How can you optimize your copy for user intent?

Es ist enorm wichtig, sich darüber bewusst zu werden, was der Nutzer in diesem Moment wirklich will. Sucht er schon konkret nach einer Lösung? Möchte er sich erstmal unverbindlich informieren? Entscheidet er bereits konkret zwischen 2 Anbietern? Je nachdem, führen andere Texte zum Ziel.

Creat content for giving information not for selling your Products and showing ads. Create Content which can win attention of target audience at the first Glance

Asking your past, current, and prospective clients is an effective way to determine user intent. Here are 3 quick tips: 1. Use discovery calls as an opportunity to find out intent. Ask questions like “What other alternatives have you considered?” Record these calls (with permission) to capture voice of customer language. 2. Ask your dream clients questions in the DMS or when networking. For example, “Have you ever thought about hiring a copywriter to help with that?” Then let them talk and listen to understand. 3. Be strategic when requesting feedback on projects. Ask questions such as “What was your biggest concern or problem before we started working together?” Or mine your reviews and testimonials for this information.

En realidad lo que queremos es descubrir qué es lo que realmente quieren nuestros clientes. Imagina que tienes una panadería, la 'Panadería Pan Bueno', justo en tu barrio. Tu objetivo no es solo vender más pan, sino conectar con las familias de la zona que buscan algo especial para sus celebraciones. ¿Cómo lo haces? Fácil. Escuchas a tus clientes, observas que piden pan artesanal y pasteles únicos para cumpleaños, usas herramientas como Google Analytics, pero también hablas con ellos en la tienda, o haces una pequeña encuesta. Cuando sabes lo que piden, y lo usas en tus textos, empiezas a notar más visitas en tu web, más 'me gusta' en tus posts, y lo más importante, más gente entra por la puerta de tu panadería.

To better research the intent of your targeted audience you would have to do following things; -Use Google search consoles. -Visit relevant reddits and subreddits -Use plugins to figure out data from discussion forums or groups. -Understand the keyword research tools. -Enlist main queries or pains of your targeted audience. Use the data to make your copy stand out.

Entender o quê e como o usuário está pesquisando é a chave para criar uma copy assertiva. Como indicado no artigo, utilize o Google Search Console para identificar palavras-chave, mas vá além. Leve essa sua lista de palavras para o AnswerThePublic e veja um mapeamento dos termos que se relacionam com suas palavras-chave. Agora, um toque final. Acesse o Google Trends e tente encontrar algum tema em alta para correlacionar ao que seu público busca. Com isso, você tem uma copy assertiva, persuasiva e altamente relevante para o seu público.

Researching and analyzing the target audience's behavior is crucial for understanding user intent, as it helps pinpoint the topics that truly resonate with them. Equally important is to loosen up the constraints that SEO may impose on writing. By crafting text that is both engaging and easy to follow, we can find a middle ground that meets both SEO requirements and user satisfaction. When writing for the market, adherence to SEO rules can sometimes hinder the reception of the text. Therefore, prioritizing readability and accessibility becomes crucial: using short sentences, structuring the text for visual clarity, and incorporating images with accurate alt text are all efforts that can contribute to effective communication with the user.

As a copywriter you should take care of emotional and rational elements of buying decisions. Your prospect has some unsatisfied desires, pains, and wants. As a copywriter, you should first have to know the intent of your prospect. To do that, you can visit reddit, Google search console, discussion forums, Facebook groups, and keyword research tools. To identify the specific words and phrases your prospect uses to express their desires. Jot them all down while crafting a sales copy for them. In this way, your message will connect with your audience and you'll generate sales.

Marketers get drunk on cute personas. They're caricatures of actual customers. But they're useless if they don't address the following key components. 1. The target audience's pain points 2. How the audience will benefit 3. What doesn't matter to them Knowing your audience isn't about drafting characters in novels, it's about identifying unique selling propositions as they relate to specific groups.

Buyer journeys are never linear, so it's unrealistic to create a content map that flows in a straight line. The main idea is to create problem-aware (top funnel), solution-aware (middle funnel), and converting content (bottom funnel). Connect the content in these buckets with internal links and CTAs to ensure you're addressing each stage of the buyer journey.

Escribe como si estuvieras charlando con un amigo. Usa palabras que resuenen con tus clientes, como si les estuvieras contando una historia. Si eres 'Panadería Pan Bueno', habla de tus panes y pasteles como lo harías en tu tienda, con pasión y cercanía. Piensa en lo que hace especial tu panadería. ¿Es el sabor casero? ¿La creatividad en tus pasteles? Menciona eso. Y no te olvides de invitar a tus lectores a visitar tu web, hacer un pedido, seguirte en redes. Hazlo con una frase sencilla que suene a café con amigos, no a un anuncio. Recuerda, menos es más. Cada palabra cuenta para acercarte a tus clientes.

Writing copy is about more than matching your brand's tone and voice. The same is true for SEO keywords. Yes, they're important, but cramming too many of them into a piece of content makes it unreadable, which does not improve audience engagement or the user experience. Focus on writing copy for humans and not search engines. That means limited use of SEO keywords and including information that answers common reader questions or solves a problem for them.

Considere contar uma história onde o seu público é o personagem principal. Sua copy precisa conectar com seu avatar desde o início e uma forma inteligente de fazer isso é com um bom storytelling. Estruture uma narrativa que leve seu leitor do ponto em que ele está até o ponto onde ele deseja chegar. Isso é, pinte, na mente dele, um cenário de sucesso em que a emoção da conquista seja óbvia. Lembre-se apenas de fazer isso sem mencionar o seu produto ou serviço. A sua solução só deve ser apresentada após a conexão emocional.

Ahora toca probar lo que has escrito. Actúa como un detective. ¿Funciona tu texto? ¿Vendes más? Mira cómo reaccionan tus lectores. Revisa si más gente visita tu web o si hay más comentarios en tus redes sociales. ¿La gente pasa tiempo leyendo sobre tus pasteles? ¿Hacen clic en las ofertas especiales? ¿Compran? Y no tengas miedo de experimentar. Prueba diferentes versiones de tu texto, como cambiar un titular o la llamada a la acción. Mira qué versión atrae más. Así sabrás qué les encanta a tus clientes. Cada dato es una pista para conectar mejor con tu gente.

Muito cuidado com este ponto. Dependendo do contexto, pode ser mais viável criar uma nova copy para se adequar ao cenário atual. Não se deixe levar apenas pelos números. Sua copy é o registro de uma conversa que você tem com o seu público. Logo, sobrepor o que já foi dito pode destruir a sua credibilidade. Avalie se não é mais útil aproveitar a conversa já iniciada (copy já feita e validada) para complementar e enriquecer com as novidades e atualizações do mercado. Aja como um estrategista.

Many marketers don't realize prioritizing the UX is good for SEO. It's easy to get distracted by SEO best practices. So much so that readability becomes compromised to satisfy the algorithm. Prioritize the user experience and readability first—never optimize to help the robots if it hurts the reader.

Here are 5 tips for optimizing copy for user intent: - 🧠 Research keywords and analyze search intent data to understand what users want - ✏️ Craft headline and preview text to clearly reflect the intent and value of content - 🗣 Use natural language and keywords that match the search intent - 🎯 Structure content to quickly serve the information users are seeking - 🔍 Include relevant keywords and synonyms throughout copy to meet search intent

Here’s how it will work 1. Understand your audience. 2. Define clear goals. 3. Conduct keyword research. 4. Create compelling headlines. 5. Provide value early. 6. Use clear and concise language. 7. Establish trust. 8. Address objections. 9. Optimize for readability. 10. Encourage action. 11. Test and iterate.

An important thing to consider is the reading level of your readers and whether the language is suitable for a diverse, international audience. Apps like the Fletcher-Kincaid reading level app can be helpful. Strict adherence to SEO algorithms will not always align with readability or relevance to the target audience. SEO search terms are subjective and weighted by the host browser application to satisfy profit goals and do not inherently reflect an accurate or realistic measure of the terms used by your search audience. The Nielsen Norman Group’s site is an excellent resource for learning more about SEO and all things web.