10 Marketing Strategies To Attract and Retain Customers

10 Marketing Strategies To Attract and
Retain Customers
Hi, today i will talk about 10 marketing strategies, this is an article I've just
read recently, that gives me a little bit more insight into marketing.
Marketing is the process of attracting potential customers or people who care

about products and services. It's an indispensible form of business. And then I'm
gonna talk about 10 different marketing strategies that can help you attract new
customers and retain their loyalty.
1. Leverage social media.

2. Start a blog.
3. Maximize search engine optimization (SEO).
4. Create a call to action (CTA).
5. Engage influencers.
6. Build a mailing list.
7. Create an affiliate program.
8. Engage customers with chat.
9. Host webinars.
10.Develop customer personas.
Well, first of all, With strategy number 1. Leverage social media
Social media offers many attractive ways to connect with customers. A business can post
photos or videos about its products or communicate through comments or messages. It's a very
popular strategy, and we all know for sure. For me whenever I do a study of a product, I usually
go to their fanpage to read cmt or watch video about the product. So that's how I actually know
more about product. Social media provides an environment where customers can learn about the
business. Engaging with customers builds brand loyalty and elevates customer service.
2. Start a blog
Blogs provide content on a website or product page that helps a customer make a buying
decision or to learn more about a service. Blog is a familiar tool and it's easy to reach customers.
Some companies may feature guest blog writers who confirm value or educate customers.
Sharing blog posts across social media or similar outlets expands the audience and potential
customer base.
3. Maximize search engine optimization (SEO)
Have you ever looked up an information on a website and clicked on the first headlines out? I
think many people always click on the 1st, 2sd, 3th, headline on web. That's one of strategy for
marketing. Keywords or phrases are typed into a search engine to locate a particular subject or
answer a query. Web browsers are designed to search those keywords or phrases on websites
and present results to the user. it is a powerful way to segment and target customers.
4. Create a call to action (CTA)
I'm sure most people have been shopping on discounted days when we see lines of text.
 Sale ends Tuesday, get yours now!
That is a prompt for the customer to ask questions, follow up, learn more or make a decision. A
call to action may be in the form of a question, an offer, a suggestion or to create a sense of
urgency.
5. Partner with influencers
Influencers are primarily social media people who have gained a following or audience
they appeal to. Companies may partner with influencers who match business goals or strategies.
Influencers may promote a product by using it, wearing it or by telling their followers about it.
This is a growing strategy. I also used to study the products used by KOLs, and I've come to buy
them. And I don't always have the good experience. KOLs can make a profit from these and
sometimes they also don't care about product quality. That's the dark side of the strategy.
6. Build a mailing list with email marketing
With people using email more and more, marketing email is a good strategy.
Building a mailing list can help a business offer incentives to its customers or encourage them to
return.
The automation of emails means you can connect to customers right away through personalized
messages and offer them something for their time. Mailing lists alert customers to sales or
promotions, share tips on using a product or provide education on its industry.
And then we came to number 7. Create an affiliate program
Similar to partnering with influencers, affiliate programs mean your customers do the selling for
you. Affiliates get people talking about the business and may greatly expand how many people
learn about the products and services.
For example, when you want to buy a cleanser and you know a blogger known in the beauty
industry. When she introduces the cleanser, she'll put a link to the product bottom and you can
click on it to buy it.
8. Engage customers with chat
Having a chat feature is a great way to answer customer questions or solve problems right away.
Many people also use the feature because it is useful and free of charge. You can get answers at
any time from this service.
9. Host webinars
Webinars are typically web-based learning or information sessions. Webinars may be used as an
onboarding tool for new employees or to introduce a customer to the business. They are ideal for
focusing on a single idea to present it across several platforms.
This is a service that I've never used before. But with the present epidemic, I think I will try it
soon.
10. Develop customer personas
Personas define who the customer is, what they like and lend insight into their buying patterns to
serve them better.
For example, if you want to start a shop selling clothes to children, you need to determine ages 1-
6, the average height at each age, the colors for the child.
Through the research of their ideal customers, companies can develop existing personas to
personalize their service even further.
I think this is an article that's great for Marketing explores, especially students in Marketing.

10 Marketing Strategies To Attract and Retain Customers

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10 Marketing Strategies To Attract and

Marketing is the process of attracting potential customers or people who care

1. Leverage social media.

Well, first of all, With strategy number 1. Leverage social media

4. Create a call to action (CTA)

 Sale ends Tuesday, get yours now!

5. Partner with influencers

6. Build a mailing list with email marketing

And then we came to number 7. Create an affiliate program

8. Engage customers with chat

10. Develop customer personas

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