West Teleservice: Case Questions

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Strategic Financial Management Professor Mitchell Petersen

West Teleservice: Case Questions


This case examines valuation in a context where there is limited information. When
valuing the equity of a firm that is not public and which may have limited operating history, you
will be forced to make and defend your assumptions. The fact that the industry is new or influx
will complicate the valuation procedure, although in theory it doesn't change the basic method.
West Teleservices is a private company that is planning its first issue of public equity (its initial
public offering) for the end of November. They intend to sell 5.7 million new shares of stock to
the public.

1) Industrial Landscape. The value of a business depends upon a firm's strategy and the
viability of their strategy. What facts about the telemarketing industry, especially the
outsourced portion, are relevant for your valuation of West Teleseivice? How does West
Teleservice's strategy compare to the strategy of its competitors? Is this relevant for your
valuation of West Teleseivice?

2) Multiples Value of West Teleservice. What price should Ms. Little recommend to West
Teleservice's management? Use a multiples approach to value West Teleseivice. Explain
your multiples valuation thoroughly. You should consider when a multiples approach to
valuation makes sense. Think about why bankers use this approach to value firms.

3) Changes in Multiples Valuations. Why did the multiples change over time in this
industry? Do these changes make sense?

4) Discounted Cash Flow Value of West Teleservice. Using a discounted cash flow
approach, calculate the correct value for West Teleseivices Inc. as of the end of 1996.
Use a discount rate of 13.5 percent and a risk free rate of 5.5 percent. Assume the firm
will grow at 6 percent after 2001. You will need to make additional assumptions. You
will need to consider and discuss the size of the industry, the trends that are driving the
industry, the current value of the other teleseivice firms, and the sources of these values
(e.g. competitive advantages). Remember, valuations are the market's view of the future
cash flows that these assets will generate. Based on this information, what price should
Ms. Little recommend to West Teleseivice's management as the price at which West
Teleservice should go public?
If your multiples valuation is not the same as your DCF valuation, you should
consider why the two numbers do not match.

Copyright © 2021, Mitchell A. Petersen

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