Karta

This year was all about pushing creative boundaries and delivering unforgettable experiences. From Fortnite to Roblox, we’ve loved every moment of bringing ideas to life! Huge thanks to our partners, players, and the amazing Karta team. Here’s to even bigger adventures in 2025! 💫 Aleksandra Bokova, Ali Eren Demireller, Allie Veneruso, Amrin S., Batuhan Buyukakkan, Callum Park, Christopher Buss, Dominique Sosseh, Eliza Jedlinska, Erik Londré, Harry Hartwell, Hayley Morrison, Íris Santos, Leila P., Martin Randahl Edsman, Mihailo Mihailovic, Mihails Mozajevs, Morgan Evans, Omar Mahmoud, Oscar H., Oscar W., Paige Waller, Reid Millam, Sarah Richards, Simas L., Simon King, Skaye Giltrap Stephen, Tomi Tikkala, Tony Barnes, Tork Shaw, Wednesday Garrett #Karta #UGCGaming #MetaverseBranding

Last Friday we launched the first real-world commerce moment for music on Roblox in TWICE Square! 💃 This is a monumental moment for the UGC Gaming space. Working in partnership with TWICE, Republic Records and Roblox, we created a fully immersive shopping moment directly in TWICE SQUARE. To celebrate the launch of their new album ‘Strategy’, fans could purchase a limited edition ‘Strategy’ cap directly from the experience creating a special moment for their Roblox community. Why did we do this? 🛍️ Real-world commerce in UGC Gaming platforms has arrived. Creating touchpoints where fans and players do not have to leave the experience is the future of immersive shopping and key for better user engagement and retention. This is just the start of real-world commerce in Roblox and the first of many moments to come for TWICE SQUARE, keep your ears to the ground for the next exclusive drop. 👂 Want to learn more about how we created this activation? Contact us at [email protected]. #Roblox #UGCGaming #Commerce #Shopify #MetaverseBranding

Shopping for HUGO IRL products on Roblox is happening - now!   It's a bit like Randy Orton's RKO - outta nowhere! Extremely psyched about taking part in this closed beta to redefine what an immersive shopping experience can feel like. And it's hard to imagine a better place than a platform that draws in 88.9 million daily users, with the majority of its Gen Z players at least "somewhat likely" to consider a brand in the physical world once they try on or wear its item on their avatars virtually.   Yep, so dope. Check it out for yourself if you are in the US. And make sure to get your hands on the HUGO x VCARB drop - IRL and URL - in our Las Vegas-inspired experience where enjoyment isn't just a game of chance 😎 Innovation doesn't stop.   HUGO BOSS: Felix Lück Chanya Niyomsith Beatriz Andre Yasmine Triki Lena Hack Annika Schmidt Tayfun Kuelhan Florian Reichelsdorfer Alejandro Delgado Carlos Z.   Karta: Erik Londré Tomi Tikkala Eliza Jedlinska Martin Randahl Edsman Morgan Evans Skaye Giltrap Stephen Sarah Richards Tork Shaw Oscar H. Simas L. + many more   GEEIQ: Emmy Pollock Barney Lynch    Roblox: Winnie Burke Alexandra Roberts

Juice WRLD: The Party Never Ends, the Fortnite parkour experience we have built in partnership with Interscope Records and Grade A Productions, launched this weekend and has achieved incredible results in less than 24 hours: 💖 11,377 Concurrent Users  🏝️ 62.5% Island Retention  🚀 172,000 Plays ⌛ Over 2m minutes played! We aligned the launch with the Fortnite The Remix Finale event, which drew an incredible 14M+ players to the platform. Thousands of players flocked to the island, not just for the hype, but to fully immerse themselves in the experience, with a 62.5% retention rate proving just how engaging it is! 🎉 We also achieved: #1 Trending #1 Parkour #2 Epic's Picks #3 Variety What a fantastic start! 🚀 We are so proud to have the opportunity to work with the legacy of such a special artist and want to say a massive thank you to our partners at Interscope Records David Nieman, Rob Levin, John Kevane, Ramon Alvarez-Smikle, Laura A. Carter, Lauren Gaspard, Ela Talu, Nicole W., and Breana Plunkett; Grade A Productions’s Peter Jideonwo; and Epic Games's Brett M., Thomas Gibson, Josh Grant, Dave Axelgard, Alex Bailey, and Rachel Stones🤝 And of course a huge shoutout to our team for building what they love with so much passion, once again! Tork Shaw, Paige Waller, Harry Hartwell, Mihails Mozajevs, Oscar W., Simas L., Íris Santos, Wednesday Garrett, Batuhan Buyukakkan, Allie Veneruso, Simon King, Leila P., Sarah Richards, Eliza Jedlinska, and Tomi Tikkala #JuiceWRLD #Fortnite #UEFN #Metaverse #Music #UGCGaming #BrandedExperience

On Saturday, TWICE hosted a Meet & Greet event for their fans in TWICE Square and the results were incredible: 💖 Peak Concurrents (CCU): 33.5K 🤳 Total Fans in attendance: 301K 💬 # of messages posted: 105K ✅ of users completed at least one quest 💸 Each Paying User spent ~90 Robux on that day As a result, TWICE Square has now surpassed 90 million visits on Roblox 🎊 The band is making a big return with their new album, Strategy, following their last release, which debuted at No. 1 on the Billboard 200 in March. To promote this launch, TWICE members—Nayeon, Momo, Jeongyeon, Sana, Jihyo, Chaeyoung, Dahyun, Mina and Tzuyu—met and connected with their fans in TWICE Square! It was amazing to see fans interacting with their favorite artists through various features within the experience. They didn’t just meet them—they also played mini-games, showcased dance moves, and took selfies together! This event marked a major milestone for Karta, and we’re thrilled by the incredible interest and engagement from the community to kick off the week. Have any questions? Let’s connect! [email protected] #TWICE #TWICESquare #Roblox #Karta

On Saturday, TWICE hosted a Meet & Greet event for their fans in TWICE Square and the results were incredible: 💖 Peak Concurrents (CCU): 33.5K 🤳 Total Fans in attendance: 301K 💬 # of messages posted: 105K ✅ of users completed at least one quest 💸 Each Paying User spent ~90 Robux on that day As a result, TWICE Square has now surpassed 90 million visits on Roblox 🎊 The band is making a big return with their new album, Strategy, following their last release, which debuted at No. 1 on the Billboard 200 in March. To promote this launch, TWICE members—Nayeon, Momo, Jeongyeon, Sana, Jihyo, Chaeyoung, Dahyun, Mina and Tzuyu—met and connected with their fans in TWICE Square! It was amazing to see fans interacting with their favorite artists through various features within the experience. They didn’t just meet them—they also played mini-games, showcased dance moves, and took selfies together! This event marked a major milestone for Karta, and we’re thrilled by the incredible interest and engagement from the community to kick off the week. Have any questions? Let’s connect! [email protected] #TWICE #TWICESquare #Roblox #Karta

Eliza Jedlinska, our Partnerships Manager, is representing Karta at Web Summit 2024! 🙋 If you’re attending, let us know – we’d love to connect and talk about the future of gaming and immersive experiences. #WebSummit2024 Reach out to us via DMs or at [email protected] #websummit2024 #metaverse

While we eagerly await for Roblox Q4 results, Q3 has already been quite impressive! 🎉 Here's a quick summary of each quarter: 𝗤𝟭 𝟮𝟬𝟮𝟰 𝗥𝗲𝘀𝘂𝗹𝘁𝘀 Revenue: $801M Bookings: $924M Average Daily Active Users (DAUs): 77.7M Hours Engaged: 16.7B 𝗤𝟮 𝟮𝟬𝟮𝟰 𝗥𝗲𝘀𝘂𝗹𝘁𝘀  Revenue: $894M Bookings: $955M Average Daily Active Users (DAUs): 79.5M Hours Engaged: 17.4B 𝗤𝟯 𝟮𝟬𝟮𝟰 𝗥𝗲𝘀𝘂𝗹𝘁𝘀 🏆 Revenue: $919M Bookings: $1,129M Average Daily Active Users (DAUs): 88.9M Hours Engaged: 20.7B Can Roblox see 100M DAUs by the end of the holiday period? 👀 #Roblox #Metaverse #Gaming #UGC

On Friday, Epic Games had one of their biggest live events to date, bringing Fortnite Chapter 2 Remix. 🦋 This event was bigger than ever, taking over Times Square for a live performance featuring Ice Spice and Snoop Dogg! Signalling that the gaming and entertainment crossover will continue as well as the huge part that music plays for Epic. Why was this a huge thing? 🖥️ They covered all screens in Times Square for one event. ⭐ Brought two mega stars to stage for a live music concert Why did they do it? Fortnite made all this noise to announce their new chapter, and the icon skins coming to the game, with both Eminem and Juice Wrld also being shown. It’s inspiring to witness Epic Games’ innovative approach to in-game events, extending beyond the virtual world to create truly immersive experiences. 👏 #EpicGames #Fortnite #Gaming #UGCGaming #Metaverse

Witching you a Happy Halloween! 🎃 To celebrate this spooky time of the year, we've updated multiple Karta-made projects with a Halloween theme, and they turned out to be spooktacular! At Karta, we simply love building stuff that's hauntingly good! Want to know more? Let’s connect at [email protected] #Karta #Metaverse #UGCGaming #Halloween #Roblox #Fortnite