WePlay’s Post

Ensuring brand safety in digital advertising is non-negotiable. Whether it's protecting your brand image or ensuring ads appear in suitable contexts, the stakes are high in today's digital landscape. Did you know? A typical programmatic ad campaign spans a staggering 44,000 websites. This vast reach underscores the critical need for a robust media governance strategy. Empowering advertisers with scalable solutions that ensure ads are not just seen but seen in the right light – protecting investments and reputation alike. Read on for more: https://bit.ly/45IDylo #BrandSafety #DigitalAdvertising #AdTech

Ensuring brand safety in digital advertising is non-negotiable. Whether it's protecting your brand image or ensuring ads appear in suitable contexts, the stakes are high in today's digital landscape. Did you know? A typical programmatic ad campaign spans a staggering 44,000 websites. This vast reach underscores the critical need for a robust media governance strategy. Empowering advertisers with scalable solutions that ensure ads are not just seen but seen in the right light – protecting investments and reputation alike. Read on for more: https://bit.ly/45IDylo #BrandSafety #DigitalAdvertising #AdTech

With 75% of brands facing brand-unsafe issues this year, it's time to dive deep into the rise of Made for Advertising (MFA) sites and how they pose a risk to your brand reputation and ad spend.🧐 Check out our new blog post to learn more about how improving contextual relevance in your digital advertising campaigns can help you protect your brand safety👇 https://hubs.ly/Q02SZgFx0

Great to see Lizzie Tearle give her thoughts on the importance of trust and brand credibility in marketing to NewDigitalAge Age recently. Brands must guarantee that their advertising lands in a credible, brand-safe place that targets and builds trust with the right people at the right time. But how do they do this? As Lizzie explains, it comes down to: ➡️ Getting your hands dirty when you’re tactical planning ➡️Allocating a specific part of the advertising budget to brand safety ➡️Ensuring your advertising is clearly signposted Check out Lizzie’s fantastic article: https://lnkd.in/eRM9dAF3

🚨 The shutdown of GARM marks a turning point in digital advertising. Without this player, brand safety is now squarely in the hands of advertisers. It's a challenge—but also an opportunity to innovate and set new standards tailored to our unique needs. How will you navigate this new landscape? 👉 Read more

Integral Ad Science’s much anticipated 19th Edition Media Quality Report is here! 🙌 📣 Brand Safety remains a key focus and the findings from our 19th edition reveal a concerted focus among marketers to protect their brands against emerging threats such as #AI-generated #deepfakes and #misinformation 📈 More in the Medianews4u.com story on how the importance of maintaining ad placement integrity, as consumer trust and brand favorability are increasingly influenced by the digital environments surrounding their ads. Download the report for more insights : https://lnkd.in/e67iUYK7

Declining addressability, brand safety and ad fraud are set to define programmatic advertising over the next year https://lnkd.in/gsw3MKdP #brandsafety #programmaticadvertising

Stalking consumers never ends good for brands: Orlando Wood, Cannes 2024 Last year, brands spent upwards of $750bn globally on advertising. It’s estimated that only 6% of it is truly effective. This data should make every marketer take a break and reconsider some of his/her marketing techniques. Hinting at a possible extinction of the advertisement industry and more, Sir John Hegarty and Orlando Wood dive into the subject at Cannes Lions 2024.

🌟 Navigating 2024's #Election-Year #Marketing #Challenges 🌟 The upcoming #presidential election brings a wave of challenges for #brands: #skyrocketing #ad #costs, consumer volatility, and brand safety risks from polarizing content. To stand out, plan ahead and keep #brand s#afety top of mind. Use #audience insights to shape a message that resonates without veering into political topics unless that aligns with your brand. Keep it calm, focus on comfort, and respect your audience’s expectations. #2024 is about thoughtful, balanced #strategy to make a lasting impact! 💡 #ElectionYearMarketing #2024Strategy #BrandSafety #ConsumerBehavior #MarketingTrends

Post disbanding Global Alliance for Responsible Media (GARM) the industry alliance dedicated to monitoring brand safety on digital platforms, the industry remains focused on evolving strategies for ensuring brand safety. Emphasizing on transparency, accountability, and real engagement over vanity metrics is key in this quest. #BandSafety #admeasurement #digitalmedia https://lnkd.in/gMKzyqAk