"Happy Holidays" vs. "Merry Christmas" in Marketing: How to Traverse This Topic

The holidays are fast approaching! While some dub it the most wonderful time of year, it also means being mindful about how to convey your well-wishes. One of the touchy topics that businesses often struggle with is whether to say “Merry Christmas” or “Happy Holidays.” What message do you want to convey to your audience? The answer isn’t always clear-cut. Here’s why. 

The Impact of a “Happy Holidays” Message

In marketing, nothing transcends the significance of building relationships with customers. According to Forbes, holidays are the perfect opportunity for businesses to leverage their relationshups with their clients. When it comes to building and enhancing relationships with the clientele, the holidays are the time to do it.

During the holiday season, marketers can not only expand customer base but also promote their services and products. A thoughtful Happy Holidays message is the ticket to a wider customer base and increased sales margins.

Nevertheless, it’s crucial for businesses to be mindful of what they say and how they say it. Businesses should remain professional when addressing potential and existing customers while still being courteous. The fear of excluding groups of people or polarizing your audience is a big one for businesses this time of year. The fear of customers shifting allegiances to a competing brand is present, too. So how do businesses remain inclusive, yet still loyal to their client base?

Should Businesses Say Merry Christmas or Happy Holidays?

Although the phrase “Merry Christmas” comes with religious connotations, it has benefits from a marketing perspective. It lets customers know that your business recognizes diversity, traditions, and backgrounds. However, with the cultural and religious diversity of the modern world, many argue for both phrases in their marketing. This also largely depends on the cultural associations of the business, and the message they wish to communicate to their audience.

Do businesses keep and attract customers from all religious and cultural backgrounds with both messages? Do businesses sound authentic when they say both “Merry Christmas” and “Happy Holidays?” 

Christmas has transformed into a cultural season. Millions of Americans identify with the warmth and joy of Christmas. Saying both messages shows that your business acknowledges the diverse backgrounds of your customers. Therefore, acknowledging the pluralistic nature of our modern society.

More Tips for Christmas Messaging

Here are a few more tips to help you when crafting the perfect holiday message:

Your Motives Should be Clear

There are some businesses who take Christmas very seriously and aren’t afraid to convey it to their customers. Use whatever communication platform or marketing materials to let your partners know you value them regardless of whether they celebrate the holidays or not.

Consider Being Neutral

It’s common knowledge that Christmas is a time to be with friends and family. Consider communicating the values of the holidays to your audience. This includes togetherness, sharing, and joy in your marketing. This is an effective way to connect with your audience of all backgrounds.

Take it Easy on Promotions

Most organizations use the holidays to bombard customers with promotions. The best approach would be to use the 80/20 rule. 80% of your content should be geared towards educating your customers, and the remaining 20% should be promotional.

Be Creative

Avoid using the same Christmas messages year after year. Instead, use creative methods to pique the interest of your readers. Consider using pomp and color in your marketing documents and website.

The Bottom Line

If you’re debating whether to say “Merry Christmas” or “Happy Holidays” this season, you’re not alone. Many businesses are utilizing a more neutral approach. Including both messages ensures you don’t leave anyone behind and maintain your clientbase.

Enjoy this holiday season!

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