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    Retail Management-Lecture Plan

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    g_maletha
    This document outlines a course on Retail Management, including an overview of the course which explores concepts in retailing and environmental/competitor analysis, learning outcomes focused on understanding the retail market and operations, and an evaluation criteria weighting exams, projects, and presentations. A session plan is provided covering topics like customer decision making, relationship marketing, store operations, and the future of retailing. Students will complete a research project in groups and case studies will also be discussed.

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    Retail Management-Lecture Plan

    Uploaded by

    g_maletha
    194 views3 pages
    This document outlines a course on Retail Management, including an overview of the course which explores concepts in retailing and environmental/competitor analysis, learning outcomes focused on understanding the retail market and operations, and an evaluation criteria weighting exams, projects, and presentations. A session plan is provided covering topics like customer decision making, relationship marketing, store operations, and the future of retailing. Students will complete a research project in groups and case studies will also be discussed.

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    This document outlines a course on Retail Management, including an overview of the course which explores concepts in retailing and environmental/competitor analysis, learning outcomes focused on understanding the retail market and operations, and an evaluation criteria weighting exams, projects, and presentations. A session plan is provided covering topics like customer decision making, relationship marketing, store operations, and the future of retailing. Students will complete a research project in groups and case studies will also be discussed.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    194 views3 pages

    Retail Management-Lecture Plan

    Uploaded by

    g_maletha
    This document outlines a course on Retail Management, including an overview of the course which explores concepts in retailing and environmental/competitor analysis, learning outcomes focused on understanding the retail market and operations, and an evaluation criteria weighting exams, projects, and presentations. A session plan is provided covering topics like customer decision making, relationship marketing, store operations, and the future of retailing. Students will complete a research project in groups and case studies will also be discussed.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    of 3

    INSTITUTE OF MANAGEMENT STUDIES - Ghaziabad

    Post Graduate Diploma in Management – Full Time

    Term VI Retail Management

    Faculty Name: Vijendra Dhyani


    E-mail id: [email protected]

    Course Overview:

    Retail in India is still at a very early stage. Most retail firms are companies from other
    industries that are now entering the retail sector on account of its amazing potential.
    There are only a handful of companies with a retail background. The students will
    explore their knowledge by learning all the concepts in Retailing. The study of
    environmental analysis, competitor analysis, customer care & role of ethics in Retail
    Management will make them a true professional to handle different situations in
    Retailing.

    Learning Outcomes

    1. To understand the basic facts, concepts & theories of Retail Management


    2. To understand the current scenario of the market, understanding the type & nature
    of competition.
    3. To understand all the functioning at a retail outlet
    4. To acquire the knowledge about the emerging trends in different fields of Retail
    Management.

    Evaluation Criteria

    Assignments / Quizzes 10 Marks

    Research Project 10 Marks

    Presentations 10 Marks

    Mid- Term Exams 20 Marks

    End Term Exam 50 Marks

    Grand Total 100 Marks


    Pedagogy

    Since retail Management is the latest & a challenging subject, it demands an integrated
    approach of theoretical as well as practical knowledge of almost all areas of
    Management, the emphasis would be on encouraging the students, through case studies,
    to use the concepts studied in the classroom, coupled with contemporary knowledge of
    market to tackle different situations.

    SESSION PLAN

    1.2 Introduction to Retail, Its Role, Relevance, Functions &


    Trends, the Growth of retail in India, Organized &
    Unorganized Retail.

    3 The customer Decision making Process, Understanding


    Customer psychology.

    4-5 Relationship Marketing in Retailing, Customer service,


    providing superior services, importance of service in retail.

    6 Managing Customer complaints, Gap Analysis.

    7-8 Retail Merchandising, Store Locations, Steps in selecting


    a retail location.

    9-10-11 Retail Store Design, Store Layout, Managing the store,


    Managing human resource, Store operations strategy,
    Events, Advertising & sales, promotion in retail in India.

    12-13 Retail Marketing & Communication, Retail Marketing Mix,


    Retail Communication Mix.

    14-15 FDI in Retail. Private Labels,

    16-17 Mall Management, Types of Various retail formats,


    Concepts in Mall design.

    18 Shrinkage in retailing, Types of shrinkage, Steps to prevent


    retail shrinkage.

    19-20 Airport Retailing, Future of Retailing.

    .
    Class Research Project:

    The class will be divided into different groups. Each group will be having 5 students.
    The task of the group will be to use the theoretical concepts, coupled with practical
    knowledge to achieve the objective of the research project.

    The details will be given in the classroom.

    TEXT BOOKS

    • Retail Management – A Strategic Approach: Barry Berman & Joel R. Evans


    • Retailing Management: Swapna Pradhan
    • Retailing Management: David Gilbert

    Suggested Readings:

    • Retail Management: Gibson G. Vedamani


    • The Art of Retailing: Lamba
    • Retail Management: S.L. Gupta
    • Retailing Management: Michael Levy & Barton A. Weitz
    • Mall Management: Abhijit Das
    • Marketing Management: Philip Kotler
    • Brand Positioning: Subroto Sengupta
    • Retailer: Journal
    • ICFAI journal of Business strategy
    • Indian journal of Marketing
    • Marketing Mastermind
    • Advertising Express
    • 4 P’s
    • Pitch

    Case Studies: Case studies will be taken from contemporary issues in real market
    Scenario and will be discussed in the class by considering the relevance
    of the real cases with the topics studied in the class.

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