Republic of the Philippines

Department of Education
Regional Office IX, Zamboanga Peninsula

12
Zest for Progress
Z Peal of artnership

English
Quarter 2 – Module 2:

Evolution of Media

Name of Learner: ___________________________

Grade & Section: ___________________________
Name of School: ___________________________
 What I Need to Know
This module is designed to inform you on the important roles that media play in society,
education, religion, health, politics, and in fact everything. With the popularity of media
platforms today like televisions, radios, social applications, streaming apps, and many
more, there is no doubt that media have changed the ways we get access to relevant
information. Moreover, this module explains how traditional media evolved to the new
media. This module considers the crucial roles that media, information and technology
bring to the 21st-century education.
In this module, you will reflect on how 20th century had changed the way we look
at our history. This century became the witness of the introduction of the most popular
device in human history: the television. TV is a technology used for communication that
revolutionized the delivery of information, entertainment, and artistic expression to the
audience: the masses.
Furthermore, this module provides interesting contents of the 21st century and
how it shapes this vast world through media. The birth of the Internet, a technology
whose potential makes TV pale into insignificance in comparison, has made everything
turn into a fast-paced world. It is therefore interesting to take a journey back
through the ages, and to discover the role of media and communication throughout
history.

The module contains lessons that will enable you to identify the similarities and
differences between and among media literacy, information literacy, and technology
literacy.
After going through this module, you are expected to:
• Define media literacy;
• Differentiate the uses of the three literacies: media, information, and technology;
• Reflect on the important roles that the three 21st-century literacies play into our lives;
and
Apply media, information, and technology literacies in various settings/contexts

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 What’s In
Activity 1- Communication Check
Check out the following photos that show evolution of media. Fill in the K-W-L
Chart found below.

Prehistoric Age (Before 1700s) Industrial Age (1700s-1930s)

Electronic Age (1930s-1980s) Information Age (1900s -2000s)

K W L
(What I Know) (What I want to know) (What I Learn)
(Fill in this chart BEFORE (Fill in this chart BEFORE (Fill in this chart AFTER
proceeding.) proceeding.) reading this module.)

What information that is made What are the things that What information have I
about the photos presented interest me that I still want to learned after reading the
above? learn more? module?

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 What’s New
Activity 2: Interaction Log
Directions: Think of the past week, and record your usage and interaction with media and
information providers (such as internet, social media, TV, radio, newspaper, etc.). Indicate
estimated number of hours were spent from these media.
Weekly interaction log with Information and information providers
Media or information provider Number of hours in a week
Youtube
Facebook
Television
Books
Others (Please specify
_____________________________________)

Question:
1. Which media provider did you spend the most time?
Ans. _____________________________________________________

2. What roles does media play in your lives?

Ans.
____________________________________________________

What is it

The Evolution of Traditional to New Media

In this modern age or information and communications technology, it is evident that

being media and information literate is considered as a fundamental skill for any person to be
competent in society. What criteria does it take to be considered a media and information
literate person?

The United Nations Educational, Scientific and Cultural Organization (UNESCO) in

2005 defined literacy as one’s cognitive ability to process information using written materials
in various context. As human civilization progresses, reading and numeracy have become
foundational skills resulting in other types of literacies such as environmental, financial,
technology, news, cinema, advertising, library and the like. In the context that humans learn in
different ways, it is evident that each person acquires certain types and level of literacies
through formal education and experience. More than decoding texts and numbers, becoming
literate gives leverage for the people to participate in today’s society.

In this unit, the focal point is understanding the power and influence of media and
information in personal, educational, professional, and societal context leading towards media
and information literacy. Notice this type of literacy is a combination of two distinctive
terminologies, media and information.

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 The physical objects used to communicate with, or the mass communication
Media
through physical objects such as radio, television, computers, film, etc. It also
refers to any physical object used to communicate messages.

The ability to identify, understand, interpret, create, communicate and compute,

using printed and written materials associated with varying contexts. Literacy
Literacy involves a continuum of learning, wherein individuals are able to achieve their
goals, develop their knowledge and potential, and participate fully in their
community and wider society.

The ability to access, analyze, evaluate, and create media in a variety of forms.
Media It aims to empower citizens by providing them with the competencies
Literacy (knowledge and skills) necessary to engage with traditional media and new
technologies.

A broad term that covers processed data, knowledge derived from

Information study, experience, instruction, signals or symbols.

Information A person’s ability to search, access, consolidate, utilize, and create

Literacy relevant information for varying purpose.

Technology The ability of an individual, either working independently or with others,

Literacy to responsibly, appropriately, and effectively use technological tools.
Using these tools, an individual can access, manage, integrate,
evaluate, create and communicate information.

The ability of an individual, either working independently or with others,

Media and to responsibly, appropriately, and effectively use technological tools.
Information Using these tools, an individual can access, manage, integrate,
Literacy evaluate, create and communicate information.

ACCORDING TO UNESCO
Media Literacy versus Technology Literacy
versus Information Literacy
TECHNOLOGY INFORMATION
MEDIA
LITERACY LITERACY
LITERACY
Refers to one’s
Refers to an area of
Refers to the
ability to read and
Vs. technology devoted to Vs. ability to search,
access, consolidate,
write through the the development and
utilize, and create
media. application of tools
relevant information
intended to promote
for varying purpose.
education.

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 What’s More
You have learned that information literacy is a combination of research skills, critical
thinking skills, computer technology skills, and communication skills. Information literacy is
essential for academic success, effective functioning in the workplace, and participation in
society as knowledgeable citizens. The presentation below shows the important literacy
information skills that you need in obtaining and utilizing an information.
Information It is the freedom or ability to identify, obtain and make use
access of database or information effectively.

It brings together (separate parts) into a single or unified whole;

Information
unite; combine, to discard the unused or unwanted items of and
consolidation
organize the remaining to make solid or firm.

It is the processing of data and information within the IT network,

Information
systems and applications.
Utilization

Information It encourages you to think critically about the reliability, validity,

Evaluation accuracy, authority, timeliness, point of view or bias of information
sources.
In the above context, it requires you to apply your information literacy by identifying
databases, using various search strategies, and posing worthwhile questions about the topic.

Elements of Information Literacy

1. Identifying/recognizing information needs
2. Determining sources of information
3. Citing or searching for information
4. Analyzing and evaluating the quality of information
5. Organizing, storing or archiving information
6. Using information in an ethical, efficient and effective way
7. Creating and communicating new knowledge

Activity 3. Low-tech Future

We are now living in 21st century where people are dependent on technology. Imagine
waking up one day and you find out that internet, libraries and cellphones, newspaper,
magazines, radio stations, and TV channels have disappeared.
1. How would you be informed of anything now?
Ans. _________________________________________________________
2. What ways would you have to communicate with one another?
Ans. _________________________________________________________
3. How would you share information and communicate news and events?
Ans. _________________________________________________________
4. What would happen with the decisions you usually make?
Ans. _________________________________________________________
5. How would it affect the way you live?
Ans. _________________________________________________________

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Activity 4: Information Overload
Directions: Match Column A to Column B. Write only the letter of your answer on the space
provided before each item.
Column A Column B
A. processing of data and information within the IT
___1. Information Access network, systems and applications.
B. think critically about the reliability, validity,
___2. Information Utilization accuracy, authority, timeliness, point of view or
bias of information sources.
C. freedom or ability to identify, obtain and make
___3. Information Consolidation use of database or information effectively.
D. refers to one’s ability to search, access,
___4. Information Evaluation consolidate, utilize, and create relevant
information for varying purpose.
E. to bring together into a single or unified whole;
___5. Information Literacy unite; combine, to discard the unused or
unwanted items of and organize the remaining to
make solid.

Activity 5: Info Mania

Directions: Determine which of the information literacy skills found in the box is applied in
each of the statements.

Information Access Information Utilization

Information Consolidation Information Evaluation

__________________ 1. Summarizing a research paper in Biology subject and make an

outline of important information taken over internet.
__________________ 2. Janna is borrowing several books at the national library for her
research study to gather various information sources.
__________________ 3. A teacher is utilizing ICT in delivering the lesson and activities for
students amidst the Covid-19 pandemic situation.
__________________ 4. Analyzing information sources based on validity, accuracy and
reliability.

Technology / Digital Literacy

Technology Literacy - The ability of an individual, either working independently
or with others, to responsibly, appropriately, and effectively use technological tools. Using
these tools an individual can access, manage, integrate, evaluate, create and
communicate information.
A Digital literate individual:
a. is able to engage with multi-media to read and interpret text, sounds and images.
b. can manipulate and evaluate data to construct their own meaning.
c. also includes a student having knowledge about how to use technology to construct
meaning, but most importantly in ways that are appropriate to their needs.

Examples of Digital Literacy

1. Understanding how to use web browsers, search engines, email, text, wiki, blogs,
Photoshop, PowerPoint, video creation/editing software, etc. to showcase learning.
2. Evaluating online resources for accuracy/trustworthiness of information.
3. Using online classes to enhance learning in the classroom.

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 4. Choosing appropriate media to showcase learning - understand what platforms will
best illustrate your message and learning to peers and educators.
5. Using an interactive whiteboard in the classroom for lessons and allowing students
to use the interactive whiteboard on a daily basis.
6. Using the web (web sites video, music to enhance the learning of your students.
Digital literacy is one component of being a digital citizen - a person who is responsible
for how they utilize technology to interact with the world around them.
Digital technology allows people to interact and communicate with family and friends on
a regular basis due to the "busy constraints" of today's world.
Not only do white-collar jobs require digital literacy in the use of media to present, record
and analyze data, but so do blue-collar jobs who are looking for way to increase productivity
and analyze market trends, along with increase job safety.
➢ Why do you need information?
- to be updated with the news, for learning/education purposes, for
communication, to acquire knowledge needed for decision-making.
➢ Where do you search for information?
➢ How do you acquire and store information?
➢ write, print, photocopy, photograph, download, cloud storage, record, external
memory drives, memory cards
➢ How will you determine the quality and accuracy of the information that you
have?
- It should come from a reputable source, such as an institution
➢ How do you use the information that you have?
- share, apply, announce, post, archive, reminder, answer a query, clarify
confusion
➢ How will you communicate information?
- announcement, text, post to social media, face to face session, note, chat,
email, save file

Activity 6. Digital Citizen

Directions: Apply the necessary information to become a digitally literate citizen. Use the
table below to accomplish the task.

Activities Ways to accomplish Device used

Ex. (Class Reporting) - Create instructional Laptop, Speaker, Projector
Materials, PowerPoint,
Videos.
1. Simulation of
physical hygiene
2. Documenting a
research study
3. Inquire for product
availability
4. Disseminating
information to
classmates or
friends
5. Answering an
assignment without
books or references

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 DIFFERENCES
MEDIA, INFORMATION AND TECHNOLOGY LITERACY

Media Literacy Information Literacy Technology Literacy

- uses forms of - is using, managing, - is applying new found
communication and gathering, and verifying knowledge from digital
produces ways of information. It is about environments, participating in
communication. It is about library science. digital media, organizing, and
media content. evaluating information.

SIMILARITIES
MEDIA, INFORMATION AND TECHNOLOGY LITERACY

Media Literacy Information Literacy Technology Literacy

-Is an ability of individual to -Is an ability of individual to -Is an ability of individual to
deliver analyzed and create a reliable and use technology and different
evaluated information authentic information, to be platforms in disseminating
using various format of used/disseminate information using digital
media? information for specific and environment.
relevant purposes.

Activity 7: The Media TRIUMVIRATE

Directions: Differentiate the uses of the three literacies: media, information, and technology.
Use the guide question to answer table below.

Media Literacy : What platform or media content used to send/gather media

content?
Information Literacy : What are the things to consider to justify information
truthfulness?
Technology Literacy : What media, skills used to gather / send that information?

Online Activities Media Literacy Information Technology

Literacy Literacy
(Example) (Example) (Example) (Example)
Sending an electronic As platform (text, Content Tools (mobile,
message email, messenger, (appropriateness, computers,
video message, tone, recipient, others)
voice message, others)
others)
1. Getting the latest news
2. Watching shows and
programs online

3. Uploading photos and

videos

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 What I Have Learned
Essay Test
Directions: Write a reflection on the important roles that the three 21st-century literacies play
into our lives.
Read this rubric first…
Criteria 3 pts. 2 pts. 1 pt.
The answers show a The answers show The answers show
Understanding of deep understanding of little understanding of no understanding of
the topic the topic. the topic. the topic at all.
The answers are clear, The answers are The answers are little
Clarity detailed, well-organized clear and easy to hard to follow.
and easy to follow. follow.

1. My reflection on the important roles that the three 21st-century literacies play into my life.

_________________________________________________________
_________________________________________________________
_________________________________________________________

Assessment
Directions: Read each question and choose the correct answer.
_______1. Which of the following situations does not manifest a media and information
literate?
a. A person who buys a products based on advertisement only
b. A person who makes informed decision based on solid evidence.
c. A person who questions the source of information presented in news.
d. A person who maintains a healthy skepticism so as not to accept information
easily.
_______2. All of these reflect the characteristics of a media and information literate
individual EXCEPT _________.
a. Critically evaluate media for exposure and entitlement
b. Apply information communication skills to produce media
c. Know when, where, what, how and why a particular information is needed
d. Engage with media providers for democratic participation
_______3. It is an essential skill and competencies that allow individuals to engage with
media and other information providers effectively, as well as develop critical
thinking and life-long learning skills.
a. Information Literacy c. Digital Literacy
b. Media Literacy d. Media and Information Literacy
_______4. This refers to one’s ability to select, collect, organize and evaluate different kinds
of information.
a. Information Literacy c. Media Literacy
b. Visual Literacy d. Visual Literacy
_______5. Which set of words best describe media and information literate?
a. Critical, responsible and lifelong learners
b. Intelligent, reserved, skeptic
c. Apathetic, neutral, Independent
d. Active, creative spontaneous

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References:
Creating Digital Citizens --What is Digital Literacy? (2011). Purposeful Technology-
Constructing
Meaning in 21st Century Schools. http://purposefultechnology.weebly.com/creating-
digital-citizens---what-is-digital-literacy.html
Definition of consolidate | Dictionary.com. (n.d.). www.dictionary.com.
https://www.dictionary.com/browse/consolidate
Information access. (2019, October 14). Wikipedia.
https://en.wikipedia.org/wiki/Information_access
Laquigan, Boots C. (2016). Media and Information Literacy. DIWA Learning Systems Inc.,
Makati City,
Philippines
Quipper. (n.d.). Quipper. Retrieved August 26, 2020, from https://www.quipper.com
Skyline College. (2011). For Students: Information Literacy | Information Literacy
| Array.
Skylinecollege.Edu.
UNESCO UIS. (n.d.). Uis.Unesco.Org. Retrieved August 26, 2020, from
http://www.uis.UNESCO.ORG/communication/pages/information/literacy.aspx

Development Team
Writer: Rodolf John T. Rodriguez
Division of Zamboanga Sibugay
Ipil, Zamboanga Sibugay
Editor/QA:
Reviewer: Evelyn F. Importante
OIC-CID Chief EPS
Illustrator:
Layout Artist:
Management Team:
Jerry C. Bokingkito
OIC-Assistant SDS
Raymond M. Salvador
OIC-Assistant SDS
Dr. Jeanelyn A. Aleman, CESE
OIC-Schools Division Superintendent

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My Final Farewell
And when the dark night wraps the graveyard
around With only the dead in their vigil to see
Farewell, dear Fatherland, clime of the sun
Break not my repose or the mystery profound
caress'd Pearl of the Orient seas, our Eden lost!,
Gladly now I go to give thee this faded life's And perchance thou mayst hear a sad hymn
best, And were it brighter, fresher, or more resound 'T is I, O my country, raising a song
unto thee.
blest
Still would I give it thee, nor count the cost.
And even my grave is remembered no
more Unmark'd by never a cross nor a
On the field of battle, 'mid the frenzy of fight,
stone
Others have given their lives, without doubt or
Let the plow sweep through it, the spade turn
heed; The place matters not-cypress or laurel or
it o'er That my ashes may carpet earthly floor,
lily white, Scaffold or open plain, combat or
Before into nothingness at last they are blown.
martyrdom's plight, T is ever the same, to serve
our home and country's need.
Then will oblivion bring to me no
care As over thy vales and
I die just when I see the dawn break,
plains I sweep;
Through the gloom of night, to herald the
Throbbing and cleansed in thy space and
day; And if color is lacking my blood thou
air With color and light, with song and
shalt take, Pour'd out at need for thy dear
lament I fare, Ever repeating the faith that I
sake
keep.
To dye with its crimson the waking ray.
My Fatherland ador'd, that sadness to my
My dreams, when life first opened to me,
sorrow lends
My dreams, when the hopes of youth beat high,
Beloved Filipinas, hear now my last good-by!
Were to see thy lov'd face, O gem of the Orient
I give thee all: parents and kindred and friends
sea From gloom and grief, from care and sorrow
For I go where no slave before the oppressor
free; No blush on thy brow, no tear in thine eye.
bends, Where faith can never kill, and God
reigns e'er on high!
Dream of my life, my living and burning
desire, All hail ! cries the soul that is now to
Farewell to you all, from my soul torn away,
take flight; All hail ! And sweet it is for thee to
Friends of my childhood in the home
expire ;
dispossessed ! Give thanks that I rest from the
To die for thy sake, that thou mayst aspire;
wearisome day !
And sleep in thy bosom eternity's long
Farewell to thee, too, sweet friend that
night.
lightened my way;
Beloved creatures all, farewell! In death there is
If over my grave some day thou seest
rest!
grow, In the grassy sod, a humble flower,
Draw it to thy lips and kiss my soul so,
While I may feel on my brow in the cold tomb
below The touch of thy tenderness, thy breath's
warm power.

Let the moon beam over me soft and

serene, Let the dawn shed over me its
radiant flashes, Let the wind with sad
lament over me keen ; And if on my cross a
bird should be seen,
Let it trill there its hymn of peace to my
ashes. Let the sun draw the vapors up to
the sky,
And heavenward in purity bear my tardy
protest Let some kind soul o 'er my untimely
fate sigh, And in the still evening a prayer be
lifted on high From thee, 0 my country, that in
(This is the 1911 translation by Charles
God I may rest.
Derbyshire of the Spanish original of José
Rizal's poem, Mi Ultimo Adiós)
Pray for all those that hapless have died,
For all who have suffered the unmeasur'd pain;
For our mothers that bitterly their woes have
cried,
For widows and orphans, for captives by torture
tried And then for thyself that redemption thou
mayst gain.

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