Stalking consumers never ends good for brands: Orlando Wood, Cannes 2024 Last year, brands spent upwards of $750bn globally on advertising. It’s estimated that only 6% of it is truly effective. This data should make every marketer take a break and reconsider some of his/her marketing techniques. Hinting at a possible extinction of the advertisement industry and more, Sir John Hegarty and Orlando Wood dive into the subject at Cannes Lions 2024.
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Great to see Lizzie Tearle give her thoughts on the importance of trust and brand credibility in marketing to NewDigitalAge Age recently. Brands must guarantee that their advertising lands in a credible, brand-safe place that targets and builds trust with the right people at the right time. But how do they do this? As Lizzie explains, it comes down to: ➡️ Getting your hands dirty when you’re tactical planning ➡️Allocating a specific part of the advertising budget to brand safety ➡️Ensuring your advertising is clearly signposted Check out Lizzie’s fantastic article: https://lnkd.in/eRM9dAF3
The currency of trust: how to build brand credibility - New Digital Age
https://newdigitalage.co
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Regardless of if you are considering short-term performance, long-term brand awareness or both, advertising is subject to the laws of attention and emotion. https://bit.ly/3oiidIH
Why Attention In Advertising Is Your Best Path To Sales
social-www.forbes.com
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Regardless of if you are considering short-term performance, long-term brand awareness or both, advertising is subject to the laws of attention and emotion. https://bit.ly/3oiidIH
Why Attention In Advertising Is Your Best Path To Sales
social-www.forbes.com
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The rise in Brand CPC can be attributed to various factors such as increased competition in the digital advertising space and shifting consumer behavior. Learn more about what's driving this trend here: @brightvesselmarketing
What is Causing The Increase In Brand CPC? - B2B Website Platform Developer - Bright Vessel
https://www.brightvessel.com
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The rise in Brand CPC can be attributed to various factors such as increased competition in the digital advertising space and shifting consumer behavior. Learn more about what's driving this trend here: @brightvesselmarketing
What is Causing The Increase In Brand CPC? - B2B Website Platform Developer - Bright Vessel
https://www.brightvessel.com
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The rise in Brand CPC can be attributed to various factors such as increased competition in the digital advertising space and shifting consumer behavior. Learn more about what's driving this trend here: @brightvesselmarketing
What is Causing The Increase In Brand CPC? - B2B Website Platform Developer - Bright Vessel
https://www.brightvessel.com
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The rise in Brand CPC can be attributed to various factors such as increased competition in the digital advertising space and shifting consumer behavior. Learn more about what's driving this trend here: @brightvesselmarketing
What is Causing The Increase In Brand CPC? - B2B Website Platform Developer - Bright Vessel
https://www.brightvessel.com
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Cost management specialist ✅ Strategic marketing consultant ✅ Cutting costs, mitigating risk & maximising budget efficiency ✅ Implementing sustainable procurement solutions ✅
Marketing budgets are frequently first in line when corporate belts get tightened. However, marketing is not something that responds well to being switched on and off – and in a competitive space like retail – it is a high-risk strategy. Perhaps the headline is a bit on the sensationalist side, as repurposing existing campaigns makes sense on two fronts: maximising available budget, and increasing frequency which tends to result in higher consumer recall that can benefit the brand in the long term. When needs must, a strategic review of marketing budgets can result in increased efficiency, creativity and the opportunity to steal a march on the competition. #marketingstrategy #retail #ERAGroup #valuethroughinsight https://lnkd.in/e95EFZkw
Marketing budgets slashed as retailers rein in costs
https://www.drapersonline.com
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★ Helping Companies Attract Ideal Customers ★ Marketing Expert ★ StoryBrand Certified Guide ★ Keynote Speaker ★
The rise in Brand CPC can be attributed to various factors such as increased competition in the digital advertising space and shifting consumer behavior. Learn more about what's driving this trend here: @brightvesselmarketing
What is Causing The Increase In Brand CPC? - B2B Website Platform Developer - Bright Vessel
https://www.brightvessel.com
-
The rise in Brand CPC can be attributed to various factors such as increased competition in the digital advertising space and shifting consumer behavior. Learn more about what's driving this trend here: @brightvesselmarketing
What is Causing The Increase In Brand CPC? - B2B Website Platform Developer - Bright Vessel
https://www.brightvessel.com
