Are you building a rapport with your audience?

If you have an audience full of people, when you don't know who they are, you can't possibly be in rapport with them. So rapport is everything. Your marketing…this visibility, is to build that rapport and that's why we need a combination of this is what I think and feel, this is what I do, this is who I do it for, this is how you can buy it, this is what people have experienced. A real lovely kind of flow of combination of things because then no one thinks you’re just selling all the time or bragging all the time. 

You must have seen those people that are always bragging. There was a girl I coached years ago, and for about four months, all she did was brag about all her client results. I let us know somebody was teaching that somewhere, and I got to the stage where I thought, “you are great at what you do, but honestly, I'm fed up with seeing your bragging”. Nobody wants to see that all the time. 

You need what’s known as the marketing mix

So anybody that has had anything to do with marketing will know about the marketing mix. It's called that for a reason because some people like some things and others like others. So you know, some people like video, some people like written, some people like a full essay blog kind of thing, some people like audios. 

We need some testimonials, we need some stories about you, we need something that isn't hard-hitting, we need something that is hard-hitting. We simply need a mix to build up that rapport.

There’s another girl I've just unfollowed because every message is like bam bam in your face. I feel like she's beating me up every time she posts and it’s exhausting. I don’t need that. And there's another one I see who sells on every post. It’s literally buy this, buy this, buy this. So all these posts that I’ve talked about are relevant and all these posts are necessary. But all these posts have to be together. They have to live beautifully and harmoniously together.