What's the best way to combine SEO and content marketing when outsourcing web content writing?

1 Choose the right writer

One of the most important steps to combine SEO and content marketing when outsourcing web content writing is to choose the right writer for your project. You want to work with someone who has experience and expertise in your industry, niche, or topic, and who can write in a style and tone that matches your brand voice and personality. You also want to hire a writer who understands SEO best practices and can optimize your content for keywords, readability, structure, and user intent. To find the right writer, you can use platforms like Upwork, Fiverr, or ProBlogger, or you can search for freelance writers on Google or social media. You can also ask for referrals from your network or check out online reviews and testimonials.

2 Provide clear guidelines

When outsourcing web content writing, it is essential to provide clear and comprehensive guidelines to your writer. You should communicate your goals, expectations, and requirements for each piece of content, so that the writer understands them. This includes the purpose and objective of the content, the target audience and their needs, the tone, voice, and style of the content, the keyword(s) and topic(s) to focus on, the length, format, and structure of the content, the call to action and desired outcome of the content, the deadline and budget for the content. Additionally, you should provide feedback and revisions to your writer and encourage them to ask questions or clarify any doubts they may have.

3 Monitor and measure the results

The final step to combine SEO and content marketing when outsourcing web content writing is to monitor and measure the results of your content. You want to track and analyze how your content performs on search engines and social media, and how it impacts your website traffic, conversions, and sales. You can use tools like Google Analytics, Google Search Console, or SEMrush to monitor metrics like impressions, clicks, rankings, bounce rate, dwell time, and conversions. You can also use tools like BuzzSumo, Sprout Social, or Hootsuite to measure metrics like shares, likes, comments, and engagement. By monitoring and measuring the results of your content, you can evaluate the effectiveness of your outsourcing strategy, and identify areas of improvement or optimization.

4 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?