Irel (India) Limited: A Summer Intern Report Submitted by
Irel (India) Limited: A Summer Intern Report Submitted by
Irel (India) Limited: A Summer Intern Report Submitted by
SUBMITTED BY
ATHUL R
ROLL NO: MLM20MBA034
FEBRUARY 2022
DECLARATION
I hereby declare that the internship study at IREL (India) Limited Chavara
is the report of original work done by me under the guidance of Dr. Sibu
C Chithran in partial fulfilment of the requirement for the award of the
degree of Master of Business Administration under APJ Abdul Kalam
Technological University. The findings in the report have not been
submitted to any other university for the award of any degree.
Place: ATHUL R
Date:
ACKNOWLEDGEMENT
First and foremost, I would like to thank the god almighty for showering
his blessings throughout my life.
Let me sincerely thank the staff of the IREL (India) limited Chavara
for their assistance and valuable suggestions.
ATHUL R
LIST OF CONTENT
Chapter-1
INTRODUCTION
INTRODUCTION
It is the greatest opportunity for me to carry on the corporate learning and exposure at
“IREL (India) limited, Chavara Kollam for the fulfilment of MBA course.
DURATION
9-02-2022 to 25-03-2022
The company chosen by me was IREL (India) Limited. There was a special department
is allotted to me, the marketing department is allotted to me and I assist asst. marketing
manager of IREL (India) limited Mr. Sunil Sebastian. The officer I was supposed to
report every day. Sunil sir also helps to understand all other departments by his
influence and I also visited all other departments for understanding departments. I was
work with major function of company. The various marketing tactics taken by the
department; the various administrative work handled by the company studied.
Mineral industry is one of the largest industries in the world. Mining industry in
concerned with direct tapping and utilisation of natural resources which are mostly
perishable Kare Earth have greatly influenced our day to-day life which numerous
applications in the areas of magnets, ceramics, electronics, chemicals, optical medical
and nuclear energy. The origin of beach sand is mainly from rocks which are rich in
mineral
Sand mining is significant type of mining in which special expertise is needed. The sand
particle reaches sea through the river. The white sand seen at the beach area contains
the main constituent as quarts. This is lighter than black and as a result of the movement
of the sea, this sand will erode away and Hack sand gets deposited Black sand mining
is all about discovering and putting into use heavy minerals called "Rare Eartha. The
term rare earth denoted the group of 17 chemically similar metallic elements that
include scandium, yttrium and lanthanides Heavy mineral sands are a class of ore
deposit which is an important source of zirconium, titanium, thorium, tungsten, rare
earth elements, the industrial minerals diamond, sapphire, garnet and occasionally
precious metals u gemstones
The Rare Farth elements with their atomic number from 57-71 have their primary
source from the greenish yellow coloured mineral sand which is monazite. It's
availability in nature is confined to certain beaches & rocks found in certain countries.
The beaches containing the monazite are found mixed with other minerals 100 Mont of
these are areas for valuable metal. An ore is a mineral from which metal can be
separated economically. This ore are Ilmenite, Rutile, and zircon. Ilmenite and Rutile
forms the ore for titanium, zircon for zirconium; even though Aluminium bearing meal
Ganet and sillimanite are also found along with these beach sand minerals. Ilmenite
which is back in colour continues the major chunk of these minerals (60%) its presence
makes the beaches appear back. These minerals are commercially known as "beach
sand minerals or heavy minerals
Heavy mineral sands are placer deposits formed on usually in beach virements by
concentration due to the specific gravity of the mineral grains. It is equally likely that
some concentrations of heavy minerals (aside from the unusual gold places) exit within
streambeds, but most are of a low grade and relatively small. This group of rare earth
has greatly influenced user das to day life with numerous applications.
A. WORLD SCENERIO
In the year 1789 Fr. William George (1761-1817) discovered ilmenite at Knower in
England and started that this black sand contains some important metals. But he failed
to discover which metal it was After several time in the year 1875, the Hungarian
scientist Martin Heen with Klapporth found the same metal contents in rutile minerals
about which Fr. William George mentioned After a series of investigations are found
those metal contents as titanium after ‘titan’ of Greek mythology.
A global increase in mining capacity is currently underway with numerous new projects
around the world. Current demand is steadily increasing but may not be sufficient to
support the projected production from the new projects. The major mineral sand
deposits of the world as spread throughout different continents across the world The
exploration for minerals and deposits has intensified since the mine 1980s due to
increased demand of use of heavy minerals. The major countries where these deposits
are found in Australia, Canada, India, Kenya and South Africa.
The world production and reserves of earth elements are given in table.
Table 1.1 Rare Earth Element -World Production and Reserves Indian Scenario
B. INDIAN SCENERIO
India has over 7000-kilometre coastal line and has hape reserve of mineral in the beach
and specifically in southwest coast of Kerala and Maharashtra IRE was incorporated in
16-05 1950 as a private limited company under the Indian Companies Act 1913 jointly
owned by the Government of India and Government of Travancore, Kochi. In 1963, the
shares of the state Travancore were handed over to the Government of India and Indian
Rare Earth Limited become a full pledged central government undertaking under the
department of atomic CDCTTY IREL, by virtue of section 43-A of the Companies Act
1956.
In India the installed production capacity for ilmenite is around 5-2 lakh TPA (5-6% of
global ilmenite production) and the production of ilmenite and rutile during 2009-2010
was ever 3-5 lakh tones and 1300 tons respectively.
Bihar 0.22
Kerala 1.37
Orissa 1.82
C. STATE SCENARIO
Kerala is bets with a long coastal belt. Kerala state is endowed with a number of
occurrences or deposits of mineral such as heavy mineral sands (Ilmenite, rutile, and
Zircon Sillimanite) China Day, tile and brick day, silica sand, lignite, lime shell, granite
etc. The major mineral-based industries like Indian rare earth hid Chavara (Kerala),
minerals & metals Itd Chavara (KMML) Malabar cement, Vayalayar), Travancore
cements (Kottayam), kundara ceramics (Kollam), English Indian day ltd (EICI.X
Thiruvananthapuram), Excel Glass Industry (Alappuzha), Kerala days & ceramics
products Itd (palayangadi, Kannur) are some of the mineral based industries in the state.
IREL itself has got two plants in the state. One is at Chavara and the other in Alava.
Chavara plant is engaged in the processing of beach sand deposits available on the coast
belt of Neendakara to kayamkulam.
Chavara beach width of 225 m is divided into 8 blocks numbered 1 to 8 for separating
ilmenite for the manufacture of Ti02. The blocks are apportioned between Kerala
minerals & metals ltd, a state government undertaking and IREL, a government of India
enterprise under the department of Atomic Energy.
D. CURRENT SCENARIO
resources of beautiful ornamental granites in the state are being exported to the different
countries at the current time. The growing of mining and mineral business largely
increases and other private companies have come into these fields. The resources are
non-renewable and the availability of resources are decreasing continuously, so the
mining industries are engaged in the process of searching other new areas of resources
form.
Potential RE Market
CORPORATE STRUCTURE
Udyogamandal
IREL’s history should not be narrated without mentioning the name of the Germen
chemist Mr. Herr Schomberg who has realised that the shining yellowish brown
particles sticking to coir, a coconut fiber shipped from India (1909) contained Monazite.
This sparkled the discovery of vast deposit of monazite a rich source of rare earths a
group of elements with a wide variety of uses in industry and science. A few plants
were operating at Chavara and Manavalakurichi for the separation of monazite.
1948:- The govt. of India setup atomic energy commission under the chairmanship of
Dr: Homi Bhabha. The export of Monazite was stopped and the possibility of setting
up a facility to process the beach sand mineral for the production of Rare Earths was
examined.
1951:- IREL become the full-fledged govt. undertaking under the Department of
Atomic Energy and commissioned construction of its rare earths plants at
Udyogamandal in Kerala.
1952: - Rare earth plant was dedicated to the nation on Dec 24 by the Jawaharlal Nehru.
1955: - Opening Thorium factory of Bombay.
1965: - Opening mineral division at Kollam in Kerala state with manufacturing facilities
at Chavara in Kerala and Manavalakurichi in Tamilnadu and a giant mineral sand
separation and synthetic Rutile plant at Chatrapur in Orissa.
OPERATING UNITS
OSCOM
Orissa Sands Complex (OSCOM) is one of IREL’s flagship units located at Chatrapur
in the district of Ganjam, which is about 150 kilometers from Bhubaneswar, the Capital
of Odisha. All-weather Gopalpur port is situated beside the OSCOM plant complex.
The nearest airport is in Bhubaneswar. At present, beach sand mining and mineral
separation activity are carried out over the mining lease area of 2464 hectares to produce
2,65,400 tonnes per annum (tpa) of Ilmenite and other associated minerals such as
Rutile, Zircon, Sillimanite and Garnet.
OSCOM deposit contains an average grade of 14% to 16% of heavy minerals over the
entire mineable coastal stretch. The unit is in the process of expanding its mining and
mineral Separation activities to achieve the Ilmenite production to the tune of 4,70,000
tpa. OSCOM is doing dredging for mining operations. Simultaneously, OSCOM also
adopts dry-mining activities for supplementing the production requirement for the
mineral separation plant. Mining and Mineral separation activities are carried out in an
environment friendly and sustainable manner.
Rare Earth processing unit having installed capacity of 11200 tpa mixed Rare Earth
Chlorides was commissioned in the year 2015-16.
The plant has a well-equipped Technical Services section for Research & Development
and quality assurance for products and services. It is certified for ISO 9001:2015,
14001:2015 and 18001:2007.
Products
➢ Ilmenite
➢ Rutile
➢ Zircon
➢ Sillimanite
➢ Garnet
➢ Thorium Nitrate
➢ Thorium Oxide
Chavara mineral separation plant is located 10 kms north of Kollam and 85 kms from
Thiruvananthapuram the Capital of Kerala. It is about 135 kms from Kochi, the major
port in Kerala. The nearest airport is at Thiruvananthapuram. The adjacent area of
Chavara is blessed with one of the best mineral sand deposits in the country – the
renowned “Q” Grade minerals.
The Chavara mines contain as high as 40% heavy minerals extending over a stretch of
23 kms in the coastal belt of Neendakara and Kayamkulam, The deposits is quite rich
with Ilmenite, Rutile, Zircon, Sillimanite and is unique with weathered variety having
60% TiO2 Ilmenite.
The plant has a capacity to produce 2,35,900 tpa of Ilmenite and associated minerals
such as Rutile, Zircon and Sillimanite. It has a facility to produce Zirflor in sizes (-300
and -200) in the zircon opacifier plant.
10
Products
➢ Ilmenite
➢ RUTILE
➢ Zircon
➢ Sillimanite
➢ Zircon Flour
The entire coastal stretch of Kanyakumari District is blessed with rich heavy mineral
deposits. Annual production capacity of MK mineral separation plant is 91,200 tonnes
per annum (tpa) of Ilmenite and other associated minerals such as Rutile, Zircon and
Garnet
Products
➢ Ilmenite
➢ Rutile
➢ Zircon
➢ Zircon Frit
➢ Garnet
➢ Monazite
Rare Earths Division (RED), Udyogamandal, Aluva is located on the banks of river
Periyar in Kerala at a distance of 12 kms from the port city of Kochi and 15 kms from
Kochi International Airport. RED is an exclusive value adding chemical plant, wherein
high pure individual rare earth compounds are produced. This plant, the first Unit of
11
IREL, was made operational way back in 1952 for processing of 1400 tons per annum
(tpa) of monazite, which subsequently increased to 3600 tpa.
In the year 2012, the plant was refurbished to process mixed Rare Earths chloride. It
produces high pure individual rare earth compounds of Lanthanum and Cerium in
carbonate form, and that of Neodymium-Praseodymium, Samarium, Gadolinium and
Yttrium in oxalate form (with more than 99% purity). RED also produces strategic
material for the Department of Atomic Energy.
Products
➢ Uranium Compounds
➢ Thorium Oxalate
➢ Thorium oxide
➢ Rare Earth compounds
IREL has set up a Rare Earth Extraction plant (REEP) producing mixed Rare Earth
chloride (MRCL) Tri-sodium phosphate etc, at its unit OSCOM Odisha. MRCL
produced from the above plant is processed at IREL’s plant at Rare Earth Division
(RED) in Aluva Kerala for producing separated High Pure Rare Earth (HPRE) minerals.
Rare Earth processing unit having installed capacity of 11200 tpa mixed Rare Earth
Chlorides was commissioned in the year 2015-16.
Products
12
CHAPTER-2
ORGANISATIONAL ANALYSIS
13
ORGANISATIONAL STRUCTURE
14
IREL (India) Limited is headed by Chief General Manager who holds the thread of the
functioning of the various departments. Each of the department has a general manager
as its head and a deputy general manager assisting him IREL has a separate
departmental head for each department. The following are the departments of IREL.
• Mining Department
• Production Department
• Finance Department
15
• Civil Department
• Purchase Department
• Medical Department
• Marketing Department
REL(India) Limited Chavara takes place it's highly motivated and trained human
resource that has maximised its performance and thereby its growth and profit. Morale
of the employees remains facilitating smooth working of the company. Skill
requirement related to different disciplines are identified and training programs and
workshops are efficiency of the human resource.
HR department lead by HOD & Section Head to assist him. The Security Department
and Time Office are working under the HOD of HR Department Executives &
Personnel are working under section head of HRM People are the most important
resources of an organization.
1. Administration
16
2. Industrial Relations
4. Time Management
HOD(HRM)
SECTION
HEAD(HRM)
HRM EXECUTIVE
HRM
PERSONNEL
Recruit candidates
HR needs to understand the organization’s needs and make sure those needs are met
when recruiting for new positions. It’s not as simple as just throwing an ad up on Indeed:
you’ll need to analyse the market, consult stakeholders, and manage budgets.
Process payroll
17
Payroll is its own beast. Every payday must have taxes calculated and hours collected.
Expenses need to be reimbursed and raises and bonuses need to be added in as well. If
you think it’s a chore doing taxes just once a year, imagine what it must be like to be in
HR and make sure they’re properly deducted every pay period.
This responsibility may be why HR tends to get a bad rap. When navigated
inappropriately, disciplinary actions can lead to the loss of a valuable employee and can
even result in litigation or a poor reputation. But when handled appropriately,
disciplinary action can result in the success of an employee.
For instance, if a company notices that a particular employee is routinely late and
continues being late even after the employee has received several warnings, HR could
step in and investigate the reason for the tardiness. It may be an opportunity to extend
benefits such as counselling to the employee or offer additional resources to help the
employee learn to be on time. Instead of taking on the cost of firing and then recruiting
a replacement for that employee, it could be a learning opportunity that could enhance
that employee’s career.
On the other hand, sometimes disciplinary action isn’t the best course to take and an
employee should be let go. The best human resources departments know when an
employee isn’t the right fit for a company and would be happier somewhere else. It’s
up to HR to develop a strong enough relationship with managers and employees alike
to identify the cohesiveness and health of a team.
Update policies
Policies need to be updated (or at least examined) every year as the organization
changes. It’s HR’s job to make official updates to policies and to suggest changes to
policies when they no longer serve the company or the employees. Sometimes a policy
should be updated as a reaction to an occurrence. HR should always be included in and
consulted with regarding these decisions.
18
with regulations. They also contain personal details and emergency contacts for each
employee.
Staying competitive is of prime importance when trying to attract the best talent. A
promising recruit may choose a different company with lesser pay if the benefits are
more attractive. HR should routinely investigate similar companies to see if their
benefits are competitive.
Stagnation is bad for business, and it’s smart to keep your best employees with the
company. HR can provide career paths to help guide each employee to a long future
within the company. HR can then check in periodically to further guide employees on
their career paths.
Sometimes the career growth mentioned above requires additional training. Your
organization may provide educational assistance, and HR can help determine which
classes and training programs would be best for an employee on his or her designated
career path. HR can also work with managers to ensure that the employee’s work
schedule is flexible enough to allow the employee to attend classes.
Managers aren’t born. They’re created. HR can help provide management guidance to
managers, making sure that department and teams are as healthy and functional as
possible. This may include periodically sending managers to formal trainings and
retreats.
It’s important to remember that employees are people. They’ll need help weathering
mental illness, health issues, debt, pregnancies, adoption, and myriad other life
occurrences. HR can help support employees through any of these and other
circumstances.
19
An HR department that never interacts with employees isn’t doing its job. While you’re
developing an onboarding procedure, educate new employees on when to reach out to
HR and what resources HR has to offer. The HR department should regularly schedule
one-on-one interviews with employees to check in on their career progression, comfort
in their roles, and any other issues the employee may be having.
MINING DEPARTMENT
In IRE (India) Limited the raw materials for production process are collected through
mining process. The production process starts with the collection of beach sand from
various places for collecting this beach sand IRE uses the following two methods Sea
Washing and Dredging
➢ SEA WASHING
Raw sand is collected from sites where deposits are occurred due to natural beach
washing Presently IRE owns two sites one at Vellanathuruthu Ponmana and one at 132
mining area. There is a heavy mineral deposit over a length of 22.5 Km. They are found
over or coastal belt having an average width of 800 meters. The sea waves deposit the
minerals sand on the beach line and it is collected. Then it is sent to the mineral
separation plant.
➢ DREDGING
The plant DWUP used for the mechanised recovery of minerals from the beach sand.
The DWUP consist of a floating dredging plant operating hydraulically and electrically
which could be moved from one place to another based on the requirement. The plant
is floating in an area having a water depth of 6 meters. The sand along with water in the
form of slurry (a mixture of sand and water) is pumped to the heavy Upgradation
equipment’s. The equipment consists of a series of transfer bin rotating screens called
Trommer, Spiral Separators, Hydro cyclones, pumps etc all being electrically operated.
20
The DWUP can dredge about 40 to 60 tons per hour. The raw sand having an average
at 40% heavy minerals is fed to the floating plant and updates it to 85 to 90% mineral
content. The waste sand (Quarts) from DWUP is used for backfill the dredged area.
HOD(MINING)
SECTION HEAD
PRODUCTION DEPARTMENT
The act of making goods and services is called production. In everyday speech
Production refers to the act of creating something production involves the physical
conversion of raw materials into tangible goods.
In IRE raw sand is collected through mining process. The sand is filtered through spirals,
cones and jigs to produce a bulk concentration of heavy drying, screening.
electromagnetic and electrostatic processes and used for separation. Minerals found in
coastal areas are collected either manually or mechanical means, productions start from
the mining process.
21
HOD PRODUCTION
SH PRODUCTION
SHIFT ENGINEERS
PRODUCTION
DEPT.
PERSONNEL
MINING PROCESS
2. Mechanical dredging
22
In the mineral separation plant individual minerals are separated making use of
the following four properties of the minerals namely
1. Electrical conductivity
Electrostatic separation is used in electrical conductivity.
2. Magnetic Susceptibility
High and low intensity magnetic separators used.
3. Density Difference
Floater separation.
4. Surface Property
Froth floatation.
The concentrate from concentrate upgrading plant (CUP) having uniform
composition with above 90% heavy minerals content is dried using Fluidised Bed
Drier (FBD). This is then subjected to electrostatic separation using different type of
electrostatic separators. There by it is separated into two fractions namely conducting
and non-conducting fractions.
23
PRODUCTION PROCESS
24
The stores act as a store and supply chain, keeping inventory of the product produced
on the hand and supplying requisite raw materials to the manifold department on the
other hand.
All the items in the IREL (India) Limited properly stored by this function area,
including finished product inventory. It stores furnace oil, machine parts, office
equipment and stationery etc.
Stores fall under two categories
1. Capital Items
2. Consumable Items
Capital items, which give return for long term revenue items or a consumable item
25
HOD S&D
SH S&D
S&D EXECUTIVES
S&D EXECUTIVES
26
This section is looking after the projects and maintenance of technological aspects of
affairs of the company. This is a section in which mechanical experts are working on
different projects. This section takes over the responsibility of various projects taken
up by IREL (India) limited management. They are making efforts to expand the area
of performance of the company
FUNCTIONS
27
All the relevant policies of the company are as the basic policies of this department.
Internal Audit Department is auditing the accounts quarterly and sending report to Chief
General Manager regularly
HOD P&M
SH P&M
P&M PERSONNEL
WORK FORCE
28
FINANCE DEPARTMENT
Business finance is concerned with the acquisition and utilization of funds required to
meet the financial needs of a business enterprise. Financing is the process of planning.
acquiring, utilizing and controlling the funds used in any kind of business. Finance is
the life blood of business. Every enterprise or company requires finance to start the
work and grow.
A company generally requires large amount of capital. A public company can raise
huge capital through issue of shares. In addition to share capital, it can utilize retained
profit in the form of reserves. It can raise borrowed capital through debenture and loans.
Long term loans can be obtained from financial institutions short term loans are
available from commercial banks.
SOURCES OF A COMPANY
Finance refers to money, cash or hand available for the operation of business. Finance
may do defined as the requirement of funds wanted. It is the life blood of business
29
activity. The business pulsates with life only through finance. Finance refers to money,
redeemed and protection meetings
HOD FINANCE
SH FINANCE
SENIOR ACCOUNTS
OFFICER
ACCOUNTS OFFICER
STAFF
In the present-day industrial scenario, all the industries had accepted the fact that safely
improves productivity. IREL Chavara has always been in the forefront in ensuring
30
safety, welfare and better working environment to all its employees. Their safety slogan
is "Let everyday be a safe day"
MISSION
The mission of IREL is to be a major supplier of beach sand minerals and rare earth
compounds in the domestic and international market, develop and produce chemicals
of strategic importance, value addition with due regard to resources utilization and
safety protection.
Consistent with this mission, IREL envisages a safety and environment protection
policy that provides a safety working environment to prevent injury and ill health to its
employees. It also ensures environmental protection by minimizing environmental
input that may arise from its operations and provide appropriate environmental plans to
maintain ecological balance and above all recognizes the use for safety culture man
organization to enhance the awareness and commitment of all employees to safety.
HOD S&E
SH S&E
S&E DEPT.
PERSONNEL
• Overall responsibility for health and safety of IREL (India) Chavara unt
31
• Ensuring that unit has organized celebration including those related to health
program)
ROLES
/Section head
Role as head of the unit in the health, safety and environment related
celebration.
32
PURCHASE DEPARTMENT
• Origination intent
• Tender enquires
33
• Order placing
• Followup
HOD PURCHASE
SH PURCHASE
PURCHASE
PERSONNEL
WORK FORCE
CIVIL DEPARTMENT
Maintenance has a direct impact on everything that affects the overall health
and welfare of the organisation. A sound maintenance strategy should therefore
be considered a valuable tool used to assess equipment capability and the
continuous improvement efforts of asset performance.
34
HOD CIVIL
SECTION HEAD
CIVIL
CIVIL DEPT.
PERSONNEL
MEDICAL DEPARTMENT
35
HOD MEDICAL
▪ Check to see that employees have adequate medical care, wages &
benefits, health and safety facilities, social security. Medical fitness test for
new worker’s
▪ Check First-aid box medicines are in place and not expired, if medicine
expired than replace medicine.
▪ All kinds of medical test for new workers (Such as height, weight, pulse,
Lunge, Eruption of teeth, age, eye test etc. and prepare report.
36
▪ Interview employees to get an idea of the work situation and then negotiate
with management to get the amenities that the workers need most.
Medicine maintenance
▪ Prepare requisition for medicine as per doctor’s demand and submit to the
administration
▪ Do first-aid work
IREL Chavara has got ISO 9001: 2000 Quality Systems established for mining,
manufacturing and mineral products. One of the primary functions of the quality
control department is to ensure quality products according to customer requirements.
They harness beach sand in environmentally responsible manner to produce
minerals and innovative value-added products, which are used to make novel
products required by customers. Secondly, they are responsible for maintaining
consistent quality of products to the satisfaction of the customers through quality
management system implementation. They also aim at further improvement of
product, technology or process. The quality control department is also responsible
for maintaining consistency in quality of raw materials during the processing,
intermediate and finished product stages. They make use of chemical and
mineralogical testing methods in each stage. In addition to these functions this
37
department also conducts research and development activities to support flow shed
development work and for solution to process related problems.
FUNCTIONS
HOD QC
SH QC
QC
PERSONNEL
QC
PERSONNEL
38
• Design an efficient design protocol which can be used across all domain
• Guide the production team about the quality control issues to enhance the
quality of the product
MARKETING DEPARTMENT
Modem marketing is a business function entrusted with the creation to achieve the
aims of the business itself. Creating value to the products is the essence of marketing.
It is specifically concerned with how transactions are created, stimulated, facilitated
and valued. The performance of business activity that direct the flow of goods and
services from producer can be treated as marketing. Marketing function is necessary
to satisfy the customer such as financing, storage, risk bearing and after sales
services etc.
Marketing is a social process by which individuals and groups obtain what they
need and wants through creating, offering and freely exchanging products and
services of value with others. It is the art of selling products. Marketing department
is functioning under the control of General Manager marketing department.
39
risk bearing and after sales services etc. marketing is a vital connection link between
the producer and customer.
The marketing section in the IRE is under the direct control of chief General
Manager and this section is headed by the deputy General Manager in his job. The
marketing activities in the company are indirectly linked with the sales section.
IRE has the monopoly in the field of rare earth products. IRE Ltd, Chavara is
engaged in the production of minerals such as Illuminate, Rutile, Zircon, Sillimanite.
and Brown Illuminate from naturally available beach sand products. It also
produces value added products like Zirflour, Microzir. On specific requirements of
customers, the company also supplies Sillimanite powder by subcontracting.
Among these Illuminate, Rutile, Zircon, Brown Illuminate are categorized as
"Scheduled Minerals" for which the customer is required to obtain license from the
Department of Atomic Energy (DAE) Mumbai for their purchase.
Off late, more stress was given as the marketing activities of IRE, by the company,
because of competition, which is growing in the international market and also in
Indian market. A new era has been put up in the company for this purpose. The bye
products of IRE are Zirflour and Monazite. They are mainly purchase by the
Kundara ceramics for the manufacturing of ceramics. The main customers of IRE
are the Government of India and other private company. The main foreign
customers are USA, Canada, UK, France, West Germany, Japan etc.
• Maximum turnover
• Maximum profit
• Maximum customer satisfaction
• Maximum customer relationship
40
DGM(S&C)
MANAGER(D&IS)
ASST, MANAGER(MKTG)
DY. MANAGER (E&L)
The chief General Manager of IRE is having the control of topmost level in marketing
department of this unit. There are four superintendents and a clerk engaged in the sales
department. IRE Ltd is working under the administrative control of Department of
Atomic Energy. The head office does the pricing of products. The customers of IRE
Ltd are mainly heavy industries like plant, glass, refineries, ceramics etc for bulk
purchases customer and provided discount.
Here the organisation has been enjoying monopoly. That’s the reason why they don’t
want to make a distribution network. Direct selling is the main system of organisation.
The customer primarily pays the full amount as demand draft (DD) in advance and then
the company gives the products.
41
All (except Zirflour, Microzir and Sillimanite powder) are dispatched against permits
obtained after payment of prescribed royalty by IRE in advance to the department if
mining and geology, government of Kerala.
Starting with general condition for sales, majority of the customers place orders directly
with Chavara. Sometimes head office also fixes quota customers wise if necessary, for
the supply of minerals and intimates time to time. If all the formalities are completed
delivery instructions are given by the sales department to stores for delivery of the
materials to the customers.
Exporting
Exporting contract between the seller (IRE) and the buyer (customer) is finalized at the
head office and intimates Chavara regarding the export contract along with the copies
of agreement, purchase order, proposed loading schedule and many other specific
instructions for the execution of the order. Chavara sends samples and product
specification to the customer if required by head office/ buyer.
Exporting carried out through Neendakara but now its through Cochin port (Bagged
Cargo only) shipment through Cochin port is done by C&S agents appointed by seller
Pricing
Pricing is a very crucial decision in marketing management. The objective of the firm
is to get maximum profit. This depends upon the correct decision in pricing. Pricing
refers to the process of fixing the price (money value) of a product or service; pricing
is an important function in marketing because it determines the sales volume and the
42
Samples are sending to the customers on their request or as per the instructions from
the head office for their evaluation of sustainability for their requirements. Free
samples are send to the customers as per the following procedures.
Up to 500 Gms: head of the department (marketing) intimates section head (QC) to
prepare samples of required quantity along with the gate pass.
501 Gms to 1 kg: head of the department (marketing) prior approval from the unit
head and follows the above procedures. Above 1 kg: head office approval with
information to unit head and follows the above procedure
SALES PROCEDURES
Product Loading
Weigh Bridge Slip Delivery Order (DO)
Advice (PLA)
43
44
MISSION
➢ To maintain a global reputation and sustainably grow the core business of heavy
minerals and rare earths by expanding our mining, mineral processing, and rare
earth refining asset base domestically and globally.
➢ To adopt best-in-class sustainable and technologically advanced business processes
and practices across the value chain.
➢ To foster long-term and credible relationships with our customers by pursuing a
customer-first focus.
➢ To cultivate a conducive environment for continuous improvement, growth, and
empowerment of current and prospective employees.
➢ To abide by and promote the highest standards of ethics, governance, and integrity
in executing responsibilities and managing relationships.
VISION
45
2.3 PRODUCTS
IREL (India) Limited Chavara producing major heavy beach sand mineral like rutile,
zircon, sillimanite and ilmenite. The product rang include value added product like
Zirflour.
Ilmenite 200000t
Rutile 1145000t
Zircon 1175t
sillimanite 10000t
zirflor 500t
➢ Ilmenite
Applications:
Ilmenite is used for production of:
* Titanium dioxide pigment which is used in paints, papers, plastics, textiles, etc.
* Intermediate products like Synthetic rutile and TiO2 slag that are further processed
for producing TiO2 pigment
* Titanium sponge, that finds application in aircraft body, artificial limbs, golf clubs,
etc.
46
➢ Rutile
Rutile is a Titanium bearing mineral (TiO2). The TiO2 content in Rutile produced by all
the three mineral separation plants is over 94%.
Applications:
Rutile is used for the production of:
* Titanium dioxide pigment, used in paints, papers, plastics, textiles, etc.
* Titanium sponge, that finds application in aircraft body, artificial limbs, golf clubs,
etc.
* Welding fluxes, used as a coating on welding electrodes.
➢ Zircon
Applications:
Zircon is used for production of:
* Zircon flour and opacifier that are used as a coating in ceramics, sanitary ware, etc.
to impart opacity to the end-products.
*Special purpose factories.
* Various zirconium compounds
➢ Sillimanite
Applications:
In production of refractories that find usage in metal and alloy making industry.
By ceramic and foundry industry.
47
➢ Zircon Flour
Zircon flour is manufactured by milling zircon sand, usually in ball mills, either in
the dry state or in a slurry. It is used in a variety of applications, including ceramic
frits, foundry mould coatings, ceramic shells for investment casting, refractories,
friction products, insulating fibres and glass.
Application
2.4 FINANCIALS
FINANCIAL PERFORMANCE IREL has fairly good record in its performance during
the past decade. From 1997-1998 onwards all out team effort was taken to achieve name
plate capacity for the mining and mineral separation plants in all the three locations.
Total sales turnover, share of export and profit after tax started improved by leaps and
bounds and the company recorded increasing profit since then. In addition to production
and financial performance, IREL has excelled in the areas of marketing, safety and
human resource management. In recognition of the company’s efforts, SCOPE awarded
prestigious silver trophy of ‗SCOPE ‘award for excellence and outstanding
contribution to the Public Sector Management – Special turnaround category for the
year 1999-2000. During the year 2006-07, IREL posted all time high sales turnover
exceeding 3600 million with export component over Rs.1000 million and all-time high
profit before tax of Rs.1000 million. It has also won Enterprise Excellence awards from
Indian Institute of Industrial Engineering, Hindi Rajbhasa Shield for the best
performance among PSU ‘s under Department of Atomic Energy.
48
SWOT ANALYSIS
STRENGTHS
WEAKNESS
• Mining problem.
• Diminishing supply of raw sand.
• The inability of the management to control effectively, the resistance raised by
the local people in form crises.
• Excess number of civil workers.
• High labour charges.
• Due to monopoly promotional activities are less.
• Decision making process is highly time consuming and complicated.
OPPORTUNITIES
49
• The recent efforts to tie-up with other mining companies like KMML,
Chavara.
• The favourable state government policies like prohibiting the entry of private
companies into the mining sector.
• As a strategically important company it is always backed by the central
THREATS
• Entry of private players such as TATA group into the area of black sand
mining.
• Over intervention of external political groups in company affairs.
• Fluctuating in the value of currency which adversely affects the export
income.
• Increasing transportation cost.
• Protect form environment activists.
• Rapid technological changes in production process.
• Changes in government policies.
50
CHAPTER 3
51
The way the organisation is structured and who reports whom. Organisation structure
refers to the formal relationship among various positions and activities performed in
the organization. Organisation structure involves arrangements about reporting
relationships, line of communication, miles and procedures which exist to guide the
various activities performed by various hierarchical positions in the organisational
structure.
MANAGER
(Domestic & International Sales)
ASST, MANAGER(MKTG)
DY. MANAGER
(Export & Logistics)
TALLY CLERK
52
The company chosen by me was IREL (India) Limited. There was a special department
is allotted to me, the marketing department is allotted to me and I assist asst. marketing
manager of IREL (India) limited Mr. Sunil Sebastian. The officer I was supposed to
report every day. Sunil sir also helps to understand all other departments by his
influence and I also visited all other departments for understanding departments. I was
work with major function of company. The various marketing tactics taken by the
department; the various administrative work handled by the company studied.
53
CHAPTER-4
54
55
56
26-02-22 9:00am to Examine and cross Yes Got knowledge about the
Saturday 4:30 pm checking 7 years sales sales report
report of sillimanite
Table 4.3: 3rd week Activity
57
58
59
60
61
In the beginning of internship started with a detailed explanation about the functioning
and environmental aspects of organization. The work assigned were able to complete
on time. The information regarding the various departments in the organization was
collected. The main work is in marketing department such that I can understand all
dealings in marketing areas like sales, product delivery, register entry, invoice, e-way
bill and other marketing related procedures. I have a gold chance to analyse
Quotations ,Performa invoice, Payment registers license register Priority
registers ,Delivery registers ,Sales register Shipping register Daily statement of
production, sales and dispatch, Quarterly statement regarding export ,Monthly report to
cabinet ,Production, sale and stock of minerals (monthly) ,Performa for submitting
quarterly export performance to federation of Indian export Organization, COB
license .Bank receipt voucher, Cash receipts, DD register ,Gate pass,
Enquiry/order/amendment from parties and Customer feedback questionnaires and
is also study some of these.
• minutes preparation
• new customer list preparation
• Cross check the purchase order received in the month of February
• Error correction of provisional a/c summary of the marketing department
• calculate the total of royalty DMF and NMET (excel work)
IREL being a central government enterprise lacks efficiency in packing and marketing
and after sales support. Customers require good sales support. Defects due to loss of
materials are major problems for the customers. As the cost of product and the credit
facilities are based on the quantity purchase such industries are not benefited from IREL
marketing policies. Prompt delivery and timely action is one where the IREL can put
some effort to improve the present scenario. The company can start their own plants for
the production of various value-added products through diversification
62
IREL, a public limited company under the government of India is one of the major
exporters of minerals. They got support from government of India and the department
of Atomic Energy. They maintain a strong and symbiotic relationship between the top
management and the lower-level management and a cordial relationship between
management and trade unions. IREL possess highly skilled managers and experienced
workers having excellent knowledge and experience about mining and the production.
Company holds abundance of raw materials in the company premises itself and the
constant up gradation of technology.
In the beginning of internship started with a detailed explanation about the functioning
and environmental aspects of organization. the main work of marketing
department is handling all procedures .I have chance to learn all sales procedures very
well such as analyse Quotations ,Performa invoice, Payment registers license register
Priority registers ,Delivery registers ,Sales register Shipping register Daily statement of
production, sales and dispatch, Quarterly statement regarding export ,Monthly report to
cabinet ,Production, sale and stock of minerals (monthly) ,Performa for submitting
quarterly export performance to federation of Indian export Organization, COB
license .Bank receipt voucher, Cash receipts, DD register ,Gate pass,
Enquiry/order/amendment from parties and Customer feedback questionnaires
IRE takes the nature boundary in the form of beach sand and separates it to extract rare
earths and minerals. These materials go for a wide variety of products like ceramics
paints, flints of lighters, detergent etc. IRE produces the major beach sand heavy
63
minerals like Ilmenite, Rutile, Zircon, Sillimanite, brown Ilmenite and value-added
products like Zirflour and Microzir The internship at IRE was an unforgettable
experience. The organizational atmosphere prevailing at IRE is not that of a timid public
sector unit. The concern for the environment and social responsibility are worth
studying. This helped in having a practical exposure to real practice in organization.
This provides insight into the functioning and coordination of purchase department in
an effective organization. There are some suggestions which could improve the
performance and functioning of the organization. The company can start their own
plants for the production of various value-added products through diversification. Being
a strategic industry, the company will always have the support from the central
government. Then the recent efforts to tie up with other mining companies like KMML
Chavara. Higher demand for products and the favourable state government policies like
prohibition of entry of private companies into the mining sector and acquiring
technology to utilize their available resources. IREL can give more training to
employees to reduce their absenteeism and improve morale of the employees. The
vertical and horizontal communication inn the organization is to be improved. The
organization can also increase the work load of the employees within a limit for their
better utilisation of time and performance. The target was achieved within the time limit.
The visit to various departments made to get acquainted with the trends in the
functioning and organizational structure of the organization. The discussions with the
section head of the departments were held and were able to understand the proper
operations of every department. Even though some of them where busy in their schedule
they give appointment and discussions took place in detail about the proper functions
of the departments. And the internship was successfully completed on 25th march 2022.
64
CHAPTER-5
CONCLUSION
65
Internship is a process of attaining new knowledge and increasing skills from working
in a particular section in a particular department. It was a great deal to be a part of IREL
‘s marketing department.
IREL, Chavara is the leading suppliers of beach sand minerals to the nation. The
company, in its search of new heights, has reached a level of quality which is
remarkable. It is one among well performing companies in Kerala engaged in the
process of processing rare earth products available among the coastal belts. The timely
adaptation of technological innovations has been the hallmark of IRE since its inception.
It was found out that the employees are satisfied with the welfare policies which are in
practice and the scale of pay at present after revision. The intervention of political
parties continued to be a menace. IREL, Chavara is capable of converting its threats
into opportunities with the guidance and control of the top management whose
leadership quality is impeccable.
IREL, in the constant pursuit of excellence, have established a reputation as the leading
supplier of beach sand heavy mineral in the country. In the light of new changing
economic scenario IREL is poised to adapt a two-pronged strategy namely
Consolidation and expansion of operations and joint-venture for value addition and new
production facilities.
66
FINDINGS
67
SUGGESTIONS
1. IREL should take advantage of the growing demand for heavy minerals by
increasing the production.
2. The management should sustain the faith of the local people by constantly
communicating and explaining the company’s policies to them. The trust of the
local people can be ensured and sustained by constant interaction and
communication with them. The company can achieve them by undertaking more
socially responsible activities. This may be in the form of medical facilities running
schools, assistance at the time of sea erosion and trawling ban. They can also
provide water and electricity supply to the local people.
3. The company should try to minimize the external interventions of various political
parties.
4. The company must take full use of the favourable government policies at present.
68
REERENCE
➢ irel.co.in, (2015). IREL (India) Limited Official Website. [online] Available at:
https://www.irel.co.in/ [Accessed 9 Feb. 2022].
➢ Dy. General Manager (IREL (India) Limited (2014) – Public Awareness Booklet (8) pp-
(2-38)
69