How "Get Summer" Can Shape the Next Generation of YMCA Membership

How "Get Summer" Can Shape the Next Generation of YMCA Membership

In a rapidly evolving world, youth engagement isn't just a strategy—it's a necessity. With 85% of teenagers living within 15 minutes of a #YMCA, the organization is uniquely positioned to empower the next generation. Programs like "Get Summer" provide a transformative opportunity to connect with teens, improve their well-being, and establish lifelong ties to the YMCA community.

With several YMCA's currently operating versions of "Get Summer", the opportunity to scale with pace has never been bigger. YMCA of Metropolitan Los Angeles, YMCA of Greater Boston, and YMCA of the North are leading the way.

Here’s why this matters and how the YMCA can harness this potential in 2025.


The Numbers Tell a Compelling Story

There are 25 million teenagers in the United States, but many remain underserved when it comes to accessible, structured opportunities for physical activity and personal development. Research shows the profound benefits of programs targeting this age group:

  • Physical Activity and Mental Health: According to the Centers for Disease Control and Prevention , only 24% of adolescents meet the recommended 60 minutes of daily physical activity. Regular exercise has been proven to improve mental health, reduce anxiety, and build resilience. Programs like "Get Summer" can close this gap.

  • Economic Impact: Teen engagement drives immediate and long-term economic benefits. Youth memberships diversify revenue streams, and engaged teens often transition to adult members, becoming lifelong YMCA supporters.

  • Community Connection: A Harvard University study on social capital emphasizes the importance of organizations that foster intergenerational engagement. YMCA programs create these connections, strengthening community bonds.


Learning from Success: Planet Fitness High School Summer Pass

In 2024, Planet Fitness’s High School Summer Pass program registered 3 million teenagers across 2,600 locations. The outcomes were staggering:

  • 83% of teens reported improved mental health.

  • 76% of participants felt happier and more energized.

  • 86% of parents said the program sparked conversations about health with their teens.

The YMCA has an even broader reach, with existing infrastructure and services. Programs like "Get Summer" have already seen success in many YMCAs, mirroring these results. The challenge now is scaling and amplifying this impact.


Why "Get Summer" Must Be 2025's Flagship Strategy

1. Engage Teens Where They Are

With such a significant portion of teens living near a YMCA, accessibility is a game-changer. By removing barriers to entry, such as cost, and offering tailored programming, YMCAs can attract teens who might not otherwise engage in organized activities.

2. Build Lifelong Connections

Teen engagement is an investment in the future. Programs like "Get Summer" not only address immediate needs for activity and connection but also foster loyalty that carries into adulthood.

3. Promote Equity and Inclusion

Youth engagement strategies should prioritize underserved communities. Many teens lack access to safe spaces, mentorship, and mental health resources. "Get Summer" can bridge this gap, reinforcing the YMCA’s commitment to equity and inclusion.

4. Position the YMCA as a Leader in Youth Development

The success of "Get Summer" and similar programs highlights the YMCA's potential to lead on a national scale. By prioritizing this strategy, the YMCA can differentiate itself as a champion of youth development and community impact.


A Bold Vision for the Next Generation

There’s untapped potential in the 22 million teens who have yet to experience programs like "Get Summer." Scaling this initiative isn’t just an opportunity—it’s a responsibility. Imagine a 2025 where:

  • Every YMCA branch hosts structured teen programs each summer.

  • Mental health and wellness become core outcomes, backed by data and testimonials.

  • Membership grows, driven by teen and family engagement.

The opportunity to shape the next generation is within reach. Let’s make 2025 the year we seize it.


Call to Action: Let’s Build Together

If you’re inspired by this vision, let’s connect. Whether you’re a YMCA leader, a community advocate, or simply passionate about youth development, I’d love to hear your ideas.

Interested in the full playbook for "Get Summer"? Reach out, and I’ll share insights, strategies, and data to help you launch or expand this program in your community.

The next generation is ready—are we?

Courtney Harrness

Transformational Executive Leader | Driving Strategic Growth, Operational Excellence, and Inclusive Cultures | Empowering Teams for Mission-Driven Success

1w

Edward Norgard, MBA, SHRM-CP brought up a good point about highlighting success and data from a for-profit business, so I thought I would share relevant data and results from a YMCA: Ø 8,900 spots filled across 25 locations, in less than two weeks of registration. Spots were capped at some locations. Ø Over 7,500 participants had no previous experience with the YMCA. Ø Over 40,000 branch visits in just 12 weeks. Ø Over 12,000 free meals served across 10 locations. Ø More than 500 students participated in workforce development, leadership and character development, and community service programming. Ø Participant surveys showed: ▪ 88% of participants would actively recommend Get Summer to a friend. ▪ 90% of participants say the Y is a safe, secure, and welcoming environment. ▪ 80% of participants say they gained new knowledge, skills and/or abilities. ▪ 90% of participants say they became more physically active. ▪ 70% of participants say that Get Summer helped them stay away from drugs and alcohol. ▪ Get Summer participants were 13% more diverse than their communities.

Edward Norgard, MBA, SHRM-CP

District Executive Director at YMCA of Metro Fort Worth | Master of Business Administration (MBA) from Colorado State University

1w

This is great, Courtney. I think challenging the Y to think more outside the box is necessary. I loved that you highlighted a success from Planet Fitness (could be taken as taboo) but if it works, it works! The Y is positioned to make an impact like this and we need to get it right for the sake of the next generations! #NextGenNeeds #ELRNation.

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