Analysis of Consumer Engagement for Gateway Software Solutions

for preferred online classifieds platform

COMPANY PROFILE

Gateway Software Solutions, Delivery Partner of HP Enterprise, was established a year ago, as

an IT Development and Corporate Training company located at Coimbatore. The company

introduce themselves as one of the most credible software development. Gateway Software

Solutions is one of the budding pioneer organizations in software development & corporate

training. Gateway Software Solutions is a qualitative partner to provide complete Business

Solution in People Consulting and Talent Hiring

Gateway Software Solutions comprises a team of experts from industry and academia. The

company covers the entire life cycle of the Software Development process and also has expertise

to handle Corporate Training

Gateway Software Solutions has earned us the Delivery Partnership of HP Enterprise (HPE), the

Software Certification of International Giant HP (Hewlett Packard)

Vision

Gateway Software Solutions is eternally focused to bring quality outcome and to create

employable candidates as per the current IT Industry needs and requirements.

Mission
To provide best services and solutions to our clients with technical services having one and only

dominant, key property of success: Treating 'Quality' as the #1 priority, which apart from

providing Success, builds a strong foundation to the business with our Clients.

Software Development

Gateway Software Solutions provides various services and solutions to their clients in the area of

Software Development especially in ERP, CRM and Mobile Application Development. It has

also now expanded the services on Search Engine Optimization and quality services.

● Client’s goal
● Provide the robust solution to their clients.

Services

Application Development

● Enterprise Resource Planning (ERP)

● Supply Chain Management
● Customer Relationship Management (CRM)
● Human Resource Management (HRM)
● Billing Software Solutions etc..,

SEO –Search Engine Optimization

Website Development

Corporate Training

Gateway Software Solutions stands as a “PATH FOR SUCCESS”. Gateway Software Solutions

is a rapidly growing company that provides Job Oriented Training and Professional IT Services.

Today, Gateway Software Solutions have strong footprint in Coimbatore and one of the largest

and best software training company along HPE International Certification Partner with focus on

R Programming, IOT(Internet of Things), Big data & Hadoop, Python, Java/ J2EE, ASP.Net with

C#.Net, PHP/Mysql, SEO, Digital Marketing, Android, Web Designing, Embedded, Cloud
Computing, CCNA .The company have Software Development and Corporate Training branch

located at Coimbatore.

INTRODUCTION

Digital marketing– often called online marketing or e-marketing is essentially any marketing
activity that is conducted online through the use of internet technologies.

According to Dave Chaffey (2006) Internet marketing can be simply defined as achieving
marketing objectives through applying digital technologies. It is the application of Internet and
related digital technologies in conjunction with traditional communications to achieve marketing
objectives. It comprises not only advertising that is shown on websites, but also other kinds of
online activities like email and social networking.

Every aspect of e-marketing is digital, meaning that it is electronic information that is

transmitted on a computer or similar device, though naturally it can tie in with traditional offline
advertising and sales too. Although the relative importance of the internet marketing for an
organization still largely depends on the nature of its products and services and the buying
behavior of its target audience, there has been a global dramatic change in media consumption
over the last 10 years towards digital media which means that the internet is becoming important
for all categories.

Hence, the internet as a communication medium has broadened the scope of marketing
communications considering the number of people who can be easily reached including the
locations where they are reached, for example, from desktops to mobile smart phones. It has also
increased the richness of marketing communications by combining text, video, and audio content
into rich messages

Customer engagement is vital components to help marketers maintain a lasting relationship with
their customers. To achieve this goal, companies must utilize current digital tools to create a
strong online presence.
Digital Marketing and customer Engagement: Concepts, Methodologies, Tools, and Applications
is an innovative reference source for the latest academic material on emerging technologies,
techniques, strategies, and theories in the promotion of brands through forms of digital media.
Highlighting a range of topics, such as mobile commerce, brand communication, and social
media, actively involved in the marketing industry.

Objectives of the study

1. To analyse the approach this helps to get more business through digital marketing

2.To study the social media presence and promotion of products/services.

3.To increase client/audience engagement and generate leads.

4.Easier access to organisation services through web and social media.

Scope of the study

1.To understand the element in digital marketing

2.To choose appropriate media for communication

3.To maintain relationship with clients

(or)

Scope of the study

 To enhance understanding of customer engagement by examining practitioner views of

customer engagement, linking it to the digital marketing concept, market orientation, and online

relationship marketing, modeling the customer engagement cycle, and developing a customer

engagement matrix for Gateway software solutions.

Limitations

1.Limited time was given for date collections

2.Some of the customer were not cooperative

3.As per the population of the study is huge, a sample size is 100 sample respondents is only

covered.
 DIGITAL MARKETING
Meaning of digital marketing
Digital marketing is a marketing method which is focus on internet
or online and communicating to customer by using digital tools.
For example:
Video campaign
SEO
Social media

Digital marketing used to reaching right customers,Engaging the existing customers, stimulating
the customers to take actions and gaining maximum return with low cost. Digital marketing
consist of Display ads, e-mail marketing, social media marketing, search engine optimization,
pay per click and also web designing.

Who should use digital marketing?

Digital marketing is important to anyone whose target audience uses the internet to help make
buying decisions related to the product or service. That’s pretty much every business these days.

Where traditional marketing was about pushing message out, digital marketing is about using a
message to pull people in.

Digital channels:
1. SEO-search engine optimization
 2. SEM-search engine marketing
3. SMO-social media optimization
4. SMM-social media marketing
5. Campaign sms

1.SEARCH ENGINE OPTIMIZATION

Search engine optimization is a methodology of strategies, techniques and tactics used
to increase the amount of visitors to a website by obtaining a high-ranking placement in the
search results page of a search engine (SERP) — including Google, Bing, Yahoo and other
search engines.
SEO technique
● Designing and developing of a website to rank well in search engine results.
● Creating more traffic to a website via SE.
● Algorithm Vs what visitors might search

Keyword

A word or phrase entered into a search engine in an effort to get the search engine to
return matching and relevant results. Many Web sites offer advertising targeted by keywords, so
an ad will only show when a specific keyword is entered.

How SE works-
● Crawling
● Indexing
● Processing
● Calculating relevancy
● Retrieving results
Crawling - Fetching all the webpages linked to website. It is done by software crawler or
spider.Googlebot(Google).
Indexing - Creation of index for fetched web pages and string in database for retrievel.
Processing - search request to process
Calculating relevancy - More pages results to search string.
Retrieving results - Last step, bring the best matched results.
 Search engine optimization can be divided into two different categories: on-page SEO
and off-page. on page and off page SEO is that on page SEO refers to optimizing page code
elements, while off page SEO is about promoting value.

On-page
On-page SEO (also known as "on-site" SEO) is the act of optimizing different parts of
own website that affect search engine rankings. It's stuff that have control over and can change
on own website. Here are the biggest factors included.

● Title tags
● H1 tags
● Description
● Keyword density
● Keyword placement

Off Page

Off Page SEO techniques have to do with promotion. The goal is to increase visibility
so members of community share and refer to your page. There are a number of off page SEO
techniques which help build page authority to improve ranks. Here are a few popular techniques:

● Social media
● Link building
● Articles
● Blog / Forum

White Hat SEO

● SE guideline
● No deception
● Ensures the SE & User content
● Ensures content for users not for SE.
● Quality of websites
● Availability of useful content
Red/Block Hat SEO
● Users redirection from SE page
● Different page for SE & visitors(cloaking SEO tactic)
● Invisible content or text, page colour, Tiny size, HTML “No frames” tag.
● Repeating keywords in Meta tag, unwanted keywords to site.
● Calculated keywords.
● Low quality of sites.

2.SEARCH ENGINE MARKETING

Internet marketing that involves the promotion of websites by increasing their visibility
in Search Engine Results Pages (SERPs) primarily through paid advertisement.
Concept (SEO ------ SEM ----- PPC)
Below are some of the most common terms also used to refer to SEM activities.

● PPC (Pay-per-click)
● CPC (Cost-per-click)
● CPM (Cost-per-thousand impressions)
● CPA (Cost per action)
● CTR (Click through rate)

PPC (pay-per-click)

Pay per click (PPC) refers to a type of advertising in which the advertiser pays for each
click on one of their ads. This can sometimes be a fixed amount of money per click, but more
often it takes the form of a fixed daily budget, with the value of each click fluctuating based on
factors like competition and search volume.
CPC (cost-per-click)

Cost per click" is a metric that measures the cost per click and that cost will vary
based on factors like how much competition exists for the keyword and fluctuations in search
volume.

CPM (Cost-per-thousand impressions)

An ad model that charges advertisers every time an ad is displayed to a user,

whether the user clicks on the ad or not. The fee is based on every 1,000 ad impressions (M is the
Roman numeral for 1,000). Most display ads, such as banner ads, are sold by CPM. Impressions
are not action-based and are merely defined by a user potentially seeing the advertisement,
making CPM campaigns ideal for businesses intent on spreading brand awareness.

CPA (Cost per action)

A form of advertising where payment is dependent upon an action that a user

performs as a result of the ad. The action could be making a purchase, signing up for a
newsletter, or asking for a follow-up call. An advertiser pays a set fee to the publisher based on
the number of visitors who take action. Many affiliate programs use the CPA model.

CTR (Click through rate)

The rate (expressed in a percentage) at which users click on an ad. This is calculated
by dividing the total number of clicks by the total number of ad impressions. CTR is an
important metric for Internet marketers to measure the performance of an ad campaign

3.SOCIAL MEDIA OPTIMIZATION

 Social media optimization (SMO) is the use of a number of outlets and communities
to generate publicity to increase the awareness of a product, service brand or event. Types of
social media involved include RSS feeds, social news and bookmarking sites, as well as social
networking sites, such as Facebook, Twitter, video sharing websites and blogging sites.

SMO refers to the process of streamlining or optimizing a website so that it can be exposed
online on various social media channels. This process can include anything carried out “on-page”
such as refining the interface and usability of the site so that it becomes more compelling to the
visitors in an effort to help them share it through various social media sites.

Some of the social media techniques are:

1. Social Bookmarking
2. Social Profile Listing
3. Social Event Marketing
4. Blogging
5. Photo Sharing
6. Video Sharing
7. Online Product Reviews
8. RSS Feed Promotion
9. Audio and Music Sharing
10. Question and Answers

4.SOCIAL MEDIA MARKETING

 Social media marketing (SMM) is the use of social media websites and social
networks to market a company’s products and services.

Social media marketing provides companies with a way to reach new customers, engage with
existing customers and promote its desired culture, mission or tone (paid).

There are several reasons why should thinking about adopting social media marketing tools.

The most common reasons cited by users include:

● To increase effectiveness
● To increase efficiency
● To increase productivity
● For better responsiveness
● For continuity
● For collaboration
● To increase scope and scale
● For simpler execution

Social media services include

1. Setting up profile in social networking websites
2. Community building
3. Regular addition and tweaking of optimized, well-linked content
4. Generation of ideas for viral marketing, such as videos, events, news, articles, and many
more to encourage visitors to tag, share and interact with online activities
5. Integration of blog, RSS, tagging and other tools to make website social media friendly
6. Promotion of website through free and paid advertisements on social networking
websites to drive targeted traffic (both geo-targeted and global)

5.CAMPAIGN SMS

An SMS campaign is a form of marketing that allows you to interact with customers
via text. SMS is a form of marketing means that a text message can be carefully written to
communicate a special offer or company information with a large group of people very quickly
and easily from an online platform.

For example:
Betaout

E-mail

SMS Marketing refers to the use of SMS as a marketing channel.The three types of SMS
Marketing Campaigns are

● Broadcast
● One-to-One
● Recurring

Broadcast

Broadcast SMS is the first in the types of SMS Marketing Campaigns. It is a single text message
that can send to entire customer base, or a group of users, at the same time. It can be scheduled to
go out on a specific date and time, but the schedule is the same for everyone.

A broadcast is generally the most ideal option when need to engage entire list with the same
message at once.

One-to-One

One-to-one SMS is the second in the types of SMS Marketing Campaigns. It is simply a
text message that can send to a single customer. This is usually sent when anything particular is
to be communicated with a specific customer.

Recurring

Recurring SMS Campaign is third in the types of SMS Marketing Campaigns. These
are text messages that are sent automatically on a periodic basis. Recurring sending allows to
create and automatically send SMS campaigns scheduled daily, weekly or monthly at a fixed
time. Betaout allows to set-up, send, and analyze scheduled SMS reminders.

The most common digital marketing form used these days-

 1. Email marketing
2. SEO
3. PPC
4. Social Media
5. Viral marketing
6. Text messaging
7. Content marketing
8. Affiliate marketing
9. Influencer marketing

Email marketing
It is one of the earliest forms of digital marketing, it includes delivering targeted messages at the
right time to right people .
For example, Amazon, Flipkart, etc. deliver emails about offers,discounts.

SEO (search engine optimization)

It is the most general form of Digital marketing which is used to increase the website’s visibility
across the search engines, it includes link buildings, content creations.

PPC
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each
time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than
attempting to “earn” those visits organically. Search engine advertising is one of the most
popular forms of PPC.

Social media
Social media refers to techniques that target social networks and applications to spread brand
awareness or promote particular products. Social media marketing campaigns usually center
around: Establishing a social media presence on major platforms. Creating shareable content and
advertorials.

Viral marketing
Viral marketing is any marketing technique that induces websites or users to pass on a marketing
message to other sites or users, creating a potentially exponential growth in the message's
visibility and effect.Viral marketing may take the form of video clips, interactive Flash games,
advergames, ebooks, brandable software, images, text messages, email messages, or web pages.

Text Marketing
Text Marketing is a form of Direct marketing. This includes using a medium which involves text
messaging over a mobile device and can be done from a mobile phone or in bulk using an SMS
Aggregator and distributor online.

Content marketing
Content marketing is a form of marketing focused on creating, publishing and distributing
content for a targeted audience online. It is often used by businesses in order to: Attract attention
and generate leads. Expand their customer base.

Affiliate marketing
Affiliate marketing is an online sales tactic that lets a product owner increase sales
by allowing others targeting the same audience – “affiliates” – to earn a commission by
recommending the product to others. At the same time, it makes it possible for affiliates to earn
money on product sales without creating products of their own.

Influencer marketing
 Influencer marketing is among the newer types of digital marketing. Influencer
marketing uses people with an enormous online reach considered experts by target market to
drive traffic and sales.

Influencer marketing is popular on social media channels like Instagram and Snapchat.
Companies hire Instagrammers with large followings to promote their brand by posting one or
more photos with the product.

Companies now engage in Instagram or Snapchat “takeovers” where the hired influence controls
the company’s social media platform for a given amount of time, most often a day. These social
media takeovers drive the influencer’s following to social media channels increasing new
followers and unique views.

Gateway software solutions company using these digital marketing mediums:

SEO
● Onpage - Meta tags
● Offpage - Forum discussion, Classified ads, Link-building, Articles submission, Bloggers

Meta tag : Meta tags are snippets of text that describe a page’s content; the meta tags don’t
appear on the page itself, but only in the page’s code.

Forum discussion : Forums can be a useful for anyone doing business online, both in terms of
reading the content and actively participating in the discussions. Reading a forum’s archives can
be a good way to obtain a basic knowledge about a topic, and it also provides a historical
perspective on trends and opinions.
Classified ads : It is an imperative positioning technique that will place ahead of all competitors.
Classified ads helps in SEO by promoting the traffic for existing website. It automatically
enhances links for website and to magnetize buyers towards the company services.

Link building : It is the process of getting other websites to link back to website. All marketers
and business owners should be interested in building links to drive referral traffic and increase
their site's authority.

Article submission : It refers to the writing of articles that are relevant to online business and
then getting added to the popular article submission directories.

The main purpose behind article submission is to attract a large number of visitors (and links) to
website without incurring a great cost. Obviously, it is important to make sure that the articles
intend to submit are directly related or relevant to the business.

Bloggers : Blog is a discussion on a topic the writer of the blog or “blogger” finds interesting, or
a link to an article that is related to the particular focus of the blog.

SMO
● Facebook
● Twitter
● Linkedin

Facebook

Twitter
Linkedin

CAMPAIGN SMS
● Bulk sms
● E-mail

Bulk sms

E-mail

REVIEW OF LITERATURE

What is Social Media?

1) Social media is the interaction among people in which they create, share or exchange

information and ideas in virtual communities and networks. Andreas Kaplan and Michael

Haenlein define social media as "a group of Internet-based applications that build on the

ideological and technological foundations of Web 2.0, and that allow the creation and exchange

of user-generated content. Furthermore, social media depend on mobile and web-based

technologies to create highly interactive platforms through which individuals and communities
share, co-create, discuss, and modify user-generated content. They introduce substantial and

pervasive changes to communication between organizations, communities, and individuals.

Social media differ from traditional or industrial media in many ways, including quality, reach,

frequency, usability, immediacy, and permanence. There are many effects that stem from internet

usage. According to Nielsen, internet users continue to spend more time with social media sites

than any other type of site.

2) Social media is the collective of online communications channels dedicated to

community-based input, interaction, content-sharing and collaboration. Websites and

applications dedicated to forums, microblogging, social networking, social bookmarking, social

curation, and wikis are among the different types of social media.

3) Social media broadly defined consists of any online platform or channel for user

generated content. By this definition, for example, WordPress, Sharepoint, and Lithium qualify

as social media, as do YouTube, Facebook

and Twitter. Social media more narrowly defined includes only channels for user-generated

content, as distinguished from platforms, which are referred to as social technologies. By this

definition, for example, YouTube, Facebook, and Twitter are social media, and WordPress,

Sharepoint and Lithium are social technologies. Joe Cothrel – Lithium Technologies, Inc.

4) Social media is digital content and interaction that is created by and between people. Sam

Decker – Mass Relevance

5) Social media is a shift in how we get our information. It used to be that we would wait for

the paper boy to throw our news on the doorstep (or into the flowers) and we’d read the paper,
front to back, with our morning coffee before going to work. Now we get information, 24/7 and

on the fly, from anywhere. In the more traditional senses, online, on our phones, and through the

social platforms. Social media allows us to network, to find people with like interests, and to

meet people who can become friends or customers. It flattens out the world and gives us access

to people we never would have been able to meet otherwise. Gini Dietrich – Arment Dietrich,

Inc.

6) All the traditional media print, broadcast, search, and so on provide platforms for delivery

of ads near and around relevant content. Social media are platforms for interaction and

relationships, not content and ads. This is quite similar to what Ted McConnell, General

Manager-Interactive Marketing and Innovation at Procter & Gamble Co. likes to say about social

media. Bryan Eisenberg – Author of Waiting for Your Cat to Bark (Affiliate link)

7) Markets have become conversations. Social media are the online platforms and locations

that provide a way for people to participate in these conversations. For individuals it is a way to

connect and share content with friends and like-minded people. For businesses it’s a way to tap

into what people are saying about your brand, your product and/or your service, participate in the

conversations, be open to new ideas and then use these insights to make better business

decisions. Sally Falkow.

8) Social media is people’s conversations and actions online that can be mined by

advertisers for insights but not coerced to pass along marketing messages. It’s the new form of

media that does not exist until it happens and that cannot be bought by advertisers to carry their

messages. Dr. Augustine Fou – Marketing Science Consulting Group, Inc.

9) Social media is the tools, services, and communication facilitating connection between

peers with common interests. Chris Garrett – Chrisg.com

10) Social media are the online technologies and practices that people use to share content,

opinions, insights, experiences, perspectives, and media themselves. They are media for social

interaction. Howard Greenstein – Social Media Club-NYC

11) Social media is an ever-growing and evolving collection of online tools and toys,

platforms and applications that enable all of us to interact with and share information.

Increasingly, it’s both the connective tissue and neural net of the

Web. Ann Handley – MarketingProfs, Author with C.C. Chapman of Content Rules (Affiliate

link)

12) Social media is a reflection of conversations happening every day, whether at the

supermarket, a bar, the train, the watercooler or the playground. It just allows for those

conversations to reach a broader audience due to digital being a megaphone for scale Sarah

Hofstetter – 360i

13) Social media is online text, pictures, videos and links, shared amongst people and

organizations. Dave Kerpen – Likeable Media

14) Social media is not one thing. It’s five distinct things:

• It’s a strategic tool for uncovering business insights.

• It’s managing the influencers who are driving the conversation around your brand.

• It’s marketing that provides value and turns customers into evangelists.

• It’s a critical component customer care.

• It’s transforming your organization to meet the transparency and humanity customers

now expect of brands. Adam Kleinberg – Traction

15) Social media is digital, content-based communications based on the interactions enabled

by a plethora of web technologies. Rebecca Lieb, author of The Truth About Search Engine

Optimization (Affiliate link)

OBJECTIVES AND RESEARCH METHODOLOGY

Purpose of the study:

Social media was a completely new thing four years ago, many people did not know what social

media was and the effect it would have on our lives. It was an exciting interactive medium which

suddenly took the world by storm to such an extent that it became something that no business,

small or large, local or global, could afford to ignore. Initially small businessman often found the

prospect of online marketing a daunting one, because it was difficult to know which areas to

focus on. Thus social media marketing being an extensive subject with a complex hierarch

created an urge to familiarize with it and to find the plan or strategy explored by the small and

micro business
The purpose of the research is to study, how businesses can leverage social media (Digital

marketing) to penetrate their markets, reach their customers and develop relationships in a

personal and direct manner that can catapult their brand and raise their awareness as successfully

at par with any large business. The study also throws light on the influence of digital marketing

on consumer’s online buying decisions and behaviour.

Research Objectives

 To identify the various types of business using Digital marketing in Gateway Software

Solutions

 To study the impact of Digital marketing on Business Performance

 To study the impact of various online promotional activities on the brand visibility

 To study performance of micro and small businesses after inclusion of social media

marketing

Research Hypothesis

H01:There is no association between use of social media and type ofbusiness.

H11: There is an association between use of social media and type of business.

H02: There is no association between frequency of use of social media and Benefit to the
business.
H12: There is an association between frequency of use of social media and Benefit to the
business

H03: There is no association between online promotional activities and benefit to the business.

H13: There is an association between online promotional activities and benefit to the business.

H04: There is no association between frequency of updates and increase in customer base

H14: There is an association between frequency of updates and increase in customer base

Research Type:

Exploratory research is initial research conducted to clarify and define the nature of a problem

which does not provide conclusive evidence and hence subsequent research expected. The

purpose of the study is to understand the phenomenon of digital marketing and to acquire new

insights into it. The results acquired from this study cannot be generalized to the population at

large, hence the study is said to be exploratory research

Methods of data collection:

The Quantitative data collection method is being used so that the produced results are easy to

summarize, compare, and generalize. Data collection has been done using Primary and

Secondary methods.

Secondary data collection methods:

Various information has been collected by referring books, journals, newspaper articles, research

reports, dissertations, research papers, websites, online journals and articles.

Primary data collection method:

Online research questionnaires were prepared for the survey, which has been collected from the

customers who visited and who came to enquired about products and services.

Type of questions:

Questionnaire was categorized with Multiple Choice closed-ended questions as they are ideal for

calculating statistical data and percentages. Further specifically Closed-Ended Importance

Questions, Likert Questions, Dichotomous Questions, open ended question to get descriptive

information about the topic were asked to collect data and achieve the purpose of study.

Data Analysis

SURVEY RESULTS

Q.1) GENDER

Gender No. of
Respondents
Male 55
Female 45
Total 100
Q.2) MARITAL STATUS

Marital Status No. of

Respondents
Unmarried 81
Married 19
Total 100
Q.3) AGE

Age No. of
Respondents
18-20 37
21-30 57
31-40 6
40+ 0
Total 100
Q.4) EDUCATIONAL BACKGROUND

Degree No. of
Respondents
Diploma 12
BE/B.Tech 59
B.sc 22
MBA/MCA 7
Total 100
Q.5) OCCUPATION

Degree No. of
Respondents
Student 47
Job Seeker 37
Working Professional 16
Businessman 0
Total 100
Q.6) HOW OFTEN DO YOU VISIT SOCIAL MEDIA SITES?

Time No. of
Respondents
Monthly 16
Weekly 41
Daily 36
Hourly 7
Total 100
Q.7) HOW LONG YOU HAVE BEEN USING SOCIAL MEDIA?

Time No. of
Respondents
1-2 yrs. 12
3-5 yrs. 55
6-10 yrs. 33
10+ yrs. 0
Total 100
Q.8) WHICH SOCIAL MEDIA SITE DO YOU FREQUENTLY VISIT?

Site No. of
Respondents
Facebook 57
Twitter 8
LinkedIn 7
YouTube 27
Others 2
Total 100
Q.9) WHICH SEARCH ENGINE DO YOU PREFER THE MOST?

Site No. of
Respondents
Google 59
Yahoo 21
Bing 15
icloud 4
Others 1
Total 100
Q.10) FROM THE FOLLOWING CHOOSE ANYONE FAMILIAR SEARCH ENGINE

Site No. of
Respondents
Just dial 48
Ask me 18
Bing 22
Others 12
Total 100
Q.11) HOW OFTEN DO YOU USE WEB ENABLED SMART
PHONES/TAB/COMPUTER?

A) FOR KNOWLEDGE PURPOSE

Site No. of
Respondents
Very Frequently 10
Frequently 42
Occasionally 35
Rarely 12
Very rarely 1
Total 100
 B) DOWNLOAD APPS
Site No. of
Respondents
Very Frequently 8
Frequently 41
Occasionally 38
Rarely 11
Very rarely 2
Total 100

C) SEND MAIL

Site No. of
Respondents
Very Frequently 9
Frequently 44 D) SOCIAL MEDIA
Occasionally
Site 32
No. of
Rarely 12
Respondents
Very rarely 2
Very Frequently 10
Total 100
Frequently 52
Occasionally 25
Rarely 10
Very rarely 1
Total 100

E) USING SEARCH ENGINE

Site No. of
Respondents
Very Frequently 11
Frequently 45
Occasionally 30
Rarely 12
Very rarely 2
Total 100
12) HOW DID YOU KNOW ABOUT THIS COMPANY?
Medium No. of
Respondents
Reference 31
Website 27
Social media 26
Others 16
Total 100
13) HOW OFTEN DO YOU REFER SOCIAL MEDIA TO GET THE WORK DONE?

Timing No. of
Respondents
Monthly 22
Weekly 46
Daily 27
Hourly 5
Total 100
14) DO YOU BELIEVE IN SOCIAL RECOMMENDATIONS?

Opinion No. of
Respondents
Yes 50
No 15
Partial 35
Total 100
15) ARE YOU SATISFIED WITH THE INFORMATION WHICH ARE PUBLISHED IN
SOCIAL MEDIA/WEBSITES?
Opinion No. of
Respondents
Yes 42
No 12
Neutral 46
Total 100
16) DOES THE CONTENT EASILY UNDERSTANDABLE?

Opinion No. of
Respondents
Yes 42
No 12
Neutral 46
Total 100
17) WHICH SITE DO YOU VISIT THE MOST TO GET KNOWLEDGE ABOUT
SOMETHING?

Site No. of
Respondents
Wikipedia 52
Google 36
Bing 10
icloud 2
 Total 100

18) WHICH MODE OF COMMUNICATION DO YOU FEEL COMFORTABLE FOR

THIS COMPANY?
Site No. of
Respondents
Calls 51
Email 24
Whatsapp 16
Messenger 7
Hangout 2
Total 100
19) ON WHICH OF THESE ONLINE COMMUNITIES DO YOU HOLD ACCOUNT?
Site %. of
Respondents
Facebook 69
LinkedIn 16
Twitter 20
Google 30
All the above 31
None 1
20) WHICH MEDIUM DO YOU USE THE MOST TO COMMUNICATE WITH YOUR
FRIENDS/RELATIVES?

Medium No. of
Respondents
WhatsApp 41
Messenger 27
Instagram 12
Skype 20
Total 100
21) DO YOU FEEL GENUNITY OF QUALITY OF PRODUCTS PUBLISHED IN
DIGITAL CHANNEL?

Opinion No. of
Respondents
Rarely 34
Sometimes 19
Often 40
Never 6
Total 100
22) HOW DO YOU SELECT THE BEST SERVICE PROVIDER?

Opinion No. of
Respondents
First page 33
Next pages 22
Pages doesn’t matter 45
Total 100
23) DO YOUSUGGEST SOCIAL MEDIA TO YOUR FRIENDS/RELATIVES?

Opinion No. of
Respondents
Yes 33
No 5
Maybe 62
Total 100
24) FROM THE BELOW OPTIONS WHICH ONE DO YOU PREFER THE MOST?

Item No. of
Respondents
Review 41
Blogger 14
Articles 18
Others 27
Total 100
Future scope of the study

The present study is restricted to Coimbatore city, which gives a scope for further study to be

conducted in other metropolitan cities and even other tier 1 cities.

 QUESTIONNAIRE

1.Name……………

2.Gender: a)Male b)Female

3. Marital status: a)Married b) Unmarried

4.Age: a)18-20 b) 21-30 c)31 -40 d)above 40

5.Educational background : a)Diploma b)B.E c)B.Sc d)MBA/MCA

6.Occupation : a)Students b)Job seekers c)Professionals d)Businessmen

7.How often you visit social media/social sites?

a)Monthly b)weekly c)daily d)hourly

8.How long you use social medias?

a)1yr to 2 yrs b)3 yrs to 5 yrs c)6 to 10 d)above 10

8.which social media you frequently visit?

a)Facebook b)Twitter c)linkedin d)Youtube e)Other medias

9.which search engine do you prefer most?

a) Google b)Bing c)Yahoo d)Icloud e)Others

10.From the following choose any one familier local search engine :

a)Justdial b) Sulekha c) Askme d)Others

11.How often you use search engine?

a)Monthly b)Weekly c) Daily d)Hourly

12.From the below options which you refer more?

a)Bloggers b)Articles c)Reviews d)Others

13.How often do you use your web-enabled Smartphone/Tab/Ipad/Iphone

Very Frequently Occasionally Rarely Very

frequently Rarely

Download apps

Send mail

Click social medias

Using search engines

14.How did you know about this company?

a)Reference b)Websites c)Social media d)Others

15.how often you refer online media to get your work done?

a)Monthly b)Weekly c)Daily d) Hourly

16.are you believe social recommendations?

a)Yes b) No
17.Are you satisfied with this company informations which published in social media/websites?

a)Yes b) No

18.Does this company content understand quickly?

a)Yes b) No

19.Which parametre do you look search for while service provider?

a)Wikipedia b)Google c)Bing d)Icloud

20.which mode of communication do you feel comfortable from this company?

a)Calls b)Email c)Whatsapp d)Messenger e)Hangout

21.On which of these online communities do you hold account?

a)Facebook b) Twitter c)linkedin d)Youtube e)None of the above

22.What way do you currently communicate with your friend/relatives?

a)Whatsapp b)Messenger c)Instagram d)Skype

23.Do you feel genuinity of quality of product through digital channel?

a)V.rarely b)Rarely c)Sometimes d)Never

24. How do you select the best services provider?

a)1st page b) 2nd to 5th pages c)Page doesn’t matter

25.Do you suggest to your friend/Relatives?

a)Yes b) No