About Us: Fact Sheet
About Us: Fact Sheet
About Us: Fact Sheet
The parent company Cotton County Retail Ltd. is a wholly owned subsidiary of Nahar Industrial Enterprises
which was set up in 1949. The promoters' belief of "Where commitment leads, achievement follows" has led to
tremendous growth with the company involved in spinning weaving, processing and garmenting and supplies to
some of the biggest brands in the world like Marks and Spencer, GAP, Tommy Hilfiger and Armani. Nahar
Industrial Enterprises Limited is an "Integrated Textiles Player". The company is engaged in manufacturing right
from yarn, griege (?) fabric to processed fabric to readymade garments in the domestic market. Processed fabric
is sold to companies/brands like Madura garments, Raymond's Color Plus, Allen Solly, Louis Philippe, Provogue,
Pantaloon. In the export market, NIEL's clientele includes names like GAP, Oshkosh, Ann Taylor, M&S, Liz
Claiborne, Timberland, Algle (?), Tommy Hilfiger etc.
more...
Fact Sheet
Year of : 1949
Establishment
Major Markets : Indian Subcontinent, East Asia, Middle East and South East Asia
Happenings / News / Press Coverage
Cotton County offers latest in fashion wear.
Overwhelming response to collection of Cotton County
Spinning Division
The company has 93408 spindles for manufacturing Cotton / Synthetic & Blended Yarns. The
company has also put up a Mercerizing cum Dyeing plant at village Lalru, Patiala for manufacturing
of High Value Added Yarn, for the quality conscious market of U.S. & European Union. The capacity
of the plant is 2040 M.T.
Company Profile
Nahar Industrial Enterprises Limited is an “Integrated Textile Player”. The company is engaged in
manufacturing right from yarn to griege fabric to processed fabric to readymade garments in the domestic
market. Processed fabric is sold to companies/brands like Madura Garments, Raymond’s Color Plus, Allen Solly,
Louis Philippe, Provogue, Pantaloon. In the export market, NIEL’s clientele includes names like GAP, Oshkosh,
Ann Taylor, M&S, Liz Claiborne, Timberland, Algle, Tommy Hilfiger etc.
Nahar Industrial Enterprises has floated a wholly owned subsidiary Cotton County Retail Ltd. for its foray into
retailing.
The parent company is already involved in spinning, weaving, processing and garmenting and supplies to some
of the biggest brands in the world like Marks and Spencer, GAP, Tommy Hilfiger and Armani.
Mission/Vision
Mision
We aim to meet the aspirations of our customers through our offerings of contemporary fashion and international
quality at affordable prices. We look at every Indian as our customer and will operate on a Pan-India basis in
Metro, Tier I, Tier II and Tier III cities and towns. We will create a leadership position in this field by growing faster
than competition. We will achieve our goals of customer satisfaction through product excellence and our growth
objective through employee motivation and prudent financial policies for investor satisfaction.
Vision
Inspired by the freshness of nature, Cotton County’s collection is an exotic retreat that makes it all the more
exclusive and exquisite. Targeted at the young, trendy and hip-hop crowd as well as the upwardly mobile youth,
this collection exhibits an exciting combination of colors, designs and styles in stripes, prints, plains and denim
lending a very sophisticated and funky look to the entire range.
Cargo shirts have been introduced for the first time. Targeted at generation next, the collection of cargo shirts are
back in full blast, creating a overall impression of style, while contrast stitching marks the collection’s gutsy edge,
by creating lots of play even in the more basic looks. The collection gives a fashion-conscious man the freedom
to choose his own adventures while giving him the wardrobe that compliments his dynamic lifestyle.
T-shirts are amazing. You name a color and you can get Cotton County t-shirts right plain collar t-shirts that are
available in 35 exciting colors and combinations to round neck T-shirts. The shirts collection comes in a range of
carefully selected colors, styles and first-class fabrics. Wrinkle free cotton lets you and your shirt look immaculate
all day long. After a few minutes on your body, the shirt mixes business with pleasure.
Market Position
• Gaining a brand recognition as a result of the expansion mode that the company is in with the foray in Tier II
and Tier III cities
• Also known for selling a lot more than many popular brands
• Catches the eye of the customer with attractive offers of heavy discounts
• Advanced and in-depth planning and research and also considering the latest trends and customer demands in
mind
Quality
Unlike many other enterprises and business organizations, Quality is not just an ordinary word with very little or
no meaning. For Cotton County, Quality has a significant importance of its own which can describe the potential
of the company in no time. We believe ‘If the quality is good, there is room for Cotton County to survive in this
corporate world. However, if little attention is paid on Quality, then survival for Cotton County in this competitive
era will be a lot difficult.’
Hence, without giving any second thoughts, we have given Quality, our top priority. Today Quality is something
that is evident in all the spheres of the Company – even the products it sells, the work culture, and the various
departments of the Company. Our Parent Company, Nahar Industrial Enterprises Limited has been awarded ISO
9002/IS 14002 Certification and Okotex Certification.
For us, Quality is the ability of our products to be able to satisfy our users. And to ensure this, the garment goes
through various Quality checks in order to ensure utmost customer satisfaction.
1. Customers
2. Performance Driven
In short, Our Commitments are towards our customers, business and society.
Product Postioning
As the name suggests, Cotton County’s brand positioning leans on casual comfort and style with cotton as the
dominant product input. The versatility of cotton is reflected in the fashion statement embedded in the collection.
The current collection is aimed at casual and current fashion with a focus on the younger generation.
The company’s focus on quality is not just a marketing need but is truly a part of the genes of the company and
its
parent. Nahar Industrial Enterprises is an ISO 9002/1S14002 enterprise with Okotex certification. Cotton County
products are manufactured in state-of-the art facilities with complete capabilities in hi-tech knitting, dyeing,
mercerizing, finishing, compacting and embroidery with total quality control.
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The collection comprises of a very vast range of cotton T-shirts, 100 percent cotton shirts
and trousers, ideal for both casual and formal occasions. Commenting on Cotton County’s
readymade garments collection, Vice president, Cotton County said,