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Feasibility Report

SHIRTEEEEZ (An Online T shirts

designing company)
Introduction
We are going to start a business of selling printed t shirts online in which we will print different
type of designs on shirts according to the customer requirements. The designs of the shirts will
be provided by the customers and we will print those designs on the t shirts. This feasibility
report will analysis the validity, start up cost and profitability of the project. We will explore
different opportunities available in the market related to this business for earning profits.

Description of the project

We are starting this business of online selling of customized t shirts across Pakistan. We will
outsource the printing of t shirts from Shahbaz Printers Kachehri bazaar Faisalabad.
Name of business

The name of the business will be Shirteeeez.

Nature of business

Nature of our business is printing and selling of customized t shirts.

Place of business

Our main office will be in Faisalabad and we will provide our product across Pakistan by
receiving online orders.
Business Mission

To provide customized t shirts to our customers according to their requirements. We will also
provide t shirts according to different events, occasions, and festivals in Pakistan

Description of product:
We will print different designs on the basis of customer demands.
We will make designs of cartoon series, politicians; sports based t shirts, celebrities, events like
elections,Independence Day.

Feasibility Report
Specification of the products
The basic areas that we are targeting
Cartoons series:

Doremon
Tom andJerry
Oggy and the caroches
Ben ten
Pokemon
Super man
Bat man
Spider man
Iran man
King man
Power Puff girls
Politicians:

Imran khan
Main nawazsheerf
Main shbazsheerf
The parties names and logos:

Pakistan Tahreek.e.Insaf
Pakistan Muslim League
Pakistan AwamiTahreek
MQM
Jamat.e.Islami
Sports:

Feasibility Report
Cricket
Foot ball
Hockey
Celebrities:

Quaid.e.azam
Allamaiqbal
Shahrukh khan
Salman khan
Amir khan
Atif aslam
ShahidAfridi
National days:

Independence days
Defense day
Air force day
Special order:

Birthday party
Company logos
Team names
Player names

Organizational plan:
We will market our product in Pakistan market stat selling the product buys online. We will on
the selling we will deliver the product to the customer through face book and other social media
manufacturing will all buy out sourcing.

Product

Feasibility Report
We will print t shirts online in which we will print different type of designs on shirts according
to the customer requirements. The designs of the shirts will be provided by the customers and we
will print those designs on the t shirts

Cost:
Delivery cost across Pakistan

Other cost

Description

Cost (Rupees)

Shirt

150

print

35

Dye

250

Labor

10

Total

445 excluding delivery expenses

Price
The prices will be set according to the demand of design of the customer. If the dye of the design
that will demand by the customer will be already available the price of the shirt will consist of
the cost that are mentioned above plus rupees 50 profit per shirt in initial stage. But if the dye
will not available the new dye cost will be included in the price of the shirt.
Promotion:

We will target the customers on Facebook and Twitter. We will not do personal selling our main
focus will be on the market of customer on Facebook and Twitter. We will create awareness to

Feasibility Report
our customers by developing the page on the social media which will be liked and followed by
the people who will like to buy the T shirts according to the new trends and designs.

Marketing strategies:
We will market our brand named Shirteeeez on social media by providing the image that we will
provide unique, customized and according to the events designed T shirts. We will provide the
opportunity to the young generation that they can wear the T shirt of those designs that they can
imagine and according to their liking.

7 P's:
Pricing

This marketing strategy is implemented to attract the consumers with minimum mark-up
which may be lower from other outlets. Our Online T - Shirt Company may mark the goods
with nominal prices with better discounts.
Product

The product strategy involves developing of novel products which may change according to
the consumer current requirements. My online T - Shirt Company shall be able to develop the
products by keeping specific target clients in view with eminent colors and design aspects
with current trends.
Distribution

Our Online T - Shirt will agree the process of delivery of the goods in harmony with local
bodies for a timely liberation of the goods.

Promotional

My Online T - Shirt Company will generally follow the drastic promotional program with
discounts and offers on various product ranges. Facebook is the main source of promotions
even for small and less branded firms to exercise the commerce equally with effective value.
This mode of process will charge less money for advertising. Most of the people make use of
Google for their main search option.
Place

The concept of the place strategy is very difficult to select in the conventional business
compared to that of online business. For our Online T - Shirt Company, the place of business

Feasibility Report
is internet, where it can be operated from any place. But the main concern will depend to
select the delivery place.

Participants

The participants are the people who are partaking in the business. The major participants of
the commerce will vary based on various aspects such as gender, sizes, age, cultures, life
styles, incomes etc. the major participants for the case of my Online T - shirt company will
be people both young and grown-ups and from kids to adults. The people also range with
various sizes and genders etc.
Process

In our Online T - Shirt Company, the process of service is to deliver the goods of sales
through online interaction and online payment process.
Physical evidence

The physical evidence is essentially a form of guide and manual, leaflets that will guide the
client to make the necessary operations such as keeping an order in the case of our Online T shirt company.
Target market:

Our target market is the whole population on the Facebook and Twitter but our most concerned
area of the market will be the young generation who want to buy those T shirts that are uniquely
designed and that shirt will be just for them or in other words that design will just belongs to
them.

Competition and Buying Patterns

Shirteeeez has identified three competitors,

T-shirt World -- This competitor specializes in silk-screening. 70% of their business is

silk-screening with the remaining 30% sublimation. They require a minimum order of 10
with a 2-3 week lead time. This company only uses pre-existing designs for their silkscreening and for sublimations you must use their artist.
Shirt Shack -- This retailer is geared toward organizations or teams with production runs
of 20 or more. They do fairly good work but are rigid regarding custom work.
Design House -- This is an Internet-based retailer that primarily offers computer
sublimations. Design House has a catalog of approximately 200 images for the

Feasibility Report
customer to choose from. They do allow customers to use their own graphic. The quality
of the sublimations is mediocre at best because they can only use off the shelf technology.

Marketing plan (Social Media)

According to Fast Company, 93% of marketers use social media to promote their business.
Social media is BIG and only getting bigger. If you are not marketing on it, you are likely
missing a large chunk of your target consumers.
As a product of the Mark Zuckerberg generation, it is easy to understand why people are so
obsessed with social media; for marketers, the potential to grow their business via these networks
is endless. Facebook, Twitter, Pinterest, Instagram, Google+ these are some of the prime
networks every company, big or small, young or established, needs to have an active presence
on.
When small businesses get started, they try to save on as many expenses as possible. While a
small business would look professional if its employees wore uniforms, many small businesses
cannot afford uniforms when they start out. You can offer your T-shirt design and printing
services to small business at significant discounts as a uniform option. The trade-off is that you
get to put your custom T-shirt company name and phone number on the company uniforms. This
will not only help you to gain new business clients, but it will gain you exposure with the small
businesses' clients.
Internet advertising is important to nearly every kind of business, but a custom T-shirt business
could utilize the free online video hosting websites to its advantage. Create short 30- or 60second videos that feature your custom T-shirts and testimonials from satisfied customers. Your
only cost would be the cost of printing up custom T-shirts to feature in the videos, and even then
those could become profit centers if the videos are popular and the shirts start to sell. Create
videos that have humor or some other element that viewers would find interesting to gain
viewer's attention. Start promoting your videos on Internet message boards to get more attention.
The Facebook News Feed has become one of the most effective digital marketing tools for
brands. Indeed, 40% of all time on Facebook is spent in the News Feed, which means it has
become increasingly important to implement a strategy for News Feed optimization. While
Facebooks method for determining News Feed placement remains a closely guarded secret, our
research shows that the following ten tips along with relevant examples and suggestions can
optimize your presence in the News Feed.
1.
2.
3.
4.
5.

Ask questions.
Post games and trivia.
Interact with fan engagement.
Incorporate relevant photos.
Relate to current events.

Feasibility Report
6.
7.
8.
9.

Incorporate videos.
Post content for time-sensitive campaigns
Include links within posts
Include an explicit call to action.

The difference between a successful company and a mediocre one often boils down to an
owners commitment to building (and sustaining) relationships with clients and prospects. While
its important to keep up traditional communication and PR, business owners should also be
extending their relationships through online forums website, blogs, and social networks.
A photo-complemented post can be processed 60,000 times faster by a persons brain than if it
were just text. However, dont just post a photo and hope for the best. Be savvy in using images
to connect with readers and promote your business.

One business that excels at photo marketing through Facebook is TeeFury, a T-shirt printing
company. Obviously, most of the companys photos show T-shirts available for purchase,
however, TeeFury often takes it one step further by posting photos of T-shirts in the making, a
behind the scenes angle that is both visually intriguing and smart marketing as it gets potential
buyers revved up for a new product coming out. Its too often that companies push their product
lines too hard and end up losing touch with the reason people follow them in the first place: for a
personable connection.
Facebook Insights is great for feedback about how well the companys Facebook page is doing
as far as reader traffic. This recently updated feature gives an idea of whats popularand
unpopularon Facebook page, which can be quite useful for marketing strategies. Located in
admin panel, the updated Facebook Insights includes a new Overview tab that shows statistics of
likes, posts, new followers and engagements in a certain time period, so we can easily see whats
trending up and whats trending down.

Facebook Statistics

Data

Total number of monthly active Facebook users

1,310,000,000

Total number of mobile Facebook users

680,000,000

Increase in Facebook users from 2012 to 2013

22 %

Total number of minutes spent on Facebook each month

640,000,000

Percent of all Facebook users who log on in any given day

48 %

Average time spent on Facebook per visit

18 minutes

Feasibility Report
Total number of Facebook pages

54,200,000

Facebook Demographics

Data

Percent of 18-34 year olds who check Facebook when they wake up

48 %

Percent of 18-34 year olds who check Facebook before they get out of
bed

28 %

Average number of friends per facebook user

130

Average number of pages, groups, and events a user is connected to

80

Average number of photos uploaded per day

205