Claudia Olah’s Post

HUGO enters Roblox!   We are building our HUGO universe within the biggest Metaverse platform (it is way more than "just" a gaming environment). Last week, we launched PLANET HUGO, an ecosystem of unique, interconnected experiences and a completely new way to approach entering Roblox. PLANET HUGO’s first two worlds are:   1) HUGO HANGOUT: An innovative shopping experience which will provide an ever-changing home for our digital wearables, events and player loyalty rewards. Reach the top of our obby to join the launch party, acquire badges and create sharable moments. The creative direction was borrowed from the look and feel of our physical HUGO BLUE launch event which took place on the same day. 2) HUGO FASHION MATCH: A social styling experience that presents an incredible opportunity to put HUGO BLUE’s denim-focused fashion offering in the spotlight and bring people together through co-creation, allowing them to form new, meaningful friendships. Kind of Omegle-style, but with a big focus on fashion!   Next to being the connecting tissue between our experiences, PLANET HUGO itself offers gamification elements, such as a scavenger hunt and plenty of breath-taking selfie spots - a beautiful world with denim at the core highlighting the DNA of our new brand line HUGO BLUE.   With more than 100k organic visitors in less than 24hours (as of the timing of this post, we are close to 300k), we see the power of the platform and the immense amount of players looking for amazing experiences - which I believe we created 😎   It has been a massive project and will not slow down so soon - a new universe is not being built in a day (take that Thanos!). Big kudos to our Avengers:   Karta (Erik Londré 🔜GDC, Tomi Tikkala, Michael Fuxborg): the wizards behind our experiences and responsible for bringing so much love and creativity into every single detail. GEEIQ (Emmy Pollock, Barney Lynch, Alex Manville-Hales): our extended team and for sure part of our HUGO family by now - all of this would not have been possible without you. Roblox (Winnie Burke, Alexandra Roberts, Pari McIntyre, Jessica Meehan): part of the crazy success of Roblox and helping hand to bring HUGO to the platform. HUGO (Yasmine Triki, Lena Hack, Florian Reichelsdorfer, Felix Lück): the colleagues you are sick of talking to after spending so much time together in the project - thanks for shaping the direction and making this such a successful launch 🐐   HUGO is on the map! 👖   #HUGOyourway #gaming #metaverse #roblox HUGO BOSS

[Hugo goes Huge in Roblox ]: Digital Games x Fashion is not going anywhere This initiative led by the team at HUGO BOSS’s amazing visionary team, Can Florian Ahegger Rosa Boomes See more of the Hugo Universe updates! HUGO BOSS is gearing up for on-chain plugins of this holistic virtual brand experience (soon-to-come) WHY bother with digital /virtual applications & currencies? 🌟Brand Experiences in demand are virtually available experiences with no barriers to entry (not necessarily web3/on-chain but definitely digital, browser-based and on-cloud) 🌟Brand Loyalty(especially for a luxury audience) goes beyond product development & quality (albeit just as important) but the extra dollars and cents is paying for the luxurious experience & lifestyle label 🏷️ they get through socialising and virtually being able to “flaunt” their self-identity through these assets (bags, clothes, NFTs & more) 🌟Brand Community: Gone are the days of purely real life friends' validation and into the new age of in-socials and in-games validation —> the on-gram validation is turning into tiktok reels stitches valudation and soon-to-be in-games validation —> a luxury audience seeks more authentic, cult-like smaller circles and events they cab participate in & newer younger GenZs & Gen Alphas want interactive gamified experiences —> web3 cult-like community & moving immersive is only the first step towards the reseaech and devleopment that is the new age brand omnichannel strategy Like this? Follow Jasmine Cheong| Ring the 🔔 ⬇️⬇️ Subscribe to LUXE L3VERAGE newsletter, an extension of LuXuré Lab ✨ https://lnkd.in/g9WWVePF Don’t miss out. For the Jas💕 edit of #immersiveexpeiences, #futureoffashion & #luxurybrands; #emergingtech to fuel your brand's 2023’s #immersivebrand #luxurystrategy or #futureoffashion

Dress to Impress had 𝟲𝟴𝗠 𝘃𝗶𝘀𝗶𝘁𝘀 𝗶𝗻 𝟭 𝗱𝗮𝘆 on Roblox. It's like the entire French population spent 12 minutes on this game in a single day. --- 𝗧𝗵𝗲 𝗖𝗼𝗻𝗰𝗲𝗽𝘁 --- Players have 5 minutes to dress according to a specific theme. After 5 minutes, there’s a fashion show where all the players showcase their styles. They need to dress to impress, because during the showcase, players rate each other from 1 to 5 stars. The player with the most stars wins! --- 𝗞𝗲𝘆𝘀 𝘁𝗼 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 --- This game has been a complete success, showing impressive growth since its release in November last year. They recently reached 𝟭𝗠 𝗰𝗼𝗻𝗰𝘂𝗿𝗿𝗲𝗻𝘁 𝘂𝘀𝗲𝗿𝘀, which is incredible for Roblox. The reasons for its success : • 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝘃𝗲 𝗖𝗵𝗮𝗿𝗮𝗰𝘁𝗲𝗿 𝗗𝗲𝘀𝗶𝗴𝗻 The avatars in Dress To Impress are more realistic compared to human characters. This sets it apart from other fashion Roblox games. • 𝗩𝗶𝗰𝗮𝗿𝗶𝗼𝘂𝘀 𝗖𝗼𝗻𝘀𝘂𝗺𝗽𝘁𝗶𝗼𝗻 It's the idea that we derive pleasure and satisfaction from imagining ourselves owning or experiencing something, even if we don't actually have it. • 𝗙𝗮𝘀𝘁 𝗙𝗮𝘀𝗵𝗶𝗼𝗻 The nature of this game appeals to our desire for quick, focused bursts of engagement. In an era where attention spans are dwindling, these 5-minute quick sessions are perfect for engaging players. -- 𝗦𝘁𝗮𝘁𝗶𝘀𝘁𝗶𝗰𝘀 --- • 𝟯.𝟳𝗕+ 𝘃𝗶𝘀𝗶𝘁𝘀 • 𝟭𝟲𝟴𝗠 𝗨𝗻𝗶𝗾𝘂𝗲 𝗽𝗹𝗮𝘆𝗲𝗿𝘀 • 𝟭𝟮-𝗺𝗶𝗻𝘂𝘁𝗲 𝗮𝘃𝗲𝗿𝗮𝗴𝗲 𝗽𝗹𝗮𝘆𝘁𝗶𝗺𝗲 • 𝟵𝟮% 𝗿𝗮𝘁𝗶𝗻𝗴 --- 𝗥𝗼𝗯𝗹𝗼𝘅 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝗲𝗰𝗿𝗲𝘁𝘀 --- Want to learn more about brands on Roblox ? Sign up for my insights : https://lnkd.in/eES9qfmS --- Made for Marketers 𝙎𝙞𝙢𝙥𝙡𝙚, 𝙛𝙖𝙨𝙩 & 𝙚𝙛𝙛𝙞𝙘𝙞𝙚𝙣𝙩 ⚡

Roblox. A prime metaverse portal for fahsion brands. The #metaverse is rapidly evolving, particularly through video games optimised for #3D graphics and live interactivity. According to McKinsey & Company, #Roblox had about 55 million daily average users (#DAUs) in February 2022, Minecraft 140 million, and FORTNITE 80 million. Think about that for a second – that's nearly the combined population of Germany (84 million), France (65 million), the United Kingdom (67 million), and Italy (60 million) logging only into these video games daily. And today, these numbers are likely even higher, given Statista's data showing the general gaming market growing at about 8% CAGR. Furthermore, an important factor when it comes to creating engaging metaverse games, is #useragency, and with that user generated content (#UGC), which is why #fashion is the one of the industries perhaps most uniquely positioned to shape the metaverse. #McKinsey & Company report that 70 percent of US consumers already say their #digitalidentity is as important as their real-life identity. #Consumers see the unique value of fashion within the digital worlds, where #creativity, #status, #exclusivity, and—most importantly—self-expression play essential roles for all users. It makes business sense too: the gaming skins market reached about $40 billion in 2020, and platform reinventions could make the metaverse the biggest growth opportunity for fashion since e-commerce. Here is what Karlie Kloss had to say about it: “#Digital fashion is transforming how people #design, #style, and #share their #creations with other people in an increasingly online world. And Roblox is transforming how digital fashion gets created and reaches its consumer, #democratizing access to fashion design and self-expression. The top designers in the world with #shows during #FashionWeeks will never reach that sort of #distribution. That's what's so interesting here—the limitless potential and scale of this space to create and share. In the past, a fashion #publication used to play that #curation role, and I think still does, but the next #generation is going other places for that #influence, that taste-making." Digital fashion will increasingly influence physical fashion. Most #GenZ's physical style is inspired by their avatar style, with 84% agreeing that their physical style is at least “somewhat” inspired by what their avatar and other avatars wear, and 54% saying they are “very” or “extremely” inspired by their avatars. This shift towards digital-first fashion as the industry enters the metaverse could make fashion much more #sustainable, reducing the need for physical production and #waste. - ➤ Value creation in the metaverse: the real business of the virtual world https://lnkd.in/e3d9-nzf

The Roblox Digital Gift Code for 4,500 Robux: Unleash Your Creativity with the Roblox 4,500 Robux Gift Code! In the ever-expanding universe of Roblox, creativity knows no bounds. From immersive adventures to mind-bending games, this platform has captured the hearts and imaginations of millions worldwide. However, to truly unlock the full potential of this virtual playground, a currency known as Robux is essential. And that's where the Roblox Digital Gift Code for 4,500 Robux comes into play. With this digital code, you'll gain access to a staggering 4,500 Robux, opening up a world of possibilities within the Roblox realm. Whether you're a seasoned player or a newcomer to the platform, this generous amount of Robux will empower you to explore, create, and customize like never before. Imagine being able to purchase that coveted game pass, unlocking exclusive levels and features that will elevate your gaming experience to new heights. Or perhaps you've had your eye on a particular avatar accessory or virtual item that will truly make your character stand out from the crowd. With 4,500 Robux at your disposal, the sky's the limit! But the Roblox Digital Gift Code isn't just about acquiring virtual currency; it's also a gateway to a world of endless creativity. With Robux, you can purchase developer tools and assets that will allow you to bring your wildest ideas to life. Design your own game, construct immersive environments, and share your creations with the vibrant Roblox community, inspiring others and perhaps even sparking a new passion or career path. What's more, this digital gift code comes with an exclusive virtual item, adding an extra touch of uniqueness and rarity to your Roblox experience. Whether it's a stylish accessory or a special emote, this exclusive item will set you apart from the crowd and serve as a badge of honor for your dedication to the Roblox universe. Redeeming the Roblox Digital Gift Code is a breeze, with the convenience of being able to do so worldwide. Simply follow the straightforward instructions, and within moments, your Robux balance will be boosted, ready for you to embark on your next virtual adventure. In the world of Roblox, where imagination reigns supreme, the Digital Gift Code for 4,500 Robux is more than just a currency boost – it's a key that unlocks a realm of boundless creativity, personalization, and unforgettable experiences. So why wait? Treat yourself or a loved one to this incredible gift, and get ready to explore the limitless possibilities that Roblox has to offer! Amazon.com: Roblox Digital Gift Code for 4,500 Robux [Redeem Worldwide - Includes Exclusive Virtual Item] [Online Game Code] https://lnkd.in/dchw2jt9

𝗕𝗶𝗴 𝗰𝗵𝗮𝗻𝗴𝗲𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗥𝗼𝗯𝗹𝗼𝘅 𝗺𝗮𝗿𝗸𝗲𝘁𝗽𝗹𝗮𝗰𝗲 🚨 This week Enrico D'Angelo VP of Economy at Roblox has shared some key updates about the Marketplace. 𝟭. 𝗔𝘃𝗮𝘁𝗮𝗿 𝗔𝘂𝘁𝗼 𝗦𝗲𝘁𝘂𝗽 → AI tool that automatically converts 3D models into avatars people can use on Roblox right away. This can drastically reduce the time it takes to create an avatar from days to minutes. 𝟮. 𝗔𝘃𝗮𝘁𝗮𝗿-𝗳𝗶𝗿𝘀𝘁 𝘀𝗵𝗼𝗽𝗽𝗶𝗻𝗴 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 → The Roblox Marketplace used to focus on selling items one at a time. Now it's changing! You can get ideas from cool pre-made outfits, and then buy the whole outfit or just a few pieces. It'll be more like real-world shopping. 𝟯. 𝗨𝗚𝗖 𝗦𝘂𝗽𝗽𝗹𝘆 𝗮𝗻𝗱 𝗗𝗲𝗺𝗮𝗻𝗱 𝗺𝗼𝗻𝗶𝘁𝗼𝗿 → Roblox is making the Marketplace fairer! Their new system will automatically adjust prices based on how many people want an item, so it'll be easier for creators to set good prices and for buyers to get deals. 𝟰. 𝗡𝗲𝘄 𝘀𝗲𝗰𝘂𝗿𝗶𝘁𝘆 𝗺𝗲𝗮𝘀𝘂𝗿𝗲𝘀 𝗳𝗼𝗿 𝗨𝗚𝗖 𝗰𝗿𝗲𝗮𝘁𝗼𝗿𝘀 → Made the Marketplace safer with Rights Manager to resolve IP stealing-related conflicts. Creators must now verify their identity to make it harder for bad actors to return. These changes are going to make a big impact on the way Roblox Marketplaces performs. There are many more macro updates listed in the blog: https://lnkd.in/gWzaKA6w → We build Roblox games and digital brand strategies at www.themetakey.com - reach out to learn more! → Follow Prithvi Raj Chauhan for more insights on #roblox #ugc #fortnite #metaverse #gaming #genz #web3

Transform Your Roblox Avatar With The Ice Nine Kills Outfit Roblox has always been a platform for creativity, allowing users to express themselves through custom avatars. The Ice Nine Kills Roblox outfit is one such outfit that has taken the community by storm, blending edgy aesthetics with a touch of musical influence. This outfit is a must-have for fans of the band Ice Nine Kills and those who want their avatars to stand out in the virtual world. This article delves into why this outfit has become so popular, how you can get your hands on it, and what makes it an excellent choice for your Roblox wardrobe. https://lnkd.in/eRHmkNYk #ice_nine_kills_roblox_outfit #roblox_ice_nine_kills #ice_nine_kills_fashion #roblox_music_band_outfits #ice_nine_kills_costume #roblox_band_themes #ice_nine_kills_style #roblox_custom_outfit #music_band_roblox #ice_nine_kills_gear #roblox_avatar_design

Ever wondered what a blocky Paris Hilton would look like?🏩 You can check it out on The Sandbox. I've been exploring it and I’m pleasantly surprised. My first impression was that Sandbox is like Minecraft - a boxy game for web3 fans. But here's the thing - it's got this awesome twist with fashion. Imagine merging fun boxy games and latest trends. On the Sandbox, you can get creative. Design your avatar, choose outfits, gear up, or dive into unique experiences. This is my take out on the Sandbox from a user's point of view: 📌 Fashion Forward: I was intrigued by stylish collections, such as Paris Hilton, Shibuya 109 and Gucci Cosmos. I even grabbed a Paris avatar on OpenSea. 📌Cool NFT integrations: Sandbox lets you play with avatars from NFT collections like Yuga Labs' BAYC, Cool Cats and World of Women. Plus, there are unique characters from Care Bears, Gordon Ramsay, and Steve Aoki. Just find something you love, connect with OpenSea, and make it yours with SAND, the Sandbox currency. 📌 Gameplay: In the 'Experience' section, you can play in various themed areas and games. There are places like the Warner Bros. Entertainment Music Festival, or a whole gameplay like the Steve Aoki Jumping Game. 📌 Room for Growth: ▶ It'd be great to see more game types and creative concepts. ▶ With over 123,000 plots of land in the Sandbox metaverse, there's so much room for new games and experiences. ▶ More collaborations with active players and UGC creators. ▶ Incorporating more real-world fashion trends would spice things up, like bringing Y2K styles into the mix. In summary, the Sandbox feels like it's just getting started. It's growing, experimenting, and finding its vibe. I'm excited about the potential here, especially for creating fun and fashionable experiences.👠 #TheSandbox #Web3 #DigitalFashion BORGET Sebastien Arthur Madrid Belinda Pham Rémy BOMPAR Louis Beasse Bruce Gersh Minou Clark Diego Borgo ᵍᵐ

Since the dawn of the internet, users have gone online to escape. They’ve flooded forums to build community when the outside world was lacking, and they’ve delved into fantasy worlds, fanfiction, and original characters to explore the limits of personal identity. In the ’00s, online accounts, from the blinged-out Myspace pages to fantasy RPG profiles, were exaggerations of real-life personalities or total aliases, intended to obscure reality in favor of something completely different than who they are IRL.  But in modern times, the internet is fiending for authenticity — even if it’s hard to distinguish. Anonymity is less popular; users are building avatars that more accurately represent themselves in the real world; and platforms are catering to the demands of young users who view online spaces as mirrors for their everyday lives, as the internet becomes less fantasy and more reality. Among those are the 71.5 million daily active users on Roblox. SEE ALSO: The women fighting to make women and girls safe in the digital age Making Roblox players into Roblox designers According to the platform’s 2023 Digital Expression, Fashion, and Beauty Trends report, more than half of Roblox’s Gen Z (17-24 years old) users believe customizing their online avatars is more important than styling themselves in the real world. Around 70 percent of users polled stressed the importance of having a diverse range of skin tones, body sizes, hair colors, textures, and styles, while the year racked up more than 165 billion avatar updates among users.  “These findings echo what we see on our platform: self-expression through digital identity and fashion is an essential part of people’s experience,” Roblox wrote. “And 40 percent of Gen Z feel it’s easier to present their authentic selves in the metaverse than in the physical world.” Despite growing alarm from parents and children’s advocates about the safety of the platform, Roblox continues to dominate as a favored digital space for people of all ages. It’s not just a gaming platform for young kids, but a quickly growing metaverse marketplace and incubator for young digital designers and engineers.  “40 percent of Gen Z feel it’s easier to present their authentic selves in the metaverse than in the physical world.” – Roblox Jasmine (@Jazzyx3) and Lona (@Lirn) are some of Roblox’s most popular, self-taught designers, and they represent a facet of the user base that began as regular, kid players but have now transitioned Roblox into an adult career. They’re also leading the charge as Black designers building User-Generated Content (or UGC) for other users of color, most specifically in a variety of diverse, multicultural hairstyles and accessories. Some of their most popular creations include Jasmine’s “Long Dreads” and “Light Brown Parted Afro,” and Lona’s “Bantu Knots,” “Locs Pigtails,” and ” Headscarfs” designs. Modern gamers and designers

Psycho Bunny, the iconic fashion brand known for its distinctively vibrant style and celebrating the fashionable connection between fathers and their kids, is thrilled to announce the launch of their Flagship Store for Summer Splash on Roblox. 1️⃣ In collaboration with MVG and Super League this innovative in-game shop brings the playful, colorful essence of Psycho Bunny into the exciting, interactive world of Roblox. 2️⃣ Summer Splash released within Resort Tycoon 2, a "Sims" like beach and resort style Tycoon Game with 2.3 Million active players. 3️⃣ Players earn in-game currency by building up their seaside resort to attract new visitors to win the game. 4️⃣ The Psycho Bunny Flagship Store is on a tropical island, with a waterfall and upbeat summer music vibes. 5️⃣ Psycho Bunny’s iconic Pool Floatie is staged on all sides of the store as you approach, with a selection of colorful Polos from the summer collection on offer to players shopping UGC (User Generated Content). 6️⃣ UGC are cosmetic items such as shirts, hats, pants, accessories and other unique items that allow the 77.7 Million Daily Active Roblox players to express themselves. 7️⃣ The launch of the Summer Splash Flagship Store provides a unique opportunity for Psycho Bunny to connect with a massive GenZ audience where they spend their time. 8️⃣ Within the first 30 minutes, the Pool Floatie free UGC was sold out. In the first 10 days since launch, Psycho Bunny on Roblox had already generated over 7 Million brand impressions, 220,000 in-store product interactions, and over 5,000 items claimed/sold. 9️⃣ Psycho Bunny fans have commented on the Shop page, across social media, their love for the Psycho Bunny brand and excitement for its official launch. #roblox #psychobunny #superleague #metaversegroup