREMIUM
 Improved perceptions of product performance

Greater loyalty

Less vulnerability to competitive marketing actions

Less vulnerability to crises

Larger margins

More inelastic consumer response

Advantages Greater trade cooperation

of strong brand Increased communications effectiveness

Possible licensing opportunities

Brand
concept
A brand concept is the very foundation of any organisation that wishes to sell/ promote its services/ products.

There are multiple pillars that hold the brand the way the company wants it to be perceived by its
customers.

Here are those pillars

Q
1Brand Core
2Brand
3 4
Brand Brand
5
Brand
Personality Voice tone Positioning Promise
Brand
core
Vision | Mission | Values
Vision
The Oncquest Family’s vision is to become the most influential and appreciated partner to those
seeking diagnosis of conditions, within and beyond the abilities of our contemporaries
in the field.
Mission

01
Discover
To discover at an early stage the condition which afflict the populations we serve, through community
outreach and our relationships with practitioners.

02
Diagnose
To diagnose with accuracy and reliability the condition which are presented to us, using the best-in-class
of technology that is available; globally.

03
Defend
To defend, effectively, the population from such diseases for the future, through education and
knowledge sharing.
Brand
values

Quality Equality Partnership

Are our customers happy as How can we treat everyone Are we the best partner that one can
they could be? equally? ask for?

Customer Experience Test Range

Are our customers happy as they could be? Can we do more to give a better diagnosis?
Brand
About
the Brand

What is Brand?
A brand is a name, term, sign, symbol or design, or a combination of them, intended to identify the goods or services of
one seller or group of sellers and to differentiate them from those of competitors.

A Brand is a A Brand can be a

Single Idea | Experience | Value added marketing Name | Perception | Promise | Person

Brand transforms the offerings into something else.

Target group
AGE GR OUP OF DIRECT CONSUMERS DOCTORS C O R P O R AT E S I N S U R A N C E C O M PA N I E S A G G R E G AT O R S

18 50
TO
Walk-ins
Digital Marketing
Others
Prescription
CMEs
Camps
Employee Benefit
Upsell
Reference
Mediclaim Checkup
Upsell
Reference
Listing Panels
Sponosred Spots
Upsell
How
they judge
G OA L S A N D O B J E CT I V E S PROBLEMS & CHALLENGES
In a true sense, they look out for a healthcare partner who can be trusted. Following are some of the key problems people face.
They judge on the below criteria.

Lack of communication Price difference

Accurate investigation Competitive pricing Timely collection Timely reporting
Timely collection Timely reporting Lack of knowledge No transparency
Compliant Transparent Not responsible Not considerate
Responsible Considerate Doubtful reporting Over pricing

I M PA C T A N D F E A R D E S I R E S & WA N T S
The fear it generates in the mind of consumers due to the problems they A consumer might desire fairytales but in reality, he/ she only want,
face and impacts them internally and emotionally. Not just a company loses what was promised. Deliver that and lifelong free and effective promotion
its customer, it also creates a dent in their mind for industry. of your brand.

Trustworthy partner Fair in Practice

Trust issue Feel cheated
Connects emotionally Be responsible
No emotional connect Negative Branding
Be transparent Be accurate
In order to achieve the above,
we need to work on

Brand image &

perception
 Brand
personality Value for Money

Had the brand been a person, what it would be like? Brand personality refers to the personification of the brand.

Accurate This section is going to identify and personify the brand, Oncquest Diagnostics.

Oncquest Diagnostics being a health enabler, it should have the personality traits
Comprehendable
that must build trust in consumers’ mind. The traits should reflect that the brand,
Value for money will be there at the time of the need, rather, it will help me lead a healthy life.

Innovation Led
Trustworthy A brand that is not far from me, speaks the language that I can comprehend easily.

Caring
It shouldn’t be expensive and must be accurate in their findings. All these traits will

help create a positive perception in minds of the target group and help build trust

which will eventually lead to better visibility, presence and sales.

Brand
Following are the expressions/ way of speech/ attitude/ intent and content (what to speak) that should be

adapted in our tone.

This will resonate with the brand personality and communicate effectively

voicetone What Oncquest wishes to convey

voice
Brand
voicetone
Here we have put together expressions/ way of speech/ attitude and content (what to speak) which would resonate with the brand

personality and communicate effectively what Oncquest wishes to convey:

Transparent Approachable Empathatic

Care &
Committed Personalisation
Compassion
Brand
positioning

“
Promise what you can deliver and what
would you like to deliver
 Others Others

07% 10%
RX Based

93% Referrals
55%
Positioning Walk-ins

triggers 35%

Prescriptive segment accounts for Referral consitute lion’s

93% of Diagnostics business share
Others
Imaging
30% 03%
Urban
30% Urban
67%
Pathology
70%
Pathology dominates Market mix between Urban
overall market and Rural
Brand
promise
Promise what you can deliver and what would you
like to deliver
 About
expansion
Q
“
Instead of opening RL/ CC everywhere,
saturate one place completely then
move to another place.

The same can be achieved by allocating able teams in different states

or cities.

Analytics based expansion plan - people who are searching

most about tests/ diseases/ conditions.

SEE HOW ANALYTICAL DATA OR ARTIFICIAL INTELLIGENCE HELPS

IN DECIDING THE LAB LOCATIONS
Analytics
based expansion
The expansion should be based on the Analytics collected from various trusted sources. This can help
expansion to be effective and profitable.

Keywords like - diabetes, heart checkup, complete health checkup, covid test, corona disease, thyroid test, blood test

Let’s talk about data

The search volume of the shortlisted keywords are determined and a data bank is made based on that.

Search Volume - Diabetes - 14569 searches, Heart checkup - 92682 searches

The search term “Diabetes” is searched from various locations. The sample data has been compared below -

}
Ahmedabad Diabetes - 14569 searches, 29-78 Yrs., 68% Males and 32% Females
Ahmedabad
Ludhiana Diabetes - 6296 searches, 29-78 Yrs., 34% Males and 66% Females

The higher volume being searched should be our first priority

“ This also assists us to target certain test panels.

Research based expansion States with more # of doctors States with deprived # of doctors

800 789 10000

713
700
8180
8000
600
No. of people per doctor

No. of people per doctor

535
507
500 6037
6000

400
334 4338
4000 3767
300
253 3207 3124

200
2000
100

0
0
Tamilnadu Delhi Karnatak Kerala Goa Punjab Jharkhand Haryana Chattisgarh UP Bihar Himachal Pradesh

Prescription based Direct business from

business customers
 Leader

Research
in

based expansion Guwahati

Technical Strength

Automated Microbiology
with MIS values Manual Manual

Automated Blood culture Manual

Automated tissue processor

Manual
for Histopathology

Real time PCR for Covid 19

 Leader

Research
in

based expansion Pune

Technical Strength

Automated Microbiology
with MIS values

Automated Blood culture

Automated tissue processor

for Histopathology

Real time PCR

HB Elecrophoresis by HPCL
 Among
Leaders

Research in

based expansion Kolkata

Technical Strength

Automated Microbiology
with MIS values

Automated Blood culture

Automated tissue processor

for Histopathology

Real time PCR only Covid - 19 only Covid - 19

HB Elecrophoresis by HPCL
 Leader

Research
in

based expansion Patna

B
Technical Strength

Automated Microbiology
with MIS values

v
Automated Blood culture

Automated tissue processor

for Histopathology

Real time PCR

HB Elecrophoresis by HPCL
 The
execution
Right from creating a new identity, we are all set to take you with us for the better and
strengthened tomorrow that would eventually help in fulfilling the aspiration.
OncQuest

Upgrade in
Name Oncquest creates a perception that the brand provides services pertaining to
Oncology Diagnostics.

While brand was especially working in complex tests like oncology, the name suggested it right,
but when entering into retail market with all the test specialties, the brand should adopt such a name
which could clear its meaning in viewer’s mind with ease.
This name has a history of

Quality, Trust & Legacy

Dabur is one of the most trusted and respected brands in India. Dabur is part of every household and it touches the lives
of all generations. The brand has gained trust by providing quality products for over a century.

When Dabur launches a product or a business it creates a buzz in the market, apart from the buzz, people use the products
just because it is launched by Dabur.

Hence, we recommend adding Dabur’s name with OncQuest.

Dabur's name will bring credibility and it will help immensely in becoming a consumer brand.

When the launch takes place, the news of Dabur entering in to the Diagnostic Industry would create a movement
in the market and marketing, which is the main portion of branding can be cost effective.
Switch in logo
Logo plays a crucial role in representing the brand to the people. The colors used, the shapes drawn and the typographical presentation are the
core parts of designing any logo.

We recommend the change in logo for and with the following reasons -

01 Current logo comprises of molecule which is very effective in primary impression but when looked upon from POV
of a visiting cutomer, it does not create a impact of being a Pathology expert.

02 A decent color combination with maximum of two colors create a professional image having a good experience which
lacks in the current logo.

03 And very importantly, a brand that rebrands itself needs a new identity which would leave impression of being a healthcare
expert brand on the mind of viewer. The color palettes, fonts and presentation should preferbaly be minimal.
Stationary
branding
Employee notes
Staff
uniform
Adapting the tone
While working towards brand establishment and advertisement, it is also necessary to adapt the tone that we
discuss in the document.

Here are our thoughts on adapting the brand tone in:

online services patient interaction

via user experience
Enhanced UX via
Online
presence & awareness

Extremely friendly user

interface and user experience
of newly designed website
under construction
 Health Education is the best marketing
for any Healthcare Brand

H A P P Y T O H E L P , I N S TA N T LY & E F F E C T I V E LY

Official
Setting up an intelligent AI-driven chatbot where the consumer can chat and share their grievance or even ask
for help with test selection. The bot will be backed by smart algorithms so that it communicates instantly helps
resolve the issue or suggest/ find the right test over the chat. This can be a huge help for people.

website S Y M P T O M S / D I S E A S E S B A S E D T E S T R E C O M M E N D AT I O N

Setting up an algorithm where the patient enters details like symptoms, medical history etc. and our system
will recommend the best suitable test via bot. Test name terminology to be simple with what, how, when where.

H E A LT H VA U LT - P E R S O N A L H E A LT H H I S T O R Y

Creating a separate health profile for the consumers who book their test, they can check their previous health
data anytime anywhere just by accessing their profile. Based on their test results, push notifications can be
sent for upselling.
 SIMPLE L ANGUAGE

Use test details that a layman can comprehend, too technical a detail only create confusion.

C O M M U N I C AT E E F F E C T I V E LY

Trigger health education emailer focusing on the parameters that are elevated with CTA. This might not give
the sales push but surely will make the customer overwhelmed, which shows we care.

W E E K LY / F O R T N I G H T LY D I G E S T

Emailers to be sent to all the customers (after segregating them region wise), highlighting the seasonal
diseases do’s and don’ts, current affair relating to health with nutritionist punch.

S TAY C O N N E C T E D & K E E P I T E N G A G I N G

Instead of sending multiple communications to book a test, if we focus on health education, this would help
increase the footfall organically on the website and social handles. Run health quizzes, surveys, feedback
sessions, all these exercises would keep the people engaged and would help immensely with branding.

Y O U R D ATA I S S E C U R E

Official Highlighting HIPPA compliance and how it helps us securing your data.

D O N ’ T U N D E R S TA N D T H E P R E S C R I P T I O N , L E T U S H E L P

website If a patient can’t make out the test prescribed by the doctor, give them the option to upload a prescription.
via communication

Social Media
connect
“
As they say, “Deeds, not words shall speak me”, should be the approach in handling social media handles. Be a Gatekeeper, who does all the
filtering in terms of what comes in and what goes out. This is one of the most important roles for any organisation, especially where consumers
behaviour is driven by how an organisation treat other consumers and how they rank in the digital world.

Bad service is forgiven bot the bad attitude.

Each action we take on social media must have a personal touch and care. In order to do that, start with:

Respond immediately Don’t just sell, let content sell

How to
Show that you are eager to assist Never discuss competition
Via SMO
Show that you understand their pain Reflect care in content post
Via engaging posts
Resolve the complain on a priority Build emotional angle
Follow-up post-resolution Show how you touched someone’s life
“ Via engaging blog promotion

Via videos
Build rapport for better ratings Highlight USPs as they reflect the care
Engaging posts
Most people judge a book by its cover, similarly in order to utilise a brand’s service, people
check the brand on social media. The handles are the front desk of your organisation, they
represent you in a true sense.

Strategise + Plan + Execute

A campaign should be conceptualised, plan its launch and how to execute the same keeping
in mind the objective. Each post should be: -

Reflect the intent

Clear message

Visually appealing

CTA
Social Media
creatives
Social Media
creatives
Social Media
mockup
Social Media
mockup
Social Media
optimization
Social media optimization (SMO) is a must. It is like placing a brand keeper that ensures
the brand image remain intact.

Apart from managing the communication, the social handles must be promoted based on the digital marketing strategy.

T H I S H E L P S B U I L D A N A U D I E N C E , G E N E R AT E L E A D S W I T H M E A N I N G F U L C A M PA I G N S .
Blog promotion

“ Health education is the best marketing for any healthcare brand.

B logs focusing on health education, tend to bring healthy footfall and build trust that eventually helps generate more clicks/ sales.

Blogs do not just make people health literate, they also showcase what Oncquest stand for.

Oncquest must consider launching a series of blogs that are based on the most searched keywords.

wip
 Videos give more power to the
experience of listening
Sharing graphical and illustrative posts and textual content is important so are the videos. They have a wider
reach and the chances of it being viral are more. Organically they bring more traffic than any other medium.

After effects/ 2D animation videos build a strong connection with the audience.

While for social media we recommend making small animation videos, we also strongly recommend creating videos
on health education that can be put onto your YouTube channel.

The
video game
via
Services
in diagnostics
TEST BOOKING

L I V E T R AC K I N G SYST E M

S M A RT R E P O RT SYST E M
Test booking
Booking a test should be as simple as ordering a pizza

Q While booking a test, the system should suggest tests based on

their previous searched/ booked tests

seasonal diseases
health records kept in health vault
which trimester/ month of pregnancy (the system should calculate)
other health calculators

Q Let the customer choose the payment option

Q Remind customer to apply discount coupons while making payment
Q Refer a friend discount - helps collect detail of a prospect
Q Booking confirmation to be sent to the customer

date & time of the home collection, etc.

Update, live tracking &
interpersonal skills
Reminder with instructions - 24 hrs/ 8 hrs/ 30 mins in advance about home collection

Phlebotomist details (his experience too) with temperature

Time of arrival and live tracking

Inform customer with reason about any delay or an issue

Greet customer at arrival

Wear protection (mask/ pp kit - if necessary) and uniform

Explain the procedure

Be humble in dealing with customer

Explain the bill/ charges

Explain the TAT for the report and how/ where to check

Greet the customer while leaving and ask them to rate

 Communicate

Reporting
the smart way
Update when the report is ready

Update if there is any delay with reason

Report delivery via mail/ app and suggest not to take a printout

Report access from their profile section at the website

Analysis/ summary of the report

In-case of elevated parameters - suggest them to read a blog (disease/ nutrition/ diet/ exercise/ etc.)

A follow-up email is triggered, 15 days post reporting, asking hope you are feeling great.

Help consulting a doctor

Post reporting, initiate a feedback call/ message for the feedback

Appoint a relationship manager for each customer - this can be a chatbot

Give them an SOS button that can direct to their nearest health centre and to their

emergency contact
 How they should be
Collection Q

Centres
Greet and wish the customers when they enter and leave the collection centre.
Q
Assess if a customer is struggling in using the registration kiosk, offer assistance
Q
Explain the test and the details

Q
In order to do the above, set up a training program that helps the overall personality

via
of the phlebotomist:

basic etiquettes

Collection customer service

Centres
upsell/ cross-sell

phlebotomy

system/ app/ website

Q Signages/ information/ leaflets should be in vernacular language

Q Instructions should be easy to comprehend

Facade design
 Vernacular content has a much wider reach than English. Using the vernacular language
will build better connect withour target audience.
education content
via Vernacular

English Hindi Bangla

ABCD अ ब क ड আ িব ক দ
Oncquest Blood test / Urine Test
औ ं�ै� र� परी�ण / मूत्र परी�ण
Brand
promotion
Outdoor
advertising

Please note that the designs and logos used are for the representational purpose only.
They have been recreated for the best results.
Outdoor
hoarding
Outdoor
mockup
Outdoor
mockup
RWA
activities
Newspaper
insert
Newspaper
insert
Merchandise
branding
Event goodies
Mug design
Wall boards
Calendar
Car freshner
medicine box
Face masks
Bus stop in
Membership
cards
Sponsored
gloves
Sponsored
sanitizer
Keychains
Selfie
stand at events
Standard
signages
Signages
for parks
Car
parking signages
Chemist
communication
Roadside
water cooler
Social media
marketing
Social media marketing is the use of social media platforms to connect with your
audience to build your brand, increase sales, and drive website traffic.

This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running
social media advertisements.

There are various advert planning and management tools

Google AdSense, Meta ads, Instagram ads, Other advertising platforms etc.

The major social media platforms.

Search Engine
optimization n marketing
SEO is the process of taking steps to help a website or piece of content rank
higher on Google.

While paid advertising, social media, and other online platforms can generate traffic to websites, the majority of
online traffic is driven by search engines.

Google Ads is one of the largest online advertising platforms that helps businesses reach customers across the
globe and grow their business. Through this pay-per-click network, advertisers pay Google to target users based on
their keyword search, the country and device type and deliver their ads to users who are interested in their products
or services.
Radio
advertising
Advertise on rickshaw
Smart
wearable
 CME Participation Leave Behind
Literature

Sposored Doctor Case Studies

Posters
connect

Corporate Gifts Webinars

Doctor

Doctor Education In Clinic Branding

Discount Coupons Hospital Branding

 ePathshala
ePathshala will be a portal where all the training material will be listed like a library.
A web-based app will be created with all the features, such as sharing, filtering, etc.,
where your sales team can refer to the new content in case they wish to learn.

All new tests will have some study material that can be accessed digitally. ePathshala will help reduce logistic costs in training the staff on the ground.

Training Material | Training Audio Notes | Training Videos

 Sales tools will help bring the best out of your sales staff.

Not just it would add tons of convenience for

your sales staff but also act as a tool to monitor their performance. A
web-based app will be created where your sales team will be able to
access all the material that are required to do the sales.

eVisual Aid eLBLS Bags

Sales Folders Training Manual

The app will be equipped with features like Geo-Tagging,

Analytics, Dashboards.
 For any healthcare brand, the best marketing is to provide health education.
Health education build trust and work as a brand recall, this eventually help bring people onto your portal and social
handles and give business.

Patient 01
Health Education
02
Youtube
Education
Videos Channel

03
Patient Information
04
Discount
Leaflet Coupons

05
Activities
Patient Counselling High end tests
Gift Distribution Routine tests

Discount Coupon
Event Sponsorship
 Akhilesh Pandya
Co Founder / Chief Creative Officer

+91 8800 337993

Let’s
[email protected]

discuss