What's the Delay in Launching Your New Website?

According to many website developers, the #1 hold-up in launching a website is the content.

Your website is the biggest tool in your digital arsenal. Creating content for your website is serious business: it’s how your business can grow and reach new customers and opportunities.

• Relevant, Quality Content positions your business to make an impact on your audience.
• Business Blogging is a cost-effective way for your business to get found online.
• Social Media is an effective tool to amplify your message, reach new audiences and drive people to your website.

Hiring a website designer to create a new website or update your current site requires creating new content or updating your current content. You know your business better than anyone: that does not mean you're the best person to write the content for your website.  

There are good, valid reasons to hire a content writer to create content for your website:

1. You’re busy. You’re doing your job, and you don’t have time to write about it.
2. You’re a great salesperson and business person. But you’re not a good writer.
3. You’re short-staffed. No one is dedicated to writing for the website, so it just doesn't get done.
4. You don’t have a clue what kind of content is supposed to be on a website. You just know everyone says you need one.
5. You don't understand SEO, reader-friendly formatting, or keyword strategies: and you don't want to.

A professional writer who is skilled in content writing will:

• deliver your message to your audience using your voice and tone
• research the interests and needs of your ideal client
• analyze your industry and competition
• write original, relevant, high-quality information in a style appropriate for your website, blog and social networks
• format content so that it is easily found and read by people and search engines

Content writers are marketing experts, SEO specialists, on-page coders and social media butterflies. 

                                                                      ~ Entrepreneur

Good content that your audience wants to read and share is critical for your website to be found by search engines and people.  Professional content writing can help your audience find your website, and grow your business.

About Catherine

I'm a Freelance Writer: content writer, blogger, and social media strategist. I work with small business owners, agencies, entrepreneurs, authors and nonprofits.

I increase your online visibility and deliver content marketing solutions and strategies including:

   Social Media Marketing, Strategy and Auditing   •   Website Content                   Copy and Content Writing and Editing   •    Blog Strategy and Writing                 Digital Marketing and Social Selling

• Email: [email protected]
• Twitter: @hireCatherine
• website: www.hirecatherine.com