‘Connect’ Ai Powered Management Platform by Day Out With The Kids

In the ever-evolving digital landscape of family entertainment, the Day Out With The Kids (DOWTK) Connect Management Platform emerges as a game-changing tool for attraction and venue owners in the UK. This comprehensive platform empowers venues to enhance their online presence, manage ticket sales, and optimise their listings through advanced analytics and AI-driven insights. Key features of the Connect Platform includes ‘Ticket Manager’ and ‘Venue Optimisation Score’ (VOS), which together provide a seamless, efficient, and powerful management solution.

Designed to be intuitive, user-friendly, and packed with essential features, it revolutionises how attractions like aquariums, theme parks, soft plays, museums, and more manage their online presence. By enabling owners to claim, verify, and enhance their listings, the Connect Platform boosts visibility and provides crucial insights through live analytics and the innovative Venue Optimisation Score (VOS).

What Connect Aims to Achieve

• Simple ‘Self-Serve’ Listing Management: Facilitate easy claiming, verification, and editing of venue listings by the venue owner/manager.

• Increase Online Visibility: Boost exposure for verified listings through enhanced prominence on DOWTK.

• Analytics & Insights: Access to live analytics and Venue Optimisation Score PLUS tips and guides to improve your score.

• Easy Upgrades and ‘Power Ups’: With the power of AI, recommendations and enhancements are available in just a few clicks (additional charges may apply)

Connect Core Features

Claiming and Verifying Listings

• Verification Process: Claiming an existing listing or adding a new one via Connect enables verification, after a couple of simple checks.

• Benefits of Verification: Verified listings receive more impressions and clicks, significantly enhancing their visibility.

Comprehensive Listing Management

• Easy Editing: Owners can update all listing details, from images and descriptions to opening times and ticket booking

• Real-Time Updates: Changes made on the platform are instantly reflected on the DOWTK website (depending on the listing package)

Live Analytics and Reporting

• Insights on Performance: Standard, Enhanced, and Premium partners can access live analytics, including impressions, views, and clicks.

• Data-Driven Decisions: These analytics help in understanding visitor behaviour and preferences.

Access to Venue Optimisation Score

• Score Access: The VOS is available within the Connect Platform (Standard, Enhanced and Premium plans), offering a score out of 100, representative of how optimised a listing is.

• Optimisation Guidance: The platform provides tips and advice to improve the VOS, thereby enhancing the listing's effectiveness.

Introducing Venue Optimisation Score (VOS)

The Venue Optimisation Score (VOS) is an innovative product designed to enhance the online visibility of attractions. It calculates a score between 0 and 100, indicating the optimisation level of a venue's listing on dayoutwiththekids.co.uk. By embracing VOS, attractions can significantly increase their exposure, ultimately leading to greater awareness, ticket sales, and visitor numbers.

Objectives of VOS

• Enhance Online Exposure: Increase the visibility of venues on the DOWTK platform.

• Improve Listing Quality: Encourage consistency and high quality across all listings.

• Provide Actionable Insights: Offer clear guidelines to improve venue listings effectively.

• Better R.O.I: Enable venues to maximise revenues from views to clicks to visits.

Key Metrics

The VOS evaluates various aspects of a venue's listing, including:

• Verification Status: Ensuring the listing is claimed and verified.

• Visual Appeal: Quality and uniqueness of images.

• Content Quality: Readability and word count of written content.

• Customer Feedback: Overall rating from reviews.

• Accuracy and Transparency: Up-to-date information on prices and opening times.

• Booking Options: Availability of ticket booking directly through DOWTK.

Benefits of a High VOS

• Increased Visibility: Higher scores result in better positioning on the DOWTK website.

• Enhanced Trust: Verified and well-maintained listings build confidence among visitors.

• Data-Driven Improvements: Access to insights that guide effective enhancements.

• Competitive Edge: Stand out in a crowded market with a high-quality, optimised listing.

Introducing Ticket Manager

Ticket Manager by Day Out With The Kids is a cutting-edge, end-to-end ticketing solution designed to simplify the ticketing process for attractions, specially built for attractions who don’t want to go down the often complicated and expensive route of connecting via API’s. It enables attractions to start selling tickets on dayoutwiththekids.co.uk in less than 30 minutes, maximising exposure to 35 million annual visitors.

Key Features

• Quick Setup: Attractions can go live and start selling tickets in under 30 minutes.

• Inventory Control: Easily manage the price & availability of multiple ticket types

• Integrated Payment Processing: DOWTK handles all online payments securely.

• QR Code Mobile Ticketing: We create the tickets with QR codes that can be scanned at the gate using the DOWTK scanner web app. Or typed into an online portal.

• Instant Booking Confirmation: Sends mobile e-tickets immediately upon booking confirmation to the customer.

• Comprehensive Reporting: Provides detailed insights into sales performance, simplifying commission and remittance management.

• Fast Remittance Payments: Attractions receive a self billing invoice at the end of each month which details the amount due to them from DOWTK. All payments are made within 14 days of invoice date.

Benefits

• Increased Revenue: Direct sales through the platform ensure more revenue goes directly to the attraction.

• Flexibility in Commission Models: Offers various commission models to suit different types of attractions.

• Ease of Use: Allows attractions to manage tickets, content, and marketing packages all in one place.

• Massive Reach: Instantly sell tickets to the UK’s biggest family days out audience. 35million annually.

Summary

The Connect Management Platform by Day Out With The Kids is a game-changer for venue owners in the UK's family days out industry. By offering a centralised, self-serve solution for listing management, enhanced visibility through verification, and invaluable insights through analytics and VOS, the platform is an indispensable tool for maximising digital engagement. 

Ticket Manager further enhances this by simplifying the ticketing process, ensuring attractions can efficiently manage sales and improve their operational efficiency. Embracing the Connect Platform and its features, venues can improve their online presence and strategically position themselves to attract more families, ultimately leading to increased success in the vibrant and competitive world of family entertainment.

To find out more and get started with Connect, CLICK HERE

Get in Touch....

Ticketing | Paul Crofts (Head of Ticketing) [email protected]

Connect / Partnerships | Rachel Hartley (Head of Partnerships) [email protected]

Marketing | Isobel Follette (Head of Marketing) [email protected]

VIP Pass | Nicola Ryder (Head of Membership) [email protected]