Marketing Trends
Marketing Trends
Marketing Trends
What are the five essential marketing trends that your company needs to know about to move with the
times?
Before reading
Preparation task : Match the definitions (a–h) with the vocabulary (1–8).
Vocabulary Definition
1. …… a retailer a. to change your ideas or behaviour as the world
2. …… knowledgeable changes
3. …… a consumer b. a person or business that sells things to the
4. …… a focus public
5. …… to be ahead of the game c. a central or important thing that a company
6. …… to move with the times pays attention to
7. …… personalisation d. knowing a lot
8. …… to engage with e. the process of changing something according
to a particular person’s needs, likes, habits, etc.
f. a person who buys products and services
g. to get involved with or have contact with
h. to know more about new developments in a
particular subject or activity than your
competitors
4. Making sure your website contains keywords that people will search for
a. Shopping on social media b. Focus on customer experience c. Personalisation d. Video content e. SEO
5. Customers being able to chat online with a friendly voice from the company to find out more about the
product
a. Shopping on social media b. Focus on customer experience c. Personalisation d. Video content e.
SEO
6. Showing clips of models walking around wearing the clothes you’re selling
a. Shopping on social media b. Focus on customer experience c. Personalisation d. Video content e. SEO
Task 3 Discussion: How do you think marketing might change in the future?