Unique Selling Proposition (USP): Why you need to communicate solving customer’s problems

Unique Selling Proposition (USP): Why you need to communicate solving customer’s problems

These days companies and marketers are finding it increasingly difficult to stand out in an already crowded marketplace. 

Why would a potential customer decide to buy your product or solution over the one of your competitors? The answer to this important question is your unique selling proposition (USP). 

The aim of having a unique selling point is not simply about being better than your competition, but to stand out and shine in the eyes of your target customers. Another word for this is the term Value Proposition. 

Why do I need a unique selling proposition? 

Your potential customers are likely to struggle with choosing the best provider, product or service, given the many options available to them. The process of choosing can take a lot of time and energy. 

This in itself can be a problem you can help the customer solve by making it an easier and more enjoyable process. By knowing your customer’s needs and solving their problems, you are differentiating yourself from your competition.  

Thus, it is not surprising that these days the most successful and disruptive companies are those that are extremely focused on what their customers need, and simultaneously offer innovative solutions. 

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Buy what exactly is a USP? 

Your USP or unique selling proposition is what distinguishes your brand, your company, your product or your service from your competitors. 

In other words, it helps you gain potential customers’ attention, converting and retaining them. As a strategy, your USP enables you to differentiate yourself from other options in the market, and ideally puts you in a position where you set the rules of the market. 

Many companies struggle with formulating this unique selling proposition and differentiating themselves. It can’t be stressed enough that this has to be approached from the perspective of your customer. 

The unique value proposition from your customer's perspective 

As a business owner or manager, it is easy to fall in love with your own product or service, forgetting that it has to satisfy your customer’s need rather than your own. Understanding the buying process and customer journey as early as possible is crucial. 

Read our magazine article to learn more about building your unique sales proposition based on customer’s feedback and how to demonstrate that you solve their problems. You are only 5 steps away from your own awesome unique selling proposition. 

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