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    Current Scenario of Indian Electronic Industry:: Introduction To Whirlpool & Godrej

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    Disha Gupta
    1. The Indian electronics industry is growing at a brisk pace and is worth $10 billion currently but is estimated to reach $40 billion by 2010, with consumer electronics being the largest segment. 2. Godrej is one of India's most trusted brands established in 1897, with a presence in over 60 countries. It has diversified its business into various units like home appliances, furniture, security equipment, and material handling. 3. Godrej's marketing mix focuses on the four P's - Product, Price, Place, and Promotion. It promotes its products through unique advertising and by leveraging its brand across diverse product lines.

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    Current Scenario of Indian Electronic Industry:: Introduction To Whirlpool & Godrej

    Uploaded by

    Disha Gupta
    819 views5 pages
    1. The Indian electronics industry is growing at a brisk pace and is worth $10 billion currently but is estimated to reach $40 billion by 2010, with consumer electronics being the largest segment. 2. Godrej is one of India's most trusted brands established in 1897, with a presence in over 60 countries. It has diversified its business into various units like home appliances, furniture, security equipment, and material handling. 3. Godrej's marketing mix focuses on the four P's - Product, Price, Place, and Promotion. It promotes its products through unique advertising and by leveraging its brand across diverse product lines.

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    godrej mkting mix

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    1. The Indian electronics industry is growing at a brisk pace and is worth $10 billion currently but is estimated to reach $40 billion by 2010, with consumer electronics being the largest segment. 2. Godrej is one of India's most trusted brands established in 1897, with a presence in over 60 countries. It has diversified its business into various units like home appliances, furniture, security equipment, and material handling. 3. Godrej's marketing mix focuses on the four P's - Product, Price, Place, and Promotion. It promotes its products through unique advertising and by leveraging its brand across diverse product lines.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    819 views5 pages

    Current Scenario of Indian Electronic Industry:: Introduction To Whirlpool & Godrej

    Uploaded by

    Disha Gupta
    1. The Indian electronics industry is growing at a brisk pace and is worth $10 billion currently but is estimated to reach $40 billion by 2010, with consumer electronics being the largest segment. 2. Godrej is one of India's most trusted brands established in 1897, with a presence in over 60 countries. It has diversified its business into various units like home appliances, furniture, security equipment, and material handling. 3. Godrej's marketing mix focuses on the four P's - Product, Price, Place, and Promotion. It promotes its products through unique advertising and by leveraging its brand across diverse product lines.

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    of 5

    INTRODUCTION:

    Current Scenario of Indian Electronic Industry:


    In recent years the electronic industry is growing at a brisk pace. It is currently
    worth $10 Billion but according to estimates, has the potential to reach $ 40 billion by
    2010. The largest segment is the consumer electronics segment. While is largest export
    segment is of components. Now, Electronics in India constitutes 0.7% of the global
    electronic industry.

    Introduction to Whirlpool & Godrej:

    Godrej is one of the India¶s most trusted brands which enjoy the patronage and
    trust of over 400 million Indian¶s every single day. Godrej & Boyce Mfg co Ltd
    established at Lalbaug Mumbai on 7th may 1897. 20% of godrej businesses are done
    overseas which has it presence more than 60 countries. Market share of godrej in 2009
    is 28%. Godrej Appliances turnover is Rs. 2000 crores by December 2009.
    PRODUCT MIXES OF GODREJ AND WHIRLPOOL

    3INTRODUCTION:
    Current Scenario of Indian Electronic Industry:
    GODREJ & BOYCE
    GODREJ & BOYCE
    Mfg.Co.Ltd

    1. HOME
    Appliances:
    2. Furnitures Goods
    3. Security equipment Division
    4. Material Handling Equipment

     HOME Appliances:
    Refrigerators
    Air conditioners
    Washing Machine
    Micro oven
    DVDs

     Security equipment Division:


    Physical security
    Product
    Electronic
    security system
    Doors

     Furnitures Goods:
    Cup board
    Chairs
    Beds
    Carpet
    Interior decoratio

    Material Handling Equipment

    Godrej has diversified his business in electronics in to many units¶ i.e. Home appliances,

    Furniture¶s goods, security equipment and Material handling equipment. It also


    diversified is businesses to Fmcg and real estate business. In home appliances more
    than 70% of revenue is achieved through Refrigerator. Godrej Mission is to operate in
    existing and new businesses which capitalize on the Godrej brand and corporate image
    of reliability and integrity. Its vision is ³Godrej in every home and work place´. Godrej
    objective is to delight its customer both in India and abroad. Godrej shall strive for
    excellence by nurturing, developing and empowering its employees and suppliers. It
    motto is ³We care the quality of your life´. Having a wide range of product line is an
    added on advantage to this company. Recent expansion of godrej real estate business
    has a greater advantage since their home appliances, furniture and Security equipment
    can be used in their business, and because of their real estate business they earn more
    profit to their own company.

    MARKETING MIX OF GODREJ:


    5MARKETING MIX OF GODREJ :
    Mostly people or businesses will focus on Price, Place,
    Promotion and Product as their elements of marketing mix. But now the marketing mix is
    increased with Five P¶s and also to Seven P¶s. Regarding Godrej and whirlpool we are going to
    mostly concentrate with Four P¶s i.e. Price, Place, Promotion and Product.
    MARKETING MIX OF GODREJ:
    PRODUCT: Godrej product is there in much kind of businesses namely Home appliance
    (Refrigerators, Air-conditioners, Washing machine, Microwave and DVD¶s), FMCG
    (Cinthol, Hershey¶s chocolate syrup, Good knight, Hair colour and hair dye), Agri
    (Animal feeds, Oil palms, Plantation, Agro chemical and poultry), Furniture (Cup board,
    chairs, beds, Carpets and interior decoration), Real estate (Residential, Commercial
    and township) Security solution (Safety lockers, Banking automation product and
    electronic security system). Their product is very much trusted by people. It had created
    good brand loyalty over the periods. It has been form the late 1897. In home appliances

    more than 70% of his revenue comes from Refrigerators. In Fmcg they achieve most of
    their revenue through hair colour and dye. Almost many of the companies and firms and
    banks use godrej security system because it is a trusted one also same in the case of
    doors and locks which is used in houses also.
    PRICE: There are many ways to price a product, they are Premium pricing, Penetration
    pricing, Economy pricing, Price skimming, Psychological pricing, Product line pricing,
    Optional product pricing, Captive product pricing, Product bundling price, Geographical
    pricing and Value pricing but Godrej philosophy had all been to deliver value for money
    to its customers despite being priced economically, Godrej maintained his product
    quality, so that is the reason many of the people do not consider about the price when
    they go for brand godrej.
    PLACE: It is also known as channel, distribution, or intermediary. It is the mechanism
    through which goods/services are moved from the manufacturer to the consumer.

    Godrej home appliances are sold in retail outlets like Vivek&co, Vasanth&co. and Girias
    etc« In the case of Fmcg product it is given to the small store to big retail store like Big
    Bazaar through theirs distributors allocated in each state or city. In the case of security
    system and doors it is available in hardware stores and security system and banking
    automation services is fitted directly by Godrej. Godrej & Boyce Mfg.Co.Ltd has a
    network of 38 companies-owned showrooms and more than 2200 Wholesale dealers
    and more than 18,000 Retail Outlets.

    PROMOTION: This includes all of the tools available to the marketer for µmarketing
    communication¶. Promotions are done in four ways Advertising, Public relations,
    Personal selling and sales promotion. Godrej has a unique way of advertising their
    product. For example their DVD¶s advertisement is considered has funny advertising
    amongst the people. They advertise their Fmcg and home appliances product through
    outlets, through big banners in important cities, through television and internet
    advertisement and they have their own company websites through which people can
    get to know about all the products of godrej and also about their companies.

    MARKETING MIX ELEMENT WHICH I LIKE MOST:

    GODREJ: Marketing mix element which i like most in godrej is Promotion because they
    have unique way of promoting their product. In line with Godrej Masterbrand¶s promise
    of µBrighter Living¶, the godrej group has launched GoJiyo.com ± India¶s first online
    virtual world. GoJiyo will be platform for the godrej brand & it¶s portfolio to engage with

    the restless, upwardly mobile Indian youth in powerful, experimental manner. They also
    advertise their product in very funny way that is advertising of its DVD¶s product and they
    advertise their product in such a way which is accepted by most of the people. Godrej is an
    Umbrella branding, so they have got a greater advantage because good promotion of one
    product will carry forward to other product also which create more brand loyalty to its entire
    product amongst the people.

    CONCLUSION:
    Since Godrej is very trusted brand in India and because it came to India well before
    Whirlpool Godrej enjoys more advantage than whirlpool. Since godrej product
    diversification in Fmcg and also in real estate apart from electronic goods it enjoys
    growth in all the fields because of its expansion of businesses where as whirlpool dose
    not see that much growth because it has diversification business only in electronic
    goods. Because Godrej uses umbrella branding for its entire diversified product it
    creates huge brand loyalty amongst the people than whirlpool. The Godrej name yields
    powerful influence today¶s rapidly transforming social and economic environment.

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