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    Advertsing Message

    Uploaded by

    Chellou Almadrigo
    The document summarizes the advertising strategy for a Vaseline Shampoo relaunch. The ads aim to create human interest by appealing to emotions around beauty. They target girls and families who want long, beautiful, smooth hair. The advertising focuses on social appeals around family relationships and healthy, glowing hair. The goal is to recreate market appeal and inform customers about the shampoo's benefits like soft, smooth hair from its milk protein formula.

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    Advertsing Message

    Uploaded by

    Chellou Almadrigo
    66 views2 pages
    The document summarizes the advertising strategy for a Vaseline Shampoo relaunch. The ads aim to create human interest by appealing to emotions around beauty. They target girls and families who want long, beautiful, smooth hair. The advertising focuses on social appeals around family relationships and healthy, glowing hair. The goal is to recreate market appeal and inform customers about the shampoo's benefits like soft, smooth hair from its milk protein formula.

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    The document summarizes the advertising strategy for a Vaseline Shampoo relaunch. The ads aim to create human interest by appealing to emotions around beauty. They target girls and families who want long, beautiful, smooth hair. The advertising focuses on social appeals around family relationships and healthy, glowing hair. The goal is to recreate market appeal and inform customers about the shampoo's benefits like soft, smooth hair from its milk protein formula.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    66 views2 pages

    Advertsing Message

    Uploaded by

    Chellou Almadrigo
    The document summarizes the advertising strategy for a Vaseline Shampoo relaunch. The ads aim to create human interest by appealing to emotions around beauty. They target girls and families who want long, beautiful, smooth hair. The advertising focuses on social appeals around family relationships and healthy, glowing hair. The goal is to recreate market appeal and inform customers about the shampoo's benefits like soft, smooth hair from its milk protein formula.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    ADVERTISING MESSAGE

    COPY ELEMENTS:

    -Vaseline Shampoo Advertisement creates human interest by enticing the


    emotions and senses of its prospective customers. The sales appeal for
    the theme of beauty by showing a concise expression and showing what
    the Vaseline Shampoo can do to the hair. The ads attract girls who want
    to have long, beautiful and smooth hair just like the actors shown on the
    clips.

    ADVERTISING APPEAL:

    - Vaseline Shampoo's main appeal is covered in nearly all of its


    advertisements: Social Appeal Vaseline frequently discusses the Vaseline
    shampoo showing mothers going beyond fromjust healthy glowing hair
    into dream of glowing future for her child.The concept that will be used
    in re-launching the renowned Vaseline shampoo will also concentrate
    in family relationship to show consistency and for easy adaptation of
    customers. Soft sell strategy will still be used with a touch of
    highlighting the evolution of more valuable Vaseline shampoo in its
    promotion materials and advertisement.

    COPY PLATFORM:

    Ad Subject; Vaseline Shampoo

    Ad Problem: This relaunch product needs to recreate the appeal to the


    market.

    Product Characteristic:
    Soft and Smooth Milk Nutrient Shampoo
    Enriched with fruity scents(feminine fragrance)

    Advertising Objectives:
    Help the brand to be popular on the market and inform the
    customers about the side effects of the shampoo.

    Target Markets:
    Every Filipino Family

    Competition:
    Sunsilk Shampoo

    Statement of Benefit or Appeal:


    “Vaseline for Soft and Smooth Hair”
    “Enriched with milk protein”
    “Healthy glowing hair for every Filipino”
    Creative Theme: Soft and Smooth Hair

    Supportive Selling Point:


    Ranked as the second-biggest shampoo brand in the Philippines
    Have a strong standing of personal care because of Unilever
    Well known as a niche leader in the shampoo industry.

    KEY CONSUMER BENEFITS:

    -The idea about the ads give the consumers an expectation about the
    Vaseline Shampoo experience.The ads remind the consumer on how to
    use the shampoo and give a reminder on always taking care of your hair.

    PRODUCT PERSONALITY OR IMAGE:

    -Vaseline Shampoo gives a relaxing vibes while taking care of their hair
    especially for those mothers who have a tiring day and just want to relax
    under the shower while giving this milky shampoo massage on their
    hair.Vaseline also made use of funny and enjoyable TVads,commercials
    promoting family relationships,jingles and songs.

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