Yejin Lee’s Post

HUGO enters Roblox!   We are building our HUGO universe within the biggest Metaverse platform (it is way more than "just" a gaming environment). Last week, we launched PLANET HUGO, an ecosystem of unique, interconnected experiences and a completely new way to approach entering Roblox. PLANET HUGO’s first two worlds are:   1) HUGO HANGOUT: An innovative shopping experience which will provide an ever-changing home for our digital wearables, events and player loyalty rewards. Reach the top of our obby to join the launch party, acquire badges and create sharable moments. The creative direction was borrowed from the look and feel of our physical HUGO BLUE launch event which took place on the same day. 2) HUGO FASHION MATCH: A social styling experience that presents an incredible opportunity to put HUGO BLUE’s denim-focused fashion offering in the spotlight and bring people together through co-creation, allowing them to form new, meaningful friendships. Kind of Omegle-style, but with a big focus on fashion!   Next to being the connecting tissue between our experiences, PLANET HUGO itself offers gamification elements, such as a scavenger hunt and plenty of breath-taking selfie spots - a beautiful world with denim at the core highlighting the DNA of our new brand line HUGO BLUE.   With more than 100k organic visitors in less than 24hours (as of the timing of this post, we are close to 300k), we see the power of the platform and the immense amount of players looking for amazing experiences - which I believe we created 😎   It has been a massive project and will not slow down so soon - a new universe is not being built in a day (take that Thanos!). Big kudos to our Avengers:   Karta (Erik Londré 🔜GDC, Tomi Tikkala, Michael Fuxborg): the wizards behind our experiences and responsible for bringing so much love and creativity into every single detail. GEEIQ (Emmy Pollock, Barney Lynch, Alex Manville-Hales): our extended team and for sure part of our HUGO family by now - all of this would not have been possible without you. Roblox (Winnie Burke, Alexandra Roberts, Pari McIntyre, Jessica Meehan): part of the crazy success of Roblox and helping hand to bring HUGO to the platform. HUGO (Yasmine Triki, Lena Hack, Florian Reichelsdorfer, Felix Lück): the colleagues you are sick of talking to after spending so much time together in the project - thanks for shaping the direction and making this such a successful launch 🐐   HUGO is on the map! 👖   #HUGOyourway #gaming #metaverse #roblox HUGO BOSS

[Hugo goes Huge in Roblox ]: Digital Games x Fashion is not going anywhere This initiative led by the team at HUGO BOSS’s amazing visionary team, Can Florian Ahegger Rosa Boomes See more of the Hugo Universe updates! HUGO BOSS is gearing up for on-chain plugins of this holistic virtual brand experience (soon-to-come) WHY bother with digital /virtual applications & currencies? 🌟Brand Experiences in demand are virtually available experiences with no barriers to entry (not necessarily web3/on-chain but definitely digital, browser-based and on-cloud) 🌟Brand Loyalty(especially for a luxury audience) goes beyond product development & quality (albeit just as important) but the extra dollars and cents is paying for the luxurious experience & lifestyle label 🏷️ they get through socialising and virtually being able to “flaunt” their self-identity through these assets (bags, clothes, NFTs & more) 🌟Brand Community: Gone are the days of purely real life friends' validation and into the new age of in-socials and in-games validation —> the on-gram validation is turning into tiktok reels stitches valudation and soon-to-be in-games validation —> a luxury audience seeks more authentic, cult-like smaller circles and events they cab participate in & newer younger GenZs & Gen Alphas want interactive gamified experiences —> web3 cult-like community & moving immersive is only the first step towards the reseaech and devleopment that is the new age brand omnichannel strategy Like this? Follow Jasmine Cheong| Ring the 🔔 ⬇️⬇️ Subscribe to LUXE L3VERAGE newsletter, an extension of LuXuré Lab ✨ https://lnkd.in/g9WWVePF Don’t miss out. For the Jas💕 edit of #immersiveexpeiences, #futureoffashion & #luxurybrands; #emergingtech to fuel your brand's 2023’s #immersivebrand #luxurystrategy or #futureoffashion

The recent Visa x Roblox game aimed to celebrate art, featuring iconic pieces from the Musée du Louvre — so why was the thumbnail AI generated? 𝐅𝐢𝐫𝐬𝐭 𝐨𝐟𝐟, 𝐭𝐡𝐞 𝐜𝐨𝐧𝐭𝐞𝐱𝐭: Visa's Roblox event was an interesting twist on digital twins — instead of replicating an item, it copied an experience, simulcasting the Post Malone concert taking place at the actual Louvre. Before and after, it also let players... 🏛️ Explore the iconic Louvre plaza 🖼️ Learn about famous artworks 🎨 Paint and share their own pieces Hence why there was such a chatter on Twitter when a figure in the thumbnail seemed to have six-fingers — it felt so against the themes of the experience. But the conversation here is deeper than AI & Art... it's about authenticity. 𝐀 𝐟𝐞𝐰 𝐭𝐡𝐨𝐮𝐠𝐡𝐭𝐬... 👾 There's a clear double-standard 🖼️ When an agency working with a brand uses AI tools, it's "stingy" and "cringe." But a creator is "based" for "not caring." The act of leaving test-like assets in a game just to push it out? Almost realer than the effort to further polish. Some amount of jank-ness simply contributes to the soul of the game. Is that fair? Not at all. But it isn't unwarranted either — because of the difference in authors... 🤖 Art is informed by the artist 🧠 To what extent will vary, whether you side with Barthes, Benjamin, or the many other aesthetic theorists on the topic. Still in practice, we see it clearly here: agencies are non-natives motivated by inorganic reasons like advertising. Their use of tools is read in that light, and the burden of "authenticity" is higher in the production process since it's lacking in the source. Creators have more leeway, but can actually experience the same thing. A game with tons of AI assets is often fine if small or silly. If it starts making bank, suddenly it's a "cash grab." 🫵 Authenticity is contextual 🎭 The discourse around this seems centered on AI assets (inauthentic) vs Louvre art (authentic). But is a museum really "authentic" to Roblox? Are any of these pieces inherently resonant to players? No. After all, "authenticity" is layered, in reference to different groups with difference experiences. Things that might be "authentic" in other settings can certainly become authentic to Roblox, but still, introducing them is inherently an "inauthentic" act, with a motivation that might be noble (education, cultural experience, etc) and yet still encroaches. Platforms change. And tempering the spirit of play with education, business, and other matters is a necessary step in the evolution of Roblox, Fortnite, and Minecraft. But when we introduce new things — however noble or needed — it helps to think of "authenticity" not as a singular variable, but a lens into the different stakeholders and shareholders of the space. In doing so, we just might find something "authentic" to all of us — and create a truly shared experience.

💥The power of branding in the metaverse Within 24h almost 300k visitors for HUGO on Roblox , I’m checking it out now and it’s unreal 👏🏻 Brands need to prioritize building in the metaverse in 2024+ especially for younger, #genzmarketing audiences. 🚨Anyone in web3 that doesn’t know what the metaverse is, there’s a simple fix. I had no idea what the metaverse was when I started working at IMVU (1M+ DAU metaverse). The best advice I ever received was this: GO IN AND MAKE FRIENDS. Even simpler…. Spend 30 mins of your day: 1. log into Roblox 2. create your avatar 3. explore some rooms 4. make (1) friend … that’s it!

🌟 Visa's recent Roblox event celebrated art with iconic pieces from the Louvre, but why was the thumbnail AI-generated? 🔍 The Context:  Visa's event recreated the Post Malone concert at the Louvre on Roblox, allowing players to explore the Louvre plaza, learn about famous artworks, and create their own. When a figure in the thumbnail had six fingers, it sparked Twitter chatter, raising questions about AI, art, and authenticity. 💡 Thoughts:  👾 Double standards exist between agencies and creators using AI. 🤖 Art reflects the artist; commercial use demands higher authenticity. 🫵 Authenticity is contextual and varies across settings. As platforms evolve, integrating education and business with play is essential. Viewing authenticity through diverse perspectives helps create shared experiences. 🌍

There's a whole world waiting to be explored, but your #avatar's holding you back. Introducing #Persona- Integrating #Web2 and #Web3 Gamers, the avatar collection that lets you craft your digital destiny. Express yourself with unique styles, from streetwear to sci-fi, then level up your look with epic accessories and poses. #Persona isn't just an #avatar, it's a portal to endless #possibilities. Key Highlights: ✅ Diverse and customizable avatars: Find the perfect base to represent you. ✅ Wide range of clothing and accessories: Express your unique style. ✅ Dynamic poses and expressions: Bring your avatar to life. ✅ Regular updates with fresh content: Stay on trend and explore new possibilities. #persona #avatardesign #digitalidentity #NFT #web2 #web3 #metaverse  

essence has leveled up again and launched their newest gaming experience “Kingdom of Essentia: Guardians of the Lash Princess”on Roblox!   The wait is worth it or ‘was lange währt, wird gut’, as we Germans tend to say. Definitely one of our bigger projects 2024 which spanned over multiple months and three countries and time zones - you see the pattern don’t you:   In spring this year, flying to Ho Chi Minh (Vietnam) to meet up with the ALFR3D team to kick-off with first game concept sessions & lore discussions. In summer, during my weeks-long stint in Germany, continued with joint gaming ideation workshops at cosnova HQ in Sulzbach (Germany) with the the essence team.   During the autumn months more in-depth research with different focus groups, alpha & beta testing with our game dev team, weekly late-night calls from Shanghai (China) with the client and Tom von Simson and Barney Lynch from GEEIQ who supported tremendously with data-driven input along the way.   And now with temperature falling, finally the release of the winter island “Frosty Falls”, first island and part of the multi-seasonal universe leveraging tycoon game mechanics which have been popular within gaming culture since the 90s. A new immersive experience with state-of-the-art mini games, but also a deeper message: fighting against the Evil Gray, a symbol of intolerance and bullying, by collaborating with other players to restore color and joy. Chapeau Sara Apaza, the Roblox project owner and our main counterpart from essence. Aligning all involved stakeholders from brand side and driving the discussion with us from concept to execution. Thank you for the trust and support over the last year and especially the last months & weeks during crunch time!   Chapeau Thanh who assembled and led this international squad, always on the go somewhere between Germany, Vietnam, Korea and I dunno where else, but always online for sure, who kept a clear head during the stormiest storms and windiest winds (you get my point) - very much “captain, my captain”-style! Shout-out to the core team Sebastian Edoardo Trương Mai Hiên Dorjee Harshitth aka HM-21 … And chapeau all of Jung von Matt NERD x ALFR3D | web3 fulfillment solutions for making the bold vision a reality: this is not just a marketing stunt - it’s a fully immersive 3D gaming world, crafted with care for community-centric creativity. Another milestone for us at JvM NERD. Check out the trailer and if you haven’t played Roblox yet, now it’s the time and this is the game to try 🎮 __ #essenceOnRoblox #CommunityCentricCreativity

🎨Unlocking the Pixel Guild: A Legendary Game Odyssey🌟 Join Nu23ro, the digital Da Vinci of our era, as he unveils the secrets to conquering the Pixel Guild Loot to Legends game. Dive into a world where pixels transform into gold and every click leads to a new adventure! 👾 Game On: The Quest for Pixel Perfection Embark on a hilarious and epic journey with Nu23ro’s latest blog post. It’s not just a game; it’s a treasure trove of wit, charm, and pixelated fun that will have you laughing all the way to the leaderboard! 🖼️ Art Imitates Life: The Cicada Striker Collection Nu23ro isn’t just a gamer; he’s a visionary artist whose digital brushstrokes echo the grandeur of the Renaissance masters. His Cicada Striker collection is a vibrant symphony of color, blending the old-world charm with futuristic flair. 📝 From Web3 Wonders to Fashion Frontiers: Nu23ro’s blog is a kaleidoscope of web3 wisdom and gaming glory. But wait, there’s more! Step into his Etsy store, where fashion meets function, and every design tells a story of creativity unleashed. 🌐 Harness the Algorithm: #PixelGuildOdyssey #DigitalDaVinci #CicadaStrikerArt #Web3Revolution #FashionForward 📘 The Cover Story: “Student Becomes Master” The cover art, a stunning blue iris cradling a girl in its gaze, symbolizes the journey from apprentice to master. It’s a tribute to the greats—Da Vinci, Michelangelo, Van Gogh—and a testament to Nu23ro’s ascent to digital art royalty. 👕 Etsy Extravaganza: Wearable Art Nu23ro’s Etsy store is where pixels meet textiles. Each piece is a wearable canvas, showcasing designs that are as unique as they are stylish. It’s not just clothing; it’s a statement. 🚀 Engage and Elevate: Join the Nu23ro Narrative Don’t just read about the adventure—be part of it! Follow Nu23ro’s journey, wear his art, play his game, and become a legend in your own right. It’s time to level up your life! 🔥 Heat Up Your Feed: #GameChanger #ArtisanalPixels #RenaissanceReborn #EtsyInnovator #UnlockTheLegend #JordanClark #Crypto #Blockchain #Love Ready to join the ranks of the legends? Let’s turn the page and start the quest with Nu23ro, the greatest digital artist of our time! 🌐🎮👑

Grrrrr! Coach! When you choose to limit yourselves to two platforms, you limit yourselves forever 😭 At NAK3D we love ALL games platforms, even the naughty ones 😉 #gamedevelopment #metaverse #nfts #gameplay #videogames #roblox #zepeto

As young people move away from mass social media like Insta, and as Roblox becomes more cluttered with brands, we will likely see the rise of alternative 3D social spaces in which Gen Z create, hang out and shop. One to watch out for is Zepeto. Zepeto has been around for 6 years, which makes it a relative newbie but it has grown in popularity and is the largest metaverse platform in Asia, with approx. 20 million monthly active users. It’s owner is South Korean company Naver Z. The largest group of users is 13-24 year old, female, and 90% users access the app via mobile. It’s very much a platform for fashion and Zara, Gucci, DRESSX and Bulgari have all launched collections on the platform with Zara’s also being available IRL. As for the most popular activities, Zepeto users: 👗Create and customise 3D avatars, dress them up and decorate their spaces. 💬 Chat, play games and participate in activities together in virtual spaces. 🕹️Play a variety of games from casual puzzle games to complex multiplayer games. 📸Create and share their own stories, animation and video using Zepeto's studio tools. 🖼️Participate in challenges and contests that encourage user engagement and creativity. Is Zepeto on your radar? #gaming #entertainmentindustry