Scribd Logo
Upload

Welcome to Scribd!

  • 59 views

    Made BY-Sunny Kumar

    Uploaded by

    Shivam Gupta
    Raymond is a leading Indian textile and garment manufacturer founded in 1925. It produces fabrics, garments, and designer wear. Raymond aims to provide high quality products and superior customer service. It has a presence in 55 countries through 550 stores. While Raymond has strong brand loyalty and quality products, it faces threats from competition and needs to expand its global reach further.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Made BY-Sunny Kumar

    Uploaded by

    Shivam Gupta
    59 views27 pages
    Raymond is a leading Indian textile and garment manufacturer founded in 1925. It produces fabrics, garments, and designer wear. Raymond aims to provide high quality products and superior customer service. It has a presence in 55 countries through 550 stores. While Raymond has strong brand loyalty and quality products, it faces threats from competition and needs to expand its global reach further.

    Original Description:

    Presentation for raymond

    Original Title

    raymondltd-140602001910-phpapp02

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Raymond is a leading Indian textile and garment manufacturer founded in 1925. It produces fabrics, garments, and designer wear. Raymond aims to provide high quality products and superior customer service. It has a presence in 55 countries through 550 stores. While Raymond has strong brand loyalty and quality products, it faces threats from competition and needs to expand its global reach further.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    59 views27 pages

    Made BY-Sunny Kumar

    Uploaded by

    Shivam Gupta
    Raymond is a leading Indian textile and garment manufacturer founded in 1925. It produces fabrics, garments, and designer wear. Raymond aims to provide high quality products and superior customer service. It has a presence in 55 countries through 550 stores. While Raymond has strong brand loyalty and quality products, it faces threats from competition and needs to expand its global reach further.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 27

    Made BY-

    Sunny Kumar
    About Company
    • Raymond's is one of the India’s leading fabric and
    garment manufacturers and fashion retailers.

    • The Raymond group was incorporated in 1925 .

    • The company is led by CEO Gautam Hari Singhania.


    Company Profile
    Name Raymond

    Industry Textiles, Engineering and Aviation

    Founded 1925; 89 years ago

    Headquarter Mumbai India

    Key people Gautam Singhania

    Products fabrics, garments, designer wear,


    denim, cosmetics , engineering files &
    tools, and air charter services
    Revenue 14.06 billion (US$240 million)
    (2013)
    Raymond : the complete man

    • The tag line of Raymond's “The


    Complete Man” was
    invented in 1990s and has been on
    air for almost a decade and half.
    -Vision:
    • Committed to supplying high quality products and superior
    service to the customers.

    -Mission:
    • To provide the customers with products and service that
    are recognized as the best.
    Raymond Total Textile Solution
    DRESS SHIRTS SHIRTINGS
    -Manufacturer of formal shirts. -Manufacturer of fine cotton and linen shirting
    -Capacity of 1.8 million shirts per year. fabric.
    -Capacity of 21.6 million meters.

    JEANSWEAR
    -Manufacturer of high fashion Jeanswear. TAILORED CLOTHING
    -Manufacturer of fine tailored formal suits, jackets
    -Capacity of 1.5 million pairs of jeans per
    and trousers.
    year.
    -Capacity of 1.0 million suits, jackets and 2.0 million
    trousers annually.
    In house Brands
    Market Share

    -RAYMONDS
    -REID & TAYLOR
    -GRASIM
    -VAN HEUSEN
    -VIMAL
    -OTHERS
    Marketing strategy
    • Detect changes in the business environment and opportunities
    with an external environment that includes a supply and demand
    analysis.

    • Evaluate business performance and marketing maturity by


    analysis of the sales structure, marketing management, customer
    segmentation and current positioning.

    • Develop a concrete action plan, including performance


    indicators intended to measure efficiency.
    Financial Performance
    • Sales: 9% growth (year ending Mar 2014)
    The Share holding pattern of
    Raymond Ltd is as follows
    Distribution chain
    -The price of the product is different at each
    level of distribution.

    -The distributors sells goods to different


    wholesalers at the price at which he gets
    minimum 15% to 20% profit.

    -Similarly wholesaler earns 10% to 15% profit


    by selling goods to retailer.

    -And retailer earns 5% to 10% profit on each


    product.
    Cont…
    -The consumers does not get any profit on product, but the
    consumers are being offered with various offers such as
    discounts, various festivals offer, buy one and get one free offers,
    gift on monthly purchases.
    Competitors

    Mayur suiting's

    Vimal suiting’s

    Siya Ram

    Arvind mills
    4 P’s

    Product Price
    -Worsted suitings -They are focused to medium to high
    class.
    -Tailored clothing
    -Shirtings
    -Woolen outwear

    Place
    -Operated in 55 countries. Promotion
    -By advertisements.
    STP

    Segment Premium business and fashion clothing

    Target Group Urban upper-middle and higher class peoples

    Positioning An aspirational brand for achievement


    SWOT ANALYSIS
    Strength

    -Strong research and development for product and


    innovations.

    - Loyalty of customers and high product quality

    -Owns 550 stores in more 200 cities across India and


    overseas.

    - Being a multinational company it has the ability to


    attract more customers than local companies.
    Weakness
    -Global penetration is limited as compared to a few
    other international brands

    - Presence of Indian and international brands offers


    more offering to customers therefore high brand
    switching
    Opportunity
    -Consistent growth over years

    -Large and growing market

    -Global expansion would give more opportunities for


    brand to grow
    Threats
    - All major players in the industry are competing with
    each other not only on low price but also better
    quality

    - Regional trade alliances


    Awards
    The Business world Most Respected Company Award 2011 in
    the Apparel & Textile category.

    Raymond has been ranked 20th in 'The Brand Trust Report,


    India Study, 2011'.

    Images Fashion Awards 2009 - Most Admired Textile Brand of


    the Year
    Recommendation
    -Company should lower the price with the same quality
    of product.

    -Should open more retail shops in different local areas.

    -Should increase the media Advertisement.

    -Increase more products.

    -Should create more employment opportunity


    Conclusion
    -Raymond’s emerged as a undisputed market leader in
    the garment industry.

    -Raymond showrooms are well managed and offers the


    good service.

    -The caption “The Complete Man” speaks for the brand


    itself, it refers to a Man who is a Gentleman who has
    achieved 100% success through his own effort and
    blushes with confidence.

    You might also like