IBT - 12 Task Performance

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IKEA Production in China

1. What are the benefits to IKEA of shifting so much of its global production to China?

In the last decade or two we have seen exponential growth in Chinese Business, especially in the
industry of manufacturing. Many companies around the world have shifted manufacturing
operations to China or other Asian countries for a few major benefits, but one primary benefit,
cost. By moving manufacturing operations to China companies can reduce labor costs, reduce
operating costs (facilities for example), obtain cheaper source materials, and produce higher
quantities at lower rates. With the overall reduced costs of manufacturing IKEA can do two things,
increase their profit margin, and offer similar products to competitors at a much lower price to the
consumer. This also opens IKEA up more to the global market. By having operations housed in
different parts of the world they can establish brand recognition and loyalty in many different
markets while also sourcing only the best of the best. They can pick and choose the best areas to
do certain business activities. Aside from the cost and because of the cost, IKEA can have a higher
production capability. Since the costs in China are cheap, it can help IKEA to produce more
products to have a much higher profit and margin. And from the cheaper costs, IKEA can easily
have a better expansion and diversification opportunities because Outsourcing to China
manufacturers allows you to do this on-the-fly. You can expand and diversify your product
offerings, as well as sell your products to international markets much easier.

2. What are the risks associated with a heavy concentration of manufacturing assets in China?

Risks are mainly associated with occasionally unstable political and economic factors, such as
political turmoil and the rise of economic barriers. Also, highly concentrated production location-
wise is never the optimal option, as the mentioned factors can become critical for the whole
supply chain in that case. One of the risks of having a high concentration of manufacturing assets
in China is having to deal with political changes and unfavorable policies. Any political issues would
have an immediate impact on business and make it difficult for foreign companies to navigate
changing policies. If the new policies do not favor the reason why they invested in that foreign
country in the first place, it may be difficult for foreign businesses to operate in the country and
may even cause them to withdraw from it.

3. What strategies might IKEA adopt to maximize the benefits and mitigate the risks associated with
moving so much product?

The IKEA concept lies at the heart of the company's business strategy. The IKEA concept is based
on the idea of offering a wide selection of home furnishings that are accessible to a wide range of
people, not just a select few. It's done by integrating function, quality, design, and value, all while
keeping the environment in mind. From design, sourcing, packing, and distribution to the business
strategy, the IKEA concept is present in every aspect of the organization. The strategies might IKEA
adopt to maximize the benefits and mitigate the risks associated with association with moving so
many products is that its strategies to become profitable in China because of its low-cost strategy
perplexed aspiring Chinese customers, and local competitors imitated its designs. IKEA changed its
strategy to expand and profit in China. It also evaluates some of the lessons learned in China that
might be valuable. The major benefits to IKEA of shifting so much of its global production to China
are Low production costs: The cost of manufacturing in China is much cheaper due to lower labor
costs and other raw material costs. Local sourcing of material and labor helped IKEA in keeping the
cost low and price its products competitively in the market against.

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