How to Use Your Current Clients to Promote Your Business

Does your marketing elicit a response from your audience?

You need your marketing to get them talking about you, your services, and why you’re awesome.

There’s no excuse not to focus on it.

Here are two awesome tips on how to get started.

1. Use Social Proof

You know you’re good and you know that you get results.

Your existing clients can see that. But you’re struggling to get that message out to a wider audience.

It’s because you’re telling that audience how great you are. That’s a sales pitch and a lot of potential clients aren’t receptive to it.

What they do want to see is proof. 

Start promoting via your clients. Every one of your clients has a story. And they have a (hopefully) positive result from having worked with you.

Lead with that in your marketing.

Use that social proof to show others what you can do. Use video interviews and case study documents to talk about what you’ve achieved for a client.

That creates belief in your abilities, which makes people more willing to talk to you.

2. Never Forget the Follow-Up

You had a client for a while and then they stopped using your services. The reason doesn’t matter. They just decided to go in another direction.

That’s a lost client, right?

Maybe not. In fact, it’s a huge marketing mistake to scrub former clients like that from your database. 

A part of your marketing strategy should be to maintain contact with former clients. You'll also maintain contact with people who almost became clients before dropping off.

Just send a quick message every quarter to let them know that you’re still available. Leave it open and don’t get too salesy.

If you provided a great service before, you may find that many former clients will come back to you with a little prompting.

Regards,

Rob

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