Vision Mission Values: Godrej in Every Home and Workplace Enriching Quality of Life. Everyday Everywhere

Vision Mission Values
Enriching quality of life.

Trust
Everyday Everywhere To serve
Godrej in every
Respect
Home and workplace
Environment
THE GODREJ GROUP
 Godrej Group is one of the largest company based in India.
 Godrej was established in 1897 by Ardeshir Godrej.
 Godrej is one of Indis’s most trusted brand and it touches the

lifes of millions of Indians.
Founders Of Godrej
ARDESHIR GODREJ PIROJSHA GODREJ
History
 Ardeshir started manufacturing locks in a tiny shed in

Lalbaug, in Central Mumbai.
 His brother Pirojsha Godrej joined the business in the year

1906.
 Their efforts eventually lead to the foundation of the

GODREJ empire.
 Pirojsha laid the foundation for the sprawling industrial

garden township now called Pirojshanagar in the suburbs of
Mumbai.
 Presently exporting their products to 30 countries.
 The first company in the world to develop the technology

to manufacture soap with vegetable oils.
 The spirit of entrepreneurship, the vision of a dynamic

tomorrow, and the capacity to build and realize dreams!
This is the essence of the Godrej group.
Godrej has 7 major companies
 Real estate
 FMCG
 Industrial Engineering
 Appliances
 Furniture
 Security
 Agri-Care
The Godrej group can be divided into :-
 Godrej Industries Ltd.

Adi Godrej is the current chairman of Godrej Group
 Godrej & Boyce Mfg. Co. Ltd.

Godrej & Boyce Mfg. Co. Ltd. is headed by Mr. Jamshyd
Godrej
Brand Identity
Citrus green
Care for the environment
Sky Blue
Imagination and ambition as high as the

sky
Ruby Red
Extreme Passion
GODREJ LOCKS
 Godrej Locks is a business unit of Godrej & Boyce Mfg. Co.
Ltd.
 In 1897, Godrej started manufacturing locks.
 Godrej is into locks and security solutions for over 113 years.
 Starting out with a traditional tala in 1897 to a springless lock in 1907
to the iconic Navtal in 1954 to the Ultra range in 1955 to the
revolutionary 3KS in 2010,has set a benchmark in the lock industry.
 High degree of security to consumers with implementation of latest

technology and constant innovation.
 Over the years, our locks have changed in form, function and scope
of application, but one thing remains constant – the solid stamp of
trust and reliability.
Godrej Lock Services
 More than 300 Service Centres across the country to provide
installation, repair & emergency services.
 24 hr toll free helpline facility (first in the industry) in more

than 150 major cities.
 Annual Maintenance Contract (AMC) for Hi-end electro

mechanical products & Institutional customers.
Types of Locks
 At Level 1 - offers basic security
Cylindrical
Furniture Rim Locks
Padlocks Locks
Locks
 At level 2 - dimple key technology
Ultra Padlocks Utra Furniture Ultra Cylindrical

Ultra Rim
Locks locks locks
 At Level 3 - EXS locks for extra security
Mortise Type Rim Type
 At Level 4 - Godrej EVVA is a revolution in mechanical lock
 At Level 5 - Locks with electronic technology with over a

trillion key combinations for high level security.
Ibutton Locks Salto Products Hotel Locks

Brand Association
• Brand is a set of positive associations.
• Positive associations with a brand makes your product

selection easier and enhances the value and satisfaction you
get from product.
• When you think of Godrej locks as a brand, you think of trust,

its values and security.
• Godrej is synonymous to trust and quality for over a century

now
Loyalty Measures
• The consumers of Godrej locks are committed consumers and
have placed their trust in the product.
• Godrej is engraved in the hearts and minds of Indians.
Graveyard Model
• Godrej Security Solutions has bagged the most preferred brand
for Home Security Solutions.
• Godrej locks is vey high in recal as it the lock on almost every
Indian home’s front door
Positioning of the brand
• Godrej is well-diversified, with a global presence and

world-class design and manufacturing capabilities.
• We never compromise on design safety.
• Our products are quite rugged and last a long time,
which is always appreciated by customers.
• Finally, our direct presence as a principal with two
offices in Middle East helps to create a better
understanding of customer requirements and we can
translate this into specific solutions.
Brand Equity
Brand equity defined in three distinct elements :
 Brand Valuation - The total value of Godrej as a separable

asset when it is sold.
 Brand Loyalty - A measure of the strength of consumers'

attachment to Godrej.
 Brand Description - A description of the associations and

beliefs the consumer has about Godrej.
Advertising
• Contract Advertising is the creative agency.
• Madison Media is our media agency.
• Brand building strategies of godrej is to maintain all year long
presence in local and national media.
• Continuously launch new products in the market.
• Participate in B2B shows.
• Ensure high levels of interests through PR presence.
• Run many localized and national BTL activities/campaigns
throughout the year to ensure right touch point with our TG.
Print Ad
Acknowledgement
• My deep sense of gratitude to, Akash Gupta; from Godrej
Locks. Godrej & Boyce Mfg. Co. Ltd.for his support and
guidance.
• I would also thank my Institution and Mr. Avinash Mantri

without whom this project would have been a distant reality. I
also extend my heartfelt thanks to my family and well wishers.
THANK YOU

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Vision Mission Values

Enriching quality of life.

 Godrej Group is one of the largest company based in India.

 Godrej was established in 1897 by Ardeshir Godrej.

 Godrej is one of Indis’s most trusted brand and it touches the

 Ardeshir started manufacturing locks in a tiny shed in

 His brother Pirojsha Godrej joined the business in the year

 Their efforts eventually lead to the foundation of the

 Pirojsha laid the foundation for the sprawling industrial

 The first company in the world to develop the technology

 The spirit of entrepreneurship, the vision of a dynamic

 Godrej Industries Ltd.

 Godrej & Boyce Mfg. Co. Ltd.

Care for the environment

Imagination and ambition as high as the

 In 1897, Godrej started manufacturing locks.

 High degree of security to consumers with implementation of latest

 24 hr toll free helpline facility (first in the industry) in more

 Annual Maintenance Contract (AMC) for Hi-end electro

Ultra Padlocks Utra Furniture Ultra Cylindrical

Mortise Type Rim Type

 At Level 4 - Godrej EVVA is a revolution in mechanical lock

 At Level 5 - Locks with electronic technology with over a

Ibutton Locks Salto Products Hotel Locks

• Positive associations with a brand makes your product

• When you think of Godrej locks as a brand, you think of trust,

• Godrej is synonymous to trust and quality for over a century

• Godrej is well-diversified, with a global presence and

 Brand Valuation - The total value of Godrej as a separable

 Brand Loyalty - A measure of the strength of consumers'

 Brand Description - A description of the associations and

• I would also thank my Institution and Mr. Avinash Mantri

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