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    Godrej Group Is An Indian Multinational Conglomerate Headquartered in Mumbai, Which Is Managed and Largely Owned by The Godrej Family

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    Godrej Group is an Indian multinational conglomerate headquartered in Mumbai. It was founded in 1897 and is managed and largely owned by the Godrej family. Godrej Group has 28,000 employees across various subsidiaries and operates in several business segments, including consumer goods, real estate, and industrial goods.

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    Godrej Group Is An Indian Multinational Conglomerate Headquartered in Mumbai, Which Is Managed and Largely Owned by The Godrej Family

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    Periyanan V
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    Godrej Group is an Indian multinational conglomerate headquartered in Mumbai. It was founded in 1897 and is managed and largely owned by the Godrej family. Godrej Group has 28,000 employees across various subsidiaries and operates in several business segments, including consumer goods, real estate, and industrial goods.

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    Godrej Group is an Indian multinational conglomerate headquartered in Mumbai. It was founded in 1897 and is managed and largely owned by the Godrej family. Godrej Group has 28,000 employees across various subsidiaries and operates in several business segments, including consumer goods, real estate, and industrial goods.

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    © All Rights Reserved
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    48 views7 pages

    Godrej Group Is An Indian Multinational Conglomerate Headquartered in Mumbai, Which Is Managed and Largely Owned by The Godrej Family

    Uploaded by

    Periyanan V
    Godrej Group is an Indian multinational conglomerate headquartered in Mumbai. It was founded in 1897 and is managed and largely owned by the Godrej family. Godrej Group has 28,000 employees across various subsidiaries and operates in several business segments, including consumer goods, real estate, and industrial goods.

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    © All Rights Reserved
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    Download as docx, pdf, or txt
    of 7

    Godrej Group is an Indian multinational conglomerate headquartered in Mumbai, which is managed

    and largely owned by the Godrej family.

    Founded: 1897, Mumbai

    Headquarters: Mumbai

    Number of employees: 28,000 (2016)

    Subsidiaries: Godrej Interio, Godrej Consumer Products, Godrej Industries Ltd

    Founders: Ardeshir godrej , Pirojsha Burjorji Godrej

    Type of business: Privately held company


    1.INTRODUCTION:

     The Godrej Group is one of the largest players of Home Appliances in


    India and has always delighted the consumer with relevant technology in
    a wide range of efficient products.

     1958, Godrej was the First Indian Company to manufacture


    Refrigerators an has become synonymous with the category.

     Godrej pioneered the launch of Polyurethane Foam (PUF) which became


    the new benchmark for the refrigerator industry.

     In the last 1 year, Godrej has introduced 104 new products across
    various categories- Refrigerators, Air conditioners, Microwave Ovens,
    Washing Machines and DVD Players. With new innovative technologies
    like Silver Shower technology in refrigerators, i-Sense and EM5 in Air
    conditioners, Steam Microwave Ovens, DAC+ in Washing Machines etc,
    Godrej is redefining the technology space in Indian Appliances context.

     In 1958, Godrej Appliances makes the very first refrigerator in India.

     Fast forward to today. Eon is bringing you cool new features to


    meettoday’s needs.Our addiction
    to innovation is an old story.
    1.1GODREJ INDIA:

    Has seen both the post and pre independence days as it gotestablished in 1897. It
    started itsBusiness with locks manufacturing and atpresent it a provider of wide variety of
    services in India, like doors,furniture,locks, software development, beverages, chocolates,
    chemicals Forindustries, home appliances etc. The website on different associates givesfull
    details on the Dealers, their locations and maintenance tips on eachproduct manufactured by
    Godrej India. Godrej has captured a consumermarket in India at large scale with its brands like
    Soaps, Toiletries, Hair Care,Household Care, Fabric Care, Baby Care and Keyline Brands.

    1.2GODREJ APPLIANCES :

    The largest engineering and consumer productscompany in the country having


    varied Interests from engineering to personalcare products. We are also one of the most
    respected Corporate housesknown for our philanthropy and initiation of labour reforms besides
    Beingrecognized for our values of fair, transparent and ethical dealings.

    1.3MISSION STATEMENT:

    Godrej Mission is to operate in existing and new businesses which capitalize on


    the Godrej Brand and corporate image of reliability

    2.LITERATURE REVIEW & PROBLEM STATEMENT:


     Marketing is the process by which companies determine what products or
    services may be of interest to customers, and the strategy to use in sales,
    communications and business development.

     It is an integrated process through which companies create value for


    customers and build strong customer relationships in order to capture
    value from customers in return.

     Marketing is used to identify the customer, to keep the customer, and to


    satisfy the customer.

     With the customer as the focus of its activities, it can be concluded the
    marketing management is one of the major components of business
    management.

     The evolution of marketing was caused due to mature markets and over
    capacities in the last 2-3 centuries.

    3.PROJECT PROFILE:

     Godrej shall strive for excellence by nurturing, developing andempowering


    it’s employees and suppliers.

     Godrej entourages’ an open atmosphere, conducive to learning and


    teamwork

     Accelerate the growth of Indian household insecticides market.


    To globalize the business rapidly.

     Enriching Quality of Life Everyday Everywhere.

     Motto of godrej: We care the quality of your life.Values of Godrej:-


     Commitment to Quality

     Customer Orientation

     Dedication & Commitment

     Discipline

     Honesty & Integrity

     Learning Organization

     Openness & Transparency

     Respect/Care & Concern for People

     Teamwork and Trust The Evolution Of Godrej1897 – Establishment Of The


    Company1918 – Launched the first soap in the world to be made without
    animal fat.1923 – We maid our first Almirah.1932 – Incorporated with
    limited liability.1951 – It made ballot boxes for free India’s first
    election.1958 – We made our first refrigerator.1978 – Our employee count
    stood at 12000. Today it’s 20,000 and growing.1986 – Godrej launched its
    Hair Dye.1995.

     2008 – We helped develop the launch vehicle and lunar orbiter


    forChandrayaan-1, India’sFirst unmanned mission to the moon. It’s our
    pride.2008 – Godrej logo colour changed. Incorporation Established in
    1897, the Company was incorporated with limited liability onMarch 3,
    1932, under the Indian Companies Act, 1913.

    4.SALES-SUBSIDIARIES AND AFFILIATES

     The Company is one of the largest privately-held diversified industrial


    corporations in India. The combined Sales (including Excise Duty) of the
    Company, its subsidiaries and affiliates, during the Fiscal Year ended
    March31, 2008, were about Rs. 90,000 million (US$ 1,900 million).
     Jamshyd Godrej is the, Chairman of the Board of Godrej & Boyce
    Mfg. Co. Ltd. He graduated in Mechanical Engineering from Illinois
    Institute of technology.

     Mfg. Co. Ltd. He graduated in Mechanical Engineering from Illinois


    Institute of Technology, USA. He is the Chairman of Aspen Institute – India.

    5.LEARNING EXPERIENCE:

     Have to achieve my target within due time

     I have to know more than my client

     Patience

     To understand the clients perception (how to motivate them)

     Enjoyment is also a part of work(work-life balance)

     Punctuality

     Discipline

     Hard worker
     Patience to take tension

     Dedication towards the work

     Continuous efforts

     Leading character

     Courage to deal the situation

     Knowledge to recruit the person

     Knowledge about the product

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