Resale market: No show is really sold out anymore

Welcome back to Venue Vision! This month, we're diving into the dynamic world of resale ticketing, a growing sector transforming how fans access events.

The dreaded "sold out" message no longer spells doom for fans. Resale platforms offer a valuable lifeline, but navigating this digital landscape can be challenging. Important questions emerge: how can fans make informed decisions, and how can resale platforms build greater trust and transparency while remaining profitable?

The Rise of the Resale Market

Fueled by smartphones and user-friendly interfaces, the resale market connects fans with a diverse range of sellers, including individuals, brokers, and online marketplaces. These platforms offer tickets after the initial sale, with prices fluctuating based on demand. This opens doors for fans who might have missed the initial on sale window.

Building trust is essential for fans to feel comfortable in the resale market. Transparency plays a key role here.

Here's how the resale market can level up and empower fans:

• Visualizing the Experience: Imagine giving fans a clear picture of their exact view from any potential seat before they buy. Interactive venue layouts, in 2D or even 3D, can transform the buying journey. No more surprises – ticket buyers will know exactly what their sightline entails.

• Building an extensive collection of venue layouts: From a business perspective, to remain competitive, resale platforms must be able to respond rapidly to the millions of events taking place worldwide. This quick response can be hindered by a lack of venue layouts. Whether it's for local concerts or international sporting events, the most effective way for these platforms to operate is by partnering with allies like 3D Digital Venue, who can handle this monumental task. Having a real-time collection of venue layouts available can significantly enhance the business model of resale platforms. This database can cover everything from small events to the next Beyonce megatour, ensuring a wide-ranging and detailed repository of venue information.

• Safety and Security: Resale platforms have a responsibility to ensure the legitimacy of tickets and safeguard fans from fraud. Prioritizing secure transactions and clear communication builds trust within the market.

The ideal resale platform prioritizes accessibility, transparency, and flexibility. These features position resale as a valuable tool for everyone involved – rights holders, event organizers, and budget-conscious fans alike.

At 3D Digital Venue, we're constantly innovating to create solutions that empower the resale market. We believe in a future where fans have the information and confidence to make informed choices, ultimately creating a safe and secure experience for all.

In line with this vision, we have developed a business solution specifically for resellers and brokers. This solution offers a massive library of interactive 2D and immersive 3D maps for thousands of locations worldwide. From high demand concerts like Taylor Swift and Bad Bunny to every seat in your favorite Broadway theater, our maps are seamlessly integrated into your platform through our API. By providing easy, fast, and accessible maps, we aim to increase efficiency, boost customer satisfaction, and help close more sales.