01 Activity 1

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IT2111

Instructions:
• Read each statement carefully.
• Provide a clear and concise answer for each item. You may refer to other references online aside
from the handout. Cite the reference properly.

Short Essay:
1. After learning about business analytics (BA) and business intelligence (BI), come up with a
comparison between the two.
2. Galleto (2018) mentioned that “While Business Intelligence answers what happened, Business
Analytics answers why it happened and whether it will happen again.” What are your thoughts on
this?
3. As an exercise, look on the web for examples of data service providers. List them down. What
sorts of services do these big data providers sell to their clients?
4. Trace the evolution of business analytics by writing down the features of analytics (i.e., its
application, tools used) as employed in the following eras:

Prehistoric

Industrial (1800s)

Information age (mid-20th century)

Internet age (21st century)

GRADING RUBRIC (4 items x 10 points):


Criteria Performance Standards Points
Content Best applicable points are presented. 6
Logic of Arguments Points are logical and well supported by evidence. 4
TOTAL 10

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