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    OGL 481 Pro-Seminar I: PCA-Human Resource Frame Worksheet

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    The human resource frame was applied to understand Harley Davidson's recent struggles in modernizing their motorcycle lines. 1) Harley traditionally hired employees who strongly identified as Harley riders and promoted a cult-like brand loyalty that shunned other brands. 2) This influenced the situation by maintaining a focus on style over performance as the company pushed new models. 3) An alternative course of action would be to change the company culture by hiring employees representing younger riders and promoting new models separately from classic lines to build excitement. 4) Going forward, Harley should focus marketing events entirely around new models and hire diverse presenters to push innovation rather than tradition. This would better position them to succeed with modernization efforts.

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    OGL 481 Pro-Seminar I: PCA-Human Resource Frame Worksheet

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    The human resource frame was applied to understand Harley Davidson's recent struggles in modernizing their motorcycle lines. 1) Harley traditionally hired employees who strongly identified as Harley riders and promoted a cult-like brand loyalty that shunned other brands. 2) This influenced the situation by maintaining a focus on style over performance as the company pushed new models. 3) An alternative course of action would be to change the company culture by hiring employees representing younger riders and promoting new models separately from classic lines to build excitement. 4) Going forward, Harley should focus marketing events entirely around new models and hire diverse presenters to push innovation rather than tradition. This would better position them to succeed with modernization efforts.

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    The human resource frame was applied to understand Harley Davidson's recent struggles in modernizing their motorcycle lines. 1) Harley traditionally hired employees who strongly identified as Harley riders and promoted a cult-like brand loyalty that shunned other brands. 2) This influenced the situation by maintaining a focus on style over performance as the company pushed new models. 3) An alternative course of action would be to change the company culture by hiring employees representing younger riders and promoting new models separately from classic lines to build excitement. 4) Going forward, Harley should focus marketing events entirely around new models and hire diverse presenters to push innovation rather than tradition. This would better position them to succeed with modernization efforts.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    101 views4 pages

    OGL 481 Pro-Seminar I: PCA-Human Resource Frame Worksheet

    Uploaded by

    api-597843082
    The human resource frame was applied to understand Harley Davidson's recent struggles in modernizing their motorcycle lines. 1) Harley traditionally hired employees who strongly identified as Harley riders and promoted a cult-like brand loyalty that shunned other brands. 2) This influenced the situation by maintaining a focus on style over performance as the company pushed new models. 3) An alternative course of action would be to change the company culture by hiring employees representing younger riders and promoting new models separately from classic lines to build excitement. 4) Going forward, Harley should focus marketing events entirely around new models and hire diverse presenters to push innovation rather than tradition. This would better position them to succeed with modernization efforts.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    OGL 481 Pro-Seminar I:

    PCA-Human Resource Frame Worksheet


    Worksheet Objectives:

    1. Describe the human resource frame

    2. Apply the human resource frame to your personal case situation

    Complete the following making sure to support your ideas and cite from the textbook and other
    course materials per APA guidelines. After the peer review, you have a chance to update this and
    format for your Electronic Portfolio due in Module 6.

    1) Briefly restate your situation from Module 1 and your role.

    The situation that I had decided on was the recent push to modernize Harley Davidson

    motorcycles and their redefinition of existing products. They had recently wiped the Dyna line

    out of existence and recategorized those motorcycles in with Soft-tails. Furthermore, this last

    year they did the same with Sportsters to reclassify the traditional Sportster with a new and

    improved Sportster S with a new body and engine. Lastly, they are not American made anymore

    as parts production has been moved overseas. My role with the company is that of a customer.

    2) Describe how the human resources of the organization influenced the situation.

    With changing times, Harley Davidson had to play catch up for the time that they stuck

    hard to their roots. People wanted to see a change and so Harley decided to give it to

    them in 2018 starting with production being shipped overseas. However, that is not the

    change they wanted. Then they started getting rid of what makes a Harley, a Harley by

    changing categories and altering the most popular and traditional lines.

    1
    Within the organization, when they hire employees, they hire other riders according to

    how much they ride and related to Harley Davidson. Those individuals all feel very

    comfy saying that Harley is the only brand out there worth buying. I have heard from

    many other riders that the Harley community almost forms a cult in a sense. Some Harley

    riders go as far as to only wave and talk to other Harley riders at biker events, shunning

    the rest of the biker world. Making Harleys undesirable due to attitude alone.

    Furthermore, Harley riders have always been more worried about style and presence over

    speed and durability. Harleys HR division maintains that through the organization when

    they pitch sales or launch new bikes.

    3) Recommend how you would use the human resources for an alternative course of
    action regarding your case.

    Harley first has to change through the people. The riders are slowly wanting to see

    something new and different as younger riders are now in the market for motorcycles.

    However, the individuals that they hire don’t represent the majority of younger riders

    very well. Most of the sales team still pushed the fact that Harley is timeless and

    traditional, when the sales team should be proud and shifting to new sales techniques and

    new bike displays.

    If the excitement doesn’t come from other riders, it will be very hard for Harley to make

    the change that they are trying to make. Which is a huge reason as to why they are failing

    to launch and sell these new bikes successfully. There is a market for them (without

    destroying their history and tradition, I might add), but they are not doing it properly.

    2
    4) Reflect on what you would do or not do differently given what you have learned
    about this frame.

    Having learned how Harley hires and how they are failing to shift mindset along with

    inventory, I would be doing a lot more events with just the new bikes. For example,

    Harley Davidson stores often put on events over the weekend where certain vendors

    come in to talk with the riders. They will have music, food, and brands like COBRA and

    V&H. That is the perfect opportunity for Harley to use those products on a new

    motorcycle and roll it out at every event making it the focus.

    Beyond that, they often have a bike washing station where they have women working to

    add appeal to those older bikes. They could also hire a female presenter to talk about

    engine specs as the bike is running and allow riders to take it for a spin. They need to hire

    more people who are willing to step out of the comfort zone like Harley already tried to.

    They can create all the products they want, but if they don’t have a team that wants or

    knows how to push the new bikes, then it is continuously going to fail.

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