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    Instrumentation and Data Gathering Procedure

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    Wiljohn de la Cruz
    The document describes the instrumentation and data gathering procedures used in a study of 20 home-based business owners. A questionnaire was used to collect information on respondent demographics, business profiles, marketing practices, and problems encountered. The questionnaires were distributed and collected by the researchers from September to October 2011. Statistical tools like frequency count, percentage, mean, and weighted mean would be used to analyze the data on personal profiles, business profiles, marketing practices, and problems. Interpretation of results would be based on descriptive scales.

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    Instrumentation and Data Gathering Procedure

    Uploaded by

    Wiljohn de la Cruz
    120 views3 pages
    The document describes the instrumentation and data gathering procedures used in a study of 20 home-based business owners. A questionnaire was used to collect information on respondent demographics, business profiles, marketing practices, and problems encountered. The questionnaires were distributed and collected by the researchers from September to October 2011. Statistical tools like frequency count, percentage, mean, and weighted mean would be used to analyze the data on personal profiles, business profiles, marketing practices, and problems. Interpretation of results would be based on descriptive scales.

    Original Description:

    Gathering procedure

    Original Title

    INSTRUMENTATION AND DATA GATHERING PROCEDURE

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    The document describes the instrumentation and data gathering procedures used in a study of 20 home-based business owners. A questionnaire was used to collect information on respondent demographics, business profiles, marketing practices, and problems encountered. The questionnaires were distributed and collected by the researchers from September to October 2011. Statistical tools like frequency count, percentage, mean, and weighted mean would be used to analyze the data on personal profiles, business profiles, marketing practices, and problems. Interpretation of results would be based on descriptive scales.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    120 views3 pages

    Instrumentation and Data Gathering Procedure

    Uploaded by

    Wiljohn de la Cruz
    The document describes the instrumentation and data gathering procedures used in a study of 20 home-based business owners. A questionnaire was used to collect information on respondent demographics, business profiles, marketing practices, and problems encountered. The questionnaires were distributed and collected by the researchers from September to October 2011. Statistical tools like frequency count, percentage, mean, and weighted mean would be used to analyze the data on personal profiles, business profiles, marketing practices, and problems. Interpretation of results would be based on descriptive scales.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    INSTRUMENTATION AND DATA GATHERING PROCEDURE

    The questionnaire was the main instrument employed to obtain information from its

    twenty (20) respondents.

    The following were the major part of the questionnaire:

    Part I will focus on the respondent’s profile, which will cover the age, gender, civil

    status, highest educational attainment.

    Part II focused on the business profile, which will cover the ownership, line of business,

    number of years in business and number of workers.

    Part III focused on the marketing practices of the entrepreneur based on pricing,

    promotion, packaging, advertising and distribution.

    Part IV focused on the marketing problems encountered by the home-based industries.

    To facilitate the data gathering, letters were forwarded to the top 20 highest capitalized

    home-based industry owners with the approved communication from the Dean of School of

    Business and Accountancy.

    The floating of questionnaires, and distribution and collection was done by the

    researchers themselves. The questionnaire was administered from September to October 2011.

    TOOLS FOR DATA ANALYSIS

    The following statistical tools will be used in analyzing the data gathered:

    For sub – problems 1 and 2, which will focus on the personal and business profile of the

    home – based industry owners, frequency count and percentage together with the mean will be

    employed.
    For sub – problems 3 which delved on the practices adapted by the respondents, the

    weighted mean was employed. Interpretation of the results was based on the following scale of

    mean values and descriptive interpretation:


    Scale of Mean Values Descriptive Interpretation

    4.51 – 5.00 Always practiced

    3.51 – 4.50 Often practiced

    2.51 – 3.50 Sometimes practiced

    1.51 – 2.50 Seldom practiced

    1.00 – 1.50 Never practiced

    For sub - problem 4 which determined the problems encountered by the respondents, data

    analysis will also be done by way of weighted mean. Data interpretation was based on the

    following scale:

    Scale of Mean Values Descriptive Interpretation

    4.51 – 5.00 Very Serious

    3.51 – 4.50 Serious

    2.51 – 3.50 Slightly Serious

    1.51 – 2.50 Very Slightly Serious

    1.00 – 1.50 Not a Problem

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