USP to Benefit Bookmark
Picture the scene…………………..
You arrive at a prospect’s business & are asked “so what do you do?”
The very 1st thing that comes into our minds is…a BLANK!
Our brains go haywire as we try to unpack in our own minds, “what DO we actually do for our Clients?”
So, the response comes out with a limp “well, it’s kind of technical, but let me try to explain.”
If YOU are not able to describe your unique services & personal value, what kind of service will you provide?
That is what will be running through their mind!
They have already shut down & the vital first impression is one not particularly flattering to you!
Or of the benefit you will be able to provide them!
Why is it that most of us don’t have that special one-liner describing our business in a clear & compelling way?
One we know by heart & can respond to the question, on the turn?
Fact is, that we never really think about it & we ourselves, don’t exactly know how to describe it; & as a result, when asked, we get it so jumbled it makes sense & doesn’t instil confidence in us.
The common term used to describe this one liner is “unique selling proposition”
Definition 1 :-
A clear statement of the tangible solutions a Customer will get from using your products/services. It speaks to the critical issues your targeted buyer faces as well as the outcomes they’ll realize if they switch from the status quo.
At BizGro, we believe that the USP falls short on some vital points.
We call our statement a Benefit Bookmark as it touches so much more.
Definition 2 :-
An exciting invitation of the outcomes a Customer will enjoy from engaging with you. It touches on your understanding of their pain, the solution/s your services/products (the features) provide & the reward/s (benefits) they will enjoy by switching from their status quo (old habits).
How do we compose an exciting Benefit Bookmark; one that excites the Prospect enough to want to know more………………..?
Mail me & I will gladly share with you how to go about building your own, successful Benefit Bookmark, which will bring you more Accounts & Comm!
