Software Requirements Specification

Godaddy.com

Prepared for Sudhanshu Prakash

Tiwari
by
Pramod Kumar
Table of Contents

1. Introduction

1.1. Purpose
1.2. Scope
1.3. Definitions, acronyms & abbreviations
1.4. References
1.5. Overview

2. General Description

2.1. Investor Relation

2.2. News Releases
2.3. Fact Sheet
2.4. Milestone and Timelines
2.5. Media Kit and Assets

3. Marketing

3.1. GoDaddy Spokespeople

3.2. Past GoDaddy spokespeople
3.3. Orange County Choppers
3.4. Sports sponsorships
3.4.1. Super Bowl XLII advertisement
3.4.2. IndyCar
1. Introduction

Go Daddy is the largest web host on the internet for a reason:

competent, comprehensive service. GoDaddy is the giant of the web
hosting service industry, many times larger than any other domain
registrar. They service upwards of 45 million domain names and the
number is on the rise.

1.1. Purpose
The purpose of this document is to provide correct and complete
description of the requirements of godaddy.com. The
requirements will be shown in the written description to explain
various concepts and different types of functionalities with relevant
information.
1.2. Scope
By the use of goDaddy.com , a person can start his own business or
his own website by getting different types of domain
name for website or business . Go Daddy is the giant of the web
hosting service industry, many times larger than any other domain
registrar. They service upwards of 45 million domain names and the
number is on the rise.
1.4 Refrences
www.google.co.in
https://en.wikipedia.org/wiki/GoDaddy
https://in.godaddy.com/
1.5. Overview
GoDaddy is a publicly traded Internet domain registrar and web hosting
company. As of January 2016,
GoDaddy was said to have had more than 61 million domain names
under management, making it the world's largest ICANNaccredited
registrar. It serves more than 13 million customers and employs more
than 4,000 people. The company is known for its celebrity
spokespeople, Super Bowl ads and as being an online provider for small
businesses. In addition to a postseason college football bowl game, it
previously sponsored NASCAR. It has been involved in several
controversies related to security and privacy. In addition to domain
registration and hosting, GoDaddy also sells e-business related software
and services.

. In July 2012, GoDaddy announced it would acquire Outright for an

undisclosed amount.

. In August 2013, GoDaddy announced it would acquire Locu for $70

million.

. In September 2013, GoDaddy acquired domain marketplace Afternic

from Name Media. GoDaddy will also acquire domain parking service
Smart Name and business name generator NameFind.

. In April 2015 and November 2015, GoDaddy acquired the domain

portfolios of Marchex and Worldwide Media respectively.

2. General description

2.1 Investor Relation

Latest Earnings Second Quarter 2016 Earnings Conference Call. We
live by the same principles as any successful startup : Hustle, Adapt,
Listen. Repeat.
 Investor Relation Contact
Investor Relations
Phone: (669) 600-5812

Questions for the Investor Relations department can be emailed to

[email protected]

If you require customer service, please visit support.godaddy.com

for live chat and help articles, or call (480) 505-8877 from the U.S.

International phone numbers for technical sales and support may be

found at https://www.godaddy.com/contact-us.aspx

2.2. News Releases

• GoDaddy Launches Domain Connect Initiative
To Make It Easier For Customers To Get The
Most Out Of Their Domain Names
September13, 2016
• GoDaddy Acquires Manage WP To Offer A
Single Destination For Best-In-Class WordPress
Management And Hosting September 06, 2016
• Equal Pay Consortium Collaborating To Help
Close Gender Pay Gap August 26, 2016
• GoDaddy Joins Path Forward Return-to-Work
Program; Offers Internships for Mid-Career
Professionals August 23, 2016
• GoDaddy Deepens Executive Team With CFO
Hire Ray Winborne; Appoints Scott Wagner To
 President, Chief Operating Officer
August 03, 2016

• GoDaddy Reports Continued Growth In Second

Quarter 2016 August 03, 2016
• GoDaddy Releases Summer 2016 Updates
Across All Product Lines July 26, 2016
• GoDaddy Inc. Announces Second Quarter 2016
Earnings Conference Call July 11, 2016
• Consumer Trust In Online Small Businesses
Strengthened By Professional Email June 21,
2016
• GoDaddy Joins Fair Pay Pledge To Help Close
The Gender Pay Gap June 14, 2016
• GoDaddy Launches Flare: New App Brings
Business Ideas To Life May 26, 2016
• GoDaddy Acquires Freedom Voice To
Accelerate The Delivery Of Communications
Services To Small Businesses
May 17, 2016
2.3. Fact Sheet
DOMAINS: the first
step to building an online presence and the online address given to

name registrar, offers the largest inventory of domain name

extensions, like .COM, .CLUB, and .LONDON, so anyone, especially
2.4. Milestone and Timeline
 2.5. Media Kit and Assets

Product
Corporate • Susie Penner
• Dan Race
• Hosting, Tech
[email protected]
susie@godad
+1.669.224.7568 •
• Nick Fuller
Elizabeth L. Driscoll
• Website Buil
[email protected]
Security,
m +1.480.505.8878 •
Domains & Afterm
Kelsey Pfeffer +1.602.420.4435
[email protected]
• Kelsey Pfeffe
+1.602.817.7766
• Office 365, O
GoDaddy Email M
+1.602.817.7766

3. Marketing
3.1 GoDaddy spokespeople
Most of GoDaddy's early television ads starred former WWE(World
Wrestling Entertainment) wrestler Candice
Michelle, usually appearing in a sexually suggestive manner. She has
been referred to as "Miss GoDaddy.com" or "The GoDaddy Girl" by fans
and on WWE television shows, where she also does the "GoDaddy
Dance" (twirling her arms around her body while slowly turning) as part
of her wrestling gimmick.

In 2006, GoDaddy began sponsoring IndyCar driver Danica Patrick, who

subsequently joined the lineup and began playing a prominent role in
the company's commercials.
In 2013, Jean-Claude Van Damme starred in a series of GoDaddy
commercials as a means for the company to stray away from its
raunchy image. In the commercials, Van Damme is seen doing the splits
while playing musical instruments before he appears upside down in
front of the business owner and whispers,

3.2 Past GoDaddy spokespeople

In March 2009, GoDaddy announced professional poker player Vanessa
Rousso as the newest GoDaddy Girl. Vanessa competed in the GoDaddy
sponsored NBC National Heads-Up Poker Championship the same
month, finishing second and making history by being the first woman to
make it to the finals.

Also in March 2009, GoDaddy added pro-golfer Anna Rawson, bringing

the GoDaddy Girl spokeswomen count to four. "She is edgy, she is fun,
she is hotter than firecrackers, she is very clever and everything we look
for in a GoDaddy Girl", Parsons said of Rawson at a news conference in
Phoenix.
3.3 Orange County Choppers
An order was placed with Orange County Choppers for a custom
motorcycle to raise contributions for charity and was revealed in
Miami, Florida, and featured the models Candice and Danica. The
episode was documented by the reality show American Chopper
episode number 82.
3.4 Sports sponsorships
GoDaddy started advertising in the Super Bowl in 2005. Since then, the
company expanded its marketing to include sports sponsorships.
 3.4.1 Super Bowl XLII advertisement
On August 13, 2007, Parsons announced that GoDaddy may
be sitting out Super Bowl XLII. "There's always the
possibility that we might not be able to get an appropriately edgy
advertisement approved", he said. "All things considered,
there's a strong argument for staying on the sidelines this year and
taking that Super Bowl advertising money and using it for other
opportunities", he added. However, on January 28, 2008, during WWE
Raw in a reverse of field, it was disclosed by GoDaddy spokesperson
(and WWE wrestler) Candice Michelle that there will be an
advertisement during the game, which featured a "behind the scenes"
look into that ad. Once again, GoDaddy went through more than a
dozen submissions before it was able to get a commercial approved by
Fox, the same network that had pulled its Super Bowl XXXIX
advertisement before its second scheduled airing.
3.4.2 IndyCar
In 2010, GoDaddy was again the presenting sponsor for the
live race broadcast and the primary sponsor for IndyCar driver Danica
Patrick. And, for the first time ever, GoDaddy broadcast user-
generated commercials as part of its advertising strategy.
The top three winners of GoDaddy's "Create Your Own Commercial"
contest had their ads air during the race broadcast. Creators of the first
place advertisement "Go Momma" received $100,000 in cash. The
commercial features a mother who creates a Web site with GoDaddy in
order to save time and still keep in touch with her family. In the thirty-
second story, she posts her cherished family recipes on her Web site,
even though she's not tech-savvy. The grand prize winner of the user
generated content contest is not only cleavage-free and smarm-free, it
also celebrates an empowered woman of a certain age who uses
GoDaddy to help her solve a family problem. In 2009, for a third
consecutive year, GoDaddy was the presenting sponsor of the
Indianapolis 500 race broadcast on ABC. GoDaddy also debuted a new
commercial called "Speeding" during the Indy 500. The commercial
features Danica Patrick getting pulled over for speeding by a female cop

wanting to be a "GoDaddy Girl". The advertisement teases to an edgier

Web version that drove a 570% traffic increase to GoDaddy.com.

Index

D Page no

Digital Identity 8
F
Fact Sheet 7
G
GoDaddy spokespeople 11
General description 5
I
Investor Relation 5
Indycar 13
M
Media Kit and Assets 10
Milestone and Timeline 9
O
Orange County Choppers 12
S
Sports sponsorships 12
Unit : 2
Design
Design phase deals with transforming the requirements, as described in the SRS document, into a
form that is implemented using a programming language. The various designs of this system are
shown as following:

Data Flow Diagram: Data Flow diagram is a graphical representation of flow of data
throughout the information system. Data flow diagrams illustrate how data is processed by a
system in terms of inputs and outputs.
Title: Godaddy.com Project DFD Data Flow Diagram

Description: The main aim of providing Godaddy.com DFD Data Flow Diagrams is to explain
how design phases important in SDLC process while developing any web application software
project. The below Context Level (0th Level) Diagram for shopping cart system explains about
Administrator and user’s data input stages , data output stages, data storage, UI Screen, reports:

Godaddy’s admin features and data flow diagrams with first Level of DFD Diagram below:
The below login dataflow diagram provides login form names, user and admin login details,
verification details, check user and login master information and finally User home page
redirection details.
Administrator Data flow diagrams for the second level of managing orders from users selected
products below:
The below attached DFD diagram for the second level of processing for managing orders over
admin functionality:
The below added DFD for user features while selecting items, making payments and ordering
new products:

The below diagram for new user registration in the web application, this explains how user data
verification and validation:
Entity Relationship Diagram:
An entity relationship diagram (ERD) shows the relationships of entity sets stored in a database.
An entity in this context is a component of data. In other words, ER diagrams illustrate the
logical structure of databases.
Title: ER Diagram for Godaddy.com
Unit : 3
Testing
Test Case
A test case, in software engineering, is a set of conditions under which a tester will determine
whether an application, software system or one of its features is working as it was originally
established for it to do. The mechanism for determining whether a software program or system
has passed or failed such a test is known as a test oracle. In some settings, an oracle could be a
requirement or use case, while in others it could be a heuristic. It may take many test cases to
determine that a software program or system is considered sufficiently scrutinized to be released.
Test cases are often referred to as test scripts, particularly when written - when they are usually
collected into test suites.

1 Log in

Test to Pass

User need to enter a valid email address. Password must be alphanumeric 8 to 20 characters long
with an upper case and symbol.

Test to Fail

If any of the above requirement is missing, test case will fail .If no input is provided.

2 Sign up

Test to Pass

User can sign up with Facebook, Google or their email address. Email address should be valid
and password must be alphanumeric 8-20 characters long with an uppercase and symbol.

Test to Fail

If any of the above requirement fails, then the test case fails .If no input is provided.

3 Cart

Test to Pass
the cart should be updated with the item with correct name, image and price. the price should be
updated to reflect he correct figure. cart balance should be zero, no items should be displayed in
the cart.

Test to Fail

If any of the above requirement fails, then the test case fails.

4 Payment

Test to Pass

Different payment types should all be tested, e.g. Credit Card, Paypal, Bank Transfers,
Instalments, etc

Test to Fail

If any of the above requirement fails, then the test case fails.

5 Search form

Test to Pass

Check that the products displayed are related to what was searched for.

Test to Fail

If any of the above requirement fails, then the test case fails.

6 Sorting

Test to Pass

There could be four to five options to select from a drop-down menu. Sorting is usually single-
select, i.e. you can sort by one parameter only.

Test to Fail
If any of the above requirement fails, then the test case fails.

7 Filtering

Test to Pass

Unlike sort option, filter options are multi-select, that is you can filter by multiple parameters. It
is a good idea to explore single filters and multi-filter options

Test to Fail

If any of the above requirement fails, then the test case fails.

8 Post purchase

Test to Pass

Changes to the account, such as billing address, shipping address, change password, change
profile information such as name, email address and even deleting an account.

Cancel the order or change the quantity of the order.

Review your recent order and history of purchased items.

Test to Fail

If any of the above requirement fails, then the test case fails.

9 Helpline

Test to Pass

Contact details should valid .24*7 availability

Test to Fail

If any of the above requirement fails, then the test case fails.
User Interface
1 Home Page
2 Sign up page
2 Log in page

3 help and support page

Conclusion
This report showed SDLC (software development life cycle) from requirement analysis to design
and testing . In this report we showed the life cycle of godaddy.com which is a domain issuing
and maintenance company.